# App Designing Company in USA
Beta testing is an important feature of application development. According to an Android App Development Company in USA, beta testing helps in understanding the response that the app generates from a human being. Thus, beta testing is very important to understand the interactions between user and app and app development companies work hard for it. Google Play has made beta testing easier and effective for users worldwide. Once you have developed your application, tested it against the bugs, you don't have to stop just there. You can perform additional tests with the help of Google Play. Since this is the most widely used platform currently, you might want to push your app design and know how it interacts with the user before finally putting it up on the Google Play Store. An App Design Company in USA recently said that beta testing has never been easier thanks to the Google Play Beta testing features and as an app developer, you must know how to go about it. Here are a few steps on how to go about Google Play Beta testing. Getting started with Google Play Beta testing: The first and the most obvious thing to do would be signing up to Google Play. Whether you have to push through an android app, or an iPhone app, you can do anything or publish anything, without signing up and creating a Google Play account first. To sign in, you will have to pay a certain amount of registration fees, enter a few details, once those details are verified, you will be good to go. Once everything is in place, you will have access to your own development console. Alternatively, an owner of another account, which has already been registered, can let you access their development console too. Now that the account is done and verified with, you will have to develop a signed application package. Once you are done with this, select the package you want to export and create a Keystore for it. When you create the keystore, try and remember or save down its location and the password. Make sure the keystore is kept somewhere safe and you don't lose the password, for it will be required every time you have to export the package. You have created the keystore and now it is time to create the key. You will be asked to fill in some details and create a new password. Do keep it in mind that the key will expire after a certain period of time. So you will have to keep updating it from time to time. Once the key is setup, you can upload application on Play Store. You can create your own test group, once you have access to Google Play. The group can be either, that is, anyone can join it, or closed, i.e. you can add people to the group yourself. An open group is usually better, since it allows for a larger audience. When you put up your application, testers in your group will have access to it and can find or download it. Once you have published your app, it may take a few hours before the test link is good to go. You can make additional changes meanwhile, but that will just stall your application from going live. Once your application goes live, you can set up the price for it. You can make it available at a certain price or for free. You can decide the price of your package, however, one should keep in mind that the price of the application does affect its usage and should be put up accordingly. So, get started with beta testing from Google and reap the benefits of app testing before you launch it worldwide on the Play Store.
So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet? According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful. Why app promotion is important? Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions. Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away. Promotion tips for a newbie: To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app: Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handles as your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads. Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak peaks and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people. PPC Ads: Using Google AdWords, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted. Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third party intervention, you can show people that other people’s opinion are with your app and in this way, you can easily market your app without having to spend much.