Development of instant messaging apps have greatly hyped over the last few years with the raise in their demand. In fact, people are so ardent about such apps that they can’t resist peeling their eyes off the smartphones. Not only the demand for these apps like Facebook messenger, Apple iMessage has increased, smart users have also raised the scale of their expectations. With each upcoming app, they want something unique and interesting.Primarily designed for simple conversation, these apps are gradually eventually evolving into platforms for more complex messaging and other services. Users greatly rely on these apps for various purposes like social networking, getting information, professional interactions, etc. Even the top social media marketing companies make use of these messaging apps to their maximum profits.While the competition is very high among the various instant chat apps, there are two such apps that are currently topping the charts – Google Allo and Facebook Messenger.Check out what makes them stand ahead of all and how they differ from each other.Google AlloIntro – Top iOS app Development Company in USA, Google launched the Google Allo recently on September 21, 2016. Allo is an instant messaging mobile app developed that includes a virtual assistant that offer a "smart reply" feature allowing users to reply without typing.The best thing about Allo is that it offers a unique way of interaction with the Google Assistant. It allows users to type the trigger phrase “@google” telling the assistant to pay attention to the next string of text they type, based on which it answers their query.For instance, if you are planning for a movie, you can type something like, “@google Show me movie shows near me?” to know the upcoming showings. While you can hunt for nearby restaurants and movie shows, you can’t book tickets or a table for now.Apart from this, users can also chat with Google Assistant directly to ask questions, tell jokes, set alarms, find news, and memorize important information like hotel room numbers, etc.How it Differs - A crucial difference between Allo and other messaging apps like Facebook messenger is that it doesn’t provide third-party apps yet. However, Google is working to integrate this service in the future. When it comes to offering word suggestions while typing, Allo goes a step farther and provides full replies depending on the messages you receive. For instance, if your child sends you a photo of your pet, Allo would suggest something like “How cute! or Aww!” in response. Allo offers over 25 sticker packs to enhance user chat experience with stickers and expression.Allo also has an Incognito Mode, which is meant to provide enhanced privacy for sensitive conversations. With this mode, all chats are encrypted end-to-end. Users can also get the option to make their messages disappear after a certain amount of time. Laslty, Allo is available to be used on mobile, for both iOS and Android. This means that unlike messenger, you can’t use it to chat on your computer while at work like you can with Apple and Messenger apps.Facebook MessengerIntro - Facebook Messenger is an instant messaging application released on August 9, 2011 by Facebook. It offers text and voice communication services.Unlike Allo, Messenger allows integrating third-party services into its chat app. These differ from chatbots and aren’t conversational. For example, users can request an Ola when chatting with a friend without leaving the conversation. A lot of the app integrations presently available for Messenger include various types of games, keyboards, quizzes, and photo apps.In addition to third-party apps, Facebook also allows app makers to create chatbots for its messaging app. Currently, there are more than 30,000 bots on Messenger, which allow users to shop, read the news, get weather forecasts within the app. Messenger has become the top choice for offering facebook marketing services in USA.Facebook also offers a massive sticker library but doesn’t have a lot of different tools for expression. For instance, you can’t add full-screen animations to a message. However, it recently started offering the functionality of live video during a conversation. Lastly, Messenger is available for both iOS and android and can also be used on the desktop.
