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Complete SEO Guide Part 1
digital marketing company in USA
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Every business with a Web site requires Search Engine Optimization services, which work in the process of putting a website as high up as possible in terms of visibility on Google search results by creating content that makes it possible. What is Search Engine Optimization (SEO)? Search Engine Optimization is a “marketing discipline focused on growing visibility in organic or non-paid search engine results”. It comprises of both the technical and creative elements required to improve search rankings, increase traffic, and increase visibility amidst search engines. SEO has many aspects that range from the keywords on a given page, the use of these keywords and the manner in which webpages and other websites link to a given website on the Internet. Another important aspect of SEO requires a web site to be structured in a manner which the search engines can comprehend. This automatically requires a developer to create a web site that is user-friendly, apart from being search-engine friendly. SEO further involves the following aspects: Searching the terms and/or phrases (keywords) that produce traffic to a website making a site friendly towards search engines building links and marketing the unique value of a site It is a fact that majority of web traffic over the net is driven by the top commercial search engines including Google, Yahoo, and Bing.  Another source of web traffic includes traffic driven through social media, but search engines remain the main and primary method of navigation for most users over the Internet. The important thing to note here is that this feature is valid for all kinds of websites – irrespective of the niche they cover or whether they provide content, products, information,services etc. Targeted traffic to a website can increase publicity, on-site revenue and exposure that is equal to mainstream channels of marketing. Investing in SEO can potentially create an exceptional rate of return compared to other types of marketing and promotions. Search engines are unique in the sense that they provide targeted traffic in terms of picking out the target audience. This is done primarily with the help of keywords and search engines are akin to the road maps that make this happen. If a website is not easily found a by a search engine, or if the content of a website is not available on the database of a given search engine, the site misses out on a potentially large chunk of traffic that could be driven towards the site. This is an important aspect of organic link building services in USA. How SEO Helps Search Engines Find a Site Search engines are smart, but they need help to crawl over the web and create appropriate links. The major search engines work continuously to upgrade and improve their technology to be able to better crawl the web and process better results for the users. All these techniques are used in one of the leading digital marketing company in USA. According to research done by one of the best SEO company in USA, SEO helps boost rankings in a manner which encourages the placement of content in spaces where the users can find it more readily, in addition to making content available to search engines in the first place.  Handling SEO on Your Own Although SEO is in itself a complex term, the basics are fairly easy to understand and even a small amount of knowledge and its application can make a big difference. Basic information gleaned off the net coupled with basic principles of application can make a huge amount of difference in a very short span of time. Handling your own SEO and getting results depends on the time commitment, willingness to learn, and the complexity of the website(s) for which the SEO is being done. Conclusion To put it simply, SEO is a means to increase a site's appearance in the search results, which can lead to increased traffic on the website. To know more, read on SEO Guide 2.

