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Tips to Boost the Speed of Your WordPress Website and Blogs
Wordpress Development

Imagine, you’re in a meeting or doing some important work and the website takes long to load. Isn’t it annoying and embarrassing, too?While there are many factors that are responsible for a successful website including navigation, appearance, interface; one important thing worth mentioning is the page load. According to a 2009 Akamai study, nearly 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. This study and many others confirm that website loading time affects sales.Google’s Take on Website SpeedThe team at Google conducted an experiment wherein they dropped their website load speed from 100 milliseconds to 600 milliseconds. With this, they saw a decline in the number of searches by 0.2% to 0.6%. These results continued over 4-6 weeks.Further the team noticed that with a 400 millisecond delay, there was a decrease of 0.44% and 0.76% in the first and second three week periods. This experiment proved that impact in the number of searches performed is huge even on the scale of Google web search.So, what should website development companies do to increase the speed of their websites and blogs? Here are 4 significant tips one must start implementing today.Compress Your WebsiteYou might be aware of file compressions and its impact. Same applies when it comes to boosting the speed of your website. When you compress any file as a ZIP file, the overall size of that file is reduced.  This makes it easier as well as faster to send it to someone.When it comes to compressing a website, Gzip works in exactly the same way. When you install Gzip, it compresses your website’s files as ZIP files automatically. This helps save bandwidth and speed up page-loading times. On visiting your website, the browser of the visitor will automatically unzip the files and display their contents.Load Ad Networks Code and Analytics AsynchronouslyAd networks’ codes and analytics tracking codes play an important role in impeding your site’s speed, particularly if the remote server is slow or down. To prevent this issue, configure all your tracking codes to employ asynchronous delivery.  This will help prevent a delay or server outage with your Ad network or analytics service.Install a Cache PluginA cache plugin is an absolute must have plugin that cache’s the mostly visited pages on your website and make them available to the next visitor immediately. The plug-in generates html files which are served without ever invoking a single line of PHP.Try using WP Super Cache or if you have experience with caching plugins try W3 Total Cache, I also like the easy to use Hyper Cache which is great for people on Shared Web Hosting. Hyper Cache is a very lightweight caching option for the average WordPress blog, offering speed without a lot of overhead. If you are looking for a more robust hosting option for WordPress then you might want to try WPEngine.Optimize the WordPress SQL DatabaseTop website development companies ensure optimizing WordPress database of their websites.  For this, visit the cPanel of your website and use phpMyAdmin for optimizing and repairing the Tables.If you’re efficient, you can also automate this process by installing a plug-in such as WP-DB Manager. Other way is to up a Cron Job, which is an automatic program that can be executed at specific times and even at specific dates.Put a Significant Limit on the Social Sharing Buttons on Your WebsiteSocial sharing buttons are a must on websites, undoubtedly. However, stuffing 100s of them is something to reconsider. Why?A majority of the social sharing buttons use JavaScript.  This can be very difficult when it comes to performance. Having social sharing buttons on websites slows down the site and reduces traffic. There are many such cases of a Facebook social media website that outage significantly effects the speed of people who installed their share buttons.As a solution to this, either limit the social sharing buttons, or configure them to load asynchronously. This would not slow down your website.

