Over the years, search engine optimization (SEO) has become a very important part of digital marketing. As the competition in the digital space has increased manifold in the recent times, the demand for high quality SEO services has shot up and almost every other firm is looking to optimize their site so that they can stay on top. However, the entry of social media has changed the dynamics a little and added a touch of social interactions to SEO. SMO or social media optimization is fast gaining importance as more and more firms are starting to use SMO techniques in order to improve upon their SEO.What do you mean by SMO?SMO is a series of technique used by website owners and marketing experts to drive more traffic to a website using the social media. Popular examples include Facebook pages, forums, LinkedIN company profiles, twitter accounts and blogs. All these forms of communication media allow a firm to actively engage with their potential customer and existing customers. Also, these networks allow the start-ups to create industry relations and get recommendations from some experts that actually help them boost their business.Why is SMO needed along with SEO?If you’re one of the budding e-commerce owners who wants to get on top, or one of the digital marketing professionals who is starting out in the market, here are some tips that entail why SEO needs SMO in today’s digital market.Google validates social media: The biggest search engine, Google, has made changes to the search algorithm that it follows. According to the new changes, social links and validation play a major role in determining search rankings and if you do not have a good social media reach, your website is bound to be ranked low. Due to this, the importance of SMO has shot up and SMO services in USA have seen a steep rise as more and more SMO experts are coming out to help. Social media provides backlinks: Backlinking is one of the important aspects of SEO. If you’re going to get good quality backlinks to your sites from reputed sources, your rankings will improve. By doing SMO, you can actually add up to the backlinks that you have and since Facebook, Twitter, LinkedIN, Blogspot, all are reputed platforms; search engines will give you a better rank. Social media allows you to engage: Social media allows you to engage with industry experts as well as your targeted audience. By doing so, you can improve upon your reputation and gain traffic to your website. People will start identifying your products and services and if you can actively engage them on the social media, then you can clearly convert them as your customers. Such powers make SMO very important for the current online businesses and even the real world businesses as they can surely benefit from added traffic to their site.So, with so many benefits of using SMO techniques, you must start to think about incorporating it to your marketing strategy. Use the power of social media to drive your sales and find untapped markets and watch as your business reaches the pinnacle of success.
Development of instant messaging apps have greatly hyped over the last few years with the raise in their demand. In fact, people are so ardent about such apps that they can’t resist peeling their eyes off the smartphones. Not only the demand for these apps like Facebook messenger, Apple iMessage has increased, smart users have also raised the scale of their expectations. With each upcoming app, they want something unique and interesting.Primarily designed for simple conversation, these apps are gradually eventually evolving into platforms for more complex messaging and other services. Users greatly rely on these apps for various purposes like social networking, getting information, professional interactions, etc. Even the top social media marketing companies make use of these messaging apps to their maximum profits.While the competition is very high among the various instant chat apps, there are two such apps that are currently topping the charts – Google Allo and Facebook Messenger.Check out what makes them stand ahead of all and how they differ from each other.Google AlloIntro – Top iOS app Development Company in USA, Google launched the Google Allo recently on September 21, 2016. Allo is an instant messaging mobile app developed that includes a virtual assistant that offer a "smart reply" feature allowing users to reply without typing.The best thing about Allo is that it offers a unique way of interaction with the Google Assistant. It allows users to type the trigger phrase “@google” telling the assistant to pay attention to the next string of text they type, based on which it answers their query.For instance, if you are planning for a movie, you can type something like, “@google Show me movie shows near me?” to know the upcoming showings. While you can hunt for nearby restaurants and movie shows, you can’t book tickets or a table for now.Apart from this, users can also chat with Google Assistant directly to ask questions, tell jokes, set alarms, find news, and memorize important information like hotel room numbers, etc.How it Differs - A crucial difference between Allo and other messaging apps like Facebook messenger is that it doesn’t provide third-party apps yet. However, Google is working to integrate this service in the future. When it comes to offering word suggestions while typing, Allo goes a step farther and provides full replies depending on the messages you receive. For instance, if your child sends you a photo of your pet, Allo would suggest something like “How cute! or Aww!” in response. Allo offers over 25 sticker packs to enhance user chat experience with stickers and expression.Allo also has an Incognito Mode, which is meant to provide enhanced privacy for sensitive conversations. With this mode, all chats are encrypted end-to-end. Users can also get the option to make their messages disappear after a certain amount of time. Laslty, Allo is available to be used on mobile, for both iOS and Android. This means that unlike messenger, you can’t use it to chat on your computer while at work like you can with Apple and Messenger apps.Facebook MessengerIntro - Facebook Messenger is an instant messaging application released on August 9, 2011 by Facebook. It offers text and voice communication services.Unlike Allo, Messenger allows integrating third-party services into its chat app. These differ from chatbots and aren’t conversational. For example, users can request an Ola when chatting with a friend without leaving the conversation. A lot of the app integrations presently available for Messenger include various types of games, keyboards, quizzes, and photo apps.In addition to third-party apps, Facebook also allows app makers to create chatbots for its messaging app. Currently, there are more than 30,000 bots on Messenger, which allow users to shop, read the news, get weather forecasts within the app. Messenger has become the top choice for offering facebook marketing services in USA.Facebook also offers a massive sticker library but doesn’t have a lot of different tools for expression. For instance, you can’t add full-screen animations to a message. However, it recently started offering the functionality of live video during a conversation. Lastly, Messenger is available for both iOS and android and can also be used on the desktop.
