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Why PHP Developers Keep Their Eyes Glued to Codeigniter Development
Codeigniter Development
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Web development sector and IT service providing web developing services, are getting popular these days. Amateur and pro web developers, desires to know about the top-rated technology, being available for them, that will make the website development process for them, quite easier, plain-sailing and hassle-free. In current date, there are multifarious open source platforms available and this accredits the developers for developing ravishing websites, just for free. One of the most appealing and function-rich open source platforms is Codeigniter Development, this will surely help you in developing free websites, without any kind of hassle and doesn’t cost a king’s ransom for sure.This PHP framework is all the rage these days, among the PHP developers worldwide. Codeigniter is the trending technology which helps the programmers and coders for writing code from the scratch, with classy features. Attractive customized web applications are being created by making use of the Codeigniter technology. It is one of the fastest growing technologies in the IT service providing sector around the globe.It is created for the PHP developers who require the uncomplicated technology platform. The programmers will be able to get the toolkit which will be having advanced versions of libraries, captivating plug-ins, modules, and various other kinds of resources which helps to support the high complex PHP processes and functionalities.Highly advanced Codeigniter Development Company have the unmatched services and provides you with getting the personalized web application developed that helps your business reach new heights, and also for taking your business to the next level. When you single out the codeigniter developers, it is then that, you must know that they need to have good prowess in their field and must also have competency to work with this trending PHP technology.4 Gripping Advantages of Codeigniter Framework:Codeigniter frameworks includes different kinds of inbuilt library classes and below are the most trending features, on which, the PP developers keep their eye glued to:#1 It holds bug efficiently:This codeigniter framework offers the user-friendly and also the attractive interfaces which just supports the discovering and error-handling around the world, in whole of the application. It gets easier for getting different kinds of bug handling commands and also debugging messages in it. This also displays much of the PHP errors, just in your entire application and this feature attracts the PHP developers.#2 Functional validation framework system:In this php framework, form validation feature is meant to help you writing of code smoothly and just in a single line itself. It is quite simple to make use of efficient validation framework system for writing of code which is free from any error.#3 Benefit of configure and personalization:The recent files in Codeigniter s very easy to edit and the developer is able to create all his elegant requirements in developing based on the feature-rich applications. It is just very easy to customize any kind of current files and this is the reasons why codeigniter also highly attracts the amateurs in the field of web development across the world.#4 Outlook for migrating:This is also very simple in managing database schema updates in different fields, just by making use of the migration side. Codeigniter gives the astonishing feature regarding migrating from server to server quite easily.Other Benefits of Codeigniter in web development:One of the open source framework, codeigniter is easy for configuration. For the web developers, it is quite simple for learning and for utilizing. It is good for customizing as per your preferences and needs. Programmers and developers find it plain sailing for developing of web application, by using highly secured method. It helps the developers for creating both the front end and rear end of the application efficaciously through the Codeigniter. It is the graded PHP framework which also reduces the coding required to develop PHP application and this helps you in keeping complete focal point on the project.Wrap up:Hence, codeigniter is the first-rated open source development platform of php framework. The reason why it attracts the developers is because it is plain sailing for usage and includes the quality-oriented debugging features in it. It has great quality in detection of bugs and handles the errors in plain sailing manner. We are the top-rated Codeigniter Development Services provider in the world, having good & happy client-base, with 100% satisfaction from our valuable services. It has the quality-oriented user-friendly interface and this makes it simple for development of dynamic and fully secured applications.

