Digital marketers have again tied their shoelaces as Google has launched its new algorithm named "Possum,”. For those who are wondering what this new update is all about, Possum is a local algorithm update released on September 1, 2016. This update is aimed to impact ranking in the 3-pack and Local Finder, i.e. Google Maps results or the local results. In addition, its main aim is to prevent spammy and duplicate results and diversify the local search for people searching for a local business or service.Below are discussed four major changes this update is expected to bring. Read on to learn whether SEO companies in USA will benefit from it or not.Preference to Local FilterIt seems like Google’s local filter is functioning independently from its organic filters. This is quite clear with the fact that Google is filtering out of its index those local search results with a link to a website. For instance, if Possum update considers a page as duplicate and decides to filter it out of its SERP, a local result with that same page related with the listing can still be returned.Moreover, businesses now will have the opportunity to get ranked twice in the 3-pack while earlier one of the two listings were be filtered out. This means that top SEO companies have two opportunities to present in a 3-pack for both a “www” version and a non-“www” version of their website. With this, it is clear how local filter operates independently from the organic filter and that they are less connected than before.Unfortunate AddressesIf a company’s physical location is outside the city’s periphery, but most of its clients are within the city, then it is possible that Local Packs have not necessarily aided these businesses earlier. Local Packs are exhibited within Google’s SERP that offers searchers with relevant business information.Affiliation FilterEarlier, local algorithms were used to filter out local profiles, which shared either a phone number or domain eliminate duplicates in the Local Pack. However, after this new update, it seems like another dimension has been added to the filter - the address.While this isn’t a problem as it is nearly impossible for businesses to have duplicate addresses, for certain industries, (like health care or law) multiple practices can be located in the same building. Multiple offices can now share the same address if the building is very large. Hence, adding a suite number here proves to be effective.NOTE: The filter doesn’t weeds out perceived duplicates from local listings. Rather, it acts as an organic search algorithm that chooses one listing while pushing the others down.Similar Keyword FluxuationWith this new update, the importance of order of keywords has gained more importance. Queries such as “Link building services in USA”, “USA link building services” and “Link building USA” can be used to deliver fairly similar search results as Google can identify them as words having similar meaning. It seems that a small change in keyword order can shift 3-Pack SERP position, which means that it may be now best to use multiple iterations of a keyword on various pages of website. You can also select the iteration with the highest search volume.It’s all about the LocationThe new Google algorithm Possum uses IP address locations to serve more customized local results to users. Say, if a searcher looks for “organic link building services in USA” from their office in Chicago, he/she may not see the same results as any other user who is searching for “organic link building services” in a town where the company has a location.In addition, the farther you are from the city, the more zoomed-out will the map appear in Google Search. A user may see the drop in the result even if they include the service and city in the search query, while a user in that town would have likely seen that result first. This means it’s important for the marketers to make sure that the user’s location is set to the right city or town when finding the ranking.
Several businesses understand tremendous profits can be made when they localize their product to foreign markets and access foreign consumers.Hiring a professional localization services team to translate the marketing content, however, can stress out the content creation team as they must now write content that is easy to translate.Although the gains of mobile app localization are obvious, the actual act of localizing the product can be long and laborious. At the same time, translating content into different languages can seem to be a very pricey and lengthly process.However, understanding and implementing a few simple tips that we list below can help you avoid making costly mistakes when localizing content. Not only can these ways help limit your localization costs, they can speed up the pace of the project and boost revenue streams by ensuring high-quality translations.Compose Content With Localization In MindWriting content with international audiences in mind is less expensive, more efficient and easier to localize. When you compose content with localization in mind, you are thinking globally while acting locally.Expressing cultural diversity in your writing is extremely important.When writing content that will be translated later, be careful with metaphors, scenarios and examples. Exercise caution when writing in slang, idioms or expressions that are understood in your own culture but not in others. Referring to historical events of your country also may not resonate. These needn't be removed entirely, simply implemented carefully so that these can be easily translated into the target language.Take into account spacing issues as you write. If you have limited space, know that translated texts can span longer than its English equivalent. Certain languages are "wordier" than others, requiring additional words to express the same meaning. The German requirement to compound words, for example, may cramp the spacing in an app or software screen.Write Clearly And ConciselyThe localization team of translators will have an easier time translating when you write the original content simply and clearly.Your wording should always be simplified and focused on the main important points. If you find yourself dwelling on a tangential topic, stop and prune your writing.Employ simple sentence constructions and use specific terminology related to the product or service. Write in active voice so that translators can easily find the subject of the sentence, which makes their job easier.Clarify your writing and make it more concise by using nouns instead of imprecise pronouns. Use correct grammar and syntax. It's likely a mistake in the original content will be replicated in the translated versions so always be careful when writing the original text.Establish A Unique VoiceNow writing with more clarity and conciseness doesn't mean you have to completely change your unique writing voice.While most experts on localized content for international audiences recommend that you not use idioms, humor and casual language, we believe you can still preserve your unique voice in the writing.Imagine yourself as a translator and write up a clear version of the content in question, one that uses globally accepted English that may be used as the content to be translated and localized. You can then write up a second version for your English audiences that uses humorous, idiomatic, clever English.Having such a practice will allow you to communicate your unique voice while still allowing for well-understood translations.Use ImagesThe use of images to complement your content will help you save on localization costs.This is because the right complementary images reduce the need for worded explanations in the original text, which means less translation work in the end. The images may also help communicate your message better.While a picture may amplify the message you are trying to communicate, be wary of cultural norms of the society you are targeting. Not all images convey the same meanings across cultures. Bikini-clad people in a picture for one society would not work in the Middle East, for example.Also make sure to not have your images contain text so that you won't have problems translating the same later. If text must accompany a graphic, aim to separate the words from the graphic and introduce the text as a separate component.In above these four tips for writing great source content, you'll be sure to secure accurate, worthy translations for your international audiences.
Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible.What is Search Engine Optimization (SEO)?Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly.SEO further involves the following aspects:Searching the terms and/or phrases (keywords) that produce traffic to a website making a site friendly towards search engines building links and marketing the unique value of a siteIt is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing. Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions.Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA.How SEO Helps Search Engines Find a SiteSearch engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA.According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place. Handling SEO on Your OwnAlthough SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time.Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done.ConclusionTo put it simply, SEO is a means to increase a site's appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.
With the launch of RankBrain, Google has stirred a debate in the digital world. People are speculating if this new AI service from Google is the next step and will ultimately replace Hummingbird or if it is just a supporting tool which the search giant is using for processing the searches.What is RankBrain?RankBrain is the new Artificial Intelligence system launched by Google which is used to understand the ambiguous searches received by the search engine giant. As per the reports of prominent providers of SEO Services in USA, RankBrain is not a standalone algorithm and will work with the current Hummingbird algorithm to make SEO much fairer.Right now, RankBrain is handling about 15% of the searches made on Google and as per the reports of some of the biggest SEO players, Google had launched the AI several months ago in a phase wise manner. Currently, the AI is working throughout the globe and trying to give better results to the users by the use of complicated algorithms that try to understand the working of the human mind to yield meaningful results.Is it going to replace Hummingbird?The answer is NO. As mentioned earlier, most of the providers of Digital Marketing Services in USA have confirmed that RankBrain will not be replacing Hummingbird. This AI service is being implemented to make searches more relevant and if you’re doing your SEO within the guidelines of Hummingbird, then this new AI will help you increase your presence in the digital market.So, you do not have to worry as this new AI is not going to replace the older algorithm. Moreover, experts say that if you’re in compliance with hummingbird and have used all the white hat SEO practices to build up your website rank, then RankBrain poses no threat to your enterprise.How can you exploit RankBrain and get the best out of it?If you want to leverage on the power of RankBrain, then you must follow the following guidelines:Provide high quality, new and relevant content. Yes, once again we can say that content is still the king when it comes to the digital market. Using semantics and other hummingbird features, one can properly optimize their website and this will also help them in ensuring a better response via RankBrain. Language variations in the content is another great way to make sure that you can take advantage of the semantics and leverage over RankBrain. Using the services of SEO providers is a great way to make sure that your website stands up in the competition. Keywords can sometimes get awkward as you have to use phrases which do not make much sense. However, with the implementation of this new AI, you can use the natural language in order to make better sense. This is a great new addition as it makes easier for the content creators to use the language in order to create engaging content. Using better HTML Tags can be a great way to emphasize on hummingbird as well as the implementation of RankBrain makes it far better. You can now use the micro data from the HTML tags to get better crawling rates and improve your site rank. Another thing that can be exploited is the customer testimonials. Using them, you can get more leads as RankBrain uses relevance in order to display results. This is another great step taken by Google in order to ensure that only the relevant results are displayed even to the most ambiguous of the search queries.So, even though RankBrain is an important part of the Google Search Algorithm, all the prominent providers of Search Engine Optimization Services in USA claim that you need not worry about the algorithm replacing the hummingbird. Moreover, if your SEO is being done in accordance with the current policies, then this move by Google will only help you gain more audience over the digital platform.
