# social media marketing
Over the years, search engine optimization (SEO) has become a very important part of digital marketing. As the competition in the digital space has increased manifold in the recent times, the demand for high quality SEO services has shot up and almost every other firm is looking to optimize their site so that they can stay on top. However, the entry of social media has changed the dynamics a little and added a touch of social interactions to SEO. SMO or social media optimization is fast gaining importance as more and more firms are starting to use SMO techniques in order to improve upon their SEO.What do you mean by SMO?SMO is a series of technique used by website owners and marketing experts to drive more traffic to a website using the social media. Popular examples include Facebook pages, forums, LinkedIN company profiles, twitter accounts and blogs. All these forms of communication media allow a firm to actively engage with their potential customer and existing customers. Also, these networks allow the start-ups to create industry relations and get recommendations from some experts that actually help them boost their business.Why is SMO needed along with SEO?If you’re one of the budding e-commerce owners who wants to get on top, or one of the digital marketing professionals who is starting out in the market, here are some tips that entail why SEO needs SMO in today’s digital market.Google validates social media: The biggest search engine, Google, has made changes to the search algorithm that it follows. According to the new changes, social links and validation play a major role in determining search rankings and if you do not have a good social media reach, your website is bound to be ranked low. Due to this, the importance of SMO has shot up and SMO services in USA have seen a steep rise as more and more SMO experts are coming out to help. Social media provides backlinks: Backlinking is one of the important aspects of SEO. If you’re going to get good quality backlinks to your sites from reputed sources, your rankings will improve. By doing SMO, you can actually add up to the backlinks that you have and since Facebook, Twitter, LinkedIN, Blogspot, all are reputed platforms; search engines will give you a better rank. Social media allows you to engage: Social media allows you to engage with industry experts as well as your targeted audience. By doing so, you can improve upon your reputation and gain traffic to your website. People will start identifying your products and services and if you can actively engage them on the social media, then you can clearly convert them as your customers. Such powers make SMO very important for the current online businesses and even the real world businesses as they can surely benefit from added traffic to their site.So, with so many benefits of using SMO techniques, you must start to think about incorporating it to your marketing strategy. Use the power of social media to drive your sales and find untapped markets and watch as your business reaches the pinnacle of success.
Social Media has become a big enterprise today. It started about a decade ago with sites like Facebook, Orkut, etc. giving users a chance to keep in touch with each other. Now, with the advent of various social sites like Google +, Twitter, Instagram, Pinterest and so on, people have a lot of options and creative ways to share their experiences and keep in touch with their friends and family.On the economic front, social media has allowed firms to form communities and groups and share details about their products and promote their sites and products using these profiles. In the recent past, there has been a manifold increase in the number of businesses going for social media marketing, tells a report by a well-known social media marketing company in USA.Social Media Profiles: Your ultimate Selling machinesNow, since social media optimization can be used to promote and spread awareness about products and services, can they not work as selling points for the companies? The answer is, Yes they can.As per the reports of a Social Media Optimization Company in USA, social media profiles work better than e-commerce sites when it comes to grabbing the attention of the users. Social media is full of content and people spend a lot of time on these sites, thus firms get a better chance to engage with the potential customers and sell their products on these platforms.But the question that arises now is How? Well, to begin with, Facebook has teamed up with Shopify to allow users to create their own stores directly on Facebook and sell their products. This enables the companies to integrate their social media page with their on page store and helps them create a selling machine out of it. Twitter, Instagram and even WhatsApp is being used to collect orders from users and supply them with information regarding offers, sales and new launches.Instagram works best for companies whose product portfolio is more graphics oriented while WhatsApp is great for new app and website launches and can drive substantial amount of traffic to your sites. Moreover, WhatsApp is also being used my many e-commerce site owners to collect orders from the customers and in this way, the social media apps and websites are helping these firms grow.The Google+ community offers a major platform for the users to market their product and connect with their users and so does Twitter. All these platforms are also being regularly updated to provide better services to the firms and to aid them in selling more of their products through these portals, add a report from an SMO service provider in Australia.Get the Social Media advantage and beat your competition:Since the digital world is highly competitive, it has become a kind of compulsion for the firms to make their own social media profiles and interact with their customers. In order to support the firms, there are many social media optimization services in USA, US, UK, India and parts of Europe. All these firms aid the parent firm in running a successful social media campaign and successfully market their products across the globe using the social sites.By taking the help from these professional websites, you can get ahead of the competition and make a mark for yourself in the digital world. Such advantage will play a major role in your success as it is anticipated that the digital market with continue to experience a double digit growth in the coming ten years and the success and failure of almost all the retail based firms depends on the way they adapt themselves to the digital market.So, wait no longer and start running your social media campaigns today. Connect with any of the professional firms that provide social media marketing or go your own way if you think you have what it takes to build a strong social media network. But, make sure you do it as soon as you can in order to make your social profiles your ultimate selling machines.