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# iPhone App Development Company in Australia

App promotion tips for a newbie!
PhoneGap Application Development
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So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet? According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful. Why app promotion is important? Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions. Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away. Promotion tips for a newbie: To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app: Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handles as your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads.   Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak peaks and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people.   PPC Ads: Using Google AdWords, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted.   Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third party intervention, you can show people that other people’s opinion are with your app and in this way, you can easily market your app without having to spend much.

How a photo editing app created by me earned me my living
Website design and development in USA

As we all know that the digital market is the hottest market in the world and doing an app business is perhaps the easiest and the most sure shot way of getting successful swiftly. However, as time has passed and the market has matured, making a name for yourself can become a daunting task and not all apps created are earning millions on the android and iOS markets. If you’re one of those who have a robust mobile app idea, then go through the post and see how a Mobile App Development Company assisted me in creating my own photo editing app for android and earn my living from it. Creating a Mobile App: Not a Cake Walk anymore Gone are the days when an above average app would make it in the marketplace. The android market is filled with millions of apps and there is competition everywhere. In order to make sure that your app gets noticed, you need to have a robust app and an even more robust marketing and advertising plan to make it viral. Having an idea of a mobile app is good. However, you should seriously consider taking assistance from an app development company. You can easily get an Android App Development Company in USA and with their skills and expertise, you can ensure that the app idea you have is created into an android app that is appealing visually and aesthetically. In my case, I had a great idea about a photo editing app that would let users add many effects to their photographs. Apart from effects, I also planned on adding special colors, backgrounds and even add text to the photos. The idea was to give it all for free and earn a few extra bucks using the AdMob advertising. However, marketing the app required a lot of efforts and it was very important that the app was created using the latest techniques. Thus, I contacted a Mobile App Development Company USA and asked for their assistance in the same. App Promotion: The pathway to success Getting the app created was not as tough as I had the assistance of a great team. However, promotion was the key and I was deeply engrossed in the process when I realized that the company that I am working with also provides digital marketing solutions. I asked for their help and along with the marketing manager, I sat down and brainstormed a few ideas and chose the ones that fit my budget. On an overall basis, android app marketing involves the following: Advertising: Advertising is the most basic method of promotion. Since I was low on budget, I did not give much importance to advertising at first. Google AdWords and Play Store marketing were explored to a limited extent and helped me in getting my app up and running. With help from the app developers, I was able to run a simple, yet successful advertising campaign. SEO: Since the firm I hired were experts in SEO, they ensured that the app was created using semantic coding and was optimized for the keywords relevant to it. The content written for the app was also in compliance and being a creative writer myself, I lent my hand and created some robust blog articles for the app that actually helped in boosting downloads. Social Media Marketing: Using the power of Twitter, Facebook and Instagram, I was able to spread my app like a virus. The campaign was managed by the app development firm and they helped me convert most of the audience into users of the app. App Monetization: Sealing the Deal Well, until now I had only invested in the app. I was fortunate that I found a company providing affordable App designing USA and was able to save a few bucks there. Once the app was up and running, I decided to begin the monetization process. The first thing I did was add AdMob ad units to the app. However, I once again took assistance from experts in this matter so that the ads were not hindering the user experience. Next, I added a premium version of the app. Upon purchase, a few extra features were unlocked and the ad units were removed from the app. The premium version is not much of a success, but I do have a decent number of premium users to justify the move. So, if you’re also looking to launch your own app business, please make sure that you take help from the experts. Finding Android App Development Company in USA, India, USA, UK and even UAE is quite easy and with the growing market competition, it is highly advised to tread with caution and only then you can make money off your app and run a successful app business.

