As businesses continue to evolve, it’s a necessity for their website to grow along with them. With the changing trends, and to remain ahead of the curve, it is important for businesses to regularly update your website’s design and maintain that modernity.
While minor website updates are common, your website might also need complete redesigning. This does not imply that you have an outdated website design, but it could be performing poorly, or stopping your visitors from staying on your site easily enough.
While top website designing companies can easily redesign your websites, there are certain aspects on which you as a website owner should rethink about.
Here are some questions to ask before rebranding your business through redesigning your website.
What do you expect from your website?
Long before you begin with your website redesigning process, figure out why you want to do it and what will you get out of it. Do you want to reconsider its appearance, or functionality content changes, etc? Your responsive web designing company can help you out in this context. Make a list of all these things so that you know what you want before you go ahead.
Is your existing website fulfilling all your needs?
You build a website for a purpose, such as to give your business an online presence, sell products, showcase your services, provide information, or just entertain your visitors. Therefore, it is better to identify the goal of your website before beginning to redesign it to get a better insight on what all needs to be done.
Is your existing website mobile-responsive?
According to the ITU study, there are seven billion mobile subscriptions globally, and the worldwide penetration of mobile-based broadband connections has increased to 47% as of 2015. Also, according to the recent Google updates, website development companies should build websites that are mobile responsive, otherwise they won’t come under Google search results. So, it is a must for you to redesign your website to give it a mobile-friendly interface.
What makes your business distinctive?
Your website is one of the most powerful platforms to prove your business unique from your competitors. Therefore, the design of your website should be apt enough to display the unique value that your business tends to offer to the customers. Before you begin your website redesigning, analyze your competitors and determine their good and bad points. Use this information to build a plan for your own website. Also, look at the design elements that you want in your website and decide how you can highlight your brand’s unique capabilities with them.
What are your future goals?
Ask a few questions: What do you want your redesigned website to achieve that your existing design can’t? Or you simply want a modernized look for your brand? Are there critical issues in your current design that can be fixed only with a new layout? Set your goals and proceed accordingly because a new website design can, directly and indirectly, enhance your business by creating a completely optimized online experience for your audience. You should also discuss your goals with your website redesigning company so that designers can work to achieve those goals. While a website redesign should be an enhanced business step for your organization, it should also be an improved online experience for your visitors.
What new features do you want to add?
For this, you can consult your responsive web designing company as they can guide you better on useful and latest advanced features. Modern features like live chat options, audio-video capabilities, social media feeds, and more can be unique add-ons to your website’s redesign. Such features can push your brand forward in your industry and give you an edge against competitors. However, make sure that the features you want to add in your new design are the ones that your users will actually benefit from. Don’t incorporate them just because you think you should. Industries vary greatly from one another and the needs of each demographic are also different. Hence, ensure that you provide your audience with design elements that help improve their online experience.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.