# Web Designing in USA
SummaryOver the last few years, we have seen plenty of new trends and ideas changing the face of web designing market. Let’s see what does the upcoming year brings for us in web designing.IntroductionWith the world quickly moving towards the end of 2016, and technology transforming rapidly, top website designing companies have began to drift their thoughts in the direction of next set of emerging web design trends in 2017. So, here are a few trends that are expected to help web designers enhance their creativity and portfolios.Increased Mobile-first ApproachWhile designing mobile-responsive websites has already been adopted by top web designing companies, 2017 would be the year of Mobile-first wherein websites will be designed for the mobile devices first and then the bigger devices. More and more companies would emphasize on designing content that fits on mobile and smaller screened devices first, instead of designing them for the desktop.Enhanced Hero ImagesUsers are incredibly visual beings. In 2017, hero images will be strong with websites displaying high resolution, brand curated images to invoke audience interest. While images will play an important role, typography will also become more vital next year.While video will continue to dominate, web designers are tinkering with it differently. Motion graphics and background videos will get attention if used correctly. In addition, the success of animation would greatly depend on simplicity and subtle gentle movements.However, yea 207 would be less convincing for stock photography as users will get fed up of its overuse. While stock photography will still be a part of blogs and on social media, using it in website will be sloppy.Responsive Design at a Wider ImplementationWhile responsive design is something that has been around for a few years, website designing and development companies expect to see it as an even bigger uptake by big and small brands in the coming years.One of the major advantages of responsive design is that it lets businesses to pay for only one website build that effectively delivers content on smartphones and tablets and even on the desktops. Apart from its cost-effectiveness, another reason for increasing popularity is because of the Google’s ranking algorithm dropped in April last year. According to this Google update, the sites with optimized content for mobiles will get a boost in their rankings. Any website which isn’t optimized for mobile will see a major downfall in its search engine ranking.UI Patterns and FrameworkThe increasing popularity of WordPress and pre-designed templates has had a noticeable impact on the looks and functionality of many current website. It is expected to see increased emergence of both UI and UX patterns across the web wherein many sites would look and function in similar ways.In the increasing competition today, brands can’t afford to take risks in their user’s experience. As such, it makes sense to use these UI patterns and principles to enhance their website.As these existing UI and UX patterns develop, it is expected to see more and more brand’s implementing them to offer more unified and consistent online surfing experience. Brand’s top priority in 2017 would be to keep their users happy by implementing a streamlined UX and do away with design gimmicks to compete in an ever-increasingly competitive market.Extensive utilization of rapid prototyping toolsRapid prototyping tools are undoubtedly one of the most useful advancement to hit the web-design industry over the last year. These are, thus, a must-have tool for any web, UI and UX designing company. With the availability of tons of rapid prototyping tools, it is quite evident how successful they are and that brands are greatly benefitting with them. It is anticipate that in 2017, even more brands and designers would jump on the band-wagon to streamline their workflows and increase work efficiency.