7 Smashing Tips to Consider while Hiring Ruby on Rails Development Company

Hiring dedicated team of web developers is one of the soul-crushing situation which every business owner face in today’s date. Every businessman desires to go with the best team available for their web development needs. In today’s date, Ruby on Rails is all the rage these days for the web development sector. But what matters the most is selecting an award-winning Ruby on Rails Development Services providing company because it will help you from soup to nuts in website development process.At first, you will surely list out the vertex ROR development company and it is essential factor to search the appropriate one and remove out the fish out of water from your list. And there are multifarious factors to be considered before settling on the perfect ROR development company.7 Must-know factors while hiring Ruby on Rails Development Company#1 Proficiency matters:If in case you find it tough to select the best ROR development company, or if you find it difficult to know the competence of the company, then you can go with after knowing the reviews from friends or the people who can give you good advice. Before the hiring procedure, you must also ask the selected company to get the full procedure made for your project, as per your requirements.#2Know about experience of ROR development company:There are various kinds of Ruby on Rails Development Company in the IT industry, but you need to hand-pick the prize-winning company which has colossal experience in developing awesome websites through ROR. Well, this language is quite fresh language in technology, but you must select the one which has proven track record in working with this promising technology. You can see their portfolios and also the high-ranked case studies because this will help you to choose the good one for your project.#3Results must be on time:Well, if you are not much into technology then also you will surely know about your own business and you might surely have some great and different ideas by which you want the results as per your assumption from the technology partner. You must also talk to them for knowing how well they are into commitment for your project with the sustainable solutions also and the services which are quality-oriented, if there is some of the result oriented mind-set.#4Company’s working methods:Yet another significant factor to consider while choosing the elite ROR web developing company is to know about the functions which company uses to work. The Ruby on Rails Outsourcing Company must have adroit team members who will assist and guide you better. The company which you opt for must be such that it follows the perfect set of industry practices and has the unmatched quality control procedure in giving valuable services. If you settle on the ISO certified company, then it is icing on the cake.#5Developers having good communication skills:You must also opt for the developers having good communication skills so that they can communicate properly for your project based needs. Opt for the team which can be available to you at any time. For this, the best to opt is a company which is nestled in various geographic places and has also the point of interactions where you are being situated at. So, web developers have excellent interaction would be a plus point to consider by you.#6Consider the client reference:Before you select the best ROR web development company, then you must also ask the company to provide you with some of the references from many of the clients who have worked with that team for their project accomplishment. This will help you to fix the deal with the best ruby on rails web Development Company making use of ROR technology. You also need to speak to any of the references for knowing how their observation was for their project with that team and accordingly you must proceed for taking decisions.#7 Consider the business awareness:As you are also a businessman, so you can judge business awareness and this might be right upto your success path. Well, it is just not the consideration of technical competence and total of experience; you must also see the complete unity and sharp-wittedness of the business. If you think the company exceeds your expectations then also raise few questions and take your project further to different level.Conclusion:So, the above mentioned are the must to consider factors before Hiring Ruby On Rails Development Company and this will also help you to hand-pick the superior ROR development company for your project requirement. We are also into the execution of Rails based projects effectively after understanding what the client needs. Having good client-base from different parts of the world, we have a team of highly-efficient developers in their respective field and this helps you in getting affordable services.

Why Node.js Technology is Far Cry from Others in Web Development
Node.JS Development

Are you a professional in the field of web development? Do you desire to reach new heights in your career by making use of the modish technology for web development?If the answer to the above question is a yes, then you are certainly at the perfect place because in this post, you will know about the top-notch technology which helps in making the web development process as easy as pie.Well, Node.js is the open source server side runtime environment which is created on the Google Chrome’s JavaScript V8 Engine and this also created the building fast and completely highly scalable network applications in the area of web development. Node.js is the platform which has been developed on Chrome’s JavaScript. The applications are written in the JavaScript. The best part is that, it also gives the non-blocking I/O API, by use of which an application’s complete scalability gets better.This technology works wonders for real time applications and also for various websites which are being expected for witnessing enormous growth for various users. This was established in the year 2009, by Ryan Dahl and Node.js also makes use of JavaScript and different modules which enables in development of web servers efficiently. These applications can also be run on different servers-Mac OS X, Microsoft Windows and also Unix.5 Compelling Reasons to Use Ultra-Modern Node.js in Web Development:#1 Helps in web development at rapid pace:One of the eyebrow-raising features which makes web developers keep their eyes glued to this up to the minute web development technology is because it helps in the faster web development. This technology runs on the V8 engine which is being developed by the giant Google and it makes use of JavaScript in native machining code. Node.js helps in decreasing the trouble which comes in the creation of separate threads and also makes use of the single thread. Most of the works in web applications involving reading or writing to the database, network connections and even the file system can also be very easy to perform with this web development technique. This technology gives good advantages to the enterprises and even the LinkedIn made use of Node.js from Ruby on Rails.#2 Trouble-free coding:Another jaw-dropping feature of node.js is that it enables the web developer for writing JavaScript for both the server and client and this eventually makes it quite apt for transporting of data between and server and client for co-ordination of performing work synchronously. There is also a web app framework, meteor, and this is being created through the Node.js and also supports the same codebase even for the client and server. The data changes which are being done in the server are also present in the client and this web page also presents this data and updates can be just made in the same. Node.js is also sufficient for every requirement of the development process and also provides the faster network apps which are highly scalable.#3 Best for real time applications:If you desire to develop the real time web applications like that of chat, etc, then this node.js turns out to be the amazing platform. If gaming development is concerned, then this is the most apt platform to watch out for, by the web developers. This is also the event based server, as a web developer, you will also be attracted to this feature which is non-blocking driven server. This is just superb when the web apps can go best with the large number of real time users.#4 Resolving database queries:Yet another reason why web developers must use the node.js for web development is because, this helps in solving of database query about new NoSQL databases like the MongoDB, CouchDB also having the JavaScript framework. Developers will no longer have to adjust any kind of syntax distinctions at the time of uniting the Node.js and NoSQL database also. It is the perfect with real time web apps like the JSON which is being stored data format and this just allows running in absence of any bottlenecks involved in data conversion, and not alike Ruby on Rails platform which involves same format from JSON to the binary models.#5 Best in data syncing:Another reason why Node.js is the trending technology in web development is because this helps for the data transfer between the server and client very faster because node.js also entitles to the writing of JavaScript for both the client side and server side too. This new-fashioned technology is quite effective in management of asynchronous I/O from the root and this is also very proficient in for solving any damn web and networking problems which arises.Summing Up:So, it can be said that this fastest growing technology will take the web development world by storm. The numerous attractive features will be able to help the web developers in making web development quite faster and efficient in different ways. Almost many of the IT companies are making use of this technology for Web Development Services.

