{"id":12420,"date":"2021-03-24T13:12:25","date_gmt":"2021-03-24T13:12:25","guid":{"rendered":"https:\/\/www.arkasoftwares.com\/blog\/?p=12420"},"modified":"2026-04-14T20:26:00","modified_gmt":"2026-04-14T20:26:00","slug":"commonly-overlooked-aspects-of-business-automation","status":"publish","type":"post","link":"https:\/\/www.arkasoftwares.com\/blog\/commonly-overlooked-aspects-of-business-automation\/","title":{"rendered":"Commonly Overlooked Aspects of Business Automation"},"content":{"rendered":"<p><span style=\"color: #000000;\">Nowadays, automation is far from a novel concept. Indeed, it and technologies that may have sounded like science fiction not too long ago now shape a digitized future. AI, Big Data, Blockchain, and other innovative technologies fuel progress in exciting, unforeseen ways. <\/span><\/p>\n<p><span style=\"color: #000000;\">From AI transforming e-Commerce to our everyday traffic apps and virtual assistants, technology offers new frontiers. One such frontier is business automation, arguably the quintessential use of technology to improve efficiency and streamline workflows.<\/span><\/p>\n<p><span style=\"color: #000000;\">Nonetheless, Business Automation is a vast subject. From its history and concept to business <a href=\"https:\/\/www.arkasoftwares.com\/blog\/guide-for-custom-software-development-for-your-product\/\" target=\"_blank\" rel=\"noopener\"><strong>automation software<\/strong><\/a> that sees distinct applications for automation, there is much to discuss.<\/span><\/p>\n<p><span style=\"color: #000000;\"> In turn, business automation entails such different components that one may neglect or undervalue some of its aspects. Thus, we\u2019ll devote this article to commonly overlooked aspects of business automation, as well as its modern forms and uses.<\/span><\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"What_is_Business_Automation\"><\/span><span style=\"color: #000000;\">What is Business Automation?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">In essence, business automation is a simple enough concept it\u2019s the automation of internal and external processes. Many such processes, from email marketing to documentation and reporting, require little to no creative human oversight. <\/span><\/p>\n<p><span style=\"color: #000000;\">Thus, automating them presents an opportunity to reduce costs, increase efficiency, and streamline workflows with minimal risk.<\/span><\/p>\n<p><span style=\"color: #000000;\">However, a vital distinction must be made, as business automation is frequently confused with business process automation (BPM). <\/span><\/p>\n<p><span style=\"color: #000000;\">BPM is, by all means, an integral part of business automation, but it is only a part of the whole. <strong><a style=\"color: #000000;\" href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/business-strategy\/business-automation-types.shtml\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"color: #0874b9;\">Oracle\u2019s Netsuite helpfully explains<\/span><\/a><\/strong> that there are four distinct types of business automation, each with its own focus.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">Marketing Automation<\/span><\/h3>\n<p><span style=\"color: #000000;\">Perhaps the most commonly discussed type of automation, marketing automation has seen widespread mainstream embracement in recent years.<\/span><\/p>\n<p><span style=\"color: #000000;\"> That\u2019s arguably in part because Customer Relationship Management (CRM) software, a now-booming industry, frequently provides such tools. <\/span><\/p>\n<p><span style=\"color: #000000;\">As the name implies, marketing automation focuses on repetitive marketing tasks that don\u2019t require manual labor. These tasks and practices include:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Lead generation, segmentation, and nurturing<\/span><\/li>\n<li><span style=\"color: #000000;\">Email marketing<\/span><\/li>\n<li><span style=\"color: #000000;\">Ad management<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Of course, this type of automation has different applications for Business-to-Consumer (B2C) businesses than for Business-to-Business (B2B) enterprises. Business size, industry, internal culture, and other factors all affect marketing automation\u2019s effectiveness as well. <\/span><\/p>\n<p>In recent years, advancements in AI marketing automation have further enhanced these capabilities, allowing businesses to deliver more personalized, data-driven campaigns with greater efficiency.<\/p>\n<h3><span style=\"color: #000000;\">Accounting, Bookkeeping, and Accounts Payable (AP) Automation<\/span><\/h3>\n<p><span style=\"color: #000000;\">Unlike marketing automation, the other three types primarily focus on internal processes. Accounti<\/span>ng, bookkeeping, a<span style=\"color: #000000;\">nd AP automation address the fundamentals of financial management by simplifying the processes and removing needless manual labor. Bookkeeping for startups is essential to maintaining financial clarity and ensuring long-term success. By keeping accurate records from the beginning, startups can track expenses, manage cash flow, and make informed business decisions. For growing businesses, it can also be beneficial to build an offshore bookkeeping team to scale operations efficiently and cost-effectively.