Best Mobile Apps of 2015?
PhoneGap Application Development

Mobile apps are being added to the various mobile app stores almost every day. In such a situation, it becomes very difficult for the average mobile user to understand which app he needs and which he does not. Furthermore, many apps of the same type make things even more puzzling and people often end up downloading the wrong app. Finding out the best from the lot: Finding the best apps takes a lot of time. With careful observation and deep research, we along with a well-known App Development Company have listed some of the best in the segment of android app as well as iPhone app for the year 2015. Stagefright Detector: Security apps are something which are very important in both android and iOS. Stagefright is a vulnerability which was discovered in android devices and for that, an app by the name of Stagefright Detector was launched. This is a simple app that can scan your entire device and tell you if you are vulnerable to stagefright attack.   Snowball: This is another important app that manages all your messages and notifications. Messages from all chat apps can be converged at a single place and replied to in a prompt manner. Moreover, you can select which notifications you want to see and which you wish to avoid. This app is available for android devices.   EasyDo: Having a personal assistant is fun, having a smart personal assistant is evern better. EasyDo is an iPhone app that manages and automates many of your day to day tasks like messaging your significant half when you leave office and prompting you to answer your mails. This app integrates with the notification center and gives you cues on how to handle the tasks presented in front of you.   Google Maps: One of the best navigation apps for both Apple and Android is Google Maps. Using GPS technology, this app gives you precise location details, helps you reach your destination using navigation and voice commands and even tells you the mass transit route of your destination. This is the most widely used navigation app in the world and rightly so.   TrueMessenger: This is an app created by TrueCaller. This app replaces your messaging app and tells you who sent you the message if the person is not in your contact list. Moreover, it helps you organize your inbox by sending spam messages to a different folder. You can call it a TrueCaller for messages.   WiFiMapper: A wonderful app for both iOS and Android users. It lists all the free Wi-Fi zones in the nearby locations to that you can avail the facility and save on your data charges. A statement by a well-known Mobile App Development Company said that WiFIMapper is a must have in your device if you’re a frequent traveler as it will help you in finding the best spots in twon where you can get free Wi-Fi.   Mint: This is a wonderful app for the iPhone users that lets them manage their monthly budget, keep track of their transactions, check their savings, current and credit accounts all in one place. The app can even give you your total net worth and help you in making sensible budget plans. The app is free and a must have for all iPhone users.   Facebook Lite: This new android app by Facebook is a boon to all those users who either have memory problems in their device or are on a slow internet connection. The app uses far less data than the normal Facebook app and as per the reports of an android app maker in USA, the Facebook Lite app was launched to address the users of growing countries where fast internet facilities are not common and so, the app was launched for the users of Asia, with Latin America, Europe and Africa getting their versions soon. Thus, here is a list of some of the apps which made the most number of head turns in 2015. All these apps are from different genres and help the user in managing their phone and their life in a convenient manner.

iOS 9: Features, Updates and Overview
Mobile App Development Company in Australia
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With the launch of iOS 9, Apple gave the world the newest OS for their Apple iPhone and iPad. The OS comes with a host of changes and allows the users to do even more with their devices than they could do before. The biggest plus point of the new platform is the fact that iOS 9 can be used in every device that supported iOS 8. This means that a large proportion of the current Apple users will get the benefit of iOS 9. How is 9 better than 8? With fewer bugs, a lot less bloatware apps and a leaner and cleaner look, the iOS 9 is much better than iOS 8. New features added to the OS include multitasking for iPad, making Siri even more helpful and intelligent and reducing the pressure on processor and RAM by making the OS leaner. Features and Updates of iOS 9: According to a Mobile App Development Company in USA, Apple iOS 9 is a much better offering than all the updates launched by Apple and it is because of the strong internal changes made into the OS. Moreover, the reports of a company dealing with iPhone App Development in Australia clears out that the number of preloaded apps has gone down and this has significantly increased the user experience. Some salient features and updates added to the new iOS 9 are: Built in Apps: The number of built in apps have been reduced and the apps that do exist have been given a much better look. The OS provides you with a new and innovative way to experience your everyday use of the iPhone and iPad using the built in apps. Split Screen in iPad: This feature is only for the iPad users. The iOS 9 allows the users to run two applications at once by using the big screen to split both the apps. This makes working on the iPad really convenient and also allows you to do more at once. Backed with powerful processor and adequate RAM of the iPad, this feature is a major update in the iOS. However, users would want similar features in their iPhones too, especially iPhone 6 Plus and iPhone 6S Plus. Intelligence Upgrade: With new features added to Siri, the iOS 9 allows you to do even more than you could before. Siri gives you more proactive suggestions and can search from a wide array of topics. It is also capable of understanding your speech accurately and swiftly and make your experience worthwhile. Under the Hood updates: Using the state of the art engineering and technology at Apple, the iOS 9 brings you better performance at a lesser energy cost. It means that the OS looks good, works well, feels good and does everything at an optimized rate, but it does not consume too much juice for the same and hence the battery life is also increased. Apart from that, better and smaller size updates and tighter security features make it a complete package for all Apple users. Thus, with so many features on offer, the iOS 9 is a clear indication that Apple wants to make their phones and tablet not only look best but actually be the best in all aspects. As per the reports of a prominent Android App Development Company in USA, Google has to be very careful and launch a comparable counterpart in order to keep the competition open, otherwise Apple might get the edge in the market with their well-balanced iOS 9.

