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Complete SEO Guide Part 1
digital marketing company in USA

Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible.What is Search Engine Optimization (SEO)?Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly.SEO further involves the following aspects:Searching the terms and/or phrases (keywords) that produce traffic to a website making a site friendly towards search engines building links and marketing the unique value of a siteIt is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing.  Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions.Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA.How SEO Helps Search Engines Find a SiteSearch engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA.According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place. Handling SEO on Your OwnAlthough SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time.Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done.ConclusionTo put it simply, SEO is a means to increase a site's appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.

Future forecast of the Drone market and app development opportunities
Top 10 mobile app development company

The world of drones has evolved from the primitive definition of a military aircraft that is unmanned and used for air strikes. Drones today are being used for a lot more than that and the opportunities they present are unmatched.Right from delivering e-commerce orders, providing first aid, helping with private security to doing aerial advertising, drones are being used for many commercial purposes today. The market for drone is supposed to see a double digit growth in the coming few years and as we approach 2025, we can see a lot more commercial activity with drones around us.What are drones?Drones or unmanned aerial vehicles are aircrafts that are designed to work without a pilot. These were primarily used in combats wherein the attacking country did not want to have any casualties. The drones were a great way to scan and attack in specific regions and have long served the purpose in wars. Drones were traditionally large airplanes which were controlled by the Department of Defense of a country and used during combats. The regulations placed on them were in compliance with the aircraft regulation authority and all drones were required to abide by the guidelines laid down by them. However, the commercial drones are much smaller and are sued for local purposes which do not require them to have any certification from the aviation authorities.However, smaller aircrafts which are nearly the size of toy helicopters are being used in order to deliver e-commerce orders, provide first aid tips, circulate things around a place and many other innovative things. The emergence of drones in this field have made them commercially viable and right now many companies are interested in suing drones for their own use as well as develop new drones for further commercial exposure.The probable future of the drone market:The drone market is certainly poised for a growth in the coming years. Reports from prominent market research firms reveal the fact that there are many companies that are considering venturing into the drone business and there is a very huge potential for mergers and collaborations among the robotics and IT firms. These two divisions can work together to create a perfect web of services with robust drones that can be used for a variety of purposes.So, the general trend that seems to be shaping up is in the favor of drones and the market for drones will show a double digit growth in the coming few years as the commercial applications of these UAVs are understood and explored.How drone can help IT firms?As per the recent reports published by a leading Top 10 mobile app development company , the market for drones is going up and with their growth, the IT firms are also slated to see a steep growth curve. The reasons for that include the fact that applications need to be developed for controlling and maneuvering the drones. These apps can be made by an app expert and that is why IT firms see a lot of opportunity in the drone market.Top 10 Android app development companies  claims that the app development services for drones are going to be a major part of the app business in the coming years and the professionals who are starting up right now should gear themselves up for that. Experts will be needed in the field and as drones are not just some gaming apps or shopping apps, one will need some prior knowledge about aviation maneuvering and machine handling before they can venture into the field.So, all providers of iPhone App Development Company in USA and other regions of the world should probably gear up for a drone fight as the future holds tremendous potential for them. If the staff can be trained to develop apps for the drone industry, then the IT and robotics industry can work together and create a perfect synergy of consumer service along with cutting edge technologies.

How the Iris Scanner on the Galaxy Note 7 Works?
Top 10 Android app development companies 

