Have you heard of Google Analytics? Even the smallest of organizations are now using Google analytics to boost their business. It is one of the most popular and a reliable tool available today.So, do you want in-depth understanding of Google Analytics? Are you also planning to use Google analytic for your business? Do you need to know how can Google Analytics help you business grow? It is very easy. With a few crucial settings and details, you can improve your Google Analytics reporting. To start with, read on the article to know some key points about Google Analytics. To incorporate it in your business development plan, hire a digital marketing agency in USA that could handle your Google analytics and offer other internet marketing services.Before we proceed, let’s understand….Why Google Analytics is a Necessity for Businesses Today?If you’ve a blog or a static website of your own or your business, you need Google Analytics. Here are a few of the many questions that you can answer using Google Analytics.How many visitors visit my blog/website? Do I need to make my website mobile-responsive? Which web pages on my website are the most visited? What marketing strategies would drive the most traffic to my blog/website? How many visitors by far have been converted into my leads or customers? How can I enhance my website's speed?However there are myriads of such questions that play an important role in business successful and that Google Analytics can answer. These are the ones that are most crucial for most website owners, especially beginners.So, to begin with, here are seven tips.Keep It Simple and Short (KISS)Google Analytics can be utter overwhelming for beginners. It is composed of powerful capabilities of which many go fallow even by the most experienced marketers. Luckily, benefitting out from Google Analytics is very easy. It doesn't require you to use all its capabilities. However, you should keep reminding yourself that you can get plenty of insight even if you keep it simple to begin.Use SegmentationGoogle Analytics has a capability that you can use right away - the ability to segment users and sessions. For example, if you want to find out the geographical locations of your users, or sessions in which a conversion occurred, you can use segmentation feature of Google analytics.Set Your GoalsAnother capability of GA that shouldn’t go unused is its ability to set goals. Whether you're trying to generate leads or selling products through your e-commerce website, having a specific goal is a must. This is a feature that corresponds to specific activities taking place on your website. For instance, you could set goals that are associated with pages reviewed per session, session duration, and custom events.Use AlertsGoogle Analytics offers support to email alerts. These alerts are activated when there are meaningful modifications in key metrics. Good part is that you can customize these alerts minutely and with specific thresholds. For example, you can set custom alerts to know if traffic from a particular geographical location, say the region of your target audience, increases by 20% or decreases by 10%. These alerts will help you plan improvement strategies and take right actions to avoid issues in future.Link your AdWords AccountThere are many agencies that offer link building services in USA using Adwords. For those who are doing the same, they can link their AdWords and Google Analytics accounts to get greater insight of how their campaigns are working. This way they can also use their Google Analytics data for retargeting AdWords.Be ConsistentGoogle Analytics is a good habit to keep. So, make sure to check your Google Analytics constantly. In addition, you should also consider tracking how often you review your Google Analytics data. Make a list of all those ways that you get the most value from. Also, try to set Google Analytics alerts or notifications to get the needed information effortlessly and quickly.
Search engine optimization is the methodology of strategies, techniques and tactics that are used to increase the amount of traffic on a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) like Yahoo, Google and Bing. There are various terms associated with SEO that many internet marketing services adapt. Key Terms Associated with SEOOn-Site SEO BasicsSome of the most important elements that are required for search engine optimization occur on the website that requires SEO in the first place. Like any online marketing agency can state with experience, link building without good on-site search optimization is not as effective as they are together. According to some best SEO companies in USA, some of the minimum on-site optimization elements that should be put on the main page of each website include:Title TagThe title tag on pages of a website informs a search engines about the content of a web page. The general rules around a title tag are that it should be 70 characters or less and include keywords such as the business or brand name that relate to the specific page only. In terms of HTML, this tag is placed between the <HEAD></HEAD> tags near the top of the HTML code for that specific page.Meta DescriptionThe meta description on the page of a website gives the search engines a more detailed insight into the pages of the given website. Meta descriptions are ideally written keeping a human audience in mind and include the given page’s main keywords. Although its use is still debatable, the Meta description of a page does show up in search results.Additional On-Site SEO ElementsAlthough the title tag and the meta description form the most important SEO elements, there are other elements that should be considered:Internal Links Link building is not only useful for external sites linking to a website; it can be used to help search engines learn more about a given website by internally linking it to other pages on the website.Header Tags There are different levels of HTML header tags that can help break the content into sections as well facilitate the search engines to know more about each section of the content, and what it is about.Using header tags helps both readers and the search engines break up your content into smaller sections that are easier to comprehend.Image Name coupled with ALT TagAny website that uses images needs good keywords for both the image name as well as the associated alt tag. On the first image within the post, the code<img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> is used, because the goal is to optimize the image according to the keywords on-site search optimization. This helps search engines find relevant images for their image search according to the keywords specified.Bold Text Occasionally bolding a selection of text to get a reader’s attention has been known to help search engines distinguish important information and keywords from the content given on the page.Off-Site Optimization or Link BuildingLink building essentially involves linking other websites to the given website. It is the process of getting external pages to link to a page on a given website and is one of the many tactics used in search engine optimization, especially in the link building services in USA.WhitehatWhitehat stands for good, quality link building that yields organic results.BlackhatBlackhat stands for spam-based, low-quality link building that is best avoided.The essential thing that should be kept in mind when using any of the stated SEO elements is to not go overboard. Too many keywords on a page can lead to over-optimization penalty that Google has now rendered. Keeping it smart but simple is the key to a good SEO strategy. Hope this guide will help you understand SEO basics well to incorporate it into your business marketing strategies.
