SummaryOver the last few years, we have seen plenty of new trends and ideas changing the face of web designing market. Let’s see what does the upcoming year brings for us in web designing.IntroductionWith the world quickly moving towards the end of 2016, and technology transforming rapidly, top website designing companies have began to drift their thoughts in the direction of next set of emerging web design trends in 2017. So, here are a few trends that are expected to help web designers enhance their creativity and portfolios.Increased Mobile-first ApproachWhile designing mobile-responsive websites has already been adopted by top web designing companies, 2017 would be the year of Mobile-first wherein websites will be designed for the mobile devices first and then the bigger devices. More and more companies would emphasize on designing content that fits on mobile and smaller screened devices first, instead of designing them for the desktop.Enhanced Hero ImagesUsers are incredibly visual beings. In 2017, hero images will be strong with websites displaying high resolution, brand curated images to invoke audience interest. While images will play an important role, typography will also become more vital next year.While video will continue to dominate, web designers are tinkering with it differently. Motion graphics and background videos will get attention if used correctly. In addition, the success of animation would greatly depend on simplicity and subtle gentle movements.However, yea 207 would be less convincing for stock photography as users will get fed up of its overuse. While stock photography will still be a part of blogs and on social media, using it in website will be sloppy.Responsive Design at a Wider ImplementationWhile responsive design is something that has been around for a few years, website designing and development companies expect to see it as an even bigger uptake by big and small brands in the coming years.One of the major advantages of responsive design is that it lets businesses to pay for only one website build that effectively delivers content on smartphones and tablets and even on the desktops. Apart from its cost-effectiveness, another reason for increasing popularity is because of the Google’s ranking algorithm dropped in April last year. According to this Google update, the sites with optimized content for mobiles will get a boost in their rankings. Any website which isn’t optimized for mobile will see a major downfall in its search engine ranking.UI Patterns and FrameworkThe increasing popularity of WordPress and pre-designed templates has had a noticeable impact on the looks and functionality of many current website. It is expected to see increased emergence of both UI and UX patterns across the web wherein many sites would look and function in similar ways.In the increasing competition today, brands can’t afford to take risks in their user’s experience. As such, it makes sense to use these UI patterns and principles to enhance their website.As these existing UI and UX patterns develop, it is expected to see more and more brand’s implementing them to offer more unified and consistent online surfing experience. Brand’s top priority in 2017 would be to keep their users happy by implementing a streamlined UX and do away with design gimmicks to compete in an ever-increasingly competitive market.Extensive utilization of rapid prototyping toolsRapid prototyping tools are undoubtedly one of the most useful advancement to hit the web-design industry over the last year. These are, thus, a must-have tool for any web, UI and UX designing company. With the availability of tons of rapid prototyping tools, it is quite evident how successful they are and that brands are greatly benefitting with them. It is anticipate that in 2017, even more brands and designers would jump on the band-wagon to streamline their workflows and increase work efficiency.