Future forecast of the Drone market and app development opportunities
Top 10 mobile app development company
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The world of drones has evolved from the primitive definition of a military aircraft that is unmanned and used for air strikes. Drones today are being used for a lot more than that and the opportunities they present are unmatched. Right from delivering e-commerce orders, providing first aid, helping with private security to doing aerial advertising, drones are being used for many commercial purposes today. The market for drone is supposed to see a double digit growth in the coming few years and as we approach 2025, we can see a lot more commercial activity with drones around us. What are drones? Drones or unmanned aerial vehicles are aircrafts that are designed to work without a pilot. These were primarily used in combats wherein the attacking country did not want to have any casualties. The drones were a great way to scan and attack in specific regions and have long served the purpose in wars. Drones were traditionally large airplanes which were controlled by the Department of Defense of a country and used during combats. The regulations placed on them were in compliance with the aircraft regulation authority and all drones were required to abide by the guidelines laid down by them. However, the commercial drones are much smaller and are sued for local purposes which do not require them to have any certification from the aviation authorities. However, smaller aircrafts which are nearly the size of toy helicopters are being used in order to deliver e-commerce orders, provide first aid tips, circulate things around a place and many other innovative things. The emergence of drones in this field have made them commercially viable and right now many companies are interested in suing drones for their own use as well as develop new drones for further commercial exposure. The probable future of the drone market: The drone market is certainly poised for a growth in the coming years. Reports from prominent market research firms reveal the fact that there are many companies that are considering venturing into the drone business and there is a very huge potential for mergers and collaborations among the robotics and IT firms. These two divisions can work together to create a perfect web of services with robust drones that can be used for a variety of purposes. So, the general trend that seems to be shaping up is in the favor of drones and the market for drones will show a double digit growth in the coming few years as the commercial applications of these UAVs are understood and explored. How drone can help IT firms? As per the recent reports published by a leading Top 10 mobile app development company , the market for drones is going up and with their growth, the IT firms are also slated to see a steep growth curve. The reasons for that include the fact that applications need to be developed for controlling and maneuvering the drones. These apps can be made by an app expert and that is why IT firms see a lot of opportunity in the drone market. Top 10 Android app development companies  claims that the app development services for drones are going to be a major part of the app business in the coming years and the professionals who are starting up right now should gear themselves up for that. Experts will be needed in the field and as drones are not just some gaming apps or shopping apps, one will need some prior knowledge about aviation maneuvering and machine handling before they can venture into the field. So, all providers of iPhone App Development Company in USA and other regions of the world should probably gear up for a drone fight as the future holds tremendous potential for them. If the staff can be trained to develop apps for the drone industry, then the IT and robotics industry can work together and create a perfect synergy of consumer service along with cutting edge technologies.

How the Iris Scanner on the Galaxy Note 7 Works?
Top 10 Android app development companies 

You might have noticed in those James Bond spy movies – an agent in black walks up to the locked entrance of a high-tech super-secret facility. With a quick eye scan at the terminal, a robotic voice notifies immediately that they have been identified and then, they are allowed to enter. Wasn’t that amazing, right? While these gadgets in most of the Bond movies seem awesome, they aren’t real. On the contrary, iris scanners exist beyond the realm of fiction. This reminds us of the recently launched Samsung Galaxy Note 7. Besides having a pool of unique features, it does have an iris scanner, which is pretty cool! It is for this reason that this new Note 7 has created a buzz around. Iris Scanner is a technology that was once a part of the science fiction movies is now easily accessible to the customers. Want to learn more about this amazing tech? Let us explore how iris scanners work.   How do Iris Scanners do their Magic? Have you ever heard of the two different colors of eyes? It’s a fun fact, but a real one. Having eyes of two different colour is a condition called hetero-chromiairidum. It is a rare trait and is found in less than 1% of the world's population. Among the various eye colors, brown is the most common one, while amber, green, and silver are also the rarest. Now what’s an iris? Iris is a beautiful part of the eye that recognizes color of an eye. When you look at your eyes from close, you’ll find intricate, curvy lines on its surface, which span in and out. The pattern these lines form are read by an iris scanner to identify you as YOU.  This pattern of lines and waves is very complicated and is generated randomly; it doesn't change with time. This means that every individual’s eye is unique. You might get shocked but yes it’s true that even your left and right eyes different in their iris pattern. However, an iris scanner isn’t just used to take picture of your eye for comparing against whatever it is recording. The actual process is: firstly, a beam of near-infrared light directs at the person's eye. This near-infrared light works improvingly than visible light as it exposes the pattern of the iris comparatively more clearly. Hence this makes it easy for the camera to capture it. Apart from this, with this type of light, iris scanner can work in the dark also. Even the colored lenses and prescription glasses do not obstruct the beam. On capturing the image, the iris patterns are translated into code using an intelligent software. The resultant code is then searched for an appropriate match. This is one such technology that Top 10 Android app development companies can use to develop unique photo apps.   What make the Galaxy Note 7 Iris Scanner Unique? While the iris scanner in Note 7 works same as described above to a great extent, there are definitely other reasons that make special. Note 7 phone has a separate dedicated front camera designed solely for taking iris readings. This front cam is supported by an LED shooting near-infrared light at the customer’s face. One question that arises here is that why iris scanning can’t be performed by the front-facing camera?   This is because the camera that undertakes iris scanning requires high sensitivity for the near-infrared beam of light. On the other hand, in the traditional cameras, IR beam is filtered due to its interfering with the standard photographs. Also, the scanning camera has a finer angle of view to "see" the user's eyes better, particularly at a distance. While Samsung is not the only company to come up with an iris scanner phone, it could become the first to launch a smartphone with an iris scanner that is actually very good.  

