# Web Designing Company in USA
SummaryOver the last few years, we have seen plenty of new trends and ideas changing the face of web designing market. Let’s see what does the upcoming year brings for us in web designing.IntroductionWith the world quickly moving towards the end of 2016, and technology transforming rapidly, top website designing companies have began to drift their thoughts in the direction of next set of emerging web design trends in 2017. So, here are a few trends that are expected to help web designers enhance their creativity and portfolios.Increased Mobile-first ApproachWhile designing mobile-responsive websites has already been adopted by top web designing companies, 2017 would be the year of Mobile-first wherein websites will be designed for the mobile devices first and then the bigger devices. More and more companies would emphasize on designing content that fits on mobile and smaller screened devices first, instead of designing them for the desktop.Enhanced Hero ImagesUsers are incredibly visual beings. In 2017, hero images will be strong with websites displaying high resolution, brand curated images to invoke audience interest. While images will play an important role, typography will also become more vital next year.While video will continue to dominate, web designers are tinkering with it differently. Motion graphics and background videos will get attention if used correctly. In addition, the success of animation would greatly depend on simplicity and subtle gentle movements.However, yea 207 would be less convincing for stock photography as users will get fed up of its overuse. While stock photography will still be a part of blogs and on social media, using it in website will be sloppy.Responsive Design at a Wider ImplementationWhile responsive design is something that has been around for a few years, website designing and development companies expect to see it as an even bigger uptake by big and small brands in the coming years.One of the major advantages of responsive design is that it lets businesses to pay for only one website build that effectively delivers content on smartphones and tablets and even on the desktops. Apart from its cost-effectiveness, another reason for increasing popularity is because of the Google’s ranking algorithm dropped in April last year. According to this Google update, the sites with optimized content for mobiles will get a boost in their rankings. Any website which isn’t optimized for mobile will see a major downfall in its search engine ranking.UI Patterns and FrameworkThe increasing popularity of WordPress and pre-designed templates has had a noticeable impact on the looks and functionality of many current website. It is expected to see increased emergence of both UI and UX patterns across the web wherein many sites would look and function in similar ways.In the increasing competition today, brands can’t afford to take risks in their user’s experience. As such, it makes sense to use these UI patterns and principles to enhance their website.As these existing UI and UX patterns develop, it is expected to see more and more brand’s implementing them to offer more unified and consistent online surfing experience. Brand’s top priority in 2017 would be to keep their users happy by implementing a streamlined UX and do away with design gimmicks to compete in an ever-increasingly competitive market.Extensive utilization of rapid prototyping toolsRapid prototyping tools are undoubtedly one of the most useful advancement to hit the web-design industry over the last year. These are, thus, a must-have tool for any web, UI and UX designing company. With the availability of tons of rapid prototyping tools, it is quite evident how successful they are and that brands are greatly benefitting with them. It is anticipate that in 2017, even more brands and designers would jump on the band-wagon to streamline their workflows and increase work efficiency.
As businesses continue to evolve, it’s a necessity for their website to grown along with them. With the changing trends, and to remain ahead of the curve, it is important for businesses to regularly update your website’s design and maintain that modernity.While minor website updates are common, your website might also need complete redesigning. This does not imply that you’ve an outdated website design, but it could be performing poorly, or stopping your visitors from staying on your site easily enough.While top website designing company can easily redesign your websites, there are certain aspects on which you as a website owner should rethink about.Here are some questions to ask before rebranding your business through redesigning your website.What do you expect from your website?Long before you begin with your website redesigning process, figure out why you want to do it and what will you get out of it. Do you want to reconsider its appearance, or functionality content changes, etc? Your responsive web designing company can help you out in this context. Make a list of all these things so that you know what you want before you go ahead.Is your existing website fulfilling all your needs?You build a website for a purpose, such as to give your business an online presence, sell products, showcase your services, provide information, or just entertain your visitors. Therefore, it is better to identify the goal of your website before beginning to redesign it to get a better insight on what all needs to be done.Is your existing website mobile-responsive?According to the ITU study, there are seven billion mobile subscriptions globally, and the worldwide penetration of mobile-based broadband connections has increased to 47% as of 2015. Also, according to the recent Google updates, website development companies should build websites that are mobile responsive, otherwise they won’t come under Google search results. So, it is a must for you to redesign your website to give it a mobile-friendly interface.4. What makes your business distinctive?Your website is one of the most powerful platforms to prove your business unique from your competitors. Therefore, the design of your website should be apt enough to display the unique value that your business tends to offer to the customers. Before you begin your website redesigning, analyze your competitors and determine their good and bad points. Use this information to build a plan for your own website. Also, look at the design elements that you want in your website and decide how you can highlight your brand’s unique capabilities with them.5. What are your future goals?Ask a few questions: What do you want your redesigned website to achieve that your existing design can’t? Or you simply want a modernized look for your brand? Are there critical issues in your current design that can be fixed only with a new layout? Set your goals and proceed accordingly because a new website design can directly and indirectly enhance your business by creating a completely optimized online experience for your audience. You should also discuss your goals with your website redesigning company so that designers can work to achieve those goals. While a website redesign should be an enhanced business step for your organization, it should also be an improved online experience for your visitors.6. What new features do you want to add?For this, you can consult your responsive web designing company as they can guide you better on useful and latest advanced features. Modern features like live chat options, audio video capabilities, social media feeds, and more can be unique add-ons to your website’s redesign. Such features can push your brand forward in your industry and give you an edge against competitors. However, make sure that the features you want to add in your new design are the ones that your users will actually benefit from. Don’t incorporate them just because you think you should. Industries vary greatly from one another and the needs of each demographic are also different. Hence, ensure that you provide your audience with design elements that help improve their online experience.