Trending PHP Framework for Web Development: Laravel

The current date is of the gen-next technological advancements and the software developers look forward to make use of the best and new technologies which helps them in the development of function-rich web and mobile apps. They keep their eyes glued to the class apart recent technology trend which helps them in the development of top-notch web and mobile apps. Also the best php framework for beginners, Laravel Application Development helps the developers for ease in web development.One of the fastest php framework 2017, having a bright future in the tech world. This also has the top-rated functionality for developing the modern applications quite faster and also highly secured ones. It is also the best php framework for large scale applications and this makes the software developers, programmers and engineers grin from ear to ear, at the time of web development. This framework also has best modern approach in the tech-savvy world and developers need the same. Even in the earlier time, this was created for the MVC architecture and it meets the requirements like user authentication in best possible manner. This also includes various kinds of extensible code and strong support in database management.If you are an amateur or the professional Laravel Developer, once you will know about the advantages of this framework, it is then that, you will jump on the bandwagon of the same for your IT based requirements and needs.Laravel PHP Framework is All the Rage These Days:Every professional developer desire to write the codes which are reusable and clean, the codes which helps in the hassle-free development of quality oriented web and mobile apps. PHP is the scripting language and is leading technology trend since few years, reason being, the pre-build flexibility, simple in usage structure code which enables you for spending much of the time on actual website than spending of time on code repetition by the developers.In the current scenario, the developers find it much difficult to choose the best PHP framework, but the Laravel is one which you must opt for and this helps you for creating best web applications for the large scale or the small businesses also.Why developers must jump on the bandwagon of Laravel framework?As the PHP framework, Laravel is the best open source web development platform and the reason why it is trending, is because this is being designed for faster web development process in simple way. This platform also has the dynamic and vigorous developers’ community support and also included are amazing features. Here is the list of reasons why the developer must opt for the Laravel framework for web development:#1 Has the best authorization technique:Well, it is very easy and simple implementing different techniques through this framework, and also authenticating too. In this framework, everything is just configured in extraordinary manner. It also offers the easiest manner for organizing authorization logic and also just controls the access for resources.#2 Libraries are also object oriented:Another advantage is that, it also has the object oriented libraries and majority are just pre-installed and are not found in other famous PHP frameworks. One such pre-installed library is the Authentication library in it. Well, it is plain sailing to implement and includes the advanced features like active users checking and also the bcrypt hashing, resetting of password, CSRF (Cross site Request Forgery) protection plus also the encryption part.#3 Having MVC Architecture support:Another reason why this framework is cherry picked by the developers is because; it completely supports MVC Architecture such as the Symfony and this makes certain about the clearness between the logic and presentation. MVC is meant for enhancing the overall performance and also enable good documentation and also has multifarious functions.#4 Highly Secured framework in usage:Every developer likes to develop the highly secured applications for the web and keep their eyes glued on the framework which gives them this feature. Laravelframework is the best for this. In this framework, password never gets saved like plain text in database and it uses the hashed password. Bcrypt hashing algorithm is being used for generation of encrypted representation of password. In this particular framework, there is usage of prepared SQL statements.#5 Templating engine in framework:Even the template engine is quite intuitive and does involve working on the HTML/PHP and this is the reason why developers love using this framework for web development. Also have the lightweight templates by which you can also develop the layouts through dynamic content. It also has the widgets like JS and CSS coding.Conclusion:Overall, this framework has the best features which help the developers for web development and creating best in class websites of different sectors in today’s date. Laravel Development Company helps you for your web development needs, as per your requirements. The developers make use of this technology for the web development and they see the good advantages also.

