Well said, “One stupid mistake can change everything”. The saying fits perfectly well in the E-commerce business. While humans are bound to make mistakes, no matter how educated or experienced they are, one should realize what wrong they’ve done before it gets too late.
Often business owners overlook small mistakes they make in their business, but they can add up to cause real headaches for their E-commerce business.
Have a look at 5 most common E-Commerce blunders, and how one can fix them.
As an e-commerce business, you should consider the importance of images of your products. These are as important as a clear and accurate product description. Keep in mind that images are worth a thousand words. When your customers visit your website, they’d look for high-quality images that are attractive, well-framed and taken from different angles. Also, make sure that the images you display are not too small as this will put your customers off. Hence, it is better to display large images, and even add a zoom function for the viewers to view the enlarged size of the images. So, the next time you develop an e-commerce website for your business, ensure adding adequate images with a clear display.
Selecting the Incorrect E-commerce Platform
It takes a lot of time, efforts and money to start a platform. Hence, it’s important to choose the right e-commerce platform from the beginning. Evaluate what all functionalities and features you want, which integration requirements are needed, and how you want your store to look. Also, ensure that the payment process you choose is intuitive and works seamlessly across various devices. Research well before finalizing an E-commerce platform, it’s worth.
Imprecise Product Description
Your product descriptions are the only way for the customers to know the features and specifications of your products. Not only add valuable content and relevant keywords to your E-commerce website. Ensure that the product descriptions you add on your website are précised, informative and engaging making it easy for the customers to know how the product will benefit them. It should not be too lengthy or too short. Also, it should cover all the key points. Try to answer all the possible enquiries about its working, material, price, warranty, etc. Don’t just copy and paste the manufacturer’s description. To get an idea of how to write an alluring product description, go through some of the websites developed by top e-commerce website development companies.
Complex Checkout Process
Online customers are impatient today. They want an easy and quick payment as well as check out process.
The best type of checkout process is one that demands the least effort. Limit it to a single page and add all of your billing as well as delivery information, and a “place my order” button. To make it more convincing and simplified, give the option to use the same information they entered last time for the returning customer.
Your E-commerce website cannot work well if not optimized. SEO is a delicate science, and the impact of SEO optimization can take a bit longer to give output. Hence, SEO should be considered as an important long-term strategy. If done in the right way, SEO is one of the most effective ways to bring traffic to your E-commerce website as customers look for the products you sell.
Thanks to the Google updates that SEO is no longer about stuffing a slew of keywords into your content. It is all about how your website is built, users’ behavior on your website, type and quality of the content and images. It also considers your website authority. Therefore, optimize your e-store for SEO from the start and it will pay dividends down the road.
No Social Media
Getting in synch with social media platforms like Facebook, Twitter and Instagram is an important marketing requirement for ecommerce sites today. This helps to improve customer engagement and make your brand feel more accessible. As a business owner, you should interact with customers and followers regularly, as well as promoting your business.
If you’re an e-commerce business and not embracing social media, you’re missing out on a massive opportunity to allure your audience. Platforms like Pinterest and Instagram are perfect places to present your product imagery, just like an online catalogue. Hence, mark your presence on all these channels and make sure you add social sharing buttons throughout your website, especially on the product pages.
Are you making any of these eCommerce blunders? Are there any other mistakes we missed? Feel free to share with us in the comments below.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.