Google’s New Android O Releases. What To Expect?
AndroidO

What is it we hate most about our smart phones even after they are the fastest, smartest, and best communication device ever made? Of course, their battery backup. Battery backup of mobiles seems to be stagnant for a couple of years. But, maybe, that era is going to be over now. Google’s new launch, the developer version of new android O, with its several enhanced functionalities will allegedly let you call & text your friends for several more hours.Android O (which will possibly be renamed in future) has a whole new improved way to deal with background apps in order to keep the battery from draining fast. What is the factor that causes the most power draw anyway? It’s prominently the large power draw of background services, location, and implicit broadcasts. With Google’s android O, all these unnecessary services will only be updated less frequently or when actually needed. It will result in less drainage of the battery.It has just been a few days since the launch. However, the debates have already begun to strike up over the similarities the new android OS with Apple’s iOS. No doubt android share a bigger market, but iOS has its own multitude of the admirers. The top android app development companies in USA should now focus to develop apps that can run in tune with newly launched OS.Since Google has launched their new OS specifically for mobile app developers, it is notable that it want them to have a better insight in operating system’s new functionalities. So far, our developers were able to figure out the following new specifications of the Andriod O:Better Notification HandlingAndroid O has come up with improved notification handling. Unlike earlier, now it is possible to see a toggle for notification by pressing a notification for a few seconds.Native Support for App BadgesEarlier, it wasn’t possible check your unread notification count just by looking at the app icons. With Android O, the app badges will reflect the number of unread notifications.Keyboard Navigation FacilityAndroid O has made the in-app navigation easier than it ever was with its brand-new keyboard navigation facility. Now, you will be able to navigate with extreme ease by using arrows and tabs available on the keyboard.Improved Quick Setting ScreenWith Android O, the quick setting became just better. The old quick setting has been replaced with color-based controls that lets you modify various in-app settings.Multiple Windows in a Single ScreenOne of the most notable feature Android O has to offer is Picture in Picture Display. As can be comprehended by the name, picture in picture display allows the user to watch multiple windows in a screen that can play multiple types of media such as videos, flashes, and images.We haven’t yet forgot the days when those 2 MP phones were a luxury. In today's times, people’s expectations are growing faster than the technology. And the top tech giants made it a point to continuously improve their technologies to make people’s lives better. Google has just stepped up with the improved Android O expanding the horizon of abundant possibilities. 

iPhone App Development 2017: Trends A Developer Must Know
iPhone App Development
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The rumors have begun to spread like a wildfire. The tech giant Apple will be launching an all new series of feature-rich devices, including iPhone 8, in 2017. Apple’s portfolio of inventions is really precise yet highly striking. It’s no less than astonishing that a company can generate revenue of billions with just a handful of devices. Let alone trendsetting devices, the Apple app store is annually generating a revenue of $45 billion for app owners all around the world. It clearly depicts the fact that quality truly pays off.The best iPhone app development companies in USA are continuously hiring competent developers and designers all over the world to create state-of-the-art apps. No doubt, it is extremely important to adhere with the upgraded development technologies as the devices are getting faster and smarter every day. That’s why a developer should know about the latest trends in iPhone app development and should get in tune with them.Some of the iOS app development trends are as follows:Coding With SwiftThere has been much argument among the top iPhone app developers over why swift is better to code than Objective-C. Released by Apple, the swift is now open-source and offers a wide range of tools including frameworks and methodologies.The main reason behind the continually increasing number of developers are adopting to Swift over Objective-C is, it takes less codes to write. It is relatively easy and fast to code with Swift and is less error prone due to better syntax and construction that helps avoid potential error returns.SecuritySecurity of mobile apps has always been a major concern of most of the developers. The hackers and app developers seem to be in a race to leave each other behind. Apple has always been known for putting a fair emphasis on iPhone apps’ privacy and security. And the future developers should always make it a point to attain the highest standards of security while making the simplest of apps.Apple has made it mandatory for app developers to induce App Transport Security (ATS) in their apps for increased security. With the ATS functioning, all HTTP connection should be HTTPS. This improved internet security is achieved by ATS’s Transport Layer Security (TLS) Protocol. By taking Apple’s continuous efforts to make mobile devices more secure, we can certainly say that app security will reach a new level in 2017.GPS and Augmented RealityEven though the GPS in mobile apps isn’t a new concept anymore. However, by looking at the success of Pokemon Go in 2016, that GPS is now not only for drivers. With the more and more creative app, games, and tools ideas emerging nowadays, we might experience utilization of GPS in various apps unlike ever before. Thus, developers must be ready to take their imagination as well as innovation to an entirely new level.Did you know the global revenue of video game industry in 2016 was $100 billion. Imagine how much a developer can earn just by perfectly and creatively mixing up augmented reality feature in a gaming app he develops in the future.So, just pack up your knowledge, buckle up your skills, and gather all the supplies needed to conquer the 2017 revolution of iPhone App Development. There will be challenges you can learn from, skills you can acquire, and most importantly innovations that might change the world. 

