Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible.
What is Search Engine Optimization (SEO)?
Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly.
SEO further involves the following aspects:
- Searching the terms and/or phrases (keywords) that produce traffic to a website
- making a site friendly towards search engines
- building links and marketing the unique value of a site
It is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing. Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions.
Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA.
How SEO Helps Search Engines Find a Site
Search engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA.
According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place.
Handling SEO on Your Own
Although SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time.
Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done.
To put it simply, SEO is a means to increase a site’s appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.