IntroductionJust like every individual is identified by their name and looks, every business can be recognized by its business logo.Logo designing has been a traditional marketing practice, which is often overlooked these days by businesses. Marketing experts believe that a good logo is important for a successful business. It is a simple way your customers remember you, even if they do not know your business name. Ask any top web designing company who have been designing unique and meaningful logos and they will tell you what all it takes to create a logo that serves your business purpose as well as looks attractive.The bottom line is that if you have consistent marketing materials along with having an outstanding corporate identity, you can actually make a huge difference in your business, by increasing sales and ROI.Below are discussed five surefire ways an outstanding logo will help your organization succeed.First Impression is the Last too. Even before you begin with all your marketing practices, be it traditionally or internet-based, an attractive logo can create deep impacts on your customer’s mind. Wayne Stuetz, founder of The Sodfather Landscaping in White Plains, New York shares how the first impression of their logo gives them an edge. “People are always asking for a t-shirt with my logo on it. My logo is very memorable, and once a person has seen it, it’s hard to forget.” Your logo gives a better understanding of your business to your customers. Hence, your logo is a powerful way to develop a positive impression on your customer. Use this opportunity!Get you More Potential CustomersThere are a few things associated with having a business logo:It is your unique identity. It can be a great way for people to recognize or remember you. It tells your customers who you are.They say, “Never judge a book by its cover”. However, the fact remains that customers still judge products based on looks. Customers look for companies that have the right look to it which often acts as the criteria to decide whether to buy the product or not. Even some people may feel wowed by the professional looking logo of the company to the point that it impresses them into buying.Enables you to stand Out from Others Logo designing is nothing new and is existing since ages. Hence, there are myriads of logos around but you’ll notice that very few logos stand out from the crowd. It is a great achievement if your customers are able to differentiate you from your rivals and is critical in winning the battle for customers. Choose a logo that fits your business niche, is attractive and descent but at the same time looks professional too. To get a better idea on your logo, hire a logo designer to help you in the same. Original uses of colors, shapes, words, and fonts can set your logo apart from others.4. Boost your Credibility and IntegrityA good-looking logo can give your business an impression of being professional and experienced. Plus, it can also aid in making your business appear more credible. By establishing this type of credibility, you can present yourself as an expert in your field boldly.Earn Trust with a Flavor of Professionalism Professionalism of the business is one thing that convinces customers to choose an established landscaping business over a few kids with lawnmowers. A logo means that your company is in the market from years which builds a sense of trust and reliability in them. If companies are able to convey their messages of professionalism through their logo, a lot of their work is already done in terms of branding.Still thinking? Find a good logo designing company in USA and get your professional looking logo designed today!
As businesses continue to evolve, it’s a necessity for their website to grown along with them. With the changing trends, and to remain ahead of the curve, it is important for businesses to regularly update your website’s design and maintain that modernity.While minor website updates are common, your website might also need complete redesigning. This does not imply that you’ve an outdated website design, but it could be performing poorly, or stopping your visitors from staying on your site easily enough.While top website designing company can easily redesign your websites, there are certain aspects on which you as a website owner should rethink about.Here are some questions to ask before rebranding your business through redesigning your website.What do you expect from your website?Long before you begin with your website redesigning process, figure out why you want to do it and what will you get out of it. Do you want to reconsider its appearance, or functionality content changes, etc? Your responsive web designing company can help you out in this context. Make a list of all these things so that you know what you want before you go ahead.Is your existing website fulfilling all your needs?You build a website for a purpose, such as to give your business an online presence, sell products, showcase your services, provide information, or just entertain your visitors. Therefore, it is better to identify the goal of your website before beginning to redesign it to get a better insight on what all needs to be done.Is your existing website mobile-responsive?According to the ITU study, there are seven billion mobile subscriptions globally, and the worldwide penetration of mobile-based broadband connections has increased to 47% as of 2015. Also, according to the recent Google updates, website development companies should build websites that are mobile responsive, otherwise they won’t come under Google search results. So, it is a must for you to redesign your website to give it a mobile-friendly interface.4. What makes your business distinctive?Your website is one of the most powerful platforms to prove your business unique from your competitors. Therefore, the design of your website should be apt enough to display the unique value that your business tends to offer to the customers. Before you begin your website redesigning, analyze your competitors and determine their good and bad points. Use this information to build a plan for your own website. Also, look at the design elements that you want in your website and decide how you can highlight your brand’s unique capabilities with them.5. What are your future goals?Ask a few questions: What do you want your redesigned website to achieve that your existing design can’t? Or you simply want a modernized look for your brand? Are there critical issues in your current design that can be fixed only with a new layout? Set your goals and proceed accordingly because a new website design can directly and indirectly enhance your business by creating a completely optimized online experience for your audience. You should also discuss your goals with your website redesigning company so that designers can work to achieve those goals. While a website redesign should be an enhanced business step for your organization, it should also be an improved online experience for your visitors.6. What new features do you want to add?For this, you can consult your responsive web designing company as they can guide you better on useful and latest advanced features. Modern features like live chat options, audio video capabilities, social media feeds, and more can be unique add-ons to your website’s redesign. Such features can push your brand forward in your industry and give you an edge against competitors. However, make sure that the features you want to add in your new design are the ones that your users will actually benefit from. Don’t incorporate them just because you think you should. Industries vary greatly from one another and the needs of each demographic are also different. Hence, ensure that you provide your audience with design elements that help improve their online experience.
