We all know that we can make changes to a WordPress website by exhausting some good web development skills to improve the aesthetics of the website and optimize the visitor journeys to improve the conversions. But what should you do if your business is not receiving the anticipated number of phone calls, emails or orders? What wrong are we doing by creating a fancy new website with a blog, while the previous simple website had been bringing in more conversions than the new one? Let’s read on!A/B TestingA/B testing is basically about comparing two versions of a web page to see which one performs better. You can display two variants of your website to the visitors at the same time, and the one that fetches more pertinent conversions can then be capped as the winner!Most of the websites on the web have a similar goal- to attract relevant visitors who can then be reformed into leads.There are numerous approaches to conduct A/B testing:Split Testing: It is the simplest way to conduct an A/B testing exercise. Just pick a single element on a page, modify it and then create two versions of the page to show to the users and test the difference in the responses between them.Multivariate Testing: If you have conducted the basic split tests and are looking for the most intricate elements to pair that can bring the best conversions, thenyou need to try multivariate testing. This allows you to test various permutations of different elements on a page.Experimental Testing: Under this test, every element of a webpage is put under the testing lens to see which one has the most substantial impact on the users. Usually experimental testing is performed after conducting split and multivariate testing.Why Conduct A/B Tests?A/B testing allows you to get the most on your digital investments. The price for improving your conversions using A/B tests is negligible as paralleled to the costs of procuring paid traffic. For instance, a basic payment to an A/B test plan costs around $40-50 a month, which equals to the cost of about 10 clicks on a typical Google AdWords campaign; but the rate of return on your A/B test is much complex in long term.When to Conduct an A/B Test?Once you have installed a WordPress website, keep in mind that there are factors that cannot be assessed in an A/B test. Regardless of how many tests you conduct, the performances of your website will stay unchanged unless you use the right tools to solve the right issues. Thus, an A/B test can be vindicated in one of the below scenarios:Website re-launches: It is always suggested to commence a split test after designing a new website in preference to waiting to see how it shall perform with your audience. Inspect the test results and arrange your elements according to their performances.Product Launches: Whenever you are launching a product, try conducting A/B tests. It allows you to act immediately if there is something wrong with the way the product is displayed on a page.Improved Conversions: An increased conversion is a happy moment but is also a good reason to carry out A/B testing to understand what it is that your visitors like and use of your website.Reduced Conversions: If your website suddenly notices a major downfall in conversions, then it is time to carry out A/B testing, provided that you have checked that there are no server side issues.What Can Be Tested?Further down is a cessation of elements that can be tested via A/B testing:HeadlinesSub- headlinesParagraph textContent near the foldPricing structuresSocial proofCall to action textCall to action buttonsLinksImagesTestimonialsAwards and badgesMedia mentionsSale promotionsNavigation and UX experiencesFree trial durationsFree or paid deliverySteps for Conducting A/B TestingAs stated by Seasia Infotech, a web development company in India, the following steps can be trailed for conducting A/B testing:Test Your Website DataAsk yourself why you need A/B tests. What in your website is not performing healthy?Now conduct some preliminary researches to find the probable traces on why your web conversions are stumpy. Dig into the traffic analytics to see any niggling exit pages where the user interaction is low and analyze the paths your visitors use to reach your website.You can also use heat maps to identify what your visitors’ are looking for the most on your page.Lastly, conduct interviews, share online surveys and call for feedbacks to see what your onlookersare expecting to see (and do) on your website.Establish a GoalOnce you have identified the problem areas on your website, you need to have anobjective: What is the result you want to get when your team updates the page another time?Build a HypothesisConstruct a supposition based on the insights from the visitor behavior analysis tools for increasing conversions. For case: Which element needs to be updated? Is there a need to increase the size of theCTA button? Will adding up a registration button/ social login help in reducing drop offs? Does that form need to befragmented into small segments? And most significantly - if your change succeeds, will it be attuned with your long-term strategies?Test the HypothesisMake a variation to your hypothesis and implement a test against the original page. Observe the data for a set duration of the tests with respect to the existing conversion rate, the number of monthly visitors and the anticipated change in the conversion rate.Analyze the Test Data and Draw ConclusionsOnce you have gained a concrete dataset to work with, it is time to test it and surface with the subsequent steps. Analyze the results and perceive which variation performs better and brings a higher conversion rate. If a specific variation outclasses the other, it is clearly a winner and you can go forward with its execution.P.S: If there is no noteworthy difference in the two variations, modify the hypothesis or test something new.Report Results to All the Concerned MembersAt times the results of an A/B test are astonishing. Share them with the other teams and let them know the outcome to decidetogether on the next steps.Tools to Conduct A/B TestingListed underneathare tools you can use to start with:UnbounceOptimizelyAdobe TargetNelioVisual Website OptimizerYou can also choose from some plugins fromWordPress like WordPress Landing Pages, Google Content Experiments and WordPress Call to Action.Once through with all these points, you can pursue the A/B testing process.