You might have noticed in those James Bond spy movies – an agent in black walks up to the locked entrance of a high-tech super-secret facility. With a quick eye scan at the terminal, a robotic voice notifies immediately that they have been identified and then, they are allowed to enter. Wasn’t that amazing, right?While these gadgets in most of the Bond movies seem awesome, they aren’t real. On the contrary, iris scanners exist beyond the realm of fiction.This reminds us of the recently launched Samsung Galaxy Note 7. Besides having a pool of unique features, it does have an iris scanner, which is pretty cool! It is for this reason that this new Note 7 has created a buzz around.Iris Scanner is a technology that was once a part of the science fiction movies is now easily accessible to the customers.Want to learn more about this amazing tech? Let us explore how iris scanners work. How do Iris Scanners do their Magic?Have you ever heard of the two different colors of eyes? It’s a fun fact, but a real one. Having eyes of two different colour is a condition called hetero-chromiairidum. It is a rare trait and is found in less than 1% of the world's population. Among the various eye colors, brown is the most common one, while amber, green, and silver are also the rarest.Now what’s an iris?Iris is a beautiful part of the eye that recognizes color of an eye. When you look at your eyes from close, you’ll find intricate, curvy lines on its surface, which span in and out. The pattern these lines form are read by an iris scanner to identify you as YOU.  This pattern of lines and waves is very complicated and is generated randomly; it doesn't change with time. This means that every individual’s eye is unique. You might get shocked but yes it’s true that even your left and right eyes different in their iris pattern.However, an iris scanner isn’t just used to take picture of your eye for comparing against whatever it is recording. The actual process is: firstly, a beam of near-infrared light directs at the person's eye. This near-infrared light works improvingly than visible light as it exposes the pattern of the iris comparatively more clearly. Hence this makes it easy for the camera to capture it. Apart from this, with this type of light, iris scanner can work in the dark also. Even the colored lenses and prescription glasses do not obstruct the beam. On capturing the image, the iris patterns are translated into code using an intelligent software. The resultant code is then searched for an appropriate match.This is one such technology that Top 10 Android app development companies can use to develop unique photo apps. What make the Galaxy Note 7 Iris Scanner Unique?While the iris scanner in Note 7 works same as described above to a great extent, there are definitely other reasons that make special. Note 7 phone has a separate dedicated front camera designed solely for taking iris readings. This front cam is supported by an LED shooting near-infrared light at the customer’s face.One question that arises here is that why iris scanning can’t be performed by the front-facing camera?   This is because the camera that undertakes iris scanning requires high sensitivity for the near-infrared beam of light. On the other hand, in the traditional cameras, IR beam is filtered due to its interfering with the standard photographs. Also, the scanning camera has a finer angle of view to "see" the user's eyes better, particularly at a distance.While Samsung is not the only company to come up with an iris scanner phone, it could become the first to launch a smartphone with an iris scanner that is actually very good.

Is Rank brain is replacement of Hummingbird?
Search Engine Optimization Services in USA

With the launch of RankBrain, Google has stirred a debate in the digital world. People are speculating if this new AI service from Google is the next step and will ultimately replace Hummingbird or if it is just a supporting tool which the search giant is using for processing the searches.What is RankBrain?RankBrain is the new Artificial Intelligence system launched by Google which is used to understand the ambiguous searches received by the search engine giant. As per the reports of prominent providers of SEO Services in USA, RankBrain is not a standalone algorithm and will work with the current Hummingbird algorithm to make SEO much fairer.Right now, RankBrain is handling about 15% of the searches made on Google and as per the reports of some of the biggest SEO players, Google had launched the AI several months ago in a phase wise manner. Currently, the AI is working throughout the globe and trying to give better results to the users by the use of complicated algorithms that try to understand the working of the human mind to yield meaningful results.Is it going to replace Hummingbird?The answer is NO. As mentioned earlier, most of the providers of Digital Marketing Services in USA have confirmed that RankBrain will not be replacing Hummingbird. This AI service is being implemented to make searches more relevant and if you’re doing your SEO within the guidelines of Hummingbird, then this new AI will help you increase your presence in the digital market.So, you do not have to worry as this new AI is not going to replace the older algorithm. Moreover, experts say that if you’re in compliance with hummingbird and have used all the white hat SEO practices to build up your website rank, then RankBrain poses no threat to your enterprise.How can you exploit RankBrain and get the best out of it?If you want to leverage on the power of RankBrain, then you must follow the following guidelines:Provide high quality, new and relevant content. Yes, once again we can say that content is still the king when it comes to the digital market. Using semantics and other hummingbird features, one can properly optimize their website and this will also help them in ensuring a better response via RankBrain. Language variations in the content is another great way to make sure that you can take advantage of the semantics and leverage over RankBrain. Using the services of SEO providers is a great way to make sure that your website stands up in the competition. Keywords can sometimes get awkward as you have to use phrases which do not make much sense. However, with the implementation of this new AI, you can use the natural language in order to make better sense. This is a great new addition as it makes easier for the content creators to use the language in order to create engaging content. Using better HTML Tags can be a great way to emphasize on hummingbird as well as the implementation of RankBrain makes it far better. You can now use the micro data from the HTML tags to get better crawling rates and improve your site rank. Another thing that can be exploited is the customer testimonials. Using them, you can get more leads as RankBrain uses relevance in order to display results. This is another great step taken by Google in order to ensure that only the relevant results are displayed even to the most ambiguous of the search queries.So, even though RankBrain is an important part of the Google Search Algorithm, all the prominent providers of Search Engine Optimization Services in USA claim that you need not worry about the algorithm replacing the hummingbird. Moreover, if your SEO is being done in accordance with the current policies, then this move by Google will only help you gain more audience over the digital platform.

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