A logo is something that depicts what your brand does. It is the first thing that the potential customer will see about your website/brand and it is like the first impression you make on the minds of the consumer. A successful logo must be able to attract the consumer and tell them something about your brand. A good branding strategy can never become successful without a good logo, says a prominent Website Designing Company in USA.How to create powerful logos for your brand?For creating a powerful logo, one needs a lot of creativity. A logo must be balanced, must divulge just enough information to the consumer so as to grab his attention and must be versatile. Some common features which need to be kept in mind while creating a logo as per the suggestions of a very famous Web Designing Company in USA are:Keep your logo unique and try to highlight the core feature of your brand. Brand names and logos must be related to the product/service as it is important to create an image inside the mind of the consumer. A logo designer can be very effective in such cases. Moreover, there are times when your logo needs to be very simplistic and create an enigma for the consumer to follow. The logo you create must be scalable on all platforms. Never create a logo that looks good on your site or on your office building. It must also look good in your presentations, business cards and letter heads. So, try to create a design which can be scaled to any length and breadth and still not lose its charm. Never try to divulge all the details of your company in your logo. A logo is not to be considered as a catalogue or brochure and you must treat not treat it as such. People providing logo designing in USA state that a logo must be powerful enough to create interest in the minds of the customer. He/she must follow the logo and try to learn more about the company. So, keep it simple and highlight the core feature of your company and not the entire portfolio of your company using your logo. Color combinations of the logo that you design must be balanced with your business and the type of clients you’re targeting. A hospital and healthcare service provider cannot use colorful and party like logos as their job is serious and their logo needs to imply the same. Similarly, clothing brands have vibrant and attractive logos while law firms have simple and straightforward logos. The colors to be used and the type of graphical art being portrayed is solely dependent on the type of business and the type of customers. Never design the logo alone. Always keep a few artistic people around you. A single person cannot bring out the best thing. A few people prodding their mind over the matter will yield the best results. Moreover, it is highly recommended to use professional logo designing services as the experts can help you find the perfect design for your business.So, keep these things in your mind and go on to form a great logo for your brand. Always remember that your first impression is the last impression, so choose your logo wisely and take your brand to new heights.
Designing is an art. A designer brings out the aesthetics of the business and keeps them in front of the potential customer in such a way that the user is inclined towards doing business with the firm. Designing has always been an integral part of the product development process. There are countless examples wherein a simple design layout laid the foundation stone for product development.In similar ways, web design and development is a genre that drives product design and development. The way a website is designed and developed makes way for the way people perceive the site and look at the firm that owns the site. E-Commerce platforms particularly need sound web development services in order to succeed as their site design is a mirror into their organization and if the site fails to impress, then holding on to customers is a tough job.How does a Web Designing Company define the product development of your firm?Since web development and designing define the parameters of perception, a client centric Web Designing Company always makes sure that the inner essence of the clients business is meticulously portrayed in the website design. It is important as the targeted audience need to perceive the correct picture of the company in order to understand what they offer. However, many a times, the website design and development technique defines the way for the company.An out-of-the-box design might invoke new product philosophies. A peppy and colorful website might pave the way for a peppy and enthusiastic office culture of a firm and it depends on the Web Development Company as they’re the ones who do all the design and development.Web Design and Marketing: Two inseparable soulsMarketing is the soul of any business. In the digital world, your way to interact with the people is via your website. In this sense, web design and development is the most important tool that you need to use wisely.Organic marketing plays a key role and by using your website, you can actually do organic marketing and gain new customers. The design philosophy often helps in creating the image about a product and becomes an inseparable part of the production process wherein the web design