Several businesses understand tremendous profits can be made when they localize their product to foreign markets and access foreign consumers.Hiring a professional localization services team to translate the marketing content, however, can stress out the content creation team as they must now write content that is easy to translate.Although the gains of mobile app localization are obvious, the actual act of localizing the product can be long and laborious. At the same time, translating content into different languages can seem to be a very pricey and lengthly process.However, understanding and implementing a few simple tips that we list below can help you avoid making costly mistakes when localizing content. Not only can these ways help limit your localization costs, they can speed up the pace of the project and boost revenue streams by ensuring high-quality translations.Compose Content With Localization In MindWriting content with international audiences in mind is less expensive, more efficient and easier to localize. When you compose content with localization in mind, you are thinking globally while acting locally.Expressing cultural diversity in your writing is extremely important.When writing content that will be translated later, be careful with metaphors, scenarios and examples. Exercise caution when writing in slang, idioms or expressions that are understood in your own culture but not in others. Referring to historical events of your country also may not resonate. These needn't be removed entirely, simply implemented carefully so that these can be easily translated into the target language.Take into account spacing issues as you write. If you have limited space, know that translated texts can span longer than its English equivalent. Certain languages are "wordier" than others, requiring additional words to express the same meaning. The German requirement to compound words, for example, may cramp the spacing in an app or software screen.Write Clearly And ConciselyThe localization team of translators will have an easier time translating when you write the original content simply and clearly.Your wording should always be simplified and focused on the main important points. If you find yourself dwelling on a tangential topic, stop and prune your writing.Employ simple sentence constructions and use specific terminology related to the product or service. Write in active voice so that translators can easily find the subject of the sentence, which makes their job easier.Clarify your writing and make it more concise by using nouns instead of imprecise pronouns. Use correct grammar and syntax. It's likely a mistake in the original content will be replicated in the translated versions so always be careful when writing the original text.Establish A Unique VoiceNow writing with more clarity and conciseness doesn't mean you have to completely change your unique writing voice.While most experts on localized content for international audiences recommend that you not use idioms, humor and casual language, we believe you can still preserve your unique voice in the writing.Imagine yourself as a translator and write up a clear version of the content in question, one that uses globally accepted English that may be used as the content to be translated and localized. You can then write up a second version for your English audiences that uses humorous, idiomatic, clever English.Having such a practice will allow you to communicate your unique voice while still allowing for well-understood translations.Use ImagesThe use of images to complement your content will help you save on localization costs.This is because the right complementary images reduce the need for worded explanations in the original text, which means less translation work in the end. The images may also help communicate your message better.While a picture may amplify the message you are trying to communicate, be wary of cultural norms of the society you are targeting. Not all images convey the same meanings across cultures. Bikini-clad people in a picture for one society would not work in the Middle East, for example.Also make sure to not have your images contain text so that you won't have problems translating the same later. If text must accompany a graphic, aim to separate the words from the graphic and introduce the text as a separate component.In above these four tips for writing great source content, you'll be sure to secure accurate, worthy translations for your international audiences.
Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible.What is Search Engine Optimization (SEO)?Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly.SEO further involves the following aspects:Searching the terms and/or phrases (keywords) that produce traffic to a website making a site friendly towards search engines building links and marketing the unique value of a siteIt is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing. Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions.Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA.How SEO Helps Search Engines Find a SiteSearch engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA.According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place. Handling SEO on Your OwnAlthough SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time.Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done.ConclusionTo put it simply, SEO is a means to increase a site's appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.
We all have heard about the powers of SEO. We are fully aware of the fact that SEO can allow you to rank better in search results and get more traffic to your site from across the globe. However, not all businesses are global and there are many businesses who just focus on a local geographic location and want users from that region to find them. Thus, enters Local SEO.What exactly is local SEO and how does it help?Local SEO is location specific SEO of a website that makes it well optimized for a search result aimed at the current geographic location of the business. Local SEO is a powerful tool and it is very helpful for the local businesses as they do not want people from all over the globe to visit their site and only wish to focus on the local crowd. With proper website optimization and digital marketing services, a small business can easily get famous in the local domain and spread the customer base.Some tips to advertise your local business using SEO:The best part about organic search engine optimization is the fact that it is absolutely free and just needs your care and attention. However, if you’re not well versed with SEO, you can hire an SEO services company and avail professional SEO services for your site.So, if you’re venturing out yourself, then here are some tips to effectively use digital marketing solutions for your local optimization:Use Google + Local: Create a profile for your business in Google + and fill it properly with the entire address of your business and also the website link. Whenever people will search for the services you provide in your location, your Google + page will be displayed, complete with the reviews you have received, the pictures of your establishment, the telephone number and the address. Relevant Content: Content is still the leader when it comes to organic SEO. One of the best local business solutions is to create content that contains your geographical location spread across all the pages. You can add your address in the footer section of the web page or maybe optimize the page content to make sure that the relevant information is present and the search engine can easily track it. In this way, you can make sure that your website shows up when someone searches in your location. Proper website extension choice: Website extension is another important parameter to ensure that local SEO works well. A site in India ending with .in has more chances of being associated with the location than the generic ones. However, if your domain is .org, .net or .com, you can always use the Webmaster tool by Google to link your site to a location.Thus, by following these simple steps you can get the best small business web solutions for your local business. However, if you’re facing a hard time in optimizing your site, then you can always go for some affordable SEO Services that will make sure that your optimization is done properly.We, at Arka Softwares and Outsourcing, provide Local SEO services and our experts have ample experience to create a brand name for your store in the region you serve. So, for any additional information require about our services, drop in at our site and get in touch with our experts. Our services expand to a lot of regions that include the US, UK, UAE, South Africa, Australia and India to name a few. We are growing at a rapid pace and are striving to become the best IT Solutions provider for the domains we serve.