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The Key Factors for a Successful Website
successful-website

Introduction Steve Jobs once said, “Design is not just what it looks and feels like, design is how it works.” A good website demands time, investment and efforts. Top website designing companies across the globe believe that by being realistic and making sure your web company understands the expectations as a business can help you in delivering a solution that offers you value. So, what are the key website success factors? Continue to read to know more. Purpose of the Website – When it comes to creating a website, the foremost factor to consider is its purpose. You website is a tool to promote your brand, its products and services. With that in mind, a website needs to be developed keeping your end-users in mind with clearly defined goals. Say, for instance, if you want them to buy your products on your website, you will need a proper layout with all the essential features to fulfill these needs. Hence, you need a defined purpose to build your website accordingly.   Application or Usability – When planning for developing a website, remember your website should be usable by your customers and not by you. Also, your website will have variable visitors with different taste and requirements. Hence, make sure you build a website that has proper navigation based on the appropriate ‘logic’ making it easy for the visitors to navigate through it.   Attractive Design – A website design must be planned decided according to the function and content. Not only your website design should be attractive enough but compelling as well. Using CSS (Cascading Style Sheets) allows website designing companies or designers to have more control in their website design. It also enables them to apply different styles and branding across every web page making it consistent. This in turn leaves the user in no confusion which website they are on.   Cross platform is also a very crucial factor when it comes to the success of a website. This is because your visitors can visit your site via different platforms like PC, Mac, Linux, mobile phones, etc. Therefore, design your website using the web standards so that it can be accessed using different platforms.   Incorporate Quality Content – We all know that content is the king of the digital marketing world. Since the Internet is flooded with billions of web page content, it is important for companies to come up with something “unique” to compete for attention. To begin with, you should have a message based on which you should decide your content. Further, your website content should be compelling enough to offer value. Also, in order to get indexed in the search engine easily, you can build another web page relevant to that content. Here are a few things to keep in mind – choose the right style of writing. It should be readable, friendly and making sense. Also, remember to write for your readers to tell them what they want to know.   Make it SEO Optimized – To make your website successful, you must develop it according to the SEO rules. Simply, stick to the SEO basics. In addition to writing quality and consistent content, you should also focus on the keywords relevant to your business. You can use a keyword tool or hire a digital marketing service provider to help you with optimizing your website for SEO. This will not only help you know about the relevant keywords, but will also help you stay updated with the minute-by-minute changing SEO rules.   Online Marketing – This is one of the most cost-effective ways of delivering your message to your potential customers. If you want to engage your audience on your website, use the power of online marketing. Promote your website through blogs, social media channels like Facebook, Twitter, Instagram, etc. to get you attention. Not only this, be consistent in your promotional activities. Do not forget, Rome was not built in a day. You can also make use of internet marketing campaigns like Google Adwords, Livesearch, etc. that can also be effective in terms of cost and return.   Consider these factors when developing your website and make it more engaging and useful leading to ultimate success of your business.