Is Rank brain is replacement of Hummingbird?
Search Engine Optimization Services in USA

With the launch of RankBrain, Google has stirred a debate in the digital world. People are speculating if this new AI service from Google is the next step and will ultimately replace Hummingbird or if it is just a supporting tool which the search giant is using for processing the searches. What is RankBrain? RankBrain is the new Artificial Intelligence system launched by Google which is used to understand the ambiguous searches received by the search engine giant. As per the reports of prominent providers of SEO Services in USA, RankBrain is not a standalone algorithm and will work with the current Hummingbird algorithm to make SEO much fairer. Right now, RankBrain is handling about 15% of the searches made on Google and as per the reports of some of the biggest SEO players, Google had launched the AI several months ago in a phase wise manner. Currently, the AI is working throughout the globe and trying to give better results to the users by the use of complicated algorithms that try to understand the working of the human mind to yield meaningful results. Is it going to replace Hummingbird? The answer is NO. As mentioned earlier, most of the providers of Digital Marketing Services in USA have confirmed that RankBrain will not be replacing Hummingbird. This AI service is being implemented to make searches more relevant and if you’re doing your SEO within the guidelines of Hummingbird, then this new AI will help you increase your presence in the digital market. So, you do not have to worry as this new AI is not going to replace the older algorithm. Moreover, experts say that if you’re in compliance with hummingbird and have used all the white hat SEO practices to build up your website rank, then RankBrain poses no threat to your enterprise. How can you exploit RankBrain and get the best out of it? If you want to leverage on the power of RankBrain, then you must follow the following guidelines: Provide high quality, new and relevant content. Yes, once again we can say that content is still the king when it comes to the digital market. Using semantics and other hummingbird features, one can properly optimize their website and this will also help them in ensuring a better response via RankBrain.   Language variations in the content is another great way to make sure that you can take advantage of the semantics and leverage over RankBrain. Using the services of SEO providers is a great way to make sure that your website stands up in the competition.   Keywords can sometimes get awkward as you have to use phrases which do not make much sense. However, with the implementation of this new AI, you can use the natural language in order to make better sense. This is a great new addition as it makes easier for the content creators to use the language in order to create engaging content.   Using better HTML Tags can be a great way to emphasize on hummingbird as well as the implementation of RankBrain makes it far better. You can now use the micro data from the HTML tags to get better crawling rates and improve your site rank.   Another thing that can be exploited is the customer testimonials. Using them, you can get more leads as RankBrain uses relevance in order to display results. This is another great step taken by Google in order to ensure that only the relevant results are displayed even to the most ambiguous of the search queries. So, even though RankBrain is an important part of the Google Search Algorithm, all the prominent providers of Search Engine Optimization Services in USA claim that you need not worry about the algorithm replacing the hummingbird. Moreover, if your SEO is being done in accordance with the current policies, then this move by Google will only help you gain more audience over the digital platform.