<\/span><\/p>\n<p><span style=\"color: #000000;\">This type of automation frequently delves into the following:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Bank account management<\/span><\/li>\n<li><span style=\"color: #000000;\">Invoice management<\/span><\/li>\n<li><span style=\"color: #000000;\">General ledger management<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">AP automation specifically sees promising results, especially in B2B, as <span style=\"color: #0874b9;\"><strong><a style=\"color: #0874b9;\" href=\"https:\/\/www.pymnts.com\/accounts-payable\/2019\/deep-dive-realizing-ap-automations-roi\/\" target=\"_blank\" rel=\"nofollow noopener\">PYMNTS\u2019s case studies<\/a><\/strong><\/span> show. Namely, among other findings, they note that \u201c<strong>84%<\/strong> of respondents believe B2B automation could reduce error rates\u201d. Moreover, they note that \u201c81% [of respondents] believe it could reduce costs\u201d. <\/span><\/p>\n<p><span style=\"color: #000000;\">In essence, AP automation offers an alternative to paper-based invoices, a surprisingly prominent legacy practice. As with all automation, it seeks to simplify and streamline invoicing, reducing the room for error in the process.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">Business Process Automation (BPA) and Robotic Process Automation (RPA)<\/span><\/h3>\n<p><span style=\"color: #000000;\">Next, the most proverbial type of business automation is BPA, which may then extend to RPA for digitally mature businesses. This type is frequently confused with both \u201cbusiness automation\u201d on the whole and business process management (BPM) since they overlap.<\/span><\/p>\n<p><span style=\"color: #000000;\">BPA refers to using technology to automate and streamline organization-wide processes. It thus overlaps with other automation types and includes various desirable outcomes:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Allow less tech-savvy end-users to design their own business processes<\/span><\/li>\n<li><span style=\"color: #000000;\">Augment external communications like marketing with AI<\/span><\/li>\n<li><span style=\"color: #000000;\">Provide increased visibility of processes for all relevant employees<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">By extension, RPA seeks to augment such outcomes further by using AI. <strong><span style=\"color: #0874b9;\"><a style=\"color: #0874b9;\" href=\"https:\/\/www.cio.com\/article\/3236451\/what-is-rpa-robotic-process-automation-explained.html\" target=\"_blank\" rel=\"nofollow noopener\">Cio helpfully explains<\/a><\/span><\/strong> that RPA allows businesses to use software &#8211; or \u201crobots\u201d, hence the name, to execute specific tasks like:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Capture and interpret applications for processing a transaction<\/span><\/li>\n<li><span style=\"color: #000000;\">Manipulate data<\/span><\/li>\n<li><span style=\"color: #000000;\">Trigger responses<\/span><\/li>\n<li><span style=\"color: #000000;\">Communicating with other digital systems<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">However, they also wisely note that \u201cRPA isn\u2019t for every enterprise\u201d. Not only does it require digital maturity and a considerably advanced framework, but it also conflicts with human capital. Thus, RPA sees relatively less enthusiastic support than BPA by CIOs.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">HR Automation<\/span><\/h3>\n<p><span style=\"color: #000000;\">Finally, on the subject of human capital, business automation branches into HR automation. One may reasonably argue that HR has no affinity for full automation, but it too can reap benefits.<\/span><\/p>\n<p><span style=\"color: #000000;\">Frequent HR automation solutions include Human Resources Management Systems (HRMSs), which seek to automate the process of candidate management. As such, they include processes like:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Employment offers<\/span><\/li>\n<li><span style=\"color: #000000;\">Application and resume management<\/span><\/li>\n<li><span style=\"color: #000000;\">Interview scheduling<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Moreover, HR automation extends beyond onboarding and thus overlaps or synergizes with other solutions in many regards.