Have you heard of Google Analytics? Even the smallest of organizations are now using Google analytics to boost their business. It is one of the most popular and a reliable tool available today.So, do you want in-depth understanding of Google Analytics? Are you also planning to use Google analytic for your business? Do you need to know how can Google Analytics help you business grow? It is very easy. With a few crucial settings and details, you can improve your Google Analytics reporting. To start with, read on the article to know some key points about Google Analytics. To incorporate it in your business development plan, hire a digital marketing agency in USA that could handle your Google analytics and offer other internet marketing services.Before we proceed, let’s understand….Why Google Analytics is a Necessity for Businesses Today?If you’ve a blog or a static website of your own or your business, you need Google Analytics. Here are a few of the many questions that you can answer using Google Analytics.How many visitors visit my blog/website? Do I need to make my website mobile-responsive? Which web pages on my website are the most visited? What marketing strategies would drive the most traffic to my blog/website? How many visitors by far have been converted into my leads or customers? How can I enhance my website's speed?However there are myriads of such questions that play an important role in business successful and that Google Analytics can answer. These are the ones that are most crucial for most website owners, especially beginners.So, to begin with, here are seven tips.Keep It Simple and Short (KISS)Google Analytics can be utter overwhelming for beginners. It is composed of powerful capabilities of which many go fallow even by the most experienced marketers. Luckily, benefitting out from Google Analytics is very easy. It doesn't require you to use all its capabilities. However, you should keep reminding yourself that you can get plenty of insight even if you keep it simple to begin.Use SegmentationGoogle Analytics has a capability that you can use right away - the ability to segment users and sessions. For example, if you want to find out the geographical locations of your users, or sessions in which a conversion occurred, you can use segmentation feature of Google analytics.Set Your GoalsAnother capability of GA that shouldn’t go unused is its ability to set goals. Whether you're trying to generate leads or selling products through your e-commerce website, having a specific goal is a must. This is a feature that corresponds to specific activities taking place on your website. For instance, you could set goals that are associated with pages reviewed per session, session duration, and custom events.Use AlertsGoogle Analytics offers support to email alerts. These alerts are activated when there are meaningful modifications in key metrics. Good part is that you can customize these alerts minutely and with specific thresholds. For example, you can set custom alerts to know if traffic from a particular geographical location, say the region of your target audience, increases by 20% or decreases by 10%. These alerts will help you plan improvement strategies and take right actions to avoid issues in future.Link your AdWords AccountThere are many agencies that offer link building services in USA using Adwords. For those who are doing the same, they can link their AdWords and Google Analytics accounts to get greater insight of how their campaigns are working. This way they can also use their Google Analytics data for retargeting AdWords.Be ConsistentGoogle Analytics is a good habit to keep. So, make sure to check your Google Analytics constantly. In addition, you should also consider tracking how often you review your Google Analytics data. Make a list of all those ways that you get the most value from. Also, try to set Google Analytics alerts or notifications to get the needed information effortlessly and quickly.
A few years ago, social media marketing was just a concept and nobody was giving much of a though to it. However, things have changed and now almost 90% of the online firms are looking into social media marketing for their firms.What is social media marketing?Talking in general layman terms, Social Media marketing is the branch of digital marketing dealing with the use of Facebook, Twitter, Instagram and other social media tools to enhance the visibility of a brand and connect with the potential customers online.The importance of social media marketing has increased manifold in the past few years, as published in a report by a prominent Social Media Optimization Company in USA. People are more engaged with each other online than in real life and with the use of social media marketing, one can easily target their set of audience and enhance their brand presence in the market.10 Reasons to go for Social Media Marketing:Listed here are ten reasons that will make you understand why going for social media marketing is the top priority thing for you right now. The list has been compiled after careful discussions with some of the top firms and providers of social media optimization services in USA.Brand Recognition: The biggest reason for you to go for SMM is because it helps in creating brand awareness or recognition. With so many people using the social media, it is very easy to target the type of audience that you feel is your market and interact with them using posts, videos and photos. Such interactions make people aware of your brand and the more people finding out about you, the better your chances are for increasing your market share. Brand Loyalty: According to studies done by various agencies and one premier Social Media Optimization Company USA, interacting with potential customers and existing customers over the social media actually helps in building up brand loyalty as people who follow you on the web are more likely to be loyal to you. Cheap and Effective: Social Media campaigns do not take much time and money to get started. The only thing that is needed is creativity as you have to create some viral content in order to reach