Having a mobile app is like adding value to your brand for the organizations. The increasing demand of the apps has given a new facet to the Web and mobile application designing companies. However, the market is ever expanding wherein your app is likely to get lost if it lacks the x-factor.
While mobile apps are need of the hour, building and designing it is very daunting. Often, organizations that already have a strong online presence also struggle with crafting and optimizing their mobile apps. So, to help you get into mobile-thinking, here are a few significant considerations in designing mobile apps.
Mobile is the King
Desktop lost its throne a while back and it is taken over by the mobile. Therefore, one should think mobile first and then the desktop when it comes to designing. You ought to prioritize your mobile design, which generates a better user experience automatically. When you focus on designing the mobile version of your website, all irrelevant content is left out as there is no room for it. However, this doesn’t means that you cannot create a detailed app, but you focus only on the necessary.
It is all about the Usability
Mobile app means “usability”. An app should have a good usability in order to survive on the ever expanding market competition. As a top mobile app development company, your goal should be to make mobile design intuitive, which means that all its text, icons, and gestures should be self-explanatory. You should create a user-friendly interface that won’t make the user guess their functionalities. Mobile apps need to be delightful and memorable.
Indulge the User
A dark reality – users have a tendency to try an app, and never take a glimpse at it again if they feel frustrated or cannot figure out how to use the app. For this reason, the on-boarding stage is one of the most critical ways to determine if the user is engaging to the product. Unfortunately, this stage is often overlooked by the mobile app developers.
Before designing your app, take a glimpse of the other popular apps in the market. Find out what actually your competitors or the top mobile UI/UX design companies are doing to make their product hit the charts.
It is always a good idea to stick to the standards and conventions set up by all the great apps out there. Not to mention hers, conventions are set of design rules or norms that guide the user. For instance, having a navigation bar on the top of the screen in an iPhone is a convention these days.
There are various conventions for the designers to consider when designing Android and iOS apps. It is advisable for you to understand and incorporate them in the app to make your work as lean as possible.
Let your Users see Gestures
Gestures play an important role when it comes to app usability and interface. In mobile design, you should know that your fingers act as a mouse. Hence, you should think about tapping rather than clicking. Therefore, touch devices allows the user to use gestures such as pinching and swiping, which further offers oodles of new ways of interaction. Since, good usability embraces both the super user and the novice, actions should be intuitive for both of them. While sticking to the conventions is necessary, sometimes your app must also have that unique feature to feel unique from others. For this, you should be extra creative with nudging the users as a designer by adding simple hints.
Designing mobile apps renders different opportunities to the developers than designing a web design. UI/UX designing company should keep up with the evolution of mobile app design techniques and conventions. This also means that they have to reconsider their tools and hone their skills to design according to the contextual behavior of their users.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.