Establishing a personal connection between you and your customers is an effective technique to double your sales. However, building strong customer relationships can be unnecessarily costly and time-consuming, especially when it comes to phone calls or cold calling.
Every day, sales agents manage tons of calls, most of which don’t even connect to a human on the other line. This causes burnout, especially when sales representatives face countless rejections, unattended lines, and unanswered calls. You’ll need a better solution, but what could it be?
A ringless voicemail is a better alternative to non-productive cold calling. It can significantly increase your outbound marketing results by sending pre-recorded audio messages to voicemail inboxes—without forcing your customers to pick up their phones.
In addition, a ringless voicemail can streamline the sales process, improve your customer outreach, and enable your sales team to qualify leads at a faster rate. If you need help setting up a ringless voicemail system, visit Unlimited Ringless Voicemail or other similar services.
If you want to know how your business can benefit from ringless voicemails and how you can take advantage of it, continue reading below.
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What is A Ringless Voicemail?
A ringless voicemail is a pre-recorded voice or audio message delivered right into the recipient’s voicemail inbox without ringing their phone first.
Unlike a regular voicemail drop, this doesn’t disturb contacts, especially when they’re extremely busy.
Instead of a telephone ring, a ringless voicemail system delivers a notification to inform the recipient about the voicemail they’ve received. Then, it’s up to them to decide whether to listen or not whenever they’re free.
Furthermore, a ringless voicemail is a smart marketing strategy that can reduce customer outreach expenses while increasing the number of leads. Instead of dialing multiple sets of numbers manually, you can drop a voicemail to hundreds or even thousands of people at the same time.
Ringless voicemails are also known as voice broadcasting, ringless voicemail drops (RVD), and direct-to-voicemail campaigns. If you want to include this in your marketing strategy, you may visit Drop Cowboy or other similar service providers for more information.
What are the Benefits of using Ringless Voicemails?
If you’re still not convinced about the power of ringless voicemails and how they can take your sales and marketing efforts to the next level, check out these benefits below:
1. Ringless Voicemails Have Higher Open Rates
Ringless voicemails have an average open rate of 92%. This is among the highest open rates in outbound marketing alongside SMS messages. In addition, this open rate is far higher compared to emails, which is only 20%.
Aside from high open rates, ringless voicemails have higher response rates compared to traditional marketing techniques as well encompassing billboards, cold calling, handouts, direct mail, and the like.
This is especially true when the message contains a powerful call to action. That’s why ringless voicemails deserve to be in any company’s marketing strategy.
2. Ringless Voicemail Campaigns Are Affordable
Another great thing about a ringless voicemail is its affordability. It’s one of the cheapest marketing techniques that can produce great results alongside SMS marketing on time.
It only costs USD$0.02 to USD$0.06 per message, depending on the package plans offered by your service provider.
On top of that, other ringless voicemail services only charge for messages that are successfully delivered. If your voicemails fail to drop by your contact’s inbox, don’t worry because you won’t be asked to pay for them. Therefore, if you’re a small business owner looking for an effective yet low-cost marketing strategy, consider using ringless voicemails.
3. Ringless Voicemails Have Undivided Attention
A ringless voicemail is a non-disruptive marketing strategy. Voicemail recipients usually listen to the voicemail drops they’ve received when there’s nothing else to do, mostly in their free time. So, how can you benefit from this?
If your recipients listen to your voicemails during their free time, that means you have their undivided attention. You’re not competing with other distractions, such as advertisers, increasing your chances of making sales and closing deals.
4. Ringless Voicemails Help You Save Time And Money
Traditional marketing strategies often require employees (e.g., sales staff or customer service representatives) to connect with people. The main problem with hiring or relying on additional labor is its inefficiency and the risks of making mistakes.
Such mistakes often result in some customers leaving the business for its competitors. This is why automated solutions with reduced human resources, like ringless voicemails, are much better.
Ringless voicemails don’t require too many employees to facilitate the marketing process. All you need is a couple of employees to record voice messages and analyze the results of the marketing campaigns, saving you a lot of time and money.
5. Ringless Voicemails Are Easy To Use
Ringless voicemails don’t require technical knowledge to process. You can teach and learn the entire process in less than an hour. That’s how easy it is to use.
With just a click of a button, you can deliver hundreds or even thousands of voice messages directly to your recipient’s voice inbox in seconds. Therefore, if you’re looking for a marketing technique that’s easy to understand, consider adding ringless voicemail to your marketing arsenal.
When Should Use A Ringless Voicemail
A ringless voicemail allows you to generate more leads and reach more prospects with a touch of a button. When done right, voicemail recipients might return calls, increase foot traffic, generate website visits, and boost the number of site downloads.
Although every industry has different needs, ringless voicemails can help them use various strategies that save time and money while delivering desired results in a timely manner. Below are some ways to use a ringless voicemail.
1. Use A Ringless Voicemail When Reaching Potential Customers
The main purpose of a ringless voicemail is to reach potential clients without spending too much on marketing costs.
This can be achieved as long as you’re able to deliver a voicemail with an elevated pitch, provide powerful calls to action, and spread the word about your exclusive offers.
2. Use A Ringless Voicemail When Nurturing Your Sales Pipeline
A ringless voicemail is a great tool to nurture your leads by sending special offers and promotions, introducing whitepapers, and sending notifications about upcoming events (e.g., webinars). You can also encourage potential clients to return calls by sending price updates.