out to the masses and let them know that you have arrived. If you can cook up something interesting for your audience, then social media is a great way for some cheap and effective publicity. High Conversion rates: Another major perk of using SMM is the fact that your conversion rates are likely to go up as the inbound traffic to your website increases as you increase your reach in the social media. Exposure to Target Audience: Social media allows you to judge your market and find the niche audience for your products. Doing a thorough research can easily allow you to get exposed to your target audience and in this way, you can effectively and efficiently target your campaigns. Easy Troubleshooting: By setting up pages, communities and Twitter handles, you can have one to one conversation with your consumers and address their issues then and there. Such facilities make it very convenient for you as well as your consumers when it comes to troubleshooting. Understanding Competitor Strategy: Another major use of social media is to check your competitors’ progress. Your competition is also most likely to use social media and by understanding their strategy, you can plan your own and get ahead of them in the competition. However, be sure that the same can be done to you too and always make sure that your competition does not get everything you do through your social media handles. Equal opportunity to all: The digital marketplace is not very biased when it comes to marketing. The firms have equal opportunities and by using limited funds, a firm can easily run a successful campaign online. Customization on the go: Social media allows you to customize your page, community design and even the pics and layout of your blog and Twitter handles. Such customization brings out new flavors and allows you to keep the excitement running. Positive effect on Search Ranking: SMM also helps with SEO. A site which is famous on the social media is more frequently visited, which ultimately helps in improving the web search ranking of the firm website. Moreover, social media popularity is also used a metric by Google and other search engines which makes it even more important to use SMM for your online firm.
When Facebook was launched a decade ago, it brought about a drastic change in the digital media and social media was used and viewed. People used to created their social profiles and add the things they loved, photos of their vacations, details about their location and leave messages to their near and dear ones using the Facebook website. However, none of the users knew the potential harm of giving out so much of information and now that we all know that the information posted on Facebook is actually used against us in marketing and also to impair our thoughts and behavior, it is high time that you find something better to do and quit Facebook.Reasons to quit Facebook:According to a recent study done by a Social Media Optimization Company in USA, Facebook has commercialized itself very efficiently in the recent past and has used the sensitive user data to gain revenues and profits. The news of Facebook using user data without their consent is also confirmed by a leading provider of SMO Services in UK.Thus, here we present you with 7 top reasons why you should definitely quit using Facebook in 2015:Time Waste: Facebook is considered one of the biggest wastage of time. An average user of Facebook spends approximately 17 minutes on the site every day and those who are addicted spend as much as an hour liking, commenting, sharing and reading posts. This time can be used for productive purposes. Depression: Though some might disapprove of this point, but many researchers believe that if a person watches the post of his/her friends going to parties, enjoying life, vacationing and so on while they are going through a bad phase, then this can actually have adverse effects on their mental health and drive them to depression. It is because they feel that all the negativity is in their life only while others are out there enjoying and such a feeling actually demotivates a person. Advertisements: Facebook is notorious for serving users with ads about the products that they are searching online. This is a violation of public privacy and people can do nothing about it. It is also believed that such advertising has allowed companies to drive consumer behavior and many people end up buying more things than they would want. Keeps you connected with people you actually don’t know: An average user on Facebook has about 340 friends and knows only 10 percent of them. All the people added on the social media platform are never interacted with and people seldom even care about knowing what is going in the life of an acquaintance. Many people used to be friends who are just people you know now and the same time can be effectively given to maintain new relationships and friendships rather than holding on to these broken links. Facebook damages communication skills: When people start chatting and stop talking to others, it affects their communication skills. Since the inception of social media, the quality of communication skills possessed by an average human being has deteriorated because human interactions are no longer frequent and all we do is interact with our machines. Facebook can be bad for health: For those who are addicted to it, Facebook can adversely affect your health too. People who spend more time on the web using Facebook are less likely to go out and do some physical activity which ultimately worsens their health. Facebook destroys relationships: With people getting more and more hooked to Facebook, relationships suffer. It is also said that refusing to give Facebook passwords to your other half has become a trust issue and many people break up just because of that. Moreover, Facebook is used to keep an eye on your partner’s activities at all times and it is reducing the amount of space given by couples to each other. All these reasons have led to increase in break ups and though Facebook is not the only thing responsible for breakups, it certainly has become one of the reasons.