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# Android App Development Company in Australia

App promotion tips for a newbie!
PhoneGap Application Development

So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet? According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful. Why app promotion is important? Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions. Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away. Promotion tips for a newbie: To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app: Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handles as your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads.   Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak peaks and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people.   PPC Ads: Using Google AdWords, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted.   Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third party intervention, you can show people that other people’s opinion are with your app and in this way, you can easily market your app without having to spend much.

How a photo editing app created by me earned me my living
Website design and development in USA

As we all know that the digital market is the hottest market in the world and doing an app business is perhaps the easiest and the most sure shot way of getting successful swiftly. However, as time has passed and the market has matured, making a name for yourself can become a daunting task and not all apps created are earning millions on the android and iOS markets. If you’re one of those who have a robust mobile app idea, then go through the post and see how a Mobile App Development Company assisted me in creating my own photo editing app for android and earn my living from it. Creating a Mobile App: Not a Cake Walk anymore Gone are the days when an above average app would make it in the marketplace. The android market is filled with millions of apps and there is competition everywhere. In order to make sure that your app gets noticed, you need to have a robust app and an even more robust marketing and advertising plan to make it viral. Having an idea of a mobile app is good. However, you should seriously consider taking assistance from an app development company. You can easily get an Android App Development Company in USA and with their skills and expertise, you can ensure that the app idea you have is created into an android app that is appealing visually and aesthetically. In my case, I had a great idea about a photo editing app that would let users add many effects to their photographs. Apart from effects, I also planned on adding special colors, backgrounds and even add text to the photos. The idea was to give it all for free and earn a few extra bucks using the AdMob advertising. However, marketing the app required a lot of efforts and it was very important that the app was created using the latest techniques. Thus, I contacted a Mobile App Development Company USA and asked for their assistance in the same. App Promotion: The pathway to success Getting the app created was not as tough as I had the assistance of a great team. However, promotion was the key and I was deeply engrossed in the process when I realized that the company that I am working with also provides digital marketing solutions. I asked for their help and along with the marketing manager, I sat down and brainstormed a few ideas and chose the ones that fit my budget. On an overall basis, android app marketing involves the following: Advertising: Advertising is the most basic method of promotion. Since I was low on budget, I did not give much importance to advertising at first. Google AdWords and Play Store marketing were explored to a limited extent and helped me in getting my app up and running. With help from the app developers, I was able to run a simple, yet successful advertising campaign. SEO: Since the firm I hired were experts in SEO, they ensured that the app was created using semantic coding and was optimized for the keywords relevant to it. The content written for the app was also in compliance and being a creative writer myself, I lent my hand and created some robust blog articles for the app that actually helped in boosting downloads. Social Media Marketing: Using the power of Twitter, Facebook and Instagram, I was able to spread my app like a virus. The campaign was managed by the app development firm and they helped me convert most of the audience into users of the app. App Monetization: Sealing the Deal Well, until now I had only invested in the app. I was fortunate that I found a company providing affordable App designing USA and was able to save a few bucks there. Once the app was up and running, I decided to begin the monetization process. The first thing I did was add AdMob ad units to the app. However, I once again took assistance from experts in this matter so that the ads were not hindering the user experience. Next, I added a premium version of the app. Upon purchase, a few extra features were unlocked and the ad units were removed from the app. The premium version is not much of a success, but I do have a decent number of premium users to justify the move. So, if you’re also looking to launch your own app business, please make sure that you take help from the experts. Finding Android App Development Company in USA, India, USA, UK and even UAE is quite easy and with the growing market competition, it is highly advised to tread with caution and only then you can make money off your app and run a successful app business.

