# e-commerce industry
Mobile technology has brought about a huge change in the landscape of the e-commerce industry. Mobile phones are being used to conduct most of the business and people are rapidly migrating from desktops to mobiles.The advent of mobile websites, responsive web pages, smartphone apps, mobile cash wallets, etc., have made it easier for the consumers to buy stuff and the e-commerce firms are capitalizing on these technologies to reap profits.Mobile technology has steadily built on the advancements in this field and with more power to the consumers, mobiles are helping them in exploring areas which were previously thought of as impossible. Moreover, the advent of mobile has led to the growth of many mobile based businesses, which have fared well in the past few years and have turned out to be some of the biggest companies in the world right now.Features offered by Mobile technology:Since smartphones have become an integral part of the human life, developers and e-commerce firms have worked hard to bring the following features to the consumers:E-commerce mobile apps developed by Mobile App Development Company in USA, UAE, India, Australia and other important digital markets across the globe. These apps allow consumers to shop for their favorite products using their mobile phones. Mobile wallets developed by a few firms who provide financial services to the people. These apps allow people to make secure payments and avail huge discounts and cashbacks. The freedom to shop on the go and get access to a plethora of products anytime, anywhere. Mobile technology allows for targeted marketing as analytical studies allow e-commerce firms to track the behavior of the mobile app user and construct specialized offers for them in order to drive conversion rates.All these features have made it easier for the people to engage in online shopping using their phones and also helped the e-commerce firms to target their customers in a more defined and polished manner in order to increase the rate of their conversions.Mobile Apps: Changing the future of e-commercePerhaps the biggest game changer for the e-commerce is mobile apps. With app development services in USA, USA and other parts of Europe becoming common, most of the firms dealing with e-commerce and migrating to apps as they feel that apps give them more leverage on their customers.But how exactly are mobile apps changing the future of e-commerce, let us see:Mobile apps have a higher reach and allow the e-commerce firms to target their customers’ day in and day out. According to the reports by a Hybrid App Development Company in USA, e-commerce conversion rates are higher with native apps that send notifications to the users about all of their offers and discounts, thereby targeting their users in a more efficient way and increasing their sales. Mobile apps have simplified the shopping process and made it possible to shop on the go. With more exposure towards online shops, people are more likely to buy stuff from the e-commerce firms. When asked from an app designing company in USA, reports reveal that e-commerce firm owners are preferring apps over mobile sites as it gives them the chance to modify to their heart’s content and add something of extra value to their users which ultimately helps in improving their sales. The addition of mobile wallets as a payment process has also helped in simplifying the payment process. According to an Android App Development Company in USA, People prefer a smooth shopping experience and in lieu of mobiles, the process becomes much simpler and people are more likely to shop online.Thus, the introduction of advanced mobile technology is aiding the growth of e-commerce apps. With more and more research being done in this field, it is likely that the business will see definitive growth in the next five years or so. However, the competition in the field is quite high and one must come up with new and innovative ideas in order to enter the market and grab a fair share of the digital market for themselves.