# Android App Development Company in Australia
So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet?According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful.Why app promotion is important?Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions.Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away.Promotion tips for a newbie:To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app:Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handles as your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads. Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak peaks and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people. PPC Ads: Using Google AdWords, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted. Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third party intervention, you can show people that other people’s opinion are with your app and in this way, you can easily market your app without having to spend much.
As we all know that the digital market is the hottest market in the world and doing an app business is perhaps the easiest and the most sure shot way of getting successful swiftly. However, as time has passed and the market has matured, making a name for yourself can become a daunting task and not all apps created are earning millions on the android and iOS markets.If you’re one of those who have a robust mobile app idea, then go through the post and see how a Mobile App Development Company assisted me in creating my own photo editing app for android and earn my living from it.Creating a Mobile App: Not a Cake Walk anymoreGone are the days when an above average app would make it in the marketplace. The android market is filled with millions of apps and there is competition everywhere. In order to make sure that your app gets noticed, you need to have a robust app and an even more robust marketing and advertising plan to make it viral.Having an idea of a mobile app is good. However, you should seriously consider taking assistance from an app development company. You can easily get an Android App Development Company in USA and with their skills and expertise, you can ensure that the app idea you have is created into an android app that is appealing visually and aesthetically.In my case, I had a great idea about a photo editing app that would let users add many effects to their photographs. Apart from effects, I also planned on adding special colors, backgrounds and even add text to the photos. The idea was to give it all for free and earn a few extra bucks using the AdMob advertising.However, marketing the app required a lot of efforts and it was very important that the app was created using the latest techniques. Thus, I contacted a Mobile App Development Company USA and asked for their assistance in the same.App Promotion: The pathway to successGetting the app created was not as tough as I had the assistance of a great team. However, promotion was the key and I was deeply engrossed in the process when I realized that the company that I am working with also provides digital marketing solutions. I asked for their help and along with the marketing manager, I sat down and brainstormed a few ideas and chose the ones that fit my budget. On an overall basis, android app marketing involves the following:Advertising: Advertising is the most basic method of promotion. Since I was low on budget, I did not give much importance to advertising at first. Google AdWords and Play Store marketing were explored to a limited extent and helped me in getting my app up and running. With help from the app developers, I was able to run a simple, yet successful advertising campaign.SEO: Since the firm I hired were experts in SEO, they ensured that the app was created using semantic coding and was optimized for the keywords relevant to it. The content written for the app was also in compliance and being a creative writer myself, I lent my hand and created some robust blog articles for the app that actually helped in boosting downloads.Social Media Marketing: Using the power of Twitter, Facebook and Instagram, I was able to spread my app like a virus. The campaign was managed by the app development firm and they helped me convert most of the audience into users of the app.App Monetization: Sealing the DealWell, until now I had only invested in the app. I was fortunate that I found a company providing affordable App designing USA and was able to save a few bucks there. Once the app was up and running, I decided to begin the monetization process. The first thing I did was add AdMob ad units to the app. However, I once again took assistance from experts in this matter so that the ads were not hindering the user experience.Next, I added a premium version of the app. Upon purchase, a few extra features were unlocked and the ad units were removed from the app. The premium version is not much of a success, but I do have a decent number of premium users to justify the move.So, if you’re also looking to launch your own app business, please make sure that you take help from the experts. Finding Android App Development Company in USA, India, USA, UK and even UAE is quite easy and with the growing market competition, it is highly advised to tread with caution and only then you can make money off your app and run a successful app business.