With so much happening in the digital markets over the past few years, it has become nearly impossible to track the changes that have occurred. The industry has shaped up quite well and the growth is being registered at double digits. Because of increasing competition in the digital sphere, innovation has become very important and one of the most recent innovations that has helped in shaping the industry further is the introduction of responsive web designs.
What exactly is a responsive web design?
When asked from a prominent Professional Web Design Company, a Responsive Web Design is the one that can adapt to the different browsers, different screen sizes and different operating systems without having to change the code or having to develop an entirely new page.
They further stated that such designing has become possible due to the new age framework like HTML5, CSS3 and so on. The new innovations allow the web designers to optimize a single website to run smoothly across a desktop, laptop, mobile and tablet. Furthermore, the designer also makes sure that the layout of the site is apt as per the screen size and the website is able to detect the source gadget in order to display the correct version.
Some of the advantages offered by responsive web designing as quoted by some prominent Web Designing Services:
- Responsive web design removes the need for developing special WAP sites for mobile.
- Responsive web design ensures that the website is displayed in accordance with the screen size and gives the best performance to the visitor.
- Responsive web design is designed to work smoothly across all devices and react accordingly to touch, clicks or other input devices.
- Responsive web design is a one stop solution for a website and is quite advantageous to the e-commerce firms as they help in boosting conversion rates.
How does responsive web design help you in reaching more people?
A responsive design is preferred by the people. A site viewing smoothly and working perfectly inside a mobile device is more likely to be used by the concerned people. RWD is also becoming more relevant as mobile traffic to websites is increasing with each passing year and people are accessing the internet on various devices that they own. This calls for support for smaller screen sizes, touch based inputs and other design changes which will make the site work perfectly on a smaller screen.
Moreover, Google ranks the pages which are developed using RWD technology higher as the content is more readily accessible to the people. If you’re targeting audience that uses internet on their mobile devices, then the chances of getting discovered in Google search increases if your website is built on responsive technology. As per a report by one of the biggest Web Designing Company, responsive design increases the web traffic to a particular website by a factor of multiples.
So, if your site is developed by a Web Designing Company emerging market of the world,then you must always insist on building it using RWD technology. It will be quite beneficial to your firm as more and more people will be able to successfully access your website and interact with you. You might also consider building a mobile app for your services but all that shall come after you’ve established a good user base with your website.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.