Best Mobile Apps of 2015?
PhoneGap Application Development

Mobile apps are being added to the various mobile app stores almost every day. In such a situation, it becomes very difficult for the average mobile user to understand which app he needs and which he does not. Furthermore, many apps of the same type make things even more puzzling and people often end up downloading the wrong app. Finding out the best from the lot: Finding the best apps takes a lot of time. With careful observation and deep research, we along with a well-known App Development Company have listed some of the best in the segment of android app as well as iPhone app for the year 2015. Stagefright Detector: Security apps are something which are very important in both android and iOS. Stagefright is a vulnerability which was discovered in android devices and for that, an app by the name of Stagefright Detector was launched. This is a simple app that can scan your entire device and tell you if you are vulnerable to stagefright attack.   Snowball: This is another important app that manages all your messages and notifications. Messages from all chat apps can be converged at a single place and replied to in a prompt manner. Moreover, you can select which notifications you want to see and which you wish to avoid. This app is available for android devices.   EasyDo: Having a personal assistant is fun, having a smart personal assistant is evern better. EasyDo is an iPhone app that manages and automates many of your day to day tasks like messaging your significant half when you leave office and prompting you to answer your mails. This app integrates with the notification center and gives you cues on how to handle the tasks presented in front of you.   Google Maps: One of the best navigation apps for both Apple and Android is Google Maps. Using GPS technology, this app gives you precise location details, helps you reach your destination using navigation and voice commands and even tells you the mass transit route of your destination. This is the most widely used navigation app in the world and rightly so.   TrueMessenger: This is an app created by TrueCaller. This app replaces your messaging app and tells you who sent you the message if the person is not in your contact list. Moreover, it helps you organize your inbox by sending spam messages to a different folder. You can call it a TrueCaller for messages.   WiFiMapper: A wonderful app for both iOS and Android users. It lists all the free Wi-Fi zones in the nearby locations to that you can avail the facility and save on your data charges. A statement by a well-known Mobile App Development Company said that WiFIMapper is a must have in your device if you’re a frequent traveler as it will help you in finding the best spots in twon where you can get free Wi-Fi.   Mint: This is a wonderful app for the iPhone users that lets them manage their monthly budget, keep track of their transactions, check their savings, current and credit accounts all in one place. The app can even give you your total net worth and help you in making sensible budget plans. The app is free and a must have for all iPhone users.   Facebook Lite: This new android app by Facebook is a boon to all those users who either have memory problems in their device or are on a slow internet connection. The app uses far less data than the normal Facebook app and as per the reports of an android app maker in USA, the Facebook Lite app was launched to address the users of growing countries where fast internet facilities are not common and so, the app was launched for the users of Asia, with Latin America, Europe and Africa getting their versions soon. Thus, here is a list of some of the apps which made the most number of head turns in 2015. All these apps are from different genres and help the user in managing their phone and their life in a convenient manner.

Follow the eCommerce sales trends for small and medium businesses in the World
WooCommerce Development Company

Ecommerce has developed into one of the biggest marketplace in the world. With so many businesses going online, the digital market is becoming a tough nut to crack and many of the small and medium businesses are not able to handle the competition and usually phase out within a few months or maybe a year. However, if you’re one of the ecommerce portal owners in the US, then going for a professional E-Commerce Development Company to take care of your website and its design is a great way to make sure that you remain in the competition. We have compiled a list of important trends that are ongoing in the US digital market. By following these tips and taking the assistance of professional web designing and development services, you can actually make your site count in the highly competitive market. Mobile E-Commerce is on the rise: The one thing that is evident not only in the US but all over the globe is the fact that mobile devices are accounting for more ecommerce traffic than computers. This revelation makes it impossible to ignore the mobile platform and as an ecommerce business owner, you need to tap this territory in order to make your presence felt. Make sure that your E-commerce website design is compliant with mobile devices and also ensure that you launch android and iOS apps for your store in order to reach more people. All these can be easily done with the help of a specialist Mobile Development Company and you must get in touch with them for assistance and hire e-commerce developer for your firm. Social Discovery ecommerce boost: This is another trend that is growing really fast, especially with the mobile devices. The shopping for “socially discovered” products while browsing through Facebook or other social media is on the rise as people spend more time on these sites. The next target for an E-Commerce Solutions Company is to make sure that the social media presence of the firm is high and that they’re able to tap on the targeted audience and helping them discover new and interesting products. Shopping is always-on: Since people are constantly connected to the internet and using ecommerce apps and visiting ecommerce websites, the concept of always-on shopping is turning into a reality. Web Designing and Development services are being optimized according to these trends and the data from the US tells clearly about the times when people shop the most using their desktop or mobile. These data are then analyzed and any Ecommerce web design company USA must keep these trends in their mind while developing PPC and other marketing campaigns, while the ecommerce business owners need to follow the sales trends and plan their steps accordingly. So, following these latest sales trends will surely help you in boosting your ecommerce platform. However, you might not be able to accomplish all of this on your own and might need the assistance of an offshore web development company for getting the changes to your site done. Also, a strong marketing strategy is required and by signing up for offshore e-commerce solutions, you can make sure that your marketing campaigns are being handled by experts. For further details, you may contact us at Arka Softwares- E-Commerce website development Company providing high quality solutions to our clients. We have worked for over 300 clients spread across the US, UK, UAE, South Africa, Australia and India. Our team comprises of highly dedicated and skilled professionals with ample experience to drive your ecommerce platform to the pinnacle. Get in touch with us for any ecommerce query that you have and our experts will give you the best possible solution to the problem.