To improve your lead nurturing process, you may consider integrating your customer relationship management (CRM) tool with your ringless voicemail software.
With this, you can deliver messages using certain triggers based on the actions of your recipients.
3. Use A Ringless Voicemail To Support An Existing Drip Campaign
A ringless voicemail can also be used to support an existing drip campaign to remain on top of your customers’ priorities.
You can use it to send exclusive deals and offers, introduce new items, and schedule heartwarming personalized messages, such as holiday or birthday greetings.
What’s The Formula For A Successful Ringless Voicemail Campaign
An impactful ringless voicemail campaign is created using a four-piece formula. This formula includes the following:
- A nice introduction (Who are you, and what’s your job position?);
- A statement that shows how credible you are (Why should your recipients listen to your messages?);
- A value (What does your company offer, and what value does it offer?); and
- A compelling call to action statement (What actions do you want your recipients to take? Do you want them to subscribe to your newsletter or proceed to checkout?).
Here’s an example of a high-impact ringless voicemail campaign:
‘Hi, this is Andrew from Amazing Grace Real Estate Solutions in Edinburgh.
I just sold a newly-constructed house in your area for a relatively low price and have a couple more house hunters planning to move to your location.
If you’re planning to sell or buy a new home, now’s the right time to do so!
If you have extra time for consultation, call me so we can discuss matters as well as some possibilities to earn or save more. You can call me back at 1-800-500-1234 or send me an email at ‘[email protected]’ I’m looking forward to hearing more from you!’
Are Ringless Voicemails Legal
In most cases, the use of ringless voicemails is considered legal. However, it can be controversial, especially when delivering thousands of messages or reaching high-volume sales outreach.
Therefore, ensure to stay compliant with federal and local laws and statutes to avoid hefty legal consequences. Also, make sure to be mindful of timezone restrictions, and lists of numbers shouldn’t be called (Do Not Call List).
What are the Best Practices for a Successful Ringless Voicemail Campaign?
If you’re planning to include ringless voicemails in your marketing arsenal, consider these best practices for a successful voicemail campaign.
1. Learn The Basics
Before anything else, it’s important to understand that creating and sending voicemails isn’t as easy as sending text messages. Also, it’s not just about delivering pre-recorded audio messages to your contacts’ voicemail inbox.
It’s all about building personal connections with your target audience. It’s similar to how you greet and foster relationships with potential customers.
Keeping that in mind, here are important elements that make up a compelling, relationship-building, and result-driven ringless voicemail campaign:
- Appropriate Tone: Make sure your tone fits the message you want to convey and the brand your company portrays to avoid confusion and discrepancies in customer perception.
- Appropriate Length: Voicemails should neither be too long nor too short. Consider 20-30 seconds for length to meet the short attention span of most people. Since it’s a short audio recording, make sure to include only what’s important for your customers.
- Simplicity: Never include unnecessary jargon or gimmicks that may complicate your message. As much as possible, keep your voicemails clean and simple. Your recipients should understand what you’re trying to convey in one run.
Learning the basics of a good voicemail sets the foundation for the following practices below.
2. Personalize Your Content
No voicemail message should be created the same. Every voicemail should be personalized according to the needs of a specific recipient.
Personalization is one of the most important factors to consider when creating a marketing campaign, voicemails or not.
That’s because people often ignore messages that sound like copy-pasted content from the internet. Instead, they want to be valued and feel special. This is why creating personalized based on customer profiles is crucial.
3. Create Your Greeting
The first lines of your voicemails are crucial to the success of your campaign. It should provoke the minds of your recipient and generate their interest to make sure that they will continue to listen until the end of your message.
You may start your voicemail by addressing them by their first names (e.g., ‘Hi, Jan!’). Then, introduce yourself (e.g., ‘I’m Jane, a customer service representative from ABC 123 Company.’). Make sure to include your job position and the company your work for to give recipients an idea or purpose of reaching out to them.
Personalized greetings are an effective technique to communicate and foster relationships with potential clients.
When done right, they can establish stronger rapport and encourage your customers to trust you more. With this, you can build lifelong relationships, leading to higher sales potential over time.
4. Use Compelling Calls To Action
Calls to action statements (CTA) encourage your target audience to take the necessary actions you want them to do. For example, if your voicemail campaigns aim to increase the number of people who read your newsletter, your CTAs should motivate prospects to subscribe to your emails.
Here are some tips for developing compelling CTAs:
- Use Strong Words: Start your CTA using strong and commanding action verbs. Some examples are ‘Add to cart now,’ ‘Subscribe now,’ and ‘You’re running out of time!’.
- Appeal To Emotions: Take advantage of your client’s emotions to understand their needs. For example, if you’re selling high-end appliances, focus your message on encouraging potential clients to buy their dream appliances.
- Give A Reason: When you use a CTA, give your customers a compelling reason why they need to take action. For example, you may offer them special discounts and offers once they return a call after listening to your voicemail.
You can also include time elements, such as deadlines, to encourage your recipients to respond to your voicemails as quickly as possible. But make sure to offer something in return to motivate them to do so.
Ringless voicemails are one of the most effective marketing strategies for building strong customer relationships and increasing sales. On top of that, it’s cost-effective and time-efficient, making it ideal for small businesses and startups.
If you’re planning to include this tool in your marketing arsenal, call a service provider right away and start planning your campaign.