Responsive framework to look on 2016
Website Development Company in USA

The world has become digitalized and there is no firm these days that does not have their own website. Having a website was considered enough a few years ago but the advent of smartphones and their growing popularity have changed the entire landscape. Nowadays, mobile websites are as much in need as the desktop ones, which necessitates the need for a responsive framework. Now, a responsive framework is a framework for web design and development which is based upon the responsive web technology. In these frameworks, the website is so adjusted that it can adapt to any scree size. By using a responsive framework, you can use the same website for mobile, tablets and desktops as the site will function the same across all platforms. Benefits of using a responsive framework: Now, using a framework makes the job easy for the developers. There are many benefits that developers get when they use a framework for their development process. According to well-known firms dealing in website design and development in USA, the benefits of using a responsive framework are: A framework has all the base codes needed to start the development process. It makes the process easy for the developer as he does not have to start from scratch. A framework is, thus, a package which has a structure of many files and folders comprising of standard code that can be used for the development of websites and make the process faster for the developers. Responsive frameworks are developed in a way to make sure that the site works best over a wide range of screen sizes. This makes the website development process more efficient and cost effective for a firm as they do not have to invest on different websites for different platforms. What responsive frameworks to look on this year? There are quite a few developers and firms that are working on website development applications in USA. These developers have developed frameworks that can be used for responsive development. Some of the frameworks that are worth noting for development this year are mentioned below: Foundation: Developed by ZURB, this is a lightweight framework for designing websites. This framework eliminates the need for creating many custom elements and thus, speeds up the process of development. With many tools for enabling faster development and higher flexibility, Foundation is a framework that must be given a thought for outsourcing software development in USA and beyond. Responsive Grid System: They claim that it is not a framework, but a very convenient way of developing a responsive website. This tool can be easily clubbed with existing HTML and CSS and then works to prevent the user from being stuck only with a limited number of columns for development. By adding unlimited columns, you can get exactly what you want to and that too in easy to follow steps. Skeleton: A skeleton is exactly what the name says, it is a skeleton for developing responsive sites. It is a small framework with just the basics and it can be easily scaled down to tablets, mobiles and other devices. The framework is designed in an organized manner with predefined elements and designs that are helpful in escalating the time taken for the development process. Bootstrap: Last but not the least, you all must be aware of the name Bootstrap. Bootstrap is one of the most famous responsive frameworks to be used throughout the globe. It is easy to use and does not require high level of skills for the same. By using one base code, this platform can easily help you in applying the website over several devices, from PCs to phones. It is a front-end framework designed to speed up the process of development and make it easier for the developers to create a website. Thus, by using any of the responsive frameworks given above, you can easily build a website. It is important to have knowledge about these frameworks as the need of the hour is responsive web design and the firms need to adhere to these needs in order to keep their own sites in the lead.

Creating a website? Make sure to get it tested
web-development
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In order to do business these days, it is quite mandatory to have a website. When new people hear about a brand, the first thing they do is to check the brand’s website in order to know more about it. Not having a website can be catastrophic and even lead to decline in sales as people might not trust your brand. Creating a website is an easy task, thanks to all the content management systems and creative tools that are available. A person having no coding background can design and develop his own website using these tools. However, for a truly professional perspective, hiring a Website Development Company is highly recommended. Website testing: A must Another fact that might be neglected by many people is the fact that merely creating a website will not serve the purpose. A website must be tested thoroughly by experienced beta testers in order to identify bugs and issues and report them. Uploading an incomplete and improper website will only do you more harm. So, it is very important to test your sites and here are some of the ways in which you can get your site tested: Hire Freelance Site Testers: Freelancing on the web is a big industry. You can find almost all types of individuals freelancing their skills on the digital marketplace. You can easily hire some site testers who have basic HTML and web development knowledge and these testers can check your site and inform you about the errors that need to be addressed. Hiring them is cheap and you can get some highly qualified people for the job if you look in the right places. For searching such professionals, you must use professional freelancer platforms like Freelancer and eLance.   Test yourself: If you’re well versed with coding and HTML and have a knack for web development, then you’re the best candidate for being a tester. Along with yourself, make sure you get some of your contacts who are web developers and make them test out your site. Do it carefully and most of your problems will be solved for free.   Hire a development firm: If you’re not accustomed to coding or have created your site using CMS, it is better to get it tested by professionals. Moreover, for a truly professional website, it is recommended to hire professional web developers as they have the much needed expertise and market knowledge to ensure that the site is built using the latest technology. You can conveniently find a Web Development Company in USA, UK, Australia, India and other mature markets. Hire these professionals and get a wonderful site built and tested altogether. Benefits of hiring a development firm for the job: Now, it might seem that hiring a software development company in USA, UK or any other place is an expensive affair. However, if you consider the long term effects, then hiring them actually turns out profitable. This is particularly true in the case of e-commerce firms whose business depends on the success of their website. Having a well-defined and user targeted website will not only get your more visitors, but will also make sure that the visitors coming to your site are converted to sales leads. Some of the inherent benefits of using the services of a web development firm are: You don’t have to keep yourself busy with the development. You can focus on other areas of business while your website is built and managed Websites created by professionals are unique and have been optimized to your needs. Creating one yourself using some tool might not give you the same results. The development firm has experts who have been working in the field for a while. These people know the market and study the trends. They can actually help you in putting together a successful website. The development firm ensure that your website is SEO compliant. Most of the web development firms also have SEO and digital marketing sections and they can be your one stop shop for all commercial activities. So, ensure that the website you create is well tested and adhere to the above mentioned tips to make your site a success. Consider intellectually and make a wise decision as the success or failure of your site will determine the course of your business.

