- Mobile App Development
- Search Engine Optimization
- Social Media Optimization
- Web Development
- Website Designing
You might have noticed in those James Bond spy movies – an agent in black walks up to the locked entrance of a high-tech super-secret facility. With a quick eye scan at the terminal, a robotic voice notifies immediately that they have been identified and then, they are allowed to enter. Wasn’t that amazing, right? While these gadgets in most of the Bond movies seem awesome, they aren’t real. On the contrary, iris scanners exist beyond the realm of fiction. This reminds us of the recently launched Samsung Galaxy Note 7. Besides having a pool of unique features, it does have an iris scanner, which is pretty cool! It is for this reason that this new Note 7 has created a buzz around. Iris Scanner is a technology that was once a part of the science fiction movies is now easily accessible to the customers. Want to learn more about this amazing tech? Let us explore how iris scanners work. How do Iris Scanners do their Magic? Have you ever heard of the two different colors of eyes? It’s a fun fact, but a real one. Having eyes of two different colour is a condition called hetero-chromiairidum. It is a rare trait and is found in less than 1% of the world's population. Among the various eye colors, brown is the most common one, while amber, green, and silver are also the rarest. Now what’s an iris? Iris is a beautiful part of the eye that recognizes color of an eye. When you look at your eyes from close, you’ll find intricate, curvy lines on its surface, which span in and out. The pattern these lines form are read by an iris scanner to identify you as YOU. This pattern of lines and waves is very complicated and is generated randomly; it doesn't change with time. This means that every individual’s eye is unique. You might get shocked but yes it’s true that even your left and right eyes different in their iris pattern. However, an iris scanner isn’t just used to take picture of your eye for comparing against whatever it is recording. The actual process is: firstly, a beam of near-infrared light directs at the person's eye. This near-infrared light works improvingly than visible light as it exposes the pattern of the iris comparatively more clearly. Hence this makes it easy for the camera to capture it. Apart from this, with this type of light, iris scanner can work in the dark also. Even the colored lenses and prescription glasses do not obstruct the beam. On capturing the image, the iris patterns are translated into code using an intelligent software. The resultant code is then searched for an appropriate match. This is one such technology that Top 10 Android app development companies can use to develop unique photo apps. What make the Galaxy Note 7 Iris Scanner Unique? While the iris scanner in Note 7 works same as described above to a great extent, there are definitely other reasons that make special. Note 7 phone has a separate dedicated front camera designed solely for taking iris readings. This front cam is supported by an LED shooting near-infrared light at the customer’s face. One question that arises here is that why iris scanning can’t be performed by the front-facing camera? This is because the camera that undertakes iris scanning requires high sensitivity for the near-infrared beam of light. On the other hand, in the traditional cameras, IR beam is filtered due to its interfering with the standard photographs. Also, the scanning camera has a finer angle of view to "see" the user's eyes better, particularly at a distance. While Samsung is not the only company to come up with an iris scanner phone, it could become the first to launch a smartphone with an iris scanner that is actually very good.
With the launch of RankBrain, Google has stirred a debate in the digital world. People are speculating if this new AI service from Google is the next step and will ultimately replace Hummingbird or if it is just a supporting tool which the search giant is using for processing the searches. What is RankBrain? RankBrain is the new Artificial Intelligence system launched by Google which is used to understand the ambiguous searches received by the search engine giant. As per the reports of prominent providers of SEO Services in USA, RankBrain is not a standalone algorithm and will work with the current Hummingbird algorithm to make SEO much fairer. Right now, RankBrain is handling about 15% of the searches made on Google and as per the reports of some of the biggest SEO players, Google had launched the AI several months ago in a phase wise manner. Currently, the AI is working throughout the globe and trying to give better results to the users by the use of complicated algorithms that try to understand the working of the human mind to yield meaningful results. Is it going to replace Hummingbird? The answer is NO. As mentioned earlier, most of the providers of Digital Marketing Services in USA have confirmed that RankBrain will not be replacing Hummingbird. This AI service is being implemented to make searches more relevant and if you’re doing your SEO within the guidelines of Hummingbird, then this new AI will help you increase your presence in the digital market. So, you do not have to worry as this new AI is not going to replace the older algorithm. Moreover, experts say that if you’re in compliance with