Everyone nowadays seems to have a website of their own. When the internet is flooded with so many different websites, it becomes increasingly hard to stand out and get people interested in yours. The trick to get people to notice your website is to make it appealing and effective. All you need to know are a few tips that will give your website a whole professional and attractive make over. Providers of software development services in USA have claimed that an effective website is the first step to gaining online brand loyalty and a firm must give their time and attention to their websites.Importance of websites for the firms:As per the providers of web application development services,websites are important for a firm because:It is the showcase of your firm in the digital world It is the first impression that you make on your online visitors It is the digital platform where you can make sales and gain more customers It is the showcase of the firm’s work culture, their prime clients, their achievements and their professionalismSteps to make an effective and appealing website:Before you sit down in front of your computer to make your website, contemplate its purpose. Why do you want to build the website, and which is your target audience. Define your websites goals and purpose. Go on a website tour. Visit websites that are related to your field of idea, and visit even those websites that might not be related to your field. The purpose to gain as much knowledge as possible and view the other websites with both an admiring and a critical eye, so that you know what works and what doesn't. Or what else you should add to make your website more appealing. Create a blueprint of your website. Which link will connect where, the sub links, make a detailed map. It will make your website more organized and an organized website is so much more appealing. Add pictures as and where you think is necessary, but make sure that your website is balanced, that is, it doesn't tip or favour one side over another. You don't have to rely on symmetry to balance your website, asymmetrical balance looks as, if not more attractive, though they are harder to pull off. Finalize the layout of your website. The layout should be crisp and define your website to a certain extent. Once you are done with that then you can some decorative touches to your website. Don't go overboard with the decoration. When it comes to websites, simplicity is the key. It makes the website more appealing to the user and is easier to browse through. Try not to make a pallet out of your website. Add colours that go well with each other and flow together. Use lighter and darker shades as and when necessary, but don't make the colours so loud that they overwhelm everything else. Once you make your website visually appealing with the right colours and right spaces, make it more effective by adding certain interactive features to it. The easiest way to do that will be to add a live chat window on your website. It gives the user a more comfortable space to interact with you or your team. You can include a video in your website too. Make the video about the website, what it does, its purpose, what you do or who are you. This will make your website more prominent and draw in users. Nowadays everyone carries a smartphone. So, it is important that you make your website mobile friendly. Making it mobile friendly will help you grasp the attention of a wider audience as most people rely on their phones or tablets to access websites on the go. So, making websites using responsive web designing is a must for attaining proper scaling of your site.
Navigation is an important part of our life; you need it no matter where you go. While we are not the successors of the great explorer Christopher Columbus, thanks to the technology and its constant advancement that it gave us smart phones and GPS (Global Positioning System) which allows us to explore new places conveniently and find directions anywhere, anytime without the fear of being lost.While the app world is flooded with myriads of navigation apps, not all GPS Sensors work well all the time. In addition, weak signal or internet connectivity may leave you lost.So, if you want to strengthen your GPS signal on your smartphone or tablet, here are some tips that may help. Tip 1: Turn on “High Accuracy” ModeIn order to receive the best signal strength, you need to switch on the High Accuracy Mode. While switching to this mode will cost you a little more battery consumption than normal, improved GPS signal would compensate this sacrifice.To enable this mode, follow a couple of simple steps:1.1: Go to the SETTINGS option in your smartphone. Tap LOCATION and turn it ON. 1.2: Check out the first category under Location option. You’ll find MODE. Tap it and set it to HIGH ACCURACY. This option in your smartphone helps you with better location estimation by using your GPS as well as your Wi-Fi/ mobile networks. Tip 2: Check Your AppsWhile technology offers immense benefits, it sometimes gets a little complex. Similar is the case with mobile platforms like Android. At times, multiple apps using common smatphone functionality like FourSquare, Navigation, GoogleMaps, etc. cause problems. Even third-party task killers can also cause interruptions in GPS tracking system which causes weak signal strength or inaccurate location tracking.If you experience similar kinds of issues while using your mobile’s GPS or any Navigational app, make sure to restart your phone. You can also stop all the background apps and refresh your GPS. This will also improve your GPS tracking system. Tip 3: Check your LocationYou need to have some predefined set of things for any app to work properly. Hence, for the GPS to