Step-by-step guide to develop an Effective and Interactive Mobile App
Top 10 mobile app development company
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Mobile Apps are a need for every business these days, for obvious reasons. You too might have lots of ideas pondering in your head. However, building your first mobile app can be challenging. Hence, to get you started, we’ve compiled 10 easy steps to help you out with your first App design and development. Step 1: Get an idea. You need a full-fledged idea to get started with something. If you already have an idea, jump to the second step. If not, begin here. To build an app, you must have an app idea. And, to have an app idea, you should think of your problems. Think for a while! What led you to create your products and/or services? Definitely, problems! Say, to communicate with your friends or relatives, you got a phone. You wanted to travel from one place to another, you got a car. Hence, look for problems in your daily or corporate life. Create a list of all the problems and start thinking on how you can resolve them. Shortlist the solutions that make the most sense. Step 2: Recognize the need Not every problem can give rise to a valid app idea. Hence, validating them can prove that a demand for your app exists. To validate your idea, you can use the Google Keyword Planner tool. This will help you get an idea on the number of people looking out what you’re trying to do. Step 3: Plan out the features and flow By validating your app idea, you come to know that you’ve got something that people need. Once you get a clear idea of the need and purpose of your app, next step is to detail your app onto a document. You can also use a Wire framing tool if you want to go an extra mile. Always remember to be as detailed as possible when putting your idea down on paper. Stick to the flow: how the user will navigate the app, what all features would be there, etc. This is an important part of your mobile app development process. Step 4: Eliminate non-core features Once you’re done with preparing the flow and features document of your app, determine the features that you can remove. Emphasize only on the core value of your app idea. Remove those “flowery” features from your version as these can always be added later as app updates. Eliminating the non-core features will not only help keep the initial developmental costs down, but also help you get to market faster. Step 5: Put design first Many entrepreneurs have a misconception that app design means the look of the app and hence they emphasize more on the “face” of their app. However, top mobile app development companies know that app design is also about how a user will experience the app. Hence, when you work on the design o your mobile app, make sure to design its interface keeping the ease-of-use of your user in mind. Step 6: Hire an app development company Look for a mobile app development company with adequate industry experience, unique design talent and a reliable development team. Research thoroughly about their credibility and the mobile apps they have created so far. Hire them only if you like their portfolio. Step 7: Create Developer Accounts At this stage of your app development, register for a developer account with a particular app store like Google Play Store to be able to sell your app through its platform. Go through their prices terms and conditions well and decide accordingly. Step 8: Incorporate analytics To keep a track of your app downloads, user interest and retention, analytics is a great tool. Make sure you use reliable and efficient tools such as Flurry, which is available for free. Step 9: Collect feedback and improvise Feedback on anything leaves you with a great scope of improvising. Hence, once your app goes live on the chosen app store, evaluate the usage and behaviour of the first set of customers to get an idea of the shortcomings of your app. Work on them to improve and enhance your app. Keep a constant check on user feedback for enhancements and changes in future also. Step 10: Introduce features At last, you can evaluate and enhance the basic version of your app by introducing the remaining features. Evaluate your analytics and customer feedback to know what features are relevant and useful.  

The Key Factors for a Successful Website
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Introduction Steve Jobs once said, “Design is not just what it looks and feels like, design is how it works.” A good website demands time, investment and efforts. Top website designing companies across the globe believe that by being realistic and making sure your web company understands the expectations as a business can help you in delivering a solution that offers you value. So, what are the key website success factors? Continue to read to know more. Purpose of the Website – When it comes to creating a website, the foremost factor to consider is its purpose. You website is a tool to promote your brand, its products and services. With that in mind, a website needs to be developed keeping your end-users in mind with clearly defined goals. Say, for instance, if you want them to buy your products on your website, you will need a proper layout with all the essential features to fulfill these needs. Hence, you need a defined purpose to build your website accordingly.   Application or Usability – When planning for developing a website, remember your website should be usable by your customers and not by you. Also, your website will have variable visitors with different taste and requirements. Hence, make sure you build a website that has proper navigation based on the appropriate ‘logic’ making it easy for the visitors to navigate through it.   Attractive Design – A website design must be planned decided according to the function and content. Not only your website design should be attractive enough but compelling as well. Using CSS (Cascading Style Sheets) allows website designing companies or designers to have more control in their website design. It also enables them to apply different styles and branding across every web page making it consistent. This in turn leaves the user in no confusion which website they are on.   Cross platform is also a very crucial factor when it comes to the success of a website. This is because your visitors can visit your site via different platforms like PC, Mac, Linux, mobile phones, etc. Therefore, design your website using the web standards so that it can be accessed using different platforms.   Incorporate Quality Content – We all know that content is the king of the digital marketing world. Since the Internet is flooded with billions of web page content, it is important for companies to come up with something “unique” to compete for attention. To begin with, you should have a message based on which you should decide your content. Further, your website content should be compelling enough to offer value. Also, in order to get indexed in the search engine easily, you can build another web page relevant to that content. Here are a few things to keep in mind – choose the right style of writing. It should be readable, friendly and making sense. Also, remember to write for your readers to tell them what they want to know.   Make it SEO Optimized – To make your website successful, you must develop it according to the SEO rules. Simply, stick to the SEO basics. In addition to writing quality and consistent content, you should also focus on the keywords relevant to your business. You can use a keyword tool or hire a digital marketing service provider to help you with optimizing your website for SEO. This will not only help you know about the relevant keywords, but will also help you stay updated with the minute-by-minute changing SEO rules.   Online Marketing – This is one of the most cost-effective ways of delivering your message to your potential customers. If you want to engage your audience on your website, use the power of online marketing. Promote your website through blogs, social media channels like Facebook, Twitter, Instagram, etc. to get you attention. Not only this, be consistent in your promotional activities. Do not forget, Rome was not built in a day. You can also make use of internet marketing campaigns like Google Adwords, Livesearch, etc. that can also be effective in terms of cost and return.   Consider these factors when developing your website and make it more engaging and useful leading to ultimate success of your business.