and development define the way product must behave.An Info Graphic Design Company is the best pick if you’re looking to create product image and need some innovative and conclusive design ideas for the same. Open Source Development Company is another great option as they provide express solution to any kind of design issues related to any platform whatsoever.Thus, the image created by the design and development philosophy of your site can play an important role as to how people expect your products to be and how they wish to use them. Since these factors play a role, a firm often comes up with an alternate product development technique in order to meet the requirements of the targeted audience.We, at ARKA Softwares, ensure that the client needs are met using the best design techniques. Our designers are the best and have worked for clients spread across the globe from USA to UK ,UK to Australia and India. We have even catered to projects pertaining to South Africa and the UAE and have ample understanding of the global market.We are a comprehensive custom Web Designing Company that works as per your needs and gives you the best results always. With us, you can always expect to create redefining ideas and come up with innovative web designs that will change the way people look at your business. So, come and join us for an exciting adventure and see how our experts turn your web designs into one of your most commonly used traditional product development process.
A website is your tool to reach out to the crowd in the online world. Just as you want to give your customers a great experience in your retail outlets, you would also want to give them a great time viewing your website. It is also said that websites which are more engaging and easy to navigate are more likely to drive a better business. So, it is very important to have an HTML responsive web design for your site in order to make it a pleasurable experience for your clients and customers.What is responsive web design and why is E-Commerce web designing important?Responsive web design is the next generation of web designing that is tailored according to the needs of the users. A responsive design makes sure that the website responds to any and every action of the user and the screen resolution, screen size, etc. are changed in accordance to the media used and the settings chosen by the user.Getting a professional responsive website design is very important for e-commerce as a person will only prefer to buy from your site if he/she can access it easily and the navigation is smooth. If you’re not able to provide a good experience to your visitor, then you can be assured of losing him and not generate sales.How to get the best responsive web design?If you’re a business owner and want to make sure that your online business grows, you need to hire web designer to make sure that your e-commerce store is best suited for your users. A Web Designing Company can easily make sure that your website is designed and developed according to the needs of your business and your users so that you can easily engage with the visitors on your site.Moreover, a responsive and easily navigable website is optimized for usage and is ranked high as people prefer to visit the site, triggering an organic source of traffic and helping you grow. Also, the user interface plays a pivotal role, especially in the case of wish list, cart and checkout screens and you must make an attractive UI and in order to do so, you can hire UI/UX designer from a prominent UI & UX Design Company.Don’t neglect mobile responsive web design:A responsive mobile site is even more important than the desktop version as people engage more with their mobile device. Also, there are more variants when it comes to screen size and a responsive design will make sure that the site behaves according to the device settings.So, you must hire mobile responsive web design professionals in order to make sure that the mobile website as well as the iOS & Android mobile app design is in accordance with the optimization techniques and can generate better results for you.Need help? Contact us.We, at ARKA Softwares , provide express IT solutions to all your mobile and desktop website and app development needs. We are one of the fastest growing Web Design Agency with a lot of experience in offshore web design and mobile app design to name a few.Our experts can take care of all your needs including graphics designing, web designing, web development and mobile app development and with their experience and expertise, they’ll ensure that you trust our service and select us whenever you need a HTML5 and CSS3 design company.Till date we have served clients in the US, UK, UAE, South Africa, Australia and India to name a few and are growing at a rapid pace in Asia and Europe. We have completed over 400 projects and worked with over 300 clients and our work is highly regarded as the best. With a strong team and even stronger dedication, we are your one stop solution when it comes to finding a Custom Web Designing Company.So, drop in a line if you ever need help with your mobile and desktop websites and discuss all your needs with our experts in order to make sure that you get the best possible solution for your needs.