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SummaryWhile last few years saw a sudden decline in the popularity of Guest Blogging among the digital marketers, it is yet an undeniable fact that this is an effective tool to increase your search engine ranks.Introduction‘Guest Posting is dead’ – 2014 was the year that declared guest blogging a waste. Google’s Matt Cutt favored by saying, “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”While guest blogging has been giving rise to spammy links and content to some extent, its decline has been tremendously exaggerated.It is true that Google rejects repetitive and spammy content. However, if your guest post content is fresh, unique and good in quality, Google definitely likes it. If you’re an online marketing agency, you might well know the benefits of guest blogging.To help you recall the power of this overlooked yet effective SEO tool, below we have discussed in detail about how guest blogging can help digital marketing companies in USA and across globe build their brand.Guest Blogging - IntroductionGuest blogging is a process of creating content and getting it published on other high-quality websites. This is an effective way to build your reputation online and drive traffic to your personal blog or websites. It offers you an opportunity to share your thoughts to an increased number of audiences than you usually do with your own website, that too, for free. Though you don’t get paid for what you do, it gets you many benefits in form of increased traffic that’s driven to your website along many backlinks.The bigger the guest post site you choose, the more benefits you reap. You should always pick websites for posting your blogs that have better rankings on the SERP (Search Engine Result Page) than yours.With guest postings, you can get:Significant Rise in Traffic - Guest blogging will drive different target visitors to your website or blog, which is beneficial, especially for business and ecommerce websites. Immense online influence - Guest blogging is a proven way to influence people, both in their professional as well as personal life. Since guest blogging can help you increase the viewers’ number, it greatly helps you enhance your reader base and online influence. You not only target your regular readers, but also grab the attention of audience of your guest blog website.Increase in online visibility – When you get more traffic and positive feedback from our readers, it is quite obvious for Google and other top search engine to focus on you. This will in turn get your site better ranking in search engines. Fostered authority and credibility – With guest posting, website/blog owners get the chance to interact with many top bloggers from their industry. This helps you enhance your networking as well as stay updated with industry happenings. In addition, when other bloggers start noticing you on a regular basis, you get the credibility from them.Advantages of Accepting Guest Posts on Your BlogBy now, you might have understood the benefits of Guest blogging on recognized websites. But, do you know that even you can accept guest blogs on your blogs? You can ask your readers to write guest posts on your blog. Accept the articles if they’re unique, original, and SEO optimized. Send targeted visitors to your website, and guest blogging will help your personal blog to get wider recognition on the Internet.Wrapping upUndoubtedly, guest blogging is one of the best effective ways to set up quality backlinks and get more traffic. Whether you’re running a big company or are just a start-up, guest posting will take your website as well as brand to the next level. Plus, you’ll also get benefitted in your SEO power and online popularity. This is a great tool for those who are unable to make investment or hire online marketing companies. Add guest posting to your digital marketing campaigns and your web page can have a significant ranking on search engines.
Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible.What is Search Engine Optimization (SEO)?Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly.SEO further involves the following aspects:Searching the terms and/or phrases (keywords) that produce traffic to a website making a site friendly towards search engines building links and marketing the unique value of a siteIt is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing. Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions.Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA.How SEO Helps Search Engines Find a SiteSearch engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA.According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place. Handling SEO on Your OwnAlthough SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time.Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done.ConclusionTo put it simply, SEO is a means to increase a site's appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.