Best WordPress plugins for e-commerce
ecommerce website design and development in USA
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More and more people are relying on the internet to go about their work. Most of the transactions nowadays are done online. Ecommerce has grown rapidly in t past few years and according to an Ecommerce Web Development team in USA, ecommerce is going to become the biggest single marketplace in the world and it will drive globalization to the next level. As such, it does not come as a surprise that many people are depending on WordPress and are increasingly looking for great WordPress plugins for e-commerce. WordPress which has only climbed up the ladder of popularity ever since it was first launched, is provided with many brilliant options for those thinking of venturing into the world of e-commerce. A well-known Custom Web Design Company in USA stated that WordPress plugins are the best and the cheapest way of venturing into the ecommerce platform for new businesses. Best WordPress plugins for e-commerce: WooCommerce: This WordPress plugin is one the most loved and used of all WordPress plugins for e-commerce. Packed with powerful features, this plugin lets you transform WordPress into an extensive e-commerce store. You can nip and cut and make your online store as good as you might have imagined in your wildest dreams. From free features, to amazing features for which you might have to shell a few bucks, WooCommerce gives everything and more that might be required to erect a brilliant platform and is used by a popular PHP Development Company in USA. WP eCommerce: This e-commerce plugin will help you build your own website, showcase products that you want to showcase, collect orders from the customers, and take money and put it in your bank safely. Selling products with this WordPress plugin is very easy and smooth. With full control over your online store, you can change its look and feel and the way it functions, any time you want. Crat66 lite: This light yet powerful WordPress plugin can make selling of both digital and physical product a wonderful experience. It provides multiple currency and shipping options, and you can give a whole international aroma to your website. You can even place ads wherever you want, and use other marketing techniques to make more money. Crat66 lite gives you all the freedom that you can ask from a WordPress plugin. MarketPress: This WordPress plugin is rich in different features and easy to use. You can build a beautiful website using this plugin for e-commerce. Users can witness a beautiful yet simple shopping experience, thanks to MarketPress, which is really user friendly and fuss free. From placing orders, to collecting money to the overall display of shopping items, MarketPress impresses through it all. eShop plugin: eShop is simple yet effective and serves its purpose as an e-commerce plugin. You can easily add products and customize things according to your requirement with eShop. It is quick and has a simple interface with multiple shopping and payment options. You can make of different options provided to come up with a colourful, user friendly e-commerce website. Quick Shop: This WordPress plugin for e-commerce is easy to use and provides an interactive platform to the user. A customer can even connect it with his email id and with multiple payment options, this plugin is one of the best WordPress plugin around. You can add a sidebar that will give the user access to their cart and show their shopping details too. Jigoshop: This WordPress plugin can help you lend a professional look to your website. With both free and a more exclusive paid version available for this plugin, you can choose from a long list of features available, whatever you wish for. Multiple payment options, and functions that are unique to this WordPress plugin, Jigoshop is fast gaining popularity and rightly so.

