# Mobile App Development Company in Australia
So, you’ve created your own mobile app and are excited to launch it. You make sure that all the known bugs are fixed and the app is ready to roll. You think that your app has what it takes to become a hit, but have you thought about promoting it yet? According to a report by a leading Android App Development Company in USA, there are millions of good apps that are launched every year that fail because of weak marketing. Just creating an app which is good is not enough. You need to make people aware of your app and market it to your targeted audience so that you get those downloads and make your app successful. Why app promotion is important? Promotion is important in all fields of business. Without promotion, you cannot hope to succeed in the competitive market. Gone are the days when there were selected number of apps on the Play Store and App Store and you could hope to get away with minimal promotions. Nowadays, there are millions of apps on offer and becoming successful amidst such competition is not a cake walk. Thus, promoting your app is a must if you want your target audience to use your app and not of your rivals. The money spent of app promotions has increased manifold over the past few years due to the increase in the use of smartphones and e-commerce. Billions of dollars are being spent in the digital market just to make your app run good and amidst all of this as told by a report from an App Development Company in Australia, apps which are not well promoted tend to just fade away. Promotion tips for a newbie: To help newbies start their promotion without spending a lot of money, we have put together some tips that can help a newbie in promoting his/her app: Use Social Media: The biggest free tool that an app developer has right now is social media. By using FB, Twitter, Instagram and other social media handles as your weapons, you can easily and cheaply promote your app. Start with a Facebook page and a Twitter handle and gain followers even before you launch your app. Creative graphics, lucrative offers on your app and competitions can be a great way to spark the interest of the people and get them to follow your page. In this way, you can promote your app and get those important downloads. Viral Videos: Video marketing is another great trend that can be used. YouTube is a free video sharing service that is viewed by billions across the globe. By creating sneak peaks and explainers videos for your app, you can share them on YouTube and create your own channel there. People respond well to videos and there are more chances of your app going viral if you can create a video that is liked by the people. PPC Ads: Using Google AdWords, you can target a few keywords regarding your app. Even though this method involves money, you can start off slow and not put in a lot of cash into this method. Moreover, Google and other advertising agencies offer ad credits to new users in order to help them start up. Use these credits in order to understand the way things work and then focus on running a campaign with your important keywords targeted. Third Party Reviews: A brilliant way to get more people interested in your app is to get it featured in a tech article. You can also ask some tech reviewers to review your app and post it on their blogs. Using third party intervention, you can show people that other people’s opinion are with your app and in this way, you can easily market your app without having to spend much.
In the current scenario, we can see mobile apps everywhere. Right from the front page of the newspaper to the home delivery menu left at our doorstep, we find the mention of a mobile app on almost everything. Be it the automobile industry, food industry, retail or FMCG, all the major firms have connected themselves to their users using mobile apps and the market is growing at a very rapid pace. Benefits of having a mobile app: With the advent of smartphones, mobile apps, be it an android app or an iPhone app, all types of apps are doing rounds in the digital world. An app allows a user to access a defined content and is specially designed to work with the OS of the mobile device. E-commerce apps like EBay, Amazon, Flipkart and son on are very famous and so are many gaming apps that provide entertainment to the users. On a company’s perspective, having a mobile app has become a necessity, claims a well-known Android App Development Company in USA. Apps provide a lot of flexibility to the firms and they have a lot of advantages which are listed below: A mobile app allows the firm to send push notifications to their users anytime they want. In this way, all the latest offers, new launches and exclusive deals are intimated to the users on their mobile phones which increases the visibility of the offers. Mobile phones have become a necessity of human life and a person normally carries his/her cellphone wherever they go. Thus, having a mobile app allows the firm owners to have real time connection with their users and interact with them whenever they want. Mobile apps make it easier for the people to use the service offered by the firm. Moreover, with more and more people going towards e-commerce, firms are trying to capture the market share and increase their sales online. Marketing is the most important purpose served by the mobile apps. Firms develop their apps and connect with the users which allows them to market their products to the people in real time. App marketing has created a lot of buzz and is great way to bring your product in front of the people, says a report from a known android app maker in USA. Mobile apps are also a great way to earn a lot of money. There are premium apps which come for a price and people have to buy them in order to use them. Furthermore, mobile ads can be placed on the apps which helps the app owners in making money using the advertisements displayed on the apps. So, a mobile app can be used to make money using ads as well as one can advertise their own brands using services like Google AdMob. Getting the apt app for your business: The type of app for a business purely depends on the niche of the business. If you are a seller, then having an e-commerce app is a great way to serve your purpose. Even a manufacturer can develop their own market and sell directly to the users, eliminating the need of middlemen. Other apps include apps which are used for giving information, games and other miscellaneous stuff other than e-commerce. Apart from this, there are educational institutions offering their apps to the students for study purposes. Then we have apps like Uber, FoodPanda and so on which offer basic services like cab booking and food ordering to the people. If you’re not sure about the type of app that you should make, then it is best to consult experts. You can easily find an App Development Company in Australia, USA, UK and India who can give you the best apps at a great price. These experts will understand the nature of your business and suggest what type of app you should go for. So, wait no longer and get your app made for your business today so that you do not miss out on the various benefits offered by the mobile apps for your business.
With the launch of iOS 9, Apple gave the world the newest OS for their Apple iPhone and iPad. The OS comes with a host of changes and allows the users to do even more with their devices than they could do before. The biggest plus point of the new platform is the fact that iOS 9 can be used in every device that supported iOS 8. This means that a large proportion of the current Apple users will get the benefit of iOS 9. How is 9 better than 8? With fewer bugs, a lot less bloatware apps and a leaner and cleaner look, the iOS 9 is much better than iOS 8. New features added to the OS include multitasking for iPad, making Siri even more helpful and intelligent and reducing the pressure on processor and RAM by making the OS leaner. Features and Updates of iOS 9: According to a Mobile App Development Company in USA, Apple iOS 9 is a much better offering than all the updates launched by Apple and it is because of the strong internal changes made into the OS. Moreover, the reports of a company dealing with iPhone App Development in Australia clears out that the number of preloaded apps has gone down and this has significantly increased the user experience. Some salient features and updates added to the new iOS 9 are: Built in Apps: The number of built in apps have been reduced and the apps that do exist have been given a much better look. The OS provides you with a new and innovative way to experience your everyday use of the iPhone and iPad using the built in apps. Split Screen in iPad: This feature is only for the iPad users. The iOS 9 allows the users to run two applications at once by using the big screen to split both the apps. This makes working on the iPad really convenient and also allows you to do more at once. Backed with powerful processor and adequate RAM of the iPad, this feature is a major update in the iOS. However, users would want similar features in their iPhones too, especially iPhone 6 Plus and iPhone 6S Plus. Intelligence Upgrade: With new features added to Siri, the iOS 9 allows you to do even more than you could before. Siri gives you more proactive suggestions and can search from a wide array of topics. It is also capable of understanding your speech accurately and swiftly and make your experience worthwhile. Under the Hood updates: Using the state of the art engineering and technology at Apple, the iOS 9 brings you better performance at a lesser energy cost. It means that the OS looks good, works well, feels good and does everything at an optimized rate, but it does not consume too much juice for the same and hence the battery life is also increased. Apart from that, better and smaller size updates and tighter security features make it a complete package for all Apple users. Thus, with so many features on offer, the iOS 9 is a clear indication that Apple wants to make their phones and tablet not only look best but actually be the best in all aspects. As per the reports of a prominent Android App Development Company in USA, Google has to be very careful and launch a comparable counterpart in order to keep the competition open, otherwise Apple might get the edge in the market with their well-balanced iOS 9.