# What is effective website
Everyone nowadays seems to have a website of their own. When the internet is flooded with so many different websites, it becomes increasingly hard to stand out and get people interested in yours. The trick to get people to notice your website is to make it appealing and effective. All you need to know are a few tips that will give your website a whole professional and attractive make over. Providers of software development services in USA have claimed that an effective website is the first step to gaining online brand loyalty and a firm must give their time and attention to their websites.Importance of websites for the firms:As per the providers of web application development services,websites are important for a firm because:It is the showcase of your firm in the digital world It is the first impression that you make on your online visitors It is the digital platform where you can make sales and gain more customers It is the showcase of the firm’s work culture, their prime clients, their achievements and their professionalismSteps to make an effective and appealing website:Before you sit down in front of your computer to make your website, contemplate its purpose. Why do you want to build the website, and which is your target audience. Define your websites goals and purpose. Go on a website tour. Visit websites that are related to your field of idea, and visit even those websites that might not be related to your field. The purpose to gain as much knowledge as possible and view the other websites with both an admiring and a critical eye, so that you know what works and what doesn't. Or what else you should add to make your website more appealing. Create a blueprint of your website. Which link will connect where, the sub links, make a detailed map. It will make your website more organized and an organized website is so much more appealing. Add pictures as and where you think is necessary, but make sure that your website is balanced, that is, it doesn't tip or favour one side over another. You don't have to rely on symmetry to balance your website, asymmetrical balance looks as, if not more attractive, though they are harder to pull off. Finalize the layout of your website. The layout should be crisp and define your website to a certain extent. Once you are done with that then you can some decorative touches to your website. Don't go overboard with the decoration. When it comes to websites, simplicity is the key. It makes the website more appealing to the user and is easier to browse through. Try not to make a pallet out of your website. Add colours that go well with each other and flow together. Use lighter and darker shades as and when necessary, but don't make the colours so loud that they overwhelm everything else. Once you make your website visually appealing with the right colours and right spaces, make it more effective by adding certain interactive features to it. The easiest way to do that will be to add a live chat window on your website. It gives the user a more comfortable space to interact with you or your team. You can include a video in your website too. Make the video about the website, what it does, its purpose, what you do or who are you. This will make your website more prominent and draw in users. Nowadays everyone carries a smartphone. So, it is important that you make your website mobile friendly. Making it mobile friendly will help you grasp the attention of a wider audience as most people rely on their phones or tablets to access websites on the go. So, making websites using responsive web designing is a must for attaining proper scaling of your site.