5 Smart ways to save Mobile Data in Your Smartphone
Android and iphone app
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Mobile data doesn’t come cheap. Especially when you have so many things to do with your android device, saving every last kilobyte of your mobile data is recommended. But, there are many apps that leech out the data from your mobile with their background processing and constant updating. Under such conditions, it becomes quite difficult to save your mobile data and you might end up paying extra money for using the internet. But not to worry, we at Arka have chalked out the various reasons that cause data loss and are presenting you with 5 smart ways to save data in your android device. Also, if you’re a business owner and want to get your app made by an App Development Company, keep these tips in handy and make sure you ask your app designer to create apps that are lighter for your customers to carry and use and hire application developer only after you’ve considered all these things. Restrict Background Data: Your android device has an option of disabling background data usage. By checking this option, all your apps will stop working in the background and in order to get the latest updates while to open them. However, it is a great way to reduce your data usage as background usage tends to be very high for some apps. If you’re a business owner, make sure that the app design company that designs your app ensures that the background data usage of your app is limited. Turn off Auto Update: Google Play Store is set to automatically download the updates to the apps you have on your device. A great way to save your data is to disable auto update on mobile data and set it to auto update over Wi-Fi only. Turn off App Sync: Apps like Gmail, Google+, etc., automatically sync your device with the mailbox or with your timeline. If you turn off sync, then these apps will stop gathering data on their own and will fetch the updated results only when you operate the apps. Disable Unwanted Apps: There are many apps that you don’t want to use and also cannot be uninstalled from your device as they are system apps. The best way to make sure that they don’t eat the phone memory and phone data is by disabling them. Once you disable the app, it does not function until and unless you re-enable it at a future point of time. Limit Data Usage: You can limit the data usage of your device and once you reach the limit, your phone will automatically close the data connection. This can be used a precautionary measure for keeping your data use in check and can also be used to monitor your daily usage so that your data works for the maximum days possible. Keep these 5 smart tips in your mind and make sure that you use your data in the most judicious way. For all those people who are looking to get their app created for going online, make sure you select the best Offshore App Development Company for your needs and the creative team is capable enough to keep your app light for your users. If you want more details regarding mobile app development, you can get in touch with us and give us a chance to show you the true picture of mobile app development. We are one of the most prominent Android App Development Company in India at this moment and have worked with many overseas clients ranging from USA, UK, and UAE to South Africa and Australia. So, if you’re on the lookout for an iPhone App Development Company or any other app development company, then do get in touch with us and tell us what you need.

How mobile technology is changing the future of e-commerce industry?

