Social Media has become a big enterprise today. It started about a decade ago with sites like Facebook, Orkut, etc. giving users a chance to keep in touch with each other. Now, with the advent of various social sites like Google +, Twitter, Instagram, Pinterest and so on, people have a lot of options and creative ways to share their experiences and keep in touch with their friends and family.
On the economic front, social media has allowed firms to form communities and groups and share details about their products and promote their sites and products using these profiles. In the recent past, there has been a manifold increase in the number of businesses going for social media marketing, tells a report by a well-known social media marketing company in USA.
Social Media Profiles: Your ultimate Selling machines
Now, since social media optimization can be used to promote and spread awareness about products and services, can they not work as selling points for the companies? The answer is, Yes they can.
As per the reports of a Social Media Optimization Company in USA, social media profiles work better than e-commerce sites when it comes to grabbing the attention of the users. Social media is full of content and people spend a lot of time on these sites, thus firms get a better chance to engage with the potential customers and sell their products on these platforms.
But the question that arises now is How? Well, to begin with, Facebook has teamed up with Shopify to allow users to create their own stores directly on Facebook and sell their products. This enables the companies to integrate their social media page with their on page store and helps them create a selling machine out of it. Twitter, Instagram and even WhatsApp is being used to collect orders from users and supply them with information regarding offers, sales and new launches.
Instagram works best for companies whose product portfolio is more graphics oriented while WhatsApp is great for new app and website launches and can drive substantial amount of traffic to your sites. Moreover, WhatsApp is also being used my many e-commerce site owners to collect orders from the customers and in this way, the social media apps and websites are helping these firms grow.
The Google+ community offers a major platform for the users to market their product and connect with their users and so does Twitter. All these platforms are also being regularly updated to provide better services to the firms and to aid them in selling more of their products through these portals, add a report from an SMO service provider in Australia.
Get the Social Media advantage and beat your competition:
Since the digital world is highly competitive, it has become a kind of compulsion for the firms to make their own social media profiles and interact with their customers. In order to support the firms, there are many social media optimization services in USA, US, UK, India and parts of Europe. All these firms aid the parent firm in running a successful social media campaign and successfully market their products across the globe using the social sites.
By taking the help from these professional websites, you can get ahead of the competition and make a mark for yourself in the digital world. Such advantage will play a major role in your success as it is anticipated that the digital market with continue to experience a double digit growth in the coming ten years and the success and failure of almost all the retail based firms depends on the way they adapt themselves to the digital market.
So, wait no longer and start running your social media campaigns today. Connect with any of the professional firms that provide social media marketing or go your own way if you think you have what it takes to build a strong social media network. But, make sure you do it as soon as you can in order to make your social profiles your ultimate selling machines.
A few years ago, social media marketing was just a concept and nobody was giving much of a though to it. However, things have changed and now almost 90% of the online firms are looking into social media marketing for their firms.
What is social media marketing?
Talking in general layman terms, Social Media marketing is the branch of digital marketing dealing with the use of Facebook, Twitter, Instagram and other social media tools to enhance the visibility of a brand and connect with the potential customers online.
The importance of social media marketing has increased manifold in the past few years, as published in a report by a prominent Social Media Optimization Company in USA. People are more engaged with each other online than in real life and with the use of social media marketing, one can easily target their set of audience and enhance their brand presence in the market.
10 Reasons to go for Social Media Marketing:
Listed here are ten reasons that will make you understand why going for social media marketing is the top priority thing for you right now. The list has been compiled after careful discussions with some of the top firms and providers of social media optimization services in USA.
Brand Recognition: The biggest reason for you to go for SMM is because it helps in creating brand awareness or recognition. With so many people using the social media, it is very easy to target the type of audience that you feel is your market and interact with them using posts, videos and photos. Such interactions make people aware of your brand and the more people finding out about you, the better your chances are for increasing your market share.
Brand Loyalty: According to studies done by various agencies and one premier Social Media Optimization Company USA, interacting with potential customers and existing customers over the social media actually helps in building up brand loyalty as people who follow you on the web are more likely to be loyal to you.
Cheap and Effective: Social Media campaigns do not take much time and money to get started. The only thing that is needed is creativity as you have to create some viral content in order to reach out to the masses and let them know that you have arrived. If you can cook up something interesting for your audience, then social media is a great way for some cheap and effective publicity.
High Conversion rates: Another major perk of using SMM is the fact that your conversion rates are likely to go up as the inbound traffic to your website increases as you increase your reach in the social media.
Exposure to Target Audience: Social media allows you to judge your market and find the niche audience for your products. Doing a thorough research can easily allow you to get exposed to your target audience and in this way, you can effectively and efficiently target your campaigns.
Easy Troubleshooting: By setting up pages, communities and Twitter handles, you can have one to one conversation with your consumers and address their issues then and there. Such facilities make it very convenient for you as well as your consumers when it comes to troubleshooting.
Understanding Competitor Strategy: Another major use of social media is to check your competitors’ progress. Your competition is also most likely to use social media and by understanding their strategy, you can plan your own and get ahead of them in the competition. However, be sure that the same can be done to you too and always make sure that your competition does not get everything you do through your social media handles.
Equal opportunity to all: The digital marketplace is not very biased when it comes to marketing. The firms have equal opportunities and by using limited funds, a firm can easily run a successful campaign online.
Customization on the go: Social media allows you to customize your page, community design and even the pics and layout of your blog and Twitter handles. Such customization brings out new flavors and allows you to keep the excitement running.
Positive effect on Search Ranking: SMM also helps with SEO. A site which is famous on the social media is more frequently visited, which ultimately helps in improving the web search ranking of the firm website. Moreover, social media popularity is also used a metric by Google and other search engines which makes it even more important to use SMM for your online firm.