What are the methods to generate leads using SEO?
online marketing services in USA

When we talked to leading providers of Digital Marketing Services in USA, the most important organic tool for generating lead came out to be SEO. SEO or Search Engine Optimization is the process of optimizing the content of your website in such a way that it helps you to achieve the following goals: Increase website traffic by featuring in the first page of Google Search. Generate leads for getting more and more potential customers. Ultimately boost your sales by getting more and more people to visit your website.   Lead generation is a very important process that helps in creating brand awareness and brand loyalty. People who are being exposed to your e-commerce site are likely to talk about it and consequently provide you with even more visitors. Generating leads through SEO: SEO can be used to effectively generate leads without spending any money, says an SEO Services Company in USA. If you watch carefully, SEO is the driving force behind search engine results and all you need to do is understand how your website can feature into the first page of google search. Some methods that can be followed by a website owner in order to increase their leads are: Identify Keywords: Keywords are the biggest key to success. You need to identify the keywords which are relevant to your business and then use them to drive your website rankings. Keywords related to your business can vary and it is your duty to ensure that the keyword you’re using is less competitive so that you can jump up to the top within no time.   Post new content: Content plays a very important role in SEO. You need to be frequent with your updates and change the content you share every few days in order to keep your site fresh and new and keep visitors coming. Having a monotonous website will bore the visitors and you’re unlikely to generate leads.   Link Building: Another SEO tactic is link building and backlinking. These methods require you to post your links on socially important websites. You can share your content over the social media such as Twitter, Instagram, Facebook and even blog about your business. Generating links from fellow bloggers and e-commerce owners is another way of getting good quality backlinks to your site and such actions will help in improving the rank of your website.   Understand your customers: Understanding the type of consumers you’re dealing with is very important. You need to make sure that you know what your customers like so that you can provide content relevant to their needs. In such a way, you can easily get more leads as the targeted audience will be attracted towards your website.   Be patient: Using SEO takes a lot of time as Google crawls into each and every website and such a task is time consuming. You can make changes today and get the results after months. So, be patient and wait for the results to show off. Do not change your content just because you feel that no results are showing up. Thus, by following the above steps, you can improve your chances of lead generation using SEO. As per the reports of a provider of Search Engine Optimization Services in USA, SEO methods are even better than paid advertising as the results are robust and stay for longer. So, put on your thinking hat and start getting those leads.