Common Mistakes to Work on for Seamless Android App Development
Mobile App Development

We are sailing, sailing in the ocean of mobile apps! With millions of android apps out there, it is extremely important for the android app development companies to work their tail off to stand out in the competition.But, have you ever wondered why some Android apps earn more popularity than others?  Why some apps are more engaging for users than others? While there are multiple factors responsible for this, user experience is one factor that is worth mentioning. Offering a seamless, interactive user experience helps any app make a space in the smartphones of users.And to offer such a heart-winning user experience, android app development companies in USA and across must avoid making certain mistakes that are very common with android app development industry.So, today we’d like to share with all our smart developers five of the most common Android app development mistakes and strategies to avoid them.Not Considering User ExperienceOften apps like Uber, Instagram, Fitbit, etc. are critical to the business, wherein the product manager is fathomed with the inside-out of the app. He/she well understands the capabilities and functionalities of the app in detail. Such apps are technically effective, however failed to generate curiosity and excitement in the end user.Project managers and even app developers often overlook designing the app considering the user experience. Further, they fail to carry out beta test of the app with some set of users to ensure a solid application. When they fail to do so, the app also fall short of convincing the users on launch. Hence, it is important to consider user experience for an app to succeed in the market.Lack of a Well-Crafted Mobile App Development ProcessAn uncertain and scattered app development leads to chaos, discrepancies and bad output. Top android app development companies in USA and across work by establishing a well-structured app development process that makes the entire process easy, manageable and flawless.A high level android app development process covers –Market Research – This marks the beginning of the development process where a thorough analysis of the current market and trends is done. Market facts and user demographics are collected at this stage. Requirement Analysis – At this stage, detailing of what resources (both tangible and intangible) are needed is done based on the facts of the market analysis. These requirements are also aligned with the company’s goals. Based on these, strategies for development are prepared. Setting the Timelines and Milestones – Depending on the availability and non-availability of resources, timelines with milestones are set considering various phases like app designing, development, beta testing, alpha testing, and launch.Lack of Intuitive and Interactive GraphicsWhen it comes to app development, what is the first thought that strikes your mind? Interactivity! It is one vital factor that determines the acceptance and success of an app.It is a common observation, which suggests that users prefer apps that are interactive and comes loaded with visual cues. Hence, the android app developers should learn to manage implementing intuitive elements into their android apps. This reduces the learning curve for the end user drastically.Not Following the ConventionsWhile you might want to go creative when developing your android app, you cannot always afford your creativity. This means that you sometimes need to stick to what users expect. For instance, you might want to use attractive icons in your app, but users expect standards icons, which they have been seeing across over the years. Therefore, you should stick to the conventions and save your creativity for other areas.Overlooking Battery UsageSmartphones sucks if they’ve poor battery life. The reason behind high battery consumption of smartphones is undoubtedly the apps installed in them. Hence, it’s your responsibility as an app developer to ensure that your app does not drain the battery of the phone too much. You must ensure this before you release the app. In addition, ensure that your app does not consume any battery when not in use. This will prevent users from deleting the app faster than any other app that sucks down battery power even when unused.ConclusionWhile these are some common mistakes that app developers often make, hiring top android app developers can ensure you a seamless, faultless android app development.