 Mobile technology has brought about a huge change in the landscape of the e-commerce industry. Mobile phones are being used to conduct most of the business and people are rapidly migrating from desktops to mobiles.The advent of mobile websites, responsive web pages, smartphone apps, mobile cash wallets, etc., have made it easier for the consumers to buy stuff and the e-commerce firms are capitalizing on these technologies to reap profits. Mobile technology has steadily built on the advancements in this field and with more power to the consumers, mobiles are helping them in exploring areas which were previously thought of as impossible. Moreover, the advent of mobile has led to the growth of many mobile based businesses, which have fared well in the past few years and have turned out to be some of the biggest companies in the world right now. Features offered by Mobile technology: Since smartphones have become an integral part of the human life, developers and e-commerce firms have worked hard to bring the following features to the consumers: E-commerce mobile apps developed by Mobile App Development Company in USA,  UAE, India, Australia and other important digital markets across the globe. These apps allow consumers to shop for their favorite products using their mobile phones.   Mobile wallets developed by a few firms who provide financial services to the people. These apps allow people to make secure payments and avail huge discounts and cashbacks.   The freedom to shop on the go and get access to a plethora of products anytime, anywhere.   Mobile technology allows for targeted marketing as analytical studies allow e-commerce firms to track the behavior of the mobile app user and construct specialized offers for them in order to drive conversion rates. All these features have made it easier for the people to engage in online shopping using their phones and also helped the e-commerce firms to target their customers in a more defined and polished manner in order to increase the rate of their conversions. Mobile Apps: Changing the future of e-commerce Perhaps the biggest game changer for the e-commerce is mobile apps. With app development services in USA, USA and other parts of Europe becoming common, most of the firms dealing with e-commerce and migrating to apps as they feel that apps give them more leverage on their customers. But how exactly are mobile apps changing the future of e-commerce, let us see: Mobile apps have a higher reach and allow the e-commerce firms to target their customers’ day in and day out. According to the reports by a Hybrid App Development Company in USA, e-commerce conversion rates are higher with native apps that send notifications to the users about all of their offers and discounts, thereby targeting their users in a more efficient way and increasing their sales. Mobile apps have simplified the shopping process and made it possible to shop on the go. With more exposure towards online shops, people are more likely to buy stuff from the e-commerce firms. When asked from an app designing company in USA, reports reveal that e-commerce firm owners are preferring apps over mobile sites as it gives them the chance to modify to their heart’s content and add something of extra value to their users which ultimately helps in improving their sales. The addition of mobile wallets as a payment process has also helped in simplifying the payment process. According to an Android App Development Company in USA, People prefer a smooth shopping experience and in lieu of mobiles, the process becomes much simpler and people are more likely to shop online. Thus, the introduction of advanced mobile technology is aiding the growth of e-commerce apps. With more and more research being done in this field, it is likely that the business will see definitive growth in the next five years or so. However, the competition in the field is quite high and one must come up with new and innovative ideas in order to enter the market and grab a fair share of the digital market for themselves.

Fearing security issues with your smartphone? Here are some tips to keep your Smartphone safe

The smartphone is rapidly replacing PC and Laptop for doing much of the official work like send emails, do banking, download and access office files and so on. In lieu of this, smartphone security has become a global challenge as data theft from your phone can lead to monetary as well as business losses and may even cause personal harm to you. What to do in order to stay safe from smartphone threats? If you want to remain safe, then the following tips are bound to give you some preliminary line of defense against various malwares and hacks. Also, protecting your phone in case of theft is another important task and the given points shall also cover various means to accomplish that. Screen lock the phone at all times: Whenever you’re not using your phone, keep the screen locked. Android, Windows and all other smartphone OS give a default lock option to you. However, smartphone app development company come out with apps that can provide a greater safety to your phone and it is recommended to use these apps for the same.   Enable lock and wipe data remotely: You will easily find a smartphone app design company who has created an app that can let you remotely access your phone via a secure server and wipe your entire data. Also, these apps can tell the current location of your phone and can act as great tools to locate your phone it is stolen.   Avoid WIFI hotspots: Hotspots can seem tempting to you at first. However, hackers can easily get access to your phone if it is connected to a hotspot and access your personal data. So, it is very much recommended that you remain away from hotspots.   Don’t root your device: Even though the thought of rooting or jail breaking your phone seems quite interesting and exciting, doing so can expose your phone to a lot of vulnerabilities. So, if your phone contains a lot of sensitive information, then you must refrain from rooting your phone. So, these simple tips can help you in keeping the smartphone safe. However, if you’ve any new ideas that can keep your device safe, then you can hire smartphone app developer and get the app made for the various mobile platforms. If you’re from the US, then hire iPhone app developer to make sure that you can tap into the growing market of Apple devices in the US market. For Asian and African markets, you should hire Android app developer and get an android app made. Android is the most widely used platform and since the OS is open source, many people claim that it is also the most vulnerable platform of Smartphone OS. If you need to talk to experts, then you can do so by getting in touch with us at ARKA Softwares. We are one of the principle Smartphone offshore app development company with business interests across various continents. Our work has always been top notch and we are the first choice of many firms when they need to hire smartphone app designer. With a lot of experience and expertise, we have evolved into one of the best Android app development company in the USA, UK, Australia, India, Dubai and South Africa. With over 400 projects and 300 clients served till date, our services have received an unmatched appreciation from all the clients and we are proud of it. The experience and expertise gained by our expert professionals helps us in creating the best solutions for our clients and if you want to turn your design or idea into a reality, then get in touch with the fastest growing iPhone app development company in the digital world today and see your ideas materialize.