Tips to Boost the Speed of Your WordPress Website and Blogs
Wordpress Development

Imagine, you’re in a meeting or doing some important work and the website takes long to load. Isn’t it annoying and embarrassing, too?While there are many factors that are responsible for a successful website including navigation, appearance, interface; one important thing worth mentioning is the page load. According to a 2009 Akamai study, nearly 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. This study and many others confirm that website loading time affects sales.Google’s Take on Website SpeedThe team at Google conducted an experiment wherein they dropped their website load speed from 100 milliseconds to 600 milliseconds. With this, they saw a decline in the number of searches by 0.2% to 0.6%. These results continued over 4-6 weeks.Further the team noticed that with a 400 millisecond delay, there was a decrease of 0.44% and 0.76% in the first and second three week periods. This experiment proved that impact in the number of searches performed is huge even on the scale of Google web search.So, what should website development companies do to increase the speed of their websites and blogs? Here are 4 significant tips one must start implementing today.Compress Your WebsiteYou might be aware of file compressions and its impact. Same applies when it comes to boosting the speed of your website. When you compress any file as a ZIP file, the overall size of that file is reduced.  This makes it easier as well as faster to send it to someone.When it comes to compressing a website, Gzip works in exactly the same way. When you install Gzip, it compresses your website’s files as ZIP files automatically. This helps save bandwidth and speed up page-loading times. On visiting your website, the browser of the visitor will automatically unzip the files and display their contents.Load Ad Networks Code and Analytics AsynchronouslyAd networks’ codes and analytics tracking codes play an important role in impeding your site’s speed, particularly if the remote server is slow or down. To prevent this issue, configure all your tracking codes to employ asynchronous delivery.  This will help prevent a delay or server outage with your Ad network or analytics service.Install a Cache PluginA cache plugin is an absolute must have plugin that cache’s the mostly visited pages on your website and make them available to the next visitor immediately. The plug-in generates html files which are served without ever invoking a single line of PHP.Try using WP Super Cache or if you have experience with caching plugins try W3 Total Cache, I also like the easy to use Hyper Cache which is great for people on Shared Web Hosting. Hyper Cache is a very lightweight caching option for the average WordPress blog, offering speed without a lot of overhead. If you are looking for a more robust hosting option for WordPress then you might want to try WPEngine.Optimize the WordPress SQL DatabaseTop website development companies ensure optimizing WordPress database of their websites.  For this, visit the cPanel of your website and use phpMyAdmin for optimizing and repairing the Tables.If you’re efficient, you can also automate this process by installing a plug-in such as WP-DB Manager. Other way is to up a Cron Job, which is an automatic program that can be executed at specific times and even at specific dates.Put a Significant Limit on the Social Sharing Buttons on Your WebsiteSocial sharing buttons are a must on websites, undoubtedly. However, stuffing 100s of them is something to reconsider. Why?A majority of the social sharing buttons use JavaScript.  This can be very difficult when it comes to performance. Having social sharing buttons on websites slows down the site and reduces traffic. There are many such cases of a Facebook social media website that outage significantly effects the speed of people who installed their share buttons.As a solution to this, either limit the social sharing buttons, or configure them to load asynchronously. This would not slow down your website.