Social Media has become a big enterprise today. It started about a decade ago with sites like Facebook, Orkut, etc. giving users a chance to keep in touch with each other. Now, with the advent of various social sites like Google +, Twitter, Instagram, Pinterest and so on, people have a lot of options and creative ways to share their experiences and keep in touch with their friends and family.On the economic front, social media has allowed firms to form communities and groups and share details about their products and promote their sites and products using these profiles. In the recent past, there has been a manifold increase in the number of businesses going for social media marketing, tells a report by a well-known social media marketing company in USA.Social Media Profiles: Your ultimate Selling machinesNow, since social media optimization can be used to promote and spread awareness about products and services, can they not work as selling points for the companies? The answer is, Yes they can.As per the reports of a Social Media Optimization Company in USA, social media profiles work better than e-commerce sites when it comes to grabbing the attention of the users. Social media is full of content and people spend a lot of time on these sites, thus firms get a better chance to engage with the potential customers and sell their products on these platforms.But the question that arises now is How? Well, to begin with, Facebook has teamed up with Shopify to allow users to create their own stores directly on Facebook and sell their products. This enables the companies to integrate their social media page with their on page store and helps them create a selling machine out of it. Twitter, Instagram and even WhatsApp is being used to collect orders from users and supply them with information regarding offers, sales and new launches.Instagram works best for companies whose product portfolio is more graphics oriented while WhatsApp is great for new app and website launches and can drive substantial amount of traffic to your sites. Moreover, WhatsApp is also being used my many e-commerce site owners to collect orders from the customers and in this way, the social media apps and websites are helping these firms grow.The Google+ community offers a major platform for the users to market their product and connect with their users and so does Twitter. All these platforms are also being regularly updated to provide better services to the firms and to aid them in selling more of their products through these portals, add a report from an SMO service provider in Australia.Get the Social Media advantage and beat your competition:Since the digital world is highly competitive, it has become a kind of compulsion for the firms to make their own social media profiles and interact with their customers. In order to support the firms, there are many social media optimization services in USA, US, UK, India and parts of Europe. All these firms aid the parent firm in running a successful social media campaign and successfully market their products across the globe using the social sites.By taking the help from these professional websites, you can get ahead of the competition and make a mark for yourself in the digital world. Such advantage will play a major role in your success as it is anticipated that the digital market with continue to experience a double digit growth in the coming ten years and the success and failure of almost all the retail based firms depends on the way they adapt themselves to the digital market.So, wait no longer and start running your social media campaigns today. Connect with any of the professional firms that provide social media marketing or go your own way if you think you have what it takes to build a strong social media network. But, make sure you do it as soon as you can in order to make your social profiles your ultimate selling machines.