\u00a0 Beyond onboarding, HR automation includes:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Employee performance monitoring<\/span><\/li>\n<li><span style=\"color: #000000;\">Training requirements<\/span><\/li>\n<li><span style=\"color: #000000;\">Employee documentation<\/span><\/li>\n<li><span style=\"color: #000000;\">Employee payroll, benefits, time off, etc<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Perhaps most crucially, HR automation hinges on automatic report generation. By automating many HR processes offers better time efficiency and, by extension, increased profits. <\/span><\/p>\n<p><span style=\"color: #000000;\">Think about encounterin<\/span>g the best HR software\u00a0to have<span style=\"color: #000000;\"> positive outcomes for HR automation. Furthermore, HRMS and other such tools provide valuable insights into HR that can inform decision-making.<\/span><\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Business_Automation_Software\"><\/span><span style=\"color: #000000;\">Business Automation Software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">The practices mentioned above may already highlight some commonly overlooked aspects of business automation. However, to delve deeper into different automation solutions and pronounce these aspects more strongly, let us explore business automation software.<\/span><\/p>\n<p><span style=\"color: #000000;\">Such software will typically, but not always, focus on a specific type of automation. Furthermore, some solutions will then focus on particular aspects of automation, like how <span style=\"color: #0874b9;\"><strong><a style=\"color: #0874b9;\" href=\"https:\/\/www.arkasoftwares.com\/blog\/an-introduction-to-different-types-of-crm-and-their-benefits\/\">CRM comes in different types<\/a><\/strong><\/span>. For the sake of text economy, we will only briefly explore three common software solutions; CRM, BPA, and HRMS.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">CRM<\/span><\/h3>\n<p><span style=\"color: #000000;\">CRM seeks to manage all aspects of a company\u2019s interactions with customers \u2013 hence the name. Thus, general-use<span style=\"color: #0874b9;\"><strong> <a style=\"color: #0874b9;\" href=\"https:\/\/www.arkasoftwares.com\/crm-development\" target=\"_blank\" rel=\"noopener\">CRM software<\/a><\/strong><\/span> typically offers fundamental features like:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">A consolidated customer database<\/span><\/li>\n<li><span style=\"color: #000000;\">Marketing automation tools<\/span><\/li>\n<li><span style=\"color: #000000;\">Lead analysis tools<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Moreover, CRM may typically come in any among 3 specializations:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Operational; service, sales, and marketing automation<\/span><\/li>\n<li><span style=\"color: #000000;\">Analytical; customer segmentation, predictive modeling, profitability analysis<\/span><\/li>\n<li><span style=\"color: #000000;\">Collaborative; interaction and channel management<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img data-dominant-color=\"e1e3e3\" data-has-transparency=\"false\" style=\"--dominant-color: #e1e3e3;\" decoding=\"async\" loading=\"lazy\" class=\"not-transparent size-full wp-image-10857 aligncenter\" src=\"https:\/\/live-arkasoftwares.s3.us-east-1.amazonaws.com\/uploads\/2021\/01\/crm.jpg\" alt=\"crm development company\" width=\"626\" height=\"626\" \/><\/span><\/p>\n\n<p><span style=\"color: #000000;\">Finally, CRM features may also vary depending on industry focus, business size, and other factors like the aforementioned. <\/span><\/p>\n<p><span style=\"color: #000000;\">Thus, choosing the right CRM often presents challenges for the unprepared. Should you choose to use CRM, you will likely need to <strong>determine your priorities and stick to them<\/strong>. <\/span><\/p>\n<p><span style=\"color: #000000;\">A common criticism of CRM does lie in an overabundance of features, which is indeed a notable concern. At the same time, interestingly, the underutilization of CRM features may also help highlight commonly overlooked aspects of business automation.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">BPA<\/span><\/h3>\n<p><span style=\"color: #000000;\">While the CRM industry continues to expand, BPA software sees considerable use as well. BPA software primarily focuses on automating tasks related to business information, data, and associated processes. By design, it also frequently features deep integration options with other tools, including:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">E-Commerce; ERP systems, etc<\/span><\/li>\n<li><span style=\"color: #000000;\">Customer service; help desks, etc<\/span><\/li>\n<li><span style=\"color: #000000;\">Accounting and finance; AR, AP, etc<\/span><\/li>\n<li><span style=\"color: #000000;\">Sales and marketing; CRM, etc<\/span><\/li>\n<li><span style=\"color: #000000;\">HR; HRMS, etc<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">In this context, BPA software offers a broader focus on automation toward specific desirable outcomes:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Accelerated, simplified operations and eliminated bottlenecks<\/span><\/li>\n<li><span style=\"color: #000000;\">Insights to inform data-driven