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Top 7 Push Notification Tools To Boost Mobile App Engagement
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for better mobile app engagement, it is important for the app development companies to deliver the right content to the right audience at the right time.You might have heard about a term which is so much in trend these days – Push Notifications. These are one of the most effective ways of driving higher mobile app engagement to your app. With push notifications, you can easily and quickly alert your users about new updates, news, and other useful information relevant to the app.According to various researches, it is found that smartphone users who allow push notification on their apps have 88% greater engagement. With this, it is pretty clear that push notifications play a crucial role in achieving increased user engagement and helps a lot in app retention rates. Therefore, online marketers should aim at grabbing more app engagement and developing deep connection with their users than your competitors.Here are top 7 push notification tools that can serve as powerful engine to boost your mobile app engagement.Urban AirshipIt is the best tool for those who have just stepped-in to mobile app optimization. Urban Airship is a mobile app messaging platform, which combines various engagement strategies, push notification and mobile analytics techniques together. This allows app engagement and integration and is designed especially for Google Wallet and Apple Passbook. It also allows traders the flexibility to store details including loyalty cards and deals. With this, you can deliver customized, engaging in-app notification for users across various mobile platforms, geographical locations, and preferences. The intuitive web-based editor helps in scheduling updates and previews them across varied mobile operating systems.Push WooshPush Woosh is a highly scalable push notification toolkit offering value for money. Being compatible with multiple platforms, it offers an easy reporting and segmentation along the modern statistics and multi-languages support and even location-based tagging. This toolkit allows you to send push notifications to all the major mobile platforms such as Android, Windows and iOS. Plus, it also offers push scheduling, time zone, a private cloud and geo-location push.CarnivalIf you’re looking for best mobile app optimization services, Carnival is your best bet. It is a mobile- friendly mobile app engagement platform that helps you to run multiple push notifications. It assists mobile app development companies and marketing team to run push notification campaigns easily. Services like in-app messaging, rich customizable message stream for push notifications are the top features of this toolkit. The best thing about this toolkit is its auto-analytics integrations along analytics providers. Moreover, it is one of the most preferred tools for e-commerce, loyalty apps and consumer businesses for rich messaging and personalization.MixpanelThis tool helps easily monitoring of the actions that people take on your mobile apps. Rather than trailing page views, this toolkit records the events and activities allowing you to know where you need to give more attention. Targeted messages, scheduling, notifications and A/B scheduling are its main features that help you figure out the right message. With this tool you can also perform actions like instant and real-time data analysis, tracking and retroactive funnel reports.SwrveThis tool is built on scalable cloud service and is incorporated with an entire mobile marketing automation platform. It also offers principle features like mobile in-app campaigns, market automation and messaging.PushBotsIt is yet another effective mobile app engagement tool allowing you to send messages to any mobile platform straight from your dashboard. PushBots helps select your audience based on username, specific devices, send broadcasts and geographical locations. It also consists of engagement campaigns, dynamic and retargeting push notifications.Oracle’s Push.ioThis is a programming tool that helps in managing push notifications and performing audience reviews. This feature mainly targets SMS and e-mail notifications. It proffers features such as individualized customer-centric SMS campaigns, advanced analytics and auto push.

