Steve Jobs once said, “Design is not just what it looks and feels like, design is how it works.”
A good website demands time, investment and efforts. Top website designing companies across the globe believe that by being realistic and making sure your web company understands the expectations as a business can help you in delivering a solution that offers you value.
So, what are the key website success factors?
Continue to read to know more.
- Purpose of the Website – When it comes to creating a website, the foremost factor to consider is its purpose. You website is a tool to promote your brand, its products and services. With that in mind, a website needs to be developed keeping your end-users in mind with clearly defined goals. Say, for instance, if you want them to buy your products on your website, you will need a proper layout with all the essential features to fulfill these needs. Hence, you need a defined purpose to build your website accordingly.
- Application or Usability – When planning for developing a website, remember your website should be usable by your customers and not by you. Also, your website will have variable visitors with different taste and requirements. Hence, make sure you build a website that has proper navigation based on the appropriate ‘logic’ making it easy for the visitors to navigate through it.
- Attractive Design – A website design must be planned decided according to the function and content. Not only your website design should be attractive enough but compelling as well. Using CSS (Cascading Style Sheets) allows website designing companies or designers to have more control in their website design. It also enables them to apply different styles and branding across every web page making it consistent. This in turn leaves the user in no confusion which website they are on.
Cross platform is also a very crucial factor when it comes to the success of a website. This is because your visitors can visit your site via different platforms like PC, Mac, Linux, mobile phones, etc. Therefore, design your website using the web standards so that it can be accessed using different platforms.
- Incorporate Quality Content – We all know that content is the king of the digital marketing world. Since the Internet is flooded with billions of web page content, it is important for companies to come up with something “unique” to compete for attention.
To begin with, you should have a message based on which you should decide your content. Further, your website content should be compelling enough to offer value. Also, in order to get indexed in the search engine easily, you can build another web page relevant to that content.
Here are a few things to keep in mind – choose the right style of writing. It should be readable, friendly and making sense. Also, remember to write for your readers to tell them what they want to know.
- Make it SEO Optimized – To make your website successful, you must develop it according to the SEO rules. Simply, stick to the SEO basics. In addition to writing quality and consistent content, you should also focus on the keywords relevant to your business. You can use a keyword tool or hire a digital marketing service provider to help you with optimizing your website for SEO. This will not only help you know about the relevant keywords, but will also help you stay updated with the minute-by-minute changing SEO rules.
- Online Marketing – This is one of the most cost-effective ways of delivering your message to your potential customers. If you want to engage your audience on your website, use the power of online marketing. Promote your website through blogs, social media channels like Facebook, Twitter, Instagram, etc. to get you attention. Not only this, be consistent in your promotional activities. Do not forget, Rome was not built in a day. You can also make use of internet marketing campaigns like Google Adwords, Livesearch, etc. that can also be effective in terms of cost and return.
Consider these factors when developing your website and make it more engaging and useful leading to ultimate success of your business.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.