Magento for E-Commerce: Time to go Deeper into it
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Magento is a well-known platform of e-commerce development and CMS. This platform allows firms to start their online shops with ease and makes it possible for even a non-coder to manage their inventory and add new features using a well-documented content management system. Magento is one of the oldest platforms for e-commerce and enjoys a high reputation in the digital market. This platform is supported by the big firms and most of the developers preferred using this platform for e-commerce development. According to a Ecommerce Website Development Company in USA, Magento lost its glory because of the launch of new platforms. However, the current version of magento brings many new features and advantages to the platter, which has helped Magento in regaining its position in the market. What does Magento offer? Magento is a CMS that allows easy development of e-commerce website using their templates. The shopping cart and payment gateway is integrated and designed to make the process easy for the users. The system is very easy to manage and makes it easier for the firm to manage their inventory on their website. Some of the features offered by Magento are: Magento allows 10,000 products to be posted on the website. This is a huge number and firms find it very convenient to use. Depending on the size of your enterprise, you can choose between 200MB to 5GB of storage space on Magento servers. This storage is used to keep records of the transactions and user details and you can conveniently transfer the data from one source to another. There is no fee for setting up a magento site and there is no per transaction charge levied on the firm. Enterprise users get dedicated customer service team to help with their issues and queries. The plans are cheap and one can avail the services of Magento servers and platform for as low as $15 per month and go up to $150 per month. Magento services are easy to understand and use. The CMS is very interactive and a person having no knowledge of coding can easily manage the inventory, add/remove products, upload pictures, add description and change the styles. Advantages of Magento: As per the reports of a well-known Magento Development Company in USA, Magento offers the following advantages to their users: Designed for E-Commerce: The platform is built specially for e-commerce and this makes it very efficient for the ecommerce firms. The features and specs are designed keeping in mind the needs of an e-commerce site to give 100% performance boost. Scaling: The magento platform can be scaled right from a small scale level to a giant MNC. Sites of any magnitude can easily be accommodated in Magento that makes it a favorite when it comes to e-commerce sites. Support: Community support is high as magento community is very active and provides free of cost debugging and support to all website owners. This makes upgradation and troubleshooting easier and cheaper for the firms. Multi-Tenant Support: Using a single backend, a user can control more than one e-commerce site. This makes Magento a very good platform for firms who provide e-commerce website development services as they can control it all from one admin panel only. SEO Ready: The platform has many SEO ready features that make Magento one of the most SEO friendly platforms in the world. Using these features like SEO ready links, layered navigation, URLs and so on, one can get an organic boost in the number of visitors without having to work hard on the SEO tactics. So, with so many advantages and awesome features on board, Magento has the capacity to become the biggest platform for e-commerce. It is time that developers look into the new features being offered by Magento and use the platform for giving a better e-commerce experience to the consumers as well as the firms who are running these sites.