What’s new in Microsoft Sharepoint Apps for iOS
SharePoint Application
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The SharePoint mobile app for iOS is famously being called ‘the intranet in your pocket’, and for good reason. When the SharePoint application development was first introduced, it was a new vision for the future. Installing the app meant that the user could take his intranet with him in his pocket.According to the website of SharePoint application in USA, this app could help users stay connected to important things like sites, portals, content and people from across their personal intranet while they were away from the desk.The top SharePoint application development company enables many users to keep ahead of their work by providing quick access to the team websites, portals and resources, along with a view into the work of the other team members. Further more, the app is loaded with an intelligent Microsoft Graph that works by applying machine learning activity into Office 365 to connect the user to the relevant documents and people detected around him. The SharePoint app allows users to switch between accounts very easily and prompts the user to sign in with the SharePoint credentials once the app is launched within an iOS enabled device.The SharePoint mobile app works with SharePoint Online in the following instances:Within Office 365SharePoint Server of 2013 and 2016 on-premisesThe user’s hybrid environmentThere are multiple tabs on the app for iOS – The People TabThe people tab gives the users an insight and visibility into the work of other people working along side the user. The user may use this feature to search and browse their colleagues in the area. The user may further tap onto the contact card and explore what the other person is working on. The Office 365 supports this intelligence.The Sites TabThe Site Tab makes a list of the websites most frequently visited and followed by the user. Upon clicking a site, one may view the recent activity, site’s assets like sub sites, pages, documents and lists, and recent files. The site can also be shared with other users, showcasing the app’s ability to quickly and natively render the site elements.The SharePoint application development tab has further enabled the mobile app to link to other Office apps. When a user clicks on an Office Document from the recent files, it takes the user directly into the corresponding Office Mobile app. This is similar to the use where when a user accesses a SharePoint document library in a team site, the user is taken to the corresponding OneDrive mobile app, where the file can be discovered, viewed, shared and managed across Office 365.The Links TabThe Links tab of the app takes the users to portals and websites programmed by the user’s company for everyone to see. These are curated by the SharePoint admins from the SharePoint home in Office 365. Any investment in responsive, mobile-designed portals surely comes through the app. Also, tech giant Microsoftis investing in responsive design on a top priority basis to make sure that all new experiences such as the SharePoint home in Office 365, Microsoft Delve and the Office 365 Video are responsive and mobile by default.SearchThe SharePoint mobile app for iOS offers a search option throughout the database with clean results that are filtered by people, sites and files. When performing a search in the SharePoint mobile app, users connect through the full enterprise search, therefore finding content and people from all overtheir intranet, SharePoint team sites, company portals, and content recommendations powered by Microsoft Graph.Enhancements on the app like an Android and Windows Universal versions are expected along with authentication methods that include mobile application management (MAM) and mobile device management (MDM).

Pros & Cons of Ruby on Rails
Ruby On Rails
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Ruby on Rails is a highly efficient framework platform that is both easy-to-learn and work. It lets you build high-end web applications with extreme flexibility and in less time spent in testing and scaffolding. Some of the popular websites such as Hulu, Airbnb, Basecamp, Shopify, and Zendesk best exemplify the extensive scope of working with Ruby on Rails.Whether you want to hire a Ruby developer or want to learn it from the scratch yourself, look out for the proficiency on both Ruby and The Rails. Ruby is a programming language that helps you to write the code in fewer lines and in a more comprehensive way than other programming languages. Rails, on the other hand, is an agile framework encompassed with lots of tools like automatic scaffolding, built-in testing, and metaprogramming that do the most work for you. Here is an Infograph on pros & cons of Ruby on Rails. 

CakePHP vs Laravel
CakePHP vs Laravel
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CakePHPCakePHP Development is the well known platform of PHP. CakePHP has been developed to provide a basic organizational structure to make web development faster and easier. It is a PHP 7 framework loaded with a flexible database access layer, code generation, and scaffolding features that help develop prototypes with comparatively less code. It offers built-in translations, database, access, validation and authentication features and is licensed under MIT license.LaravelLaravel is a PHP web framework created to develop MVC based web applications. It is an open-source framework featuring modular packaging system and dependency manager. It supports built-in support for user authentication with efficient ways to access relational databases. Licensed under MIT license and free-to-use, Laravel is one of the top PHP frameworks in the world and so many organizations are working on Laravel Development.Here is an Infograph on CakePHP vs Laravel