Search engine optimization is the methodology of strategies, techniques and tactics that are used to increase the amount of traffic on a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) like Yahoo, Google and Bing. There are various terms associated with SEO that many internet marketing services adapt. Key Terms Associated with SEOOn-Site SEO BasicsSome of the most important elements that are required for search engine optimization occur on the website that requires SEO in the first place. Like any online marketing agency can state with experience, link building without good on-site search optimization is not as effective as they are together. According to some best SEO companies in USA, some of the minimum on-site optimization elements that should be put on the main page of each website include:Title TagThe title tag on pages of a website informs a search engines about the content of a web page. The general rules around a title tag are that it should be 70 characters or less and include keywords such as the business or brand name that relate to the specific page only. In terms of HTML, this tag is placed between the <HEAD></HEAD> tags near the top of the HTML code for that specific page.Meta DescriptionThe meta description on the page of a website gives the search engines a more detailed insight into the pages of the given website. Meta descriptions are ideally written keeping a human audience in mind and include the given page’s main keywords. Although its use is still debatable, the Meta description of a page does show up in search results.Additional On-Site SEO ElementsAlthough the title tag and the meta description form the most important SEO elements, there are other elements that should be considered:Internal Links Link building is not only useful for external sites linking to a website; it can be used to help search engines learn more about a given website by internally linking it to other pages on the website.Header Tags There are different levels of HTML header tags that can help break the content into sections as well facilitate the search engines to know more about each section of the content, and what it is about.Using header tags helps both readers and the search engines break up your content into smaller sections that are easier to comprehend.Image Name coupled with ALT TagAny website that uses images needs good keywords for both the image name as well as the associated alt tag. On the first image within the post, the code<img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> is used, because the goal is to optimize the image according to the keywords on-site search optimization. This helps search engines find relevant images for their image search according to the keywords specified.Bold Text Occasionally bolding a selection of text to get a reader’s attention has been known to help search engines distinguish important information and keywords from the content given on the page.Off-Site Optimization or Link BuildingLink building essentially involves linking other websites to the given website. It is the process of getting external pages to link to a page on a given website and is one of the many tactics used in search engine optimization, especially in the link building services in USA.WhitehatWhitehat stands for good, quality link building that yields organic results.BlackhatBlackhat stands for spam-based, low-quality link building that is best avoided.The essential thing that should be kept in mind when using any of the stated SEO elements is to not go overboard. Too many keywords on a page can lead to over-optimization penalty that Google has now rendered. Keeping it smart but simple is the key to a good SEO strategy. Hope this guide will help you understand SEO basics well to incorporate it into your business marketing strategies.
Social Media has become a big enterprise today. It started about a decade ago with sites like Facebook, Orkut, etc. giving users a chance to keep in touch with each other. Now, with the advent of various social sites like Google +, Twitter, Instagram, Pinterest and so on, people have a lot of options and creative ways to share their experiences and keep in touch with their friends and family.On the economic front, social media has allowed firms to form communities and groups and share details about their products and promote their sites and products using these profiles. In the recent past, there has been a manifold increase in the number of businesses going for social media marketing, tells a report by a well-known social media marketing company in USA.Social Media Profiles: Your ultimate Selling machinesNow, since social media optimization can be used to promote and spread awareness about products and services, can they not work as selling points for the companies? The answer is, Yes they can.As per the reports of a Social Media Optimization Company in USA, social media profiles work better than e-commerce sites when it comes to grabbing the attention of the users. Social media is full of content and people spend a lot of time on these sites, thus firms get a better chance to engage with the potential customers and sell their products on these platforms.But the question that arises now is How? Well, to begin with, Facebook has teamed up with Shopify to allow users to create their own stores directly on Facebook and sell their products. This enables the companies to integrate their social media page with their on page store and helps them create a selling machine out of it. Twitter, Instagram and even WhatsApp is being used to collect orders from users and supply them with information regarding offers, sales and new launches.Instagram works best for companies whose product portfolio is more graphics oriented while WhatsApp is great for new app and website launches and can drive substantial amount of traffic to your sites. Moreover, WhatsApp is also being used my many e-commerce site owners to collect orders from the customers and in this way, the social media apps and websites are helping these firms grow.The Google+ community offers a major platform for the users to market their product and connect with their users and so does Twitter. All these platforms are also being regularly updated to provide better services to the firms and to aid them in selling more of their products through these portals, add a report from an SMO service provider in Australia.Get the Social Media advantage and beat your competition:Since the digital world is highly competitive, it has become a kind of compulsion for the firms to make their own social media profiles and interact with their customers. In order to support the firms, there are many social media optimization services in USA, US, UK, India and parts of Europe. All these firms aid the parent firm in running a successful social media campaign and successfully market their products across the globe using the social sites.By taking the help from these professional websites, you can get ahead of the competition and make a mark for yourself in the digital world. Such advantage will play a major role in your success as it is anticipated that the digital market with continue to experience a double digit growth in the coming ten years and the success and failure of almost all the retail based firms depends on the way they adapt themselves to the digital market.So, wait no longer and start running your social media campaigns today. Connect with any of the professional firms that provide social media marketing or go your own way if you think you have what it takes to build a strong social media network. But, make sure you do it as soon as you can in order to make your social profiles your ultimate selling machines.