hummingbird and have used all the white hat SEO practices to build up your website rank, then RankBrain poses no threat to your enterprise. How can you exploit RankBrain and get the best out of it? If you want to leverage on the power of RankBrain, then you must follow the following guidelines: Provide high quality, new and relevant content. Yes, once again we can say that content is still the king when it comes to the digital market. Using semantics and other hummingbird features, one can properly optimize their website and this will also help them in ensuring a better response via RankBrain. Language variations in the content is another great way to make sure that you can take advantage of the semantics and leverage over RankBrain. Using the services of SEO providers is a great way to make sure that your website stands up in the competition. Keywords can sometimes get awkward as you have to use phrases which do not make much sense. However, with the implementation of this new AI, you can use the natural language in order to make better sense. This is a great new addition as it makes easier for the content creators to use the language in order to create engaging content. Using better HTML Tags can be a great way to emphasize on hummingbird as well as the implementation of RankBrain makes it far better. You can now use the micro data from the HTML tags to get better crawling rates and improve your site rank. Another thing that can be exploited is the customer testimonials. Using them, you can get more leads as RankBrain uses relevance in order to display results. This is another great step taken by Google in order to ensure that only the relevant results are displayed even to the most ambiguous of the search queries. So, even though RankBrain is an important part of the Google Search Algorithm, all the prominent providers of Search Engine Optimization Services in USA claim that you need not worry about the algorithm replacing the hummingbird. Moreover, if your SEO is being done in accordance with the current policies, then this move by Google will only help you gain more audience over the digital platform.
When we talked to leading providers of Digital Marketing Services in USA, the most important organic tool for generating lead came out to be SEO. SEO or Search Engine Optimization is the process of optimizing the content of your website in such a way that it helps you to achieve the following goals: Increase website traffic by featuring in the first page of Google Search. Generate leads for getting more and more potential customers. Ultimately boost your sales by getting more and more people to visit your website. Lead generation is a very important process that helps in creating brand awareness and brand loyalty. People who are being exposed to your e-commerce site are likely to talk about it and consequently provide you with even more visitors. Generating leads through SEO: SEO can be used to effectively generate leads without spending any money, says an SEO Services Company in USA. If you watch carefully, SEO is the driving force behind search engine results and all you need to do is understand how your website can feature into the first page of google search. Some methods that can be followed by a website owner in order to increase their leads are: Identify Keywords: Keywords are the biggest key to success. You need to identify the keywords which are relevant to your business and then use them to drive your website rankings. Keywords related to your business can vary and it is your duty to ensure that the keyword you’re using is less competitive so that you can jump up to the top within no time. Post new content: Content plays a very important role in SEO. You need to be frequent with your updates and change the content you share every few days in order to keep your site fresh and new and keep visitors coming. Having a monotonous website will bore the visitors and you’re unlikely to generate leads. Link Building: Another SEO tactic is link building and backlinking. These methods require you to post your links on socially important websites. You can share your content over the social media such as Twitter, Instagram, Facebook and even blog about your business. Generating links from fellow bloggers and e-commerce owners is another way of getting good quality backlinks to your site and such actions will help in improving the rank of your website. Understand your customers: Understanding the type of consumers you’re dealing with is very important. You need to make sure that you know what your customers like so that you can provide content relevant to their needs. In such a way, you can easily get more leads as the targeted audience will be attracted towards your website. Be patient: Using SEO takes a lot of time as Google crawls into each and every website and such a task is time consuming. You can make changes today and get the results after months. So, be patient and wait for the results to show off. Do not change your content just because you feel that no results are showing up. Thus, by following the above steps, you can improve your chances of lead generation using SEO. As per the reports of a provider of Search Engine Optimization Services in USA, SEO methods are even better than paid advertising as the results are robust and stay for longer. So, put on your thinking hat and start getting those leads.