What’s new in Microsoft Sharepoint Apps for iOS
SharePoint Application

The SharePoint mobile app for iOS is famously being called ‘the intranet in your pocket’, and for good reason. When the SharePoint application development was first introduced, it was a new vision for the future. Installing the app meant that the user could take his intranet with him in his pocket.According to the website of SharePoint application in USA, this app could help users stay connected to important things like sites, portals, content and people from across their personal intranet while they were away from the desk.The top SharePoint application development company enables many users to keep ahead of their work by providing quick access to the team websites, portals and resources, along with a view into the work of the other team members. Further more, the app is loaded with an intelligent Microsoft Graph that works by applying machine learning activity into Office 365 to connect the user to the relevant documents and people detected around him. The SharePoint app allows users to switch between accounts very easily and prompts the user to sign in with the SharePoint credentials once the app is launched within an iOS enabled device.The SharePoint mobile app works with SharePoint Online in the following instances:Within Office 365SharePoint Server of 2013 and 2016 on-premisesThe user’s hybrid environmentThere are multiple tabs on the app for iOS – The People TabThe people tab gives the users an insight and visibility into the work of other people working along side the user. The user may use this feature to search and browse their colleagues in the area. The user may further tap onto the contact card and explore what the other person is working on. The Office 365 supports this intelligence.The Sites TabThe Site Tab makes a list of the websites most frequently visited and followed by the user. Upon clicking a site, one may view the recent activity, site’s assets like sub sites, pages, documents and lists, and recent files. The site can also be shared with other users, showcasing the app’s ability to quickly and natively render the site elements.The SharePoint application development tab has further enabled the mobile app to link to other Office apps. When a user clicks on an Office Document from the recent files, it takes the user directly into the corresponding Office Mobile app. This is similar to the use where when a user accesses a SharePoint document library in a team site, the user is taken to the corresponding OneDrive mobile app, where the file can be discovered, viewed, shared and managed across Office 365.The Links TabThe Links tab of the app takes the users to portals and websites programmed by the user’s company for everyone to see. These are curated by the SharePoint admins from the SharePoint home in Office 365. Any investment in responsive, mobile-designed portals surely comes through the app. Also, tech giant Microsoftis investing in responsive design on a top priority basis to make sure that all new experiences such as the SharePoint home in Office 365, Microsoft Delve and the Office 365 Video are responsive and mobile by default.SearchThe SharePoint mobile app for iOS offers a search option throughout the database with clean results that are filtered by people, sites and files. When performing a search in the SharePoint mobile app, users connect through the full enterprise search, therefore finding content and people from all overtheir intranet, SharePoint team sites, company portals, and content recommendations powered by Microsoft Graph.Enhancements on the app like an Android and Windows Universal versions are expected along with authentication methods that include mobile application management (MAM) and mobile device management (MDM).

