Today, every business faces tough competition, and technology truly helping you beat the competition and grows speedily. There are a number of new technologies, platforms, frameworks available to power up your business. However, you need to figure it out which platform suits your needs best. Magento is one of the best e-commerce platforms that amazingly startups run smoothly. It is offering great benefits to a variety of business in many ways.
Many research reports show that how popular is Magento is, according to Forrester’s Q3 report, Magento is a B2B leader for mid-sized organizations. Another research report introduced by Techcrunch says that with the emergence of e-commerce platforms like Magento, around 51% of people have completely moved to online shopping and avoids physical stores in the U.S.
Magento is a very comprehensive solution, includes great enterprise-grade features and the flexibility so that you can smoothly create a customized solution for your business as per your needs. Magento development in USA has already helped many business craft superb stores.
Here, we will discuss why you should go for Magento and how it can help design, develop and enhance your business.
Flexible E-commerce Platform
Magento is a comparatively flexible platform when you set up a web app or website on the Magento platform; you get complete access to hosting and flexibility to integrate the features and functionality you want. This is why it is the most preferred choice for many businesses.
SEO friendly E-commerce Platform
Magento includes features to help optimize your store on Google and provides various SEO-friendly URLs to businesses. Moreover, it also allows creating Meta keywords, customized Meta descriptions, Google sitemap etc. which helps improve the search engine rankings of your website.
So, for startups, Magento is the right choice from the SEO point of view as well. You can get good results of your marketing efforts and install it to comply with SEO best practices in easy steps.
Simple to utilize
Magento is simple to use which saves you a lot of time and efforts. You do not need to have expert knowledge as a novice user can work on it its administrator board. It is easy to use on which you can work for your whole Web-based business store design. You really do not require any expert help to deal with that.
Magento’s responsiveness feature allows you to make a responsive plan, and compile native apps for iPad/iPhone and Android devices that have an HTML5 interface. Using Magento, developers have a great opportunity to create an awesome mobile compatible website for your business. Moreover, developers can also integrate drag-and-drop and slide-and-zoom functions on your mobile website.
Magento includes a number of features that help make things easier for your clients. Now when you know that Magento is easy to build a website, also you need to make sure that your website can offer a great experience to your clients and you can integrate a real simple checkout process to make the most of your efforts and build your business. The best thing is Magento offers you great tools and also allow using third-party tools or add-ons. It all depends on your creativity, how simple a website you can create. A good Magento web development company can provide you with the best developer who can craft a simple yet elegant website for you.
It is true that perhaps all developers prefer open-source platforms. And, the Magento is an open-source platform with a big community around it. There are a great number of developers and enthusiasts who are active in the community. They work on making the platform better in a variety of ways.
Whether you have a small or big sized business, using the Magento platform, you can easily segment your customer base. You can make a separate section for all the details like shopping cart details, purchasing history, user activity, demographics, etc.
This feature helps manage all the data effectively and you can easily use that data to make your marketing and sales strategies. Since the data is properly organized so you can access the required one easily.
Security is the prime thing for any size or kind of business and it is definitely a big concern when it is about online shopping store. Magento platform offers guaranteed security, all your transactions through Magento website is protected by powerful data encryption.
Incorporate different advances
Magento allows you to integrate various third-party features in your website for different tasks like payments, shipping and more. Since it is a very flexible platform, it also allows you to include flawlessly web and cloud administrations.
With the launch of Magento 2, it already became more features enriched. It is now more advanced and includes many helpful tools. It can work with Zend system, and databases like MySQL, Prophet, and more. So, things become pretty simple when you choose Magento for your e-commerce web development project.
Simple to Understand
Magento powered websites are effectively managed so it is easy for your client to understand. The easy to understand interface, proper management and pagination make it the first choice of your clients as well. Otherwise, your client does not mind what platform you use to innovate the store. Also, its scalability feature allows continuously to develop and manage the store smoothly, as your business grows.
It is a very important aspect of any online business. Many research shows that many people abandon their cart just because of the lengthy and complicated checkout process. So, it is very essential to make it certain that you have a simple checkout process. You must also test several times before you launch it to ensure that it is bug-free.
Undoubtedly, Magento is a powerful platform and offers amazing features and tools to build an innovative store for your business. It amazingly helps you manage huge data and customers easily, helping you run your business systematically. No matter you want to create your website or looking to redesign the current website, Magento can offer the best solutions. Magento development company UK can help you meet all your needs effectively, ensuring great results.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.