So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet?
According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful.
Why app promotion is important?
Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions.
Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away.
Promotion tips for a newbie:
To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app:
- Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handlesas your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads.
- Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people.
- PPC Ads: Using Google Ad-words, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted.
- Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third-party intervention, you can show people that other people’s opinion with your app and in this way, you can easily market your app without having to spend much.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.