How Guest Blogging helps Increase Your Brand Value?
Digital Marketing Company

SummaryWhile last few years saw a sudden decline in the popularity of Guest Blogging among the digital marketers, it is yet an undeniable fact that this is an effective tool to increase your search engine ranks.Introduction‘Guest Posting is dead’ – 2014 was the year that declared guest blogging a waste. Google’s Matt Cutt favored by saying, “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”While guest blogging has been giving rise to spammy links and content to some extent, its decline has been tremendously exaggerated.It is true that Google rejects repetitive and spammy content. However, if your guest post content is fresh, unique and good in quality, Google definitely likes it. If you’re an online marketing agency, you might well know the benefits of guest blogging.To help you recall the power of this overlooked yet effective SEO tool, below we have discussed in detail about how guest blogging can help digital marketing companies in USA and across globe build their brand.Guest Blogging - IntroductionGuest blogging is a process of creating content and getting it published on other high-quality websites. This is an effective way to build your reputation online and drive traffic to your personal blog or websites. It offers you an opportunity to share your thoughts to an increased number of audiences than you usually do with your own website, that too, for free. Though you don’t get paid for what you do, it gets you many benefits in form of increased traffic that’s driven to your website along many backlinks.The bigger the guest post site you choose, the more benefits you reap. You should always pick websites for posting your blogs that have better rankings on the SERP (Search Engine Result Page) than yours.With guest postings, you can get:Significant Rise in Traffic - Guest blogging will drive different target visitors to your website or blog, which is beneficial, especially for business and ecommerce websites. Immense online influence - Guest blogging is a proven way to influence people, both in their professional as well as personal life. Since guest blogging can help you increase the viewers’ number, it greatly helps you enhance your reader base and online influence. You not only target your regular readers, but also grab the attention of audience of your guest blog website.Increase in online visibility – When you get more traffic and positive feedback from our readers, it is quite obvious for Google and other top search engine to focus on you. This will in turn get your site better ranking in search engines. Fostered authority and credibility – With guest posting, website/blog owners get the chance to interact with many top bloggers from their industry. This helps you enhance your networking as well as stay updated with industry happenings. In addition, when other bloggers start noticing you on a regular basis, you get the credibility from them.Advantages of Accepting Guest Posts on Your BlogBy now, you might have understood the benefits of Guest blogging on recognized websites. But, do you know that even you can accept guest blogs on your blogs? You can ask your readers to write guest posts on your blog. Accept the articles if they’re unique, original, and SEO optimized. Send targeted visitors to your website, and guest blogging will help your personal blog to get wider recognition on the Internet.Wrapping upUndoubtedly, guest blogging is one of the best effective ways to set up quality backlinks and get more traffic. Whether you’re running a big company or are just a start-up, guest posting will take your website as well as brand to the next level. Plus, you’ll also get benefitted in your SEO power and online popularity. This is a great tool for those who are unable to make investment or hire online marketing companies. Add guest posting to your digital marketing campaigns and your web page can have a significant ranking on search engines.

WhatsApp GIF Support – A New Feature for Android User
WhatsApp

WhatsApp has been a revolutionary app among the mobile app development companies. Since launch, it has entirely changed the scenario of instant chat services. One after the other, it has been integrating many new and significant features to make it better over the years.You might be wondering what’s next now?Recently, WhatsApp added another striking feature in its app interface. Now, WhatsApp allows iPhone users send GIFs giving a tough competition to its competitors like Facebook Messenger and iMessage.GIFs or the Graphics Interchange Format are basically short looming animated images that don’t have any audio. These are a common yet interesting way to convey a reaction. While GIF’s were popular in the early days of internet, they have gained immense popularity with the rise of social media networks like Facebook, Twitter, and iMessage.And now, WhatsApp has added itself into this list, too. However, this feature for now can be used in iOS only. WhatsApp GIFs lets you send overblown reactions to your heart’s content.But, the process isn't very straightforward since iOS doesn’t natively support GIFs. Users need to first download WhatsApp version 2.16.15 from the App Store. On downloading, follow the steps given below:How to send a video as a GIF?A GIF can be as long as six seconds. To send a GIF, pick any video you want to send as GIF by pressing the Plus (+) button on the left side of the text box. Then, select Photo & Video Library and select the video you want to send.Now, in the top right of the screen, you’ll find an option that lets you choose between sending it as a video and a GIF. Select the GIF to edit its length and send to the recipient.How to send a Live Photo as a GIF?The new WhatsApp version also lets iOS user send Live Photos as GIFS. Live photos are the software’s own animated images. However, this won’t work and the process would be a little fiddly if you’re sending it from a smartphone with 3D Touch.To send Live Photos as GIFs, go to the option “Add a Photo” and select the one you want to send. However, you must 3D Touch your live photo so it pops out. Then, scroll up to search “Select as GIF”.Live Photos are supported in iPhone 6s and 7 and their Plus variants, even in the iPhone SE. However, the SE version doesn’t support 3D Touch, which means they fail to activate the option.How to Copy and Paste from the Internet?WhatsApp has become amazing now! Earlier, you were not able to save GIFs in iOS from the internet and send from WhatsApp. But, with its recent updates, you can now bypass these and send them across WhatsApp contacts by copying and pasting.To do so, find a GIF on the internet. Copy it by holding down and select “Copy”. Simply, paste the copied GIF into the WhatsApp text field and send it across.Using a GIF keyboardNow you can also download an entire keyboard with GIF support for a truly higher-level GIF use, such as Giphy, Gboard or iGIF. Simply, download it from the App Store, and follow the instructions.Once you reach there, simply select the keyboard in the chat window of WhatsApp and copy and paste to load the GIF.Android and WhatsApp webWhile the GIF feature isn’t yet in WhatsApp for Android, it is likely to come soon. WhatsApp has released a beta version that offers the GIF support. WhatsApp typically integrates features across multiple platforms quickly. Talking about WhatsApp web, it is able to read GIFs, but cannot send them at present.ConclusionThe GIF feature of WhatsApp is greatly accepted by the users. Android app development companies in USA and across should develop apps inspired by WhatsApp and develop such features to offer better functionality to the users.