A few years ago, social media marketing was just a concept and nobody was giving much of a though to it. However, things have changed and now almost 90% of the online firms are looking into social media marketing for their firms.What is social media marketing?Talking in general layman terms, Social Media marketing is the branch of digital marketing dealing with the use of Facebook, Twitter, Instagram and other social media tools to enhance the visibility of a brand and connect with the potential customers online.The importance of social media marketing has increased manifold in the past few years, as published in a report by a prominent Social Media Optimization Company in USA. People are more engaged with each other online than in real life and with the use of social media marketing, one can easily target their set of audience and enhance their brand presence in the market.10 Reasons to go for Social Media Marketing:Listed here are ten reasons that will make you understand why going for social media marketing is the top priority thing for you right now. The list has been compiled after careful discussions with some of the top firms and providers of social media optimization services in USA.Brand Recognition: The biggest reason for you to go for SMM is because it helps in creating brand awareness or recognition. With so many people using the social media, it is very easy to target the type of audience that you feel is your market and interact with them using posts, videos and photos. Such interactions make people aware of your brand and the more people finding out about you, the better your chances are for increasing your market share. Brand Loyalty: According to studies done by various agencies and one premier Social Media Optimization Company USA, interacting with potential customers and existing customers over the social media actually helps in building up brand loyalty as people who follow you on the web are more likely to be loyal to you. Cheap and Effective: Social Media campaigns do not take much time and money to get started. The only thing that is needed is creativity as you have to create some viral content in order to reach out to the masses and let them know that you have arrived. If you can cook up something interesting for your audience, then social media is a great way for some cheap and effective publicity. High Conversion rates: Another major perk of using SMM is the fact that your conversion rates are likely to go up as the inbound traffic to your website increases as you increase your reach in the social media. Exposure to Target Audience: Social media allows you to judge your market and find the niche audience for your products. Doing a thorough research can easily allow you to get exposed to your target audience and in this way, you can effectively and efficiently target your campaigns. Easy Troubleshooting: By setting up pages, communities and Twitter handles, you can have one to one conversation with your consumers and address their issues then and there. Such facilities make it very convenient for you as well as your consumers when it comes to troubleshooting. Understanding Competitor Strategy: Another major use of social media is to check your competitors’ progress. Your competition is also most likely to use social media and by understanding their strategy, you can plan your own and get ahead of them in the competition. However, be sure that the same can be done to you too and always make sure that your competition does not get everything you do through your social media handles. Equal opportunity to all: The digital marketplace is not very biased when it comes to marketing. The firms have equal opportunities and by using limited funds, a firm can easily run a successful campaign online. Customization on the go: Social media allows you to customize your page, community design and even the pics and layout of your blog and Twitter handles. Such customization brings out new flavors and allows you to keep the excitement running. Positive effect on Search Ranking: SMM also helps with SEO. A site which is famous on the social media is more frequently visited, which ultimately helps in improving the web search ranking of the firm website. Moreover, social media popularity is also used a metric by Google and other search engines which makes it even more important to use SMM for your online firm.
When Facebook was launched a decade ago, it brought about a drastic change in the digital media and social media was used and viewed. People used to created their social profiles and add the things they loved, photos of their vacations, details about their location and leave messages to their near and dear ones using the Facebook website. However, none of the users knew the potential harm of giving out so much of information and now that we all know that the information posted on Facebook is actually used against us in marketing and also to impair our thoughts and behavior, it is high time that you find something better to do and quit Facebook.Reasons to quit Facebook:According to a recent study done by a Social Media Optimization Company in USA, Facebook has commercialized itself very efficiently in the recent past and has used the sensitive user data to gain revenues and profits. The news of Facebook using user data without their consent is also confirmed by a leading provider of SMO Services in UK.Thus, here we present you with 7 top reasons why you should definitely quit using Facebook in 2015:Time Waste: Facebook is considered one of the biggest wastage of time. An average user of Facebook spends approximately 17 minutes on the site every day and those who are addicted spend as much as an hour liking, commenting, sharing and reading posts. This time can be used for productive purposes. Depression: Though some might disapprove of this point, but many researchers believe that if a person watches the post of his/her friends going to parties, enjoying life, vacationing and so on while they are going through a bad phase, then this can actually have adverse effects on their mental health and drive them to depression. It is because they feel that all the negativity is in their life only while others are out there enjoying and such a feeling actually demotivates a person. Advertisements: Facebook is notorious for serving users with ads about the products that they are searching online. This is a violation of public privacy and people can do nothing about it. It is also believed that such advertising has allowed companies to drive consumer behavior and many people end up buying more things than they would want. Keeps you connected with people you actually don’t know: An average user on Facebook has about 340 friends and knows only 10 percent of them. All the people added on the social media platform are never interacted with and people seldom even care about knowing what is going in the life of an acquaintance. Many people used to be friends who are just people you know now and the same time can be effectively given to maintain new relationships and friendships rather than holding on to these broken links. Facebook damages communication skills: When people start chatting and stop talking to others, it affects their communication skills. Since the inception of social media, the quality of communication skills possessed by an average human being has deteriorated because human interactions are no longer frequent and all we do is interact with our machines. Facebook can be bad for health: For those who are addicted to it, Facebook can adversely affect your health too. People who spend more time on the web using Facebook are less likely to go out and do some physical activity which ultimately worsens their health. Facebook destroys relationships: With people getting more and more hooked to Facebook, relationships suffer. It is also said that refusing to give Facebook passwords to your other half has become a trust issue and many people break up just because of that. Moreover, Facebook is used to keep an eye on your partner’s activities at all times and it is reducing the amount of space given by couples to each other. All these reasons have led to increase in break ups and though Facebook is not the only thing responsible for breakups, it certainly has become one of the reasons.