Beta testing is an important feature of application development. According to an Android App Development Company in USA, beta testing helps in understanding the response that the app generates from a human being. Thus, beta testing is very important to understand the interactions between user and app and app development companies work hard for it. Google Play has made beta testing easier and effective for users worldwide. Once you have developed your application, tested it against the bugs, you don't have to stop just there. You can perform additional tests with the help of Google Play. Since this is the most widely used platform currently, you might want to push your app design and know how it interacts with the user before finally putting it up on the Google Play Store. An App Design Company in USA recently said that beta testing has never been easier thanks to the Google Play Beta testing features and as an app developer, you must know how to go about it. Here are a few steps on how to go about Google Play Beta testing. Getting started with Google Play Beta testing: The first and the most obvious thing to do would be signing up to Google Play. Whether you have to push through an android app, or an iPhone app, you can do anything or publish anything, without signing up and creating a Google Play account first. To sign in, you will have to pay a certain amount of registration fees, enter a few details, once those details are verified, you will be good to go. Once everything is in place, you will have access to your own development console. Alternatively, an owner of another account, which has already been registered, can let you access their development console too. Now that the account is done and verified with, you will have to develop a signed application package. Once you are done with this, select the package you want to export and create a Keystore for it. When you create the keystore, try and remember or save down its location and the password. Make sure the keystore is kept somewhere safe and you don't lose the password, for it will be required every time you have to export the package. You have created the keystore and now it is time to create the key. You will be asked to fill in some details and create a new password. Do keep it in mind that the key will expire after a certain period of time. So you will have to keep updating it from time to time. Once the key is setup, you can upload application on Play Store. You can create your own test group, once you have access to Google Play. The group can be either, that is, anyone can join it, or closed, i.e. you can add people to the group yourself. An open group is usually better, since it allows for a larger audience. When you put up your application, testers in your group will have access to it and can find or download it. Once you have published your app, it may take a few hours before the test link is good to go. You can make additional changes meanwhile, but that will just stall your application from going live. Once your application goes live, you can set up the price for it. You can make it available at a certain price or for free. You can decide the price of your package, however, one should keep in mind that the price of the application does affect its usage and should be put up accordingly. So, get started with beta testing from Google and reap the benefits of app testing before you launch it worldwide on the Play Store.
Mobile app development or mobile development is a hot market right now. People are taking it up as profession and nowadays you can find many firms as well as freelancers offering mobile app and website development services. However, with increasing competition, the focus is clearly on quality and people who are getting their apps developed require professionals who are thorough with their work. According to a mobile App Development Company in USA, the demand for an android app and an iPhone app has increased by over twice in the last five years and because of this, the demand for app developers is also on the rise. App Development and Mobile Development tips for the Developers: Now, if you’re an app developer and want to make it big in the industry, you need to have a strong portfolio. Using the tips given below, you can achieve your goals with ease as these tips will allow you to develop good quality apps swiftly and conveniently and you can then market them and pitch them to your customers and make a mark in the app development world. According to a well-known android app maker in USA, these tips are time tested and provide the best way to design and develop an app. Consider Space: Yes, you heard us right. Most of the developer do not use any type of spacing in the CSS properties and because of this, the text runs right through the edges. These small things can have great impact as adding space makes the text much more readable and your audience and clients know that you have actually paid attention to detail and did not just finish the work for the sake of it. Create Contrast: In order to draw attention towards the region where you want the audience to look, you need to create contrast. Creation of contrast is an important aspect which is often overlooked by the app developers. According to a report by an android app Development Company in USA, as much as 70% of the developers overlook this simple thing which ultimately results in loss of sales in case of an ecommerce app. By making sure that you create contrast, you can create a positive reputation for yourself and help your clients grow. Play with Colors: Colors are very important. People have associated different beliefs with colors and thus, you need to consider the audience type before finalizing colors. For example, do not create a ‘buy’ button in red as most of the cultures perceive red as stopping or danger. So, understand the colors and play with the combinations in order to get the best result in your app development. Interaction is the Key: Interaction is a key element these days. You must be interactive in your developmental approach so that the users can actually enjoy your app. The latest development platforms offer a lot of tools and it is important for the developer to know these tools. Also, design your UI in a way that encourages interaction in order to make the experience worthwhile for the users. Focus on Content: Whether it is apps or websites, content is still the king. When you’re creating a mobile app, make sure that you give enough space and importance to the content of the app. According to an iPhone app development company in USA, focusing only on graphics and sound can lead to failure because users want to understand your app and that is best achieved through text. However, one thing that must be noted is that if your app is a game or focuses on videos or sound, then the focus automatically shifts to the aforementioned elements and written content does not matter as much. So, with these simple tips you can actually create an app worthy of attracting users and giving you a name in the industry. Make sure that you follow these and create apps which are focused to the goals of the firm or the client who is getting the app made and contains a high level of professionalism.