Top 10 Prototyping Tools for UI and UX Designers
UI/UX Designer
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SummaryTrying your hands in UI/UX designing for the first time? Are you an experienced UI/UX designer who begins with prototyping?  No matter whether you’re a beginner or run a top website designing company, you must know several useful prototyping tools to envisage your end product.IntroductionIf you’ve decided to build your career as a UI/UX designer, you must consider understanding the importance of prototyping in your industry. Prototyping is a crucial aspect of making a website work. To remind you, prototyping is a mock-up or demo of a website or an application that gives an idea of how it’d look as final product.Creating and enhancing products based on prototypes is increasingly being adapted by mobile UI/UX designers. And to make the task of prototyping quick and convenient, many prototyping tools are available out there to the designers. However, the availability of a slew of UI/UX prototyping tool, it often becomes difficult for the designers to choose the best that can bring twice efficiency with half the effort.To make it convenient for you, we’ve listed top prototyping tools that are being used by best website designing companies in USA and globally.FlintoFlinto allows designers to create interactive prototype for desktop as well as mobile applications. The tool functions on the drag-and-drop methodology. The best part of this powerful tool is that mobile users can test their prototype as an app in their mobile devices on the go. Modifications can too be seen simultaneously.AxureThis powerful tool simplifies the prototyping process by allowing designers to build simple, effective prototypes. You do not have to write a single piece of code.  The tool is an ideal means for creating simple click-through diagrams, sitemaps along dynamic content, user flows, animations, math functions and data-driven interaction.MarvelMarvel helps develop prototypes of websites, mobile, and web applications by building screens directly in the tool. You can also add image files either from Photoshop or Sketch. The tool allows the using gestures, animations, and transitions to convert your static web designs into interactive prototypes.FormCreate and tailor native prototypes on modern devices on the go with the Form tool. Incorporate latest web design components like material design, touch ripples, flat design, and take your design prototypes to the higher level. This unique tool helps you execute designs on the device at 60 FPS saving your time and efforts.InVisionA superlative prototyping platform, InVision is also a collaboration platform that comes with a user-friendly interface allowing designers to upload web design files, integrate gestures, animations and 3D effects to generate clickable and highly-interactive prototypes. You can also receive instant feedback for your prototypes.Proto.ioAn ideal tool for developing interactive, beautiful, and high-fidelity web and mobile prototypes. Proto.io offers a whole slew of built-in templates and UI elements to the designers that can help them develop mock-ups that look and work exactly like your final project should.OrigamiThis promising tool lets designers design new-age interfaces, top-notch prototypes and animations for websites and mobile apps. You can create wireframes from the scratch that further helps you play with them to develop the best website or app. In addition, you and your clients can also preview the designs on their device on the fly. It is also possible to design prototypes with layers.JustinmindWith the help of Justinmind tool, designers can create influential, feature-rich prototype of websites, and mobile apps quickly and efficiently. You can collaborate, share, test your ideas on real devices immediately.UXPin                      UXPin is a popular tool among top UI/UX designing companies for wireframing, prototyping and even testing websites for generating better user experience. It is shipped with over 1000 of in-built elements that designers can utilize to experiment with their designs and layouts. You can use an editor to build static and interactive designs right away. It also allows importing files from Sketch and Photoshop to get the things done on the go.Adobe Experience DesignAllows you to accelerate your prototyping progression! It is a cross-platform tool, which helps you both design as well as prototype websites and mobile apps.  You don’t have to do any coding. It is an ideal tool to re-use, create and remix web design and vectors from start to design wireframes, prototypes right away.MoqupsCreating websites and mobile apps mock-ups become super easy with Moqups. It comes packed with 31 built-in components like buttons, icons, figures, graphs, and even iPhone mockup. Moreover, design can also convert their images into interactive prototypes within a few minutes.ForeUIForeUI is a user-friendly prototyping tool, which lets UI/UX designers to create mockup and prototypes in easier and quickly. You can also create intuitive flowcharts to describe your prototypes. FireUI makes reviewing design concepts, sharing of ideas, and testing usability very easy.Missed out something? Helps us know your picks! 