decisions<\/span><\/li>\n<li><span style=\"color: #000000;\">Reduced operational costs<\/span><\/li>\n<li><span style=\"color: #000000;\">Reduced risks and room for human error<\/span><\/li>\n<li><span style=\"color: #000000;\">Eliminated paper-based processes<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Most notably, in terms of its effectiveness, <span style=\"color: #0874b9;\"><strong><a style=\"color: #0874b9;\" href=\"https:\/\/www.forrester.com\/report\/Predictions+2018+Automation+Alters+The+Global+Workforce\/-\/E-RES139991\" target=\"_blank\" rel=\"nofollow noopener\">Forrester found<\/a><\/strong><\/span> that BPA software can reduce operational costs by up to 90%. Combined with its inherently large scope, BPA can offer tremendous automation benefits &#8211; even before considering upscaling to RPA. <\/span><\/p>\n<p><span style=\"color: #000000;\">However, as with CRM, BPA software solutions also vary quite significantly. Thus, as with all business solutions, proper research in advance is highly advisable.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">HRMS<\/span><\/h3>\n<p><span style=\"color: #000000;\">Finally, HRMS software seeks to address HR processes that inform workforce management. To do so, it typically offers core HR features, including:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">An employee database and detailed profiles<\/span><\/li>\n<li><span style=\"color: #000000;\">Applicant tracking and onboarding tools<\/span><\/li>\n<li><span style=\"color: #000000;\">An employee self-service portal<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Moreover, while such features will often vary, HRMSs typically offer management tools for HR management beyond onboarding, including for:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Payroll and documentation<\/span><\/li>\n<li><span style=\"color: #000000;\">Benefits and compensation<\/span><\/li>\n<li><span style=\"color: #000000;\">Time off<\/span><\/li>\n<li><span style=\"color: #000000;\">Performance, time, and attendance<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Finally, a frequent division among HR software recognizes HRMS as one of 3 types of HR software:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Human Resource Management Systems (HRMS)<\/span><\/li>\n<li><span style=\"color: #000000;\">Human Resource Information Systems (HRIS)<\/span><\/li>\n<li><span style=\"color: #000000;\">Human Capital Management (HCM)<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">As the names imply, each of these types specializes in one key area. HRIS focuses on information circulation, HCM on workforce management, and HRMS on broader HR and payrolls. <\/span><\/p>\n<p><span style=\"color: #000000;\">Nonetheless, as with both CRM and BPA software, HRMS solutions also vary quite notably from one another. As such, each business may find a different solution that best serves its needs.<\/span><\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"7_Commonly_Overlooked_aspects_of_Business_Automation\"><\/span><span style=\"color: #000000;\">7 Commonly Overlooked aspects of Business Automation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">Having discussed all of the above, \u201coverlap\u201d may now seem like a much more relevant term. Indeed, as innovative technologies emerge and synergize, overlapping is both nigh unavoidable and often desirable. <\/span><\/p>\n<p><span style=\"color: #000000;\">Consider, for example, how AI now informs web design or how Blockchain sees widespread use for different purposes. <\/span><\/p>\n<p><span style=\"color: #000000;\">This wealth of options in applications is indeed beneficial, but it can also overwhelm and thus create room for oversights. That\u2019s why commonly overlooked aspects of business automation are so prevalent and so worthy of discussion.<\/span><\/p>\n<p><span style=\"color: #000000;\">Without further introductions, let us delve into our main topic.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">1- Lead generation and lead nurturing through content offers<\/span><\/h3>\n<p><span style=\"color: #000000;\">All of the above solutions can offer enhancements to lead generation and lead nurturing, in one way or another. They may do so directly, through lead analysis, or indirectly, through streamlined workflows ensuring higher productivity.<\/span><\/p>\n<p><span style=\"color: #000000;\"> However, there are other overlooked aspects of business automation and its byproducts that overlap with these practices.<\/span><\/p>\n<p><span style=\"color: #000000;\">For example, not many seem to embrace the concept of free content. This practice is simple; acquiring email addresses for marketing purposes may hinge on offering alluring free content, like:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Ebooks, PDFs, and informational copy<\/span><\/li>\n<li><span style=\"color: #000000;\">Informative visual content like infographics and video<\/span><\/li>\n<li><span style=\"color: #000000;\">Other informational, valuable resources<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Much like loyalty programs, free content shows demonstrable merit as a strategy. Unlike monetary incentives, it also faces much less scrutiny and distrust. However, both assigning appropriate content and distributing it requires labor.