How to get started with Google Play Beta testing
IT software development in USA

Beta testing is an important feature of application development. According to an Android App Development Company in USA, beta testing helps in understanding the response that the app generates from a human being. Thus, beta testing is very important to understand the interactions between user and app and app development companies work hard for it. Google Play has made beta testing easier and effective for users worldwide. Once you have developed your application, tested it against the bugs, you don't have to stop just there. You can perform additional tests with the help of Google Play. Since this is the most widely used platform currently, you might want to push your app design and know how it interacts with the user before finally putting it up on the Google Play Store. An App Design Company in USA recently said that beta testing has never been easier thanks to the Google Play Beta testing features and as an app developer, you must know how to go about it. Here are a few steps on how to go about Google Play Beta testing. Getting started with Google Play Beta testing:  The first and the most obvious thing to do would be signing up to Google Play. Whether you have to push through an android app, or an iPhone app, you can do anything or publish anything, without signing up and creating a Google Play account first.   To sign in, you will have to pay a certain amount of registration fees, enter a few details, once those details are verified, you will be good to go. Once everything is in place, you will have access to your own development console. Alternatively, an owner of another account, which has already been registered, can let you access their development console too. Now that the account is done and verified with, you will have to develop a signed application package. Once you are done with this, select the package you want to export and create a Keystore for it. When you create the keystore, try and remember or save down its location and the password. Make sure the keystore is kept somewhere safe and you don't lose the password, for it will be required every time you have to export the package. You have created the keystore and now it is time to create the key. You will be asked to fill in some details and create a new password. Do keep it in mind that the key will expire after a certain period of time. So you will have to keep updating it from time to time. Once the key is setup, you can upload application on Play Store. You can create your own test group, once you have access to Google Play. The group can be either, that is, anyone can join it, or closed, i.e. you can add people to the group yourself. An open group is usually better, since it allows for a larger audience. When you put up your application, testers in your group will have access to it and can find or download it. Once you have published your app, it may take a few hours before the test link is good to go. You can make additional changes meanwhile, but that will just stall your application from going live. Once your application goes live, you can set up the price for it. You can make it available at a certain price or for free. You can decide the price of your package, however, one should keep in mind that the price of the application does affect its usage and should be put up accordingly. So, get started with beta testing from Google and reap the benefits of app testing before you launch it worldwide on the Play Store.

Some tips every mobile developer must know
Mobile App Development Company in USA

Mobile app development or mobile development is a hot market right now. People are taking it up as profession and nowadays you can find many firms as well as freelancers offering mobile app and website development services. However, with increasing competition, the focus is clearly on quality and people who are getting their apps developed require professionals who are thorough with their work. According to a mobile App Development Company in USA, the demand for an android app and an iPhone app has increased by over twice in the last five years and because of this, the demand for app developers is also on the rise. App Development and Mobile Development tips for the Developers: Now, if you’re an app developer and want to make it big in the industry, you need to have a strong portfolio. Using the tips given below, you can achieve your goals with ease as these tips will allow you to develop good quality apps swiftly and conveniently and you can then market them and pitch them to your customers and make a mark in the app development world. According to a well-known android app maker in USA, these tips are time tested and provide the best way to design and develop an app. Consider Space: Yes, you heard us right. Most of the developer do not use any type of spacing in the CSS properties and because of this, the text runs right through the edges. These small things can have great impact as adding space makes the text much more readable and your audience and clients know that you have actually paid attention to detail and did not just finish the work for the sake of it.   Create Contrast: In order to draw attention towards the region where you want the audience to look, you need to create contrast. Creation of contrast is an important aspect which is often overlooked by the app developers. According to a report by an android app Development Company in USA, as much as 70% of the developers overlook this simple thing which ultimately results in loss of sales in case of an ecommerce app. By making sure that you create contrast, you can create a positive reputation for yourself and help your clients grow.   Play with Colors: Colors are very important. People have associated different beliefs with colors and thus, you need to consider the audience type before finalizing colors. For example, do not create a ‘buy’ button in red as most of the cultures perceive red as stopping or danger. So, understand the colors and play with the combinations in order to get the best result in your app development.   Interaction is the Key: Interaction is a key element these days. You must be interactive in your developmental approach so that the users can actually enjoy your app. The latest development platforms offer a lot of tools and it is important for the developer to know these tools. Also, design your UI in a way that encourages interaction in order to make the experience worthwhile for the users.   Focus on Content: Whether it is apps or websites, content is still the king. When you’re creating a mobile app, make sure that you give enough space and importance to the content of the app. According to an iPhone app development company in USA, focusing only on graphics and sound can lead to failure because users want to understand your app and that is best achieved through text. However, one thing that must be noted is that if your app is a game or focuses on videos or sound, then the focus automatically shifts to the aforementioned elements and written content does not matter as much. So, with these simple tips you can actually create an app worthy of attracting users and giving you a name in the industry. Make sure that you follow these and create apps which are focused to the goals of the firm or the client who is getting the app made and contains a high level of professionalism.