work effectively in your smartphone, GPS needs a clear view of the sky. For this, you’ll be required to stand in an open area for satellites to communicate with your GPS correctly.If you’re using Google Maps, it helps you get a clear idea about the signal strength. But, if you aren’t using Google Maps, and are not sure about your exact location, you’ll see a light blue circle around your ‘current location’ marking. And if you find a grey dot, it is an indication that Google Maps is unable to track your current location. Tip 4: Use an external GPS receiverIf your smartphone GPS fails to work accurately and fails to guide you through, do not rely on it, especially when you’re at an unknown place. Instead, buy an external receiver that can be connected with your smartphone easily through Bluetooth.Tip 5: Determine the actual cause behind your GPS issues - hardware or software-relatedBefore you make use of this tip, you should thank the app designing and development companies for their efforts that has made our lives easy. By using apps like GPS Essentials, you can detect the reason behind your poor GPS signal, whether it is a hardware or software issue.If you’re using GPS Essentials, go to the main menu. Select SATELLITES and see your phone getting connected to the satellites around the earth. If you are unable to find any satellites, this could be because of the improper working of your GPS hardware. However if you are able to find any satellites, but your GPS is still out of order, then this is an indication to some software issue. As such, you can use other tips discussed above in this article.While these tips can help you boost your GPS Signal strength, there may be some variations in the options depending on your smart device. If you have your own way of improving GPS strength, feel free to share with us.
India is today the second largest country across the globe to adopt digital mode of payment for day-to-day transactions. A majority of smartphones users have mobile app installed to enable e-wallets and use them for various purposes like mobile recharge, booking tickets and hotels, bill payment and online shopping. This is a clear indication that there is still a room for faster, secure, and reliable online payment methods. These amazing financial apps apps prove that there are alternative solutions available to help during this cash-less time. At ARKA, we offer organizations the facility to hire app developers to develop such mobile apps for the users to simplify their financial moves and routine jobs.
WordPress Themes rule the internet. Almost one third of the websites are developed using WordPress templates and in order to survive in the competitive digital world, one has to learn the tricks of WordPress. However, working around WordPress is not a simple task and one has to toil hard in order to become an expert. So, for helping those who are trying to get things right, we have compiled a list of the common mistakes made by developers while creating CSS for WordPress themes and how they can avoid these errors.Common CSS Mistakes for WordPress Themes:Prior to creating this list, we took suggestions from a well-known Website Development Company and also from a WordPress Development Company .Their inputs helped us refine the results and present to you only the top 5 mistakes that are commonly made by the developers.Adding extra codes: The most common mistake made by developers is the addition of repetitive or redundant codes in their CSS. This mistake leads to slower loading and makes the theme look quite messy. One needs to understand that there are better and concise ways to do things in WordPress and the developers must seek veteran help while doing their initial projects in order to avoid these mistakes. Syntax Errors in CSS: Despite being well versed with CSS<, there are times when developers forget to imply the basic rules pertaining to CSS and due to this, there is a huge effect in the final outcome. These issues are largely due to carelessness and to avoid such issues, a developer can use CSS validators for finding out the errors. Selecting Wrong Template: Since there are files with common names like comments.php and comments-popup.php, one needs to be quite careful. Many a times, a developer selects the incorrect template and makes changes in that template. Such actions do more harm than good and can even mess up the entire theme. Always keep a backup file of every file that you are editing in order to make sure that if you go wrong, you can restore your work just as fast, says a prominent developer from a Website Designing Company . Placing files in the Wrong Place: This mistake is generally made by the newbies. All codes and files are placed in specific locations and you must adhere to these rules in order to develop a theme. For instance, the HTML codes are placed in the index.php files and all the PHP files are stored in the themes folder. Also, CSS files are always located inside the style.css file which is found in the theme folder. So, go through a proper module in order to understand the basics so that you do not make these mistakes. Multiple Choices for the Developers: Since there are a lot of choices available to the developers, they tend to mix up things. The most common blunder is to assign multiple references to a single selector file. In such cases, there is data processing conflict as all selectors start loading at once and cause issues. So, keep an eye while you’re using selectors and make sure that you take help from a veteran in your first project so that you can continue to work properly in future.So, avoid these 5 common mistakes made in WordPress by the developers and ensure proper WordPress theme development for your website.