Things You Need To Know About Cloud Computing
Cloud Computing

SummaryCloud Computing is no longer a novel but a dominant paradigm in IT these days. And the reason is pretty simple -it’s increasing demand for enormous benefits.IntroductionIf you’re into an e-commerce business or an IT mammoth, you might be fathomed with the value of your company data. Saving, tracking, evaluating, managing and securing massive amount of data is daunting for every organization regardless of their size, scope or industry.  To deal with these complexities, organizations have shifted from traditional databases to cloud storage. Because of the growing adaptations, cloud computing has today become a commodity in the business world.While there are endless cloud service providers in USA that can help you reap huge advantages from cloud computing, you should also know about its drawbacks. Hence, take time to understand both the advantages and disadvantages of this revolutionary technology and get the most out of your cloud integration services in USA.Advantages of Cloud ComputingCost SavingsPerhaps, the most significant benefit of cloud computing is in terms of IT cost savings. With cloud computing, organizations can save on capital costs substantially with zero investment on in-house storage and application needs. With cloud, they can also cut operational costs on on-premises infrastructure in the form of air conditioning, power, etc. This gives them complete control over their investment and helps them with pay-as-you-need facility. In addition, cloud services are extremely cost effective, even for smaller enterprises.ReliabilityTop ecommerce website development companies require enormous space to save their website data securely and reliably. In the same context, cloud computing is much more reliable with a managed service platform than in-house IT infrastructure. Also, popular cloud service providers offer a Service Level Agreement guaranteeing all-day, all-year service availability. You get a huge pool of redundant IT resources along with quick data recovery mechanism that facilitates transition of hosted applications and services to any available server to prevent data loss.ManageabilityWith cloud computing, organizations get enhanced and easy IT management and maintenance capabilities as all the resources are centrally administered. In addition, you need not to invest your efforts and time in IT infrastructure maintenance and updates as everything is maintained by the cloud computing service provider. Therefore, organizations can enjoy a simple web-based user interface to access application, software, and services – without worrying about installation and maintenance.Cloud is GreenIn general, the cloud is more efficient and environment friendly than the traditional IT infrastructure. It takes fewer resources to work, thus saving energy. Only the resources that are truly required at a particular moment are consumed by the cloud system.Potential Drawbacks of Cloud ComputingSecuritySecurity is the biggest concern for organizations in cloud computing. As companies leverage a remote cloud based infrastructure, they essentially give away their private data and information that might be confidential and sensitive. Because of this ease accessing and procuring cloud services, nefarious users are able to scan and exploit loopholes within a system and can cause harm to company data.Vendor Lock-In and Limited ControlAlthough cloud service providers ensure flexibility and integrity, organizations may find it challenging to switch their services from vendor to vendor. Frequent integrations and hosting current cloud applications on another platform cause interoperability issues.In addition, with cloud computing, organization get limited or no control to it since the cloud infrastructure is completely owned, managed and monitored by the service providers. Organizations can only manage and control the data, applications, and associated services, not the backend infrastructure itself.DowntimeAs cloud computing entirely runs over internet, if your internet connection goes down or offline, you won’t be able to access any of your servers, data or applications from the cloud. In addition, with the increasing number of cloud users, the server can go down or come up against technical outages, which can cause temporary hindrance to your business processing.ConclusionRegardless of its disadvantages, cloud computing still remains strong and on top of organizational needs. It still has a bright future with its user base increasing persistently and more big players attracted towards it. Hence, it can be concluded that Cloud technology is harder to ignore in current digitally connected business world.