5 Ecommerce Mistakes That Could Be Holding You Back
Ecommerce Development

Well said, “One stupid mistake can change everything”. The saying fits perfectly well in the E-commerce business. While humans are bound to make mistakes, no matter how educated or experienced they are, one should realize what wrong they’ve done before it gets too late.Often business owners overlook small mistakes they make in their business, but they can add up to cause real headaches for their E-commerce business.Have a look at 5 most common E-Commerce blunders, and how one can fix them.Insufficient ImagesAs an e-commerce business, you should consider the importance of images of your products. These are as important as a clear and accurate product description. Keep in mind that images are worth a thousand words. When your customers visit your website, they’d look for high quality images that are attractive, well-framed and taken from different angles. Also, make sure that the images you display are not too small as this will put your customers off.  Hence, it is better to display large images, and even add a zoom function for the viewers to view enlarged size of the images. So, the next time you develop e-commerce website for your business, ensure adding adequate images with clear display.Selecting the Incorrect Ecommerce PlatformIt takes a lot of time, efforts and money to start a platform. Hence, it’s important to choose the right e-commerce platform from the beginning. Evaluate what all functionalities and features you want, which integration requirements are needed, and how you want your store to look. Also, ensure that the payment process you choose is intuitive and works seamlessly across various devices. Research well before finalizing an E-commerce platforms, it’s a worth.Imprecise Product DescriptionYour product descriptions are the only way for the customers to know the features and specifications of your products. Not only add valuable content and relevant keywords to your E-commerce website. Ensure that the product descriptions you add on your website is précised, informative and engaging making it easy for the customers to know how the product will benefit them. It should not be too lengthy or too short. Also, it should cover all the key points. Try to answer all the possible enquiries about its working, material, price, warranty, etc. Don’t just copy and paste the manufacturer’s description. To get an idea of how to write alluring product description, go through some of the websites developed by top ecommerce website development companies.Complex Checkout ProcessOnline customers are impatient today. They want an easy and quick payment as well as check out process.The best type of checkout process is one that demands least effort. Limit it to a single page and add all of your billing as well as delivery information, and a “place my order” button. To make it more convincing and simplified, give the option to use the same information they entered last time for the returning customer.Ignoring SEOYou E-commerce website cannot work well if not optimized. SEO is a delicate science, and the impact of SEO optimization can take a bit long to give output. Hence, SEO should be considered as an important long-term strategy. If done in the right way, SEO is one of the most effective ways to bring traffic to your E-commerce website as customers look for the products you sell.Thanks to the Google updates that SEO is no longer about stuffing a slew of keywords into your content. It is all about how your website is built, users’ behavior on your website, type and quality of the content and images. It also considers your website authority. Therefore, optimize your e-store for SEO from the start and it will pay dividends down the road.No Social MediaGetting in synch with social media platforms like Facebook, Twitter and Instagram is an important marketing requirement for ecommerce sites today. This helps to improve customer engagement, and make your brand feel more accessible. As a business owner, you should interact with customers and followers regularly, as well as promoting your business.If you’re an ecommerce business and not embracing social media, you’re missing out on a massive opportunity to allure your audience. Platforms like Pinterest and Instagram are perfect places to present your product imagery, just like an online catalogue. Hence, mark your presence on all these channels and make sure you add social sharing buttons throughout your website, especially on the product pages.Your TakeAre you making any of these eCommerce blunders? Are there any other mistakes we missed? Feel free to share with us in the comments below. 