<\/span><\/p>\n<p><span style=\"color: #000000;\">Automation solutions can remedy this issue, most crucially by providing real-time updates on lead nurture strategies. Teams can set specific lead criteria which inform content appropriateness.<\/span><\/p>\n<p><span style=\"color: #000000;\">Text change: When a lead meets said criteria, automated email triggers can handle distribution. Conversely, or in tandem, one may set up web forms for content requests. <\/span><\/p>\n<p><span style=\"color: #000000;\">This can both guarantee willing recipients, as well as register as an interaction for further analysis. It will be a smart idea to do an SPF record check and follow email security practices to make further interaction with email recipients safe from security attacks.<br \/>\n<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">2- Discarding inactive leads<\/span><\/h3>\n<p><span style=\"color: #000000;\">Conversely, automation can assist with lead analysis through exclusion. The harsh reality is that one sometimes needs to discard consistently inactive or persistently unqualified \u201cdead\u201d leads. Not doing so can cost, as unsuccessful attempts at conversion have practical costs.<\/span><\/p>\n<p><span style=\"color: #000000;\">Doing so follows the same process as conversions, with the inverse outcome. Marketing teams can set up custom criteria for discarding leads; inactivity periods, unsuccessful interactions, low profitability probability, and so forth. In turn, various automation solutions can act on these criteria to automatically purge such leads from databases. <\/span><\/p>\n<p><span style=\"color: #000000;\">Of course, such criteria will vary very notably from one business to the next, and some may dislike the practice. However, should discarding leads become a necessity, business automation does provide a data-driven option to do so.\u00a0<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">3- Enhancing all phases of the customer journey<\/span><\/h3>\n<p><span style=\"color: #000000;\">Similarly, customer journey mapping is, by all means, a prominent, lucrative strategy toward enhancing one\u2019s customer experience (CX).<\/span><\/p>\n<p><span style=\"color: #000000;\"> It\u2019s the logical next step after customer segmentation, and it can fortify one\u2019s sales funnel. However, among the overlooked aspects of business automation is how journey phases have an affinity for automation.<\/span><\/p>\n<p><span style=\"color: #000000;\">The customer journey is typically divided into 4 phases:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Discovery phase \u2013 how do customers find you?<\/span><\/li>\n<li><span style=\"color: #000000;\">Research phase \u2013 how does your offer compare to the competition?<\/span><\/li>\n<li><span style=\"color: #000000;\">Conversion phase \u2013 what drives customers to convert, and how effective is it?<\/span><\/li>\n<li><span style=\"color: #000000;\">Post-sale engagement \u2013 how do customer support and post-sale communication inspire loyalty?<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Business automation offers distinct benefits to all 4 phases. From enhancing lead generation to informing SEO and from streamlining workflows for productivity to consolidating communications, there are multiple applications to consider on a case-by-case basis.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">4- Customer service<\/span><\/h3>\n<p><span style=\"color: #000000;\">To touch on post-sale engagement specifically, business automation notably offers enhanced customer service. Consider, for example, CRM\u2019s interaction tracking features that can improve reactions to recurring inquiries. Similarly, consider live chat and chatbots, which <span style=\"color: #0874b9;\"><strong><a style=\"color: #0874b9;\" href=\"https:\/\/www.statista.com\/statistics\/717098\/worldwide-customer-chatbot-acceptance-by-industry\/\" target=\"_blank\" rel=\"nofollow noopener\">Statista finds<\/a> <\/strong><\/span>an increasingly appealing option.<\/span><\/p>\n<p><span style=\"color: #000000;\">Commonly overlooked practices in this front are likely many, but perhaps the most common is request routing. Indeed, contacting help desks often takes time for both parties involved. <\/span><\/p>\n<p><span style=\"color: #000000;\">Automation software can instead ensure that requests are forwarded to the appropriate staff, saving time and improving the service quality. This touch alone can massively affect customer retention, as it improves CX.