Follow the eCommerce sales trends for small and medium businesses in the World
WooCommerce Development Company
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Ecommerce has developed into one of the biggest marketplace in the world. With so many businesses going online, the digital market is becoming a tough nut to crack and many of the small and medium businesses are not able to handle the competition and usually phase out within a few months or maybe a year. However, if you’re one of the ecommerce portal owners in the US, then going for a professional E-Commerce Development Company to take care of your website and its design is a great way to make sure that you remain in the competition. We have compiled a list of important trends that are ongoing in the US digital market. By following these tips and taking the assistance of professional web designing and development services, you can actually make your site count in the highly competitive market. Mobile E-Commerce is on the rise: The one thing that is evident not only in the US but all over the globe is the fact that mobile devices are accounting for more ecommerce traffic than computers. This revelation makes it impossible to ignore the mobile platform and as an ecommerce business owner, you need to tap this territory in order to make your presence felt. Make sure that your E-commerce website design is compliant with mobile devices and also ensure that you launch android and iOS apps for your store in order to reach more people. All these can be easily done with the help of a specialist Mobile Development Company and you must get in touch with them for assistance and hire e-commerce developer for your firm. Social Discovery ecommerce boost: This is another trend that is growing really fast, especially with the mobile devices. The shopping for “socially discovered” products while browsing through Facebook or other social media is on the rise as people spend more time on these sites. The next target for an E-Commerce Solutions Company is to make sure that the social media presence of the firm is high and that they’re able to tap on the targeted audience and helping them discover new and interesting products. Shopping is always-on: Since people are constantly connected to the internet and using ecommerce apps and visiting ecommerce websites, the concept of always-on shopping is turning into a reality. Web Designing and Development services are being optimized according to these trends and the data from the US tells clearly about the times when people shop the most using their desktop or mobile. These data are then analyzed and any Ecommerce web design company USA must keep these trends in their mind while developing PPC and other marketing campaigns, while the ecommerce business owners need to follow the sales trends and plan their steps accordingly. So, following these latest sales trends will surely help you in boosting your ecommerce platform. However, you might not be able to accomplish all of this on your own and might need the assistance of an offshore web development company for getting the changes to your site done. Also, a strong marketing strategy is required and by signing up for offshore e-commerce solutions, you can make sure that your marketing campaigns are being handled by experts. For further details, you may contact us at Arka Softwares- E-Commerce website development Company providing high quality solutions to our clients. We have worked for over 300 clients spread across the US, UK, UAE, South Africa, Australia and India. Our team comprises of highly dedicated and skilled professionals with ample experience to drive your ecommerce platform to the pinnacle. Get in touch with us for any ecommerce query that you have and our experts will give you the best possible solution to the problem.

How to protect your website from being hacked
ARKA Softwares
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Hacking is a common process done each and every day. Hacking is not only done to steal private data, it is also done to access a web server for spam emails and even for setting up a temporary server for illegal type of files. Therefore, one must remain very cautious with their sites and use some anti-hacking measures in order to keep their site safe. Stay safe from hacking attempts, follow these steps: Hacking attempts are made almost every day so every site owner needs to be on their hands and toes in order to avert the danger and save their site. In this piece of editorial, we shall look at some important ways that can be used to successfully shield your site from hacking attacks. Up-to-date software: All CMS, Server operating system and other software being run on the server need to be kept updated in order to avert danger. So, you must make sure that routine updates are done for the same.   XSS: This is used when some hacker tries to run a scripting code in your web form. As per the instructions by a prominent Website Development Company, the best way is to strip out or encode all HTML while creating forms to avoid this issue.   Vague error messages: While displaying any error messages, keep them vague. For instance, say incorrect username or password so that the attacker does not know if one of the fields were correct. Such a message will keep things difficult for attackers.   SQL Injection: Using transact SQL leaves your web forms or URL parameter vulnerable to access using rogue codes. However, if you use parameterized queries, you can avoid the issue and keep your site safe.   Strong Passwords: Yes, we all know passwords must be strong. But, if you are to believe the various providers of Web Development Services most of the people use basic passwords for their admin area and leave themselves vulnerable to penetration.   Form Validation: Validation needs to be done both on the browser and as well as on the server side. Browsers can only catch simple issues and failures, while server side validation makes your site more robust and less likely to be bypassed by malicious coding.   Prevent Uploads: Uploads are a great way to breach your security. However, if you use proper access codes, you can keep a check on what access is given to which type of file and prevernt execution of malicious codes.   SSL: SSL protocols are used by site owners for protecting their website. This provides a security certificate to your site while you’re transferring sensitive info from your site to the server or the database that you have. This is also used in payment gateways in order to secure the financial information of the users.   Web Security Tools: There are quite a few web security tools available on the digital world. You just need to find the ones that suit your purpose and use them to keep your site safe. These tools along with the other steps mentioned above will keep you safe from most of the attacks online. So, use these tools and also consult some good Development Services in USA and elsewhere in order to get detailed reports on how to save your website from hackers.