# App Development Company
With the growing importance of having an app, every business is focusing on developing an app of their own. Generally speaking making an app is all about having a great idea, doing research related to it, identifying the audienceand then finally getting your hands in the actual prototyping and converting idea into app process and finally testing to see if it’s good to launch. But have you ever wondered how these apps make money?With a high number of app options in the market, users always prefer to have apps that are free of cost. So now the question comes how will you generate money to cover the expenses that have gone into the creation of your app? There are options to generate money even when yours is a free app, like ads or in-app purchase, but there are many more than just these two. Let us look at them all -Now before we get into making smart app monetization strategies, it is important to know the market and competition first and also to know who your audiences are; this is where your mobile application development company will come in handy. When developing an app, companies usually find this information to design an app that would stand out from your competitors. So once you have that sorted out with your agency, here are some of the ways that can be considered as options for generating revenues from your free apps.Find Sponsors:You can be partners with small companies or any brands that can help you find and target any audience similar to yours. These brands or company can even help you market your app. This will not only help you generate income but being sponsored by big brands will also give your app visibility and popularity.In-App Purchase:This is the most common and the most successful way to generate money from your app. You can provide the users with some initial features and then ask for some small amount to unlock the advanced features. It is like making the users addicted to your app with some features and then asking later. Many gaming apps use this, when users wants to unlock any new weapon or to get more coins.Make use of subscriptions:This is also the options that many apps with the latest content uses. If your app offers all the updated information to the users and you have built a targeted audience, then this is what you can try. Provide users with some part of the information and then you can provide the full content by charging a monthly or yearly fee. No one will hesitate paying for the updated information.Income with Affiliation:You can use this option not only to make money but to build relations. This option works on cross promotion. You get paid through promoting someone else’s work via your app. A small portion of potential users are targeted and each time any of them clicks on the ads being promoted on your app you get paid.Merchandising:If you are a well-developed brand in the market or even associated with any, then you can try your hands with merchandising. Make use of key chains, hand bands, or any other option, to make money. This is also the best and easiest way to get indirect marketing which only demands you to be creative.Advertisements:The term is self-explanatory. If your app is always busy with the heavy traffic, then you can use popups or can also make use of banners or promoting it on social platforms.Free Samples:Use this option for all your creative apps. Let users experience a free sample of your app with the most innovative features. If the users feels happy and satisfied after using your app they then can use the full version of it by paying.Every option has its own advantages and dis- advantages. Do a little research and choose the best one that fits your needs by understanding the basics of monetization strategies and which type of audience you are targeting.
The much awaited WhatsApp feature is finally out now – the WhatsApp video calling. The video calling update is available for devices having iOS, Android and Windows 10. According to the Instant Messaging App Company, video calling will use learning from voice calls and would be fast and reliable. In addition, video calls will be encrypted end-to-end just like chats and other media on WhatsApp.However, to begin using the video calling, it is a must that your friend should also have the same version of the app.How to DownloadVideo calling is supported by all the devices with Android 4.1 and above. The new feature has been rolled out via the app update. To use this feature, users will need to upgrade their app from the respective app store.How to make a WhatsApp Video Call?Open WhatsApp Click the Contacts tab Search and choose the contact you want to start a WhatsApp video call with Click on the phone icon towards the right top corner of the screen Choose Video call from the popupFeatures of WhatsApp Video CallingMulti-TaskingThe launch of WhatsApp had really raised the bars for mobile app development company to develop better apps than this. However, there’s no replacement found till date. And now by adding the video calling feature, it is nearly impossible to beat it.Unlike other apps, WhatsApp allows multi-tasking during a video call. When you connect the call, you can choose either the rear or front camera of your smartphone. Users can switch between the two during the video call.Also, a user can opt if the preview of their video is the main picture in the call or the incoming video from their caller. They can also minimize the call window to open other things like, chats, messages, etc with the same caller, and the video call won’t get disconnected. Even the smaller window can be moved anywhere on the screen.Data UsageOften users get worried about their data consumption when they hear about video calling. WhatsApp app does not have a separate tab for listing the data usage of video calling. All the call data is clubbed under one tab in the Data Usage section of both the iOS and Android devices. In our case, we used 3G network for a 2-minute session of video calling on WhatsApp. Overall, there is no much data consumption in WhatsApp video calling.Video QualityWhen it’s a name like WhatsApp, quality is not any issue and this has been proved once again. According to WhatsApp, the quality of videos automatically adjusts itself depending on the users’ network speed and quality. The company has made sure that the video calls are real fast and reliable all the times. Product Lead – WhatsApp, Manpreet Singh told that the company will try to continue the call as much as possible without any interruptions. “There is a whole diversity of connection speeds, even within networks. We are working to expand that range,” he added.No Group CallingWhile WhatsApp video calling supports multi-tasking, it doesn’t support group calling for now. But, there are multiple malicious links to invite people to download the same. It reads, “You’re invited to try WhatsApp Video Calling feature. This malicious link ensures user security as only those who receive this invitation can enable this feature. On clicking the link, the user will be asked to invite more friends for video calling to activate on their device. However, these links can also be spam or malicious links and can harm the device.