Google ‘Possum’ Algorithm Update
Possum Update

Digital marketers have again tied their shoelaces as Google has launched its new algorithm named "Possum,”. For those who are wondering what this new update is all about, Possum is a local algorithm update released on September 1, 2016. This update is aimed to impact ranking in the 3-pack and Local Finder, i.e. Google Maps results or the local results. In addition, its main aim is to prevent spammy and duplicate results and diversify the local search for people searching for a local business or service.Below are discussed four major changes this update is expected to bring. Read on to learn whether SEO companies in USA will benefit from it or not.Preference to Local FilterIt seems like Google’s local filter is functioning independently from its organic filters. This is quite clear with the fact that Google is filtering out of its index those local search results with a link to a website. For instance, if Possum update considers a page as duplicate and decides to filter it out of its SERP, a local result with that same page related with the listing can still be returned.Moreover, businesses now will have the opportunity to get ranked twice in the 3-pack while earlier one of the two listings were be filtered out. This means that top SEO companies have two opportunities to present in a 3-pack for both a “www” version and a non-“www” version of their website. With this, it is clear how local filter operates independently from the organic filter and that they are less connected than before.Unfortunate AddressesIf a company’s physical location is outside the city’s periphery, but most of its clients are within the city, then it is possible that Local Packs have not necessarily aided these businesses earlier. Local Packs are exhibited within Google’s SERP that offers searchers with relevant business information.Affiliation FilterEarlier, local algorithms were used to filter out local profiles, which shared either a phone number or domain eliminate duplicates in the Local Pack. However, after this new update, it seems like another dimension has been added to the filter - the address.While this isn’t a problem as it is nearly impossible for businesses to have duplicate addresses, for certain industries, (like health care or law) multiple practices can be located in the same building. Multiple offices can now share the same address if the building is very large. Hence, adding a suite number here proves to be effective.NOTE: The filter doesn’t weeds out perceived duplicates from local listings. Rather, it acts as an organic search algorithm that chooses one listing while pushing the others down.Similar Keyword FluxuationWith this new update, the importance of order of keywords has gained more importance. Queries such as “Link building services in USA”, “USA link building services” and “Link building USA” can be used to deliver fairly similar search results as Google can identify them as words having similar meaning. It seems that a small change in keyword order can shift 3-Pack SERP position, which means that it may be now best to use multiple iterations of a keyword on various pages of website. You can also select the iteration with the highest search volume.It’s all about the LocationThe new Google algorithm Possum uses IP address locations to serve more customized local results to users. Say, if a searcher looks for “organic link building services in USA” from their office in Chicago, he/she may not see the same results as any other user who is searching for “organic link building services” in a town where the company has a location.In addition, the farther you are from the city, the more zoomed-out will the map appear in Google Search. A user may see the drop in the result even if they include the service and city in the search query, while a user in that town would have likely seen that result first. This means it’s important for the marketers to make sure that the user’s location is set to the right city or town when finding the ranking.

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