When we talked to leading providers of Digital Marketing Services in USA, the most important organic tool for generating lead came out to be SEO.SEO or Search Engine Optimization is the process of optimizing the content of your website in such a way that it helps you to achieve the following goals:Increase website traffic by featuring in the first page of Google Search. Generate leads for getting more and more potential customers. Ultimately boost your sales by getting more and more people to visit your website. Lead generation is a very important process that helps in creating brand awareness and brand loyalty. People who are being exposed to your e-commerce site are likely to talk about it and consequently provide you with even more visitors.Generating leads through SEO:SEO can be used to effectively generate leads without spending any money, says an SEO Services Company in USA. If you watch carefully, SEO is the driving force behind search engine results and all you need to do is understand how your website can feature into the first page of google search.Some methods that can be followed by a website owner in order to increase their leads are:Identify Keywords: Keywords are the biggest key to success. You need to identify the keywords which are relevant to your business and then use them to drive your website rankings. Keywords related to your business can vary and it is your duty to ensure that the keyword you’re using is less competitive so that you can jump up to the top within no time. Post new content: Content plays a very important role in SEO. You need to be frequent with your updates and change the content you share every few days in order to keep your site fresh and new and keep visitors coming. Having a monotonous website will bore the visitors and you’re unlikely to generate leads. Link Building: Another SEO tactic is link building and backlinking. These methods require you to post your links on socially important websites. You can share your content over the social media such as Twitter, Instagram, Facebook and even blog about your business. Generating links from fellow bloggers and e-commerce owners is another way of getting good quality backlinks to your site and such actions will help in improving the rank of your website. Understand your customers: Understanding the type of consumers you’re dealing with is very important. You need to make sure that you know what your customers like so that you can provide content relevant to their needs. In such a way, you can easily get more leads as the targeted audience will be attracted towards your website. Be patient: Using SEO takes a lot of time as Google crawls into each and every website and such a task is time consuming. You can make changes today and get the results after months. So, be patient and wait for the results to show off. Do not change your content just because you feel that no results are showing up.Thus, by following the above steps, you can improve your chances of lead generation using SEO. As per the reports of a provider of Search Engine Optimization Services in USA, SEO methods are even better than paid advertising as the results are robust and stay for longer. So, put on your thinking hat and start getting those leads.
The world has become a much smaller place thanks to the advent of the digital technology. Using this technology, people can reach far and wide and get access to content that was otherwise impossible or very tough. Thus, we list some of the most important aspects of digital technology that have had a positive impact in the life of humans.Easy Access to a plethora of information: The internet has portals that give information about various topics. The internet is a giant source of reliable information from all over the globe and it provides easy access to all human beings. Historically, gaining access to such a huge volume of data was a tough task and the advent of digital technology has changed all of it. Encouragement of Innovation: Since humans have access to a wide array of data, they can easily bring out new innovations using that data. Moreover, crowd funding, venture capital and angel investments are much easier now due to the communication channel provided by the internet. All this is only possible due to the development of digital technology. Improved communication: Communication systems have improved a lot, thanks to the digital technology. The obsolete forms of communications like telegram and letters, which were very time consuming, have been replaced by the much faster email and instant messaging. Moreover, getting in touch with people across geographical barriers has become cheaper and much more accessible due to the digital technology. Social networking: Digital technology has given us the gift of social media. Social media is the biggest platform of communications in the present time and as much as 20% of the total populations of the world use some form of social media or the other. Sites like Facebook, Google +, LinkedIN, Yahoo and Instagram allow people to remain in contact with each other irrespective of their present location. The social media also allowed old contacts to again connect with each other and many people have found their long lost friends or relatives by the use of digital technology. Moreover, social media has provided a platform to the companies to exploit digital marketing solutions and reach out their customers in order to interact with them and offer them better services and deals. Access to digital media: Video streaming sites like Dailymotion, Google Video and YouTube have become a primary source of entertainment for all. These platforms provide a lot of engaging and interesting content to the people and they can enjoy a variety of videos made on different niche. Other sites like Netflix have made it possible to buy or rent commercial movies on the internet and watch them on demand. E-Commerce: The digital technology has allowed humans to shop from the comforts of their homes. Things like electronics, consumer durables, food items, apparels and even medicines and vehicles can be bought and sold on the digital platform and it has made it easier for the firms to reach out their customers and conduct business by the use of digital marketing services.Thus, digital technology has become a boon to the humankind and helped in alleviating the status of the human life. However, there are certain cons of the digital world that must be taken into consideration while accessing the data and it is the duty of the humans to keep them away from the harm that digital technology may cause to them.Also, for all the new firm owners, digital technology offers you a plethora of opportunities and by availing some professional SEO services, you can easily get yourself noticed on the digital world via organic search engine optimization and make your mark on the digital market.We, at Arka Softwares & Outsourcing, offer some of the most innovative methods to make you known in the digital world. We ensure that the digital technology brings together consumers and producers and our clients make the most of this opportunity by getting in touch with their target audience and interacting with them about their products and services. We are an SEO Services company that provides high quality and affordable SEO services to our clients in order to give them the much needed boost in the virtual marketplace.So, get in touch with us to discuss the possibilities and if you’re just a curious reader, enjoy the benefits of digital technology but do so with care and vigilance.