An Ultimate Guide to A/B Testing with WordPress
A/B Testing

We all know that we can make changes to a WordPress website by exhausting some good web development skills to improve the aesthetics of the website and optimize the visitor journeys to improve the conversions. But what should you do if your business is not receiving the anticipated number of phone calls, emails or orders? What wrong are we doing by creating a fancy new website with a blog, while the previous simple website had been bringing in more conversions than the new one? Let’s read on!A/B TestingA/B testing is basically about comparing two versions of a web page to see which one performs better. You can display two variants of your website to the visitors at the same time, and the one that fetches more pertinent conversions can then be capped as the winner!Most of the websites on the web have a similar goal- to attract relevant visitors who can then be reformed into leads.There are numerous approaches to conduct A/B testing:Split Testing: It is the simplest way to conduct an A/B testing exercise. Just pick a single element on a page, modify it and then create two versions of the page to show to the users and test the difference in the responses between them.Multivariate Testing: If you have conducted the basic split tests and are looking for the most intricate elements to pair that can bring the best conversions, thenyou need to try multivariate testing. This allows you to test various permutations of different elements on a page.Experimental Testing: Under this test, every element of a webpage is put under the testing lens to see which one has the most substantial impact on the users. Usually experimental testing is performed after conducting split and multivariate testing.Why Conduct A/B Tests?A/B testing allows you to get the most on your digital investments. The price for improving your conversions using A/B tests is negligible as paralleled to the costs of procuring paid traffic. For instance, a basic payment to an A/B test plan costs around $40-50 a month, which equals to the cost of about 10 clicks on a typical Google AdWords campaign; but the rate of return on your A/B test is much complex in long term.When to Conduct an A/B Test?Once you have installed a WordPress website, keep in mind that there are factors that cannot be assessed in an A/B test. Regardless of how many tests you conduct, the performances of your website will stay unchanged unless you use the right tools to solve the right issues. Thus, an A/B test can be vindicated in one of the below scenarios:Website re-launches: It is always suggested to commence a split test after designing a new website in preference to waiting to see how it shall perform with your audience. Inspect the test results and arrange your elements according to their performances.Product Launches: Whenever you are launching a product, try conducting A/B tests. It allows you to act immediately if there is something wrong with the way the product is displayed on a page.Improved Conversions: An increased conversion is a happy moment but is also a good reason to carry out A/B testing to understand what it is that your visitors like and use of your website.Reduced Conversions: If your website suddenly notices a major downfall in conversions, then it is time to carry out A/B testing, provided that you have checked that there are no server side issues.What Can Be Tested?Further down is a cessation of elements that can be tested via A/B testing:HeadlinesSub- headlinesParagraph textContent near the foldPricing structuresSocial proofCall to action textCall to action buttonsLinksImagesTestimonialsAwards and badgesMedia mentionsSale promotionsNavigation and UX experiencesFree trial durationsFree or paid deliverySteps for Conducting A/B TestingAs stated by Seasia Infotech, a web development company in India, the following steps can be trailed for conducting A/B testing:Test Your Website DataAsk yourself why you need A/B tests. What in your website is not performing healthy?Now conduct some preliminary researches to find the probable traces on why your web conversions are stumpy. Dig into the traffic analytics to see any niggling exit pages where the user interaction is low and analyze the paths your visitors use to reach your website.You can also use heat maps to identify what your visitors’ are looking for the most on your page.Lastly, conduct interviews, share online surveys and call for feedbacks to see what your onlookersare expecting to see (and do) on your website.Establish a GoalOnce you have identified the problem areas on your website, you need to have anobjective: What is the result you want to get when your team updates the page another time?Build a HypothesisConstruct a supposition based on the insights from the visitor behavior analysis tools for increasing conversions. For case: Which element needs to be updated? Is there a need to increase the size of theCTA button? Will adding up a registration button/ social login help in reducing drop offs? Does that form need to befragmented into small segments? And most significantly - if your change succeeds, will it be attuned with your long-term strategies?Test the HypothesisMake a variation to your hypothesis and implement a test against the original page. Observe the data for a set duration of the tests with respect to the existing conversion rate, the number of monthly visitors and the anticipated change in the conversion rate.Analyze the Test Data and Draw ConclusionsOnce you have gained a concrete dataset to work with, it is time to test it and surface with the subsequent steps. Analyze the results and perceive which variation performs better and brings a higher conversion rate. If a specific variation outclasses the other, it is clearly a winner and you can go forward with its execution.P.S: If there is no noteworthy difference in the two variations, modify the hypothesis or test something new.Report Results to All the Concerned MembersAt times the results of an A/B test are astonishing. Share them with the other teams and let them know the outcome to decidetogether on the next steps.Tools to Conduct A/B TestingListed underneathare tools you can use to start with:UnbounceOptimizelyAdobe TargetNelioVisual Website OptimizerYou can also choose from some plugins fromWordPress like WordPress Landing Pages, Google Content Experiments and WordPress Call to Action.Once through with all these points, you can pursue the A/B testing process.

Steps to follow to make an effective and appealing website
Steps to follow to make an effective and appealing website
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Everyone nowadays seems to have a website of their own. When the internet is flooded with so many different websites, it becomes increasingly hard to stand out and get people interested in yours. The trick to get people to notice your website is to make it appealing and effective. All you need to know are a few tips that will give your website a whole professional and attractive make over. Providers of software development services in USA have claimed that an effective website is the first step to gaining online brand loyalty and a firm must give their time and attention to their websites.Importance of websites for the firms:As per the providers of web application development services,websites are important for a firm because:It is the showcase of your firm in the digital world It is the first impression that you make on your online visitors It is the digital platform where you can make sales and gain more customers It is the showcase of the firm’s work culture, their prime clients, their achievements and their professionalismSteps to make an effective and appealing website:Before you sit down in front of your computer to make your website, contemplate its purpose. Why do you want to build the website, and which is your target audience. Define your websites goals and purpose. Go on a website tour. Visit websites that are related to your field of idea, and visit even those websites that might not be related to your field. The purpose to gain as much knowledge as possible and view the other websites with both an admiring and a critical eye, so that you know what works and what doesn't. Or what else you should add to make your website more appealing. Create a blueprint of your website. Which link will connect where, the sub links, make a detailed map. It will make your website more organized and an organized website is so much more appealing. Add pictures as and where you think is necessary, but make sure that your website is balanced, that is, it doesn't tip or favour one side over another. You don't have to rely on symmetry to balance your website, asymmetrical balance looks as, if not more attractive, though they are harder to pull off. Finalize the layout of your website. The layout should be crisp and define your website to a certain extent. Once you are done with that then you can some decorative touches to your website. Don't go overboard with the decoration. When it comes to websites, simplicity is the key. It makes the website more appealing to the user and is easier to browse through. Try not to make a pallet out of your website. Add colours that go well with each other and flow together. Use lighter and darker shades as and when necessary, but don't make the colours so loud that they overwhelm everything else. Once you make your website visually appealing with the right colours and right spaces, make it more effective by adding certain interactive features to it. The easiest way to do that will be to add a live chat window on your website. It gives the user a more comfortable space to interact with you or your team. You can include a video in your website too. Make the video about the website, what it does, its purpose, what you do or who are you. This will make your website more prominent and draw in users. Nowadays everyone carries a smartphone. So, it is important that you make your website mobile friendly. Making it mobile friendly will help you grasp the attention of a wider audience as most people rely on their phones or tablets to access websites on the go. So, making websites using responsive web designing is a must for attaining proper scaling of your site.

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