An Ultimate Guide to A/B Testing with WordPress
A/B Testing

We all know that we can make changes to a WordPress website by exhausting some good web development skills to improve the aesthetics of the website and optimize the visitor journeys to improve the conversions. But what should you do if your business is not receiving the anticipated number of phone calls, emails or orders? What wrong are we doing by creating a fancy new website with a blog, while the previous simple website had been bringing in more conversions than the new one? Let’s read on!A/B TestingA/B testing is basically about comparing two versions of a web page to see which one performs better. You can display two variants of your website to the visitors at the same time, and the one that fetches more pertinent conversions can then be capped as the winner!Most of the websites on the web have a similar goal- to attract relevant visitors who can then be reformed into leads.There are numerous approaches to conduct A/B testing:Split Testing: It is the simplest way to conduct an A/B testing exercise. Just pick a single element on a page, modify it and then create two versions of the page to show to the users and test the difference in the responses between them.Multivariate Testing: If you have conducted the basic split tests and are looking for the most intricate elements to pair that can bring the best conversions, thenyou need to try multivariate testing. This allows you to test various permutations of different elements on a page.Experimental Testing: Under this test, every element of a webpage is put under the testing lens to see which one has the most substantial impact on the users. Usually experimental testing is performed after conducting split and multivariate testing.Why Conduct A/B Tests?A/B testing allows you to get the most on your digital investments. The price for improving your conversions using A/B tests is negligible as paralleled to the costs of procuring paid traffic. For instance, a basic payment to an A/B test plan costs around $40-50 a month, which equals to the cost of about 10 clicks on a typical Google AdWords campaign; but the rate of return on your A/B test is much complex in long term.When to Conduct an A/B Test?Once you have installed a WordPress website, keep in mind that there are factors that cannot be assessed in an A/B test. Regardless of how many tests you conduct, the performances of your website will stay unchanged unless you use the right tools to solve the right issues. Thus, an A/B test can be vindicated in one of the below scenarios:Website re-launches: It is always suggested to commence a split test after designing a new website in preference to waiting to see how it shall perform with your audience. Inspect the test results and arrange your elements according to their performances.Product Launches: Whenever you are launching a product, try conducting A/B tests. It allows you to act immediately if there is something wrong with the way the product is displayed on a page.Improved Conversions: An increased conversion is a happy moment but is also a good reason to carry out A/B testing to understand what it is that your visitors like and use of your website.Reduced Conversions: If your website suddenly notices a major downfall in conversions, then it is time to carry out A/B testing, provided that you have checked that there are no server side issues.What Can Be Tested?Further down is a cessation of elements that can be tested via A/B testing:HeadlinesSub- headlinesParagraph textContent near the foldPricing structuresSocial proofCall to action textCall to action buttonsLinksImagesTestimonialsAwards and badgesMedia mentionsSale promotionsNavigation and UX experiencesFree trial durationsFree or paid deliverySteps for Conducting A/B TestingAs stated by Seasia Infotech, a web development company in India, the following steps can be trailed for conducting A/B testing:Test Your Website DataAsk yourself why you need A/B tests. What in your website is not performing healthy?Now conduct some preliminary researches to find the probable traces on why your web conversions are stumpy. Dig into the traffic analytics to see any niggling exit pages where the user interaction is low and analyze the paths your visitors use to reach your website.You can also use heat maps to identify what your visitors’ are looking for the most on your page.Lastly, conduct interviews, share online surveys and call for feedbacks to see what your onlookersare expecting to see (and do) on your website.Establish a GoalOnce you have identified the problem areas on your website, you need to have anobjective: What is the result you want to get when your team updates the page another time?Build a HypothesisConstruct a supposition based on the insights from the visitor behavior analysis tools for increasing conversions. For case: Which element needs to be updated? Is there a need to increase the size of theCTA button? Will adding up a registration button/ social login help in reducing drop offs? Does that form need to befragmented into small segments? And most significantly - if your change succeeds, will it be attuned with your long-term strategies?Test the HypothesisMake a variation to your hypothesis and implement a test against the original page. Observe the data for a set duration of the tests with respect to the existing conversion rate, the number of monthly visitors and the anticipated change in the conversion rate.Analyze the Test Data and Draw ConclusionsOnce you have gained a concrete dataset to work with, it is time to test it and surface with the subsequent steps. Analyze the results and perceive which variation performs better and brings a higher conversion rate. If a specific variation outclasses the other, it is clearly a winner and you can go forward with its execution.P.S: If there is no noteworthy difference in the two variations, modify the hypothesis or test something new.Report Results to All the Concerned MembersAt times the results of an A/B test are astonishing. Share them with the other teams and let them know the outcome to decidetogether on the next steps.Tools to Conduct A/B TestingListed underneathare tools you can use to start with:UnbounceOptimizelyAdobe TargetNelioVisual Website OptimizerYou can also choose from some plugins fromWordPress like WordPress Landing Pages, Google Content Experiments and WordPress Call to Action.Once through with all these points, you can pursue the A/B testing process.