6 Android Phones which have a better camera than iPhone 6
Mobile App Development Company in Australia

We are all aware of the war between android phones and the iPhone by Apple. They have been at it on all fronts, be it the features, the technology, the camera and even the apps. Talking about the camera, the iPhone has always been a leader when it comes to the quality of image produced. However, all that is changing as Android phone manufacturers are finally catching up with iPhone and a recent study tells that there are about 7 android phones that have a better camera than the iPhone 6. Which phones have scored more points than iPhone 6? After talking to a notable Mobile App Development Company in Australia, we came to know that a well-known camera expert has conducted the annual mobile camera analysis and found that there are seven android phones that show better image quality than the iPhone. The tests were run on the following parameters: Flash Exposure and Contrast Autofocus Texture of the images Color Depth Noise Artifacts Editing features An Android App Development Company in UK said that a very big reason for the android phones to perform better is due to the updated Android OS that allows the device to use the camera hardware in a more judicious manner. So, pertaining to the results generated by the study, here are the seven android devices which have a better camera quality than iPhone 6: Sony XPERIA Z5: The latest offering by Sony is a powerhouse in itself. Equipped with the Sony Exmor Sensor, the front camera of 5.1 MP and back camera of 23 MP are capable of capturing vivid and larger than life images and videos on the phone. Samsung Galaxy S6 EDGE: With a 16 MP back camera and 5 MP front camera, this flagship model by Samsung is surely able to turn some heads with its picture quality. The phone is equipped with one of the best camera in the market and is a popular choice among the elite buyers. Nexus 6P: The latest offering by Google in collaboration with Huawei is also doing rounds because of a great camera work. The 12.3 MP rear camera made by Sony is a powerful lens that is giving Nexus 6P an edge over many other smartphone models in the same range. LG G4: This new flagship model by LG does not believe in competing with other phones when it comes to their camera. Their model competes with DSLR cameras and since we are giving you this comparison, you can very well imagine the strength of the G4 camera. With a 16 MP lens equipped at the back and an aperture of 1.8, this camera will give you lifelike images anytime, anywhere. Motorola X Style: With a Sony built IMX 230 lens with BSI and CMOS Sensor, Moto X Style makes a large leap towards attaining camera quality. The 21 MP powerhouse at the back ensures that you get lifelike pictures and also gives it the capability to shoot videos in 4k resolution. Sony XPERIA Z3+: The Z3+ by Sony was not very popular with the people. However, their camera department managed to pick some eyeballs and they have secured a position higher than the iPhone when it comes to picture quality. This fete has been achieved primarily due to Sony’s expertise with camera lens and with the 20.7 MP back camera of the Z3+, you can easily bring images to life. Thus, all these phones have proven that they can perform better in the camera department than iPhone 6. However, we expect Apple to hit back with their newer models and provide an even better image clarity and camera features to their users. In the department of selfies though, Apple stills seems strong as the selfies taken from the iPhone are unmatched and can even better your real life looks anyday.

How mobile technology is changing the future of e-commerce industry?

 Mobile technology has brought about a huge change in the landscape of the e-commerce industry. Mobile phones are being used to conduct most of the business and people are rapidly migrating from desktops to mobiles.The advent of mobile websites, responsive web pages, smartphone apps, mobile cash wallets, etc., have made it easier for the consumers to buy stuff and the e-commerce firms are capitalizing on these technologies to reap profits. Mobile technology has steadily built on the advancements in this field and with more power to the consumers, mobiles are helping them in exploring areas which were previously thought of as impossible. Moreover, the advent of mobile has led to the growth of many mobile based businesses, which have fared well in the past few years and have turned out to be some of the biggest companies in the world right now. Features offered by Mobile technology: Since smartphones have become an integral part of the human life, developers and e-commerce firms have worked hard to bring the following features to the consumers: E-commerce mobile apps developed by Mobile App Development Company in USA,  UAE, India, Australia and other important digital markets across the globe. These apps allow consumers to shop for their favorite products using their mobile phones.   Mobile wallets developed by a few firms who provide financial services to the people. These apps allow people to make secure payments and avail huge discounts and cashbacks.   The freedom to shop on the go and get access to a plethora of products anytime, anywhere.   Mobile technology allows for targeted marketing as analytical studies allow e-commerce firms to track the behavior of the mobile app user and construct specialized offers for them in order to drive conversion rates. All these features have made it easier for the people to engage in online shopping using their phones and also helped the e-commerce firms to target their customers in a more defined and polished manner in order to increase the rate of their conversions. Mobile Apps: Changing the future of e-commerce Perhaps the biggest game changer for the e-commerce is mobile apps. With app development services in USA, USA and other parts of Europe becoming common, most of the firms dealing with e-commerce and migrating to apps as they feel that apps give them more leverage on their customers. But how exactly are mobile apps changing the future of e-commerce, let us see: Mobile apps have a higher reach and allow the e-commerce firms to target their customers’ day in and day out. According to the reports by a Hybrid App Development Company in USA, e-commerce conversion rates are higher with native apps that send notifications to the users about all of their offers and discounts, thereby targeting their users in a more efficient way and increasing their sales. Mobile apps have simplified the shopping process and made it possible to shop on the go. With more exposure towards online shops, people are more likely to buy stuff from the e-commerce firms. When asked from an app designing company in USA, reports reveal that e-commerce firm owners are preferring apps over mobile sites as it gives them the chance to modify to their heart’s content and add something of extra value to their users which ultimately helps in improving their sales. The addition of mobile wallets as a payment process has also helped in simplifying the payment process. According to an Android App Development Company in USA, People prefer a smooth shopping experience and in lieu of mobiles, the process becomes much simpler and people are more likely to shop online. Thus, the introduction of advanced mobile technology is aiding the growth of e-commerce apps. With more and more research being done in this field, it is likely that the business will see definitive growth in the next five years or so. However, the competition in the field is quite high and one must come up with new and innovative ideas in order to enter the market and grab a fair share of the digital market for themselves.