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">5- Customer retention<\/span><\/h3>\n<p><span style=\"color: #000000;\">On the subject of customer retention rates, then, this may be among the most famous metrics. This is by no means a buzzword or an exaggeration, as Econsultancy reports, among other findings, that:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Keeping an existing customer costs 5 times less than acquiring a new one<\/span><\/li>\n<li><span style=\"color: #000000;\">82% of companies agree on the cost-effectiveness of retention<\/span><\/li>\n<li><span style=\"color: #000000;\">The probability of selling to existing customers is 60-70%, as opposed to 5-20% for new prospects<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">What\u2019s more, more recent studies now quantify the cost of customer acquisition as 6 times higher than that of retention.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"> In turn, customer retention finds a tailor-made asset in business automation across the board, from hyper-focused marketing outreach and enhanced customer journey mapping to better operation cost-efficiency. <\/span><\/p>\n<p><span style=\"color: #000000;\">In essence, improved CX and post-sale engagement both boost retention as much as data-informed automatic ad retargeting and support do.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">6- Social media activity<\/span><\/h3>\n<p><span style=\"color: #000000;\">Similarly, social media marketing campaigns have long been at the forefront of digital marketing. Business automation can indeed enhance it, beyond simply informing content creation strategies themselves.<\/span><\/p>\n<p><span style=\"color: #000000;\">A fundamental example of this aspect of business automation is social media content automation. This practice is often twofold, including content curation and content scheduling. <\/span><\/p>\n<p><span style=\"color: #000000;\">Content curation follows cases where fresh content isn\u2019t available, while content scheduling allows for automated posting. The latter alone allows businesses to take advantage of the highest traffic hours for intended audiences, as well as post content outside of working hours. <\/span><\/p>\n<p><span style=\"color: #000000;\">In both cases, automated social media activity yields the expected benefits; less time wasted on repetitive tasks and increased productivity.<\/span><\/p>\n\n<h3><span style=\"color: #000000;\">7- Simplification preventing decision fatigue<\/span><\/h3>\n<p><span style=\"color: #000000;\">Finally, all of the above converge into automation\u2019s explicit goal of simplicity. Reducing the number of repetitive tasks and streamlining one\u2019s workflow is likely the most characteristic benefit of simplicity.<\/span><\/p>\n<p><span style=\"color: #000000;\">All of its other benefits aside, simplicity prevents decision fatigue that disaffected employees may experience. Removing or minimizing repetitive tasks and simplifying processes can have a profound effect on one\u2019s workforce, one that\u2019s frequently overlooked.<\/span><\/p>\n\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"color: #000000;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"color: #000000;\">In summary, business automation is a vast subject, rife with confusion and an almost staggering depth of choices. It comes in many forms; marketing, accounting, process, and HR automation, each with its own dedicated <span style=\"color: #0874b9;\"><a style=\"color: #0874b9;\" href=\"https:\/\/www.arkasoftwares.com\/services\/software-development\" target=\"_blank\" rel=\"noopener\"><strong>custom software solutions<\/strong><\/a><\/span>. <\/span><\/p>\n<p><span style=\"color: #000000;\">Then, these solutions themselves branch into various specializations to cater to each business\u2019s unique needs and goals. It should thus be no wonder why many aspects of business automation are frequently overlooked or undervalued. All in all, we do hope that this cursory glance into the subject helps your business thrive and grow.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, automation is far from a novel concept. Indeed, it and technologies that may have sounded like science fiction not too long ago now shape a digitized future. AI, Big&nbsp;[\u2026]<\/p>\n","protected":false},"author":11,"featured_media":12447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[649],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/12420"}],"collection":[{"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/comments?post=12420"}],"version-history":[{"count":10,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/12420\/revisions"}],"predecessor-version":[{"id":44832,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/posts\/12420\/revisions\/44832"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/media\/12447"}],"wp:attachment":[{"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/media?parent=12420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/categories?post=12420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.arkasoftwares.com\/blog\/wp-json\/wp\/v2\/tags?post=12420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}