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Empower business with iPhone Application

The release of new mobile applications consistently is an ordinary course in this techno-world. Be that as it may, the release of iPhone applications is expected and welcomed by most of the clients owing to its amazing features and UI. The utilization of iOS devices like iPhone, iPad, and tablet are more popular as it is feature rich and progressed. The applications developed on these devices give the client a pleasant experience. Every business that desires to enlist its presence on the mobile platforms with applications, chooses iPhone app development first followed by other platforms. An iOS application not just gives the business a chance to connect with the maximum number of clients but also adds credibility to the brand.The increasing number of iPhone users makes it a compelling factor for the businesses to develop iPhone apps. Here are some ways in which you can empower your business using iPhone application:Authorize Core Teams:Envision the world of convenience when the sales representative, on meeting with a potential or existing client, pulls out the iPhone, opens an application that draws on information from the CRM, and assemble all details about the client, right from his purchase history to open enquiries, his favored channels of communication etc. The sales representative also gets exceptionally customized tools and relevant insights, for example, market surveys, reports, and so on. iOS applications enable empowerment over all functional area, be it accounts, Logistics, HR & other teams.Empower the Core Client:An iOS application could similarly profit the customer of the enterprise. Employees could, for example, utilize an internal employee application to make leave requests, get to their finance subtle details, stay updated on everything from upcoming team meetings to office parties, and that's just the beginning. Such applications eliminate complicated and time consuming paperwork, be it filing trip sheets, cost reports, or appraisal forms. With the bulk of data promptly accessible readily available, employees can concentrate wholeheartedly on their core errands, enhancing their efficiency complex.Modernize Internal Methods:Numerous enterprise applications streamline inner workings and convey huge profitability picks up. Representatives starting a task could connect to an iOS application that guides them through the particular procedure stream, helping them finish the task without being impeded by doing things the wrong way, or looking for directions. The application could also facilitate electronic submissions of documents and bills related with the task and ensure the following in line gets a notification to process the same. The benefits are multifold and incorporate reduced paperwork, better efficiency, quicker turnaround time, and cost cutting. Still better, representatives are enabled to do the task 24/7.Assemble Profound Relationship with the Ecosystem:An ever increasing number of businesses try to develop applications that help the organization manufacture profound relationship with their ecosystem partners, for example, suppliers, contractual workers and others. An application that sets aside a real-time stock levels and issue alerts would provoke suppliers to make convenient deliveries and enhance the effectiveness of their business too. Contractors could sign into another instinctive iOS application to get a list of open projects, deadlines, billing and more. Channel partners could also gain from direct access to a huge amount of assets, and all the data they require, without making subsequent follows ups, or invest time looking for data.Renovate Organizational Procedures:Every one of the potential outcomes happened just when the app development is done well.  iOS developers would do well to customize endeavor applications by giving it a distinct look and feel that echo the brand image, offer appropriate choices, for example, selection of languages, adaptability to empower or disable certain features, area mapping and more. The capacity to customize the application and the presence of value added features make the employee feel more connected and improve the value of the application.Endorse Keen Work:Applications can enable employees to work more brilliant rather than harder. A collaborative application that empowers managers to set targets, notify team members of their targets and due dates, permit team members to present their results, and accomplish more can take out a decent lump of such meetings, and save significant time. Such application based internal communications is also a good way to conquer storehouses, a major hindrance for the free stream of information.Parting Words:Developing and publishing an application for iPhone is a tough task as quality is of preeminent significance. Apple's app store abandons such applications that don't meet its rules and henceforth, iOS app development is an exceptionally pivotal process. The iPhone users are also very specific about the quality of the applications and by and generally abandon an application that does not stand up to their expectations. This is the reason, why one should trust only a reliable app development company for iPhone application development.

Top 5 Mobile App Development Leaders by Applancer

Rahul Mathur is the founder & managing director of ARKA Softwares which is a highly recognized mobile app and web development company situated in India and having marketing office in USA. Established 7 years back, ARKA was founded with the aim to offer best IT services to organizations that either cannot afford to hire an in-house IT team or are not willing to do so. Today due to the superior work quality, consistency in performance and dedicated commitments, ARKA Softwares has become one of the mainstream app development companies in U.S.A. We have successfully completed 150+ projects in this short time period and all reviews indicate the best quality service clients can get.According to Applancer Rahul Mathur is in the list of top 5 mobile application development leaders all around the world.

An Exclusive Interview Taken by Applancer.CO

ARKA Softwares has earned an immense reputation as one of the most reliable, exquisite, creative, and expeditious web and mobile apps development companies in the USA. Since its inception, the ARKA Softwares exceptionally excelled in providing dynamic and innovative software solutions and thus has a never-ending list of satisfied diverse clientele to be proud.ARKA Softwares is a highly-renowned software development company with a proficient team of designers and developers who are masters in their field of expertise. Our mobile applications and the websites offer highly engaging UI that guarantee a pleasing user experience. If you are seeking robust IT solutions with a touch of creativeness then you have come to the right place.Here is the full interview taken by Applancer.co

iOS App Developer
Tips to Hire and Decide Costing of iOS App Developer

Regardless of whether you're making a native iOS application starting with no outside help, relocating your application to Swift 3, or updating your application for iOS 10, you'll require an Expert iOS developer to get it going. What requirements to go into your project, to what extent will it take, and what amount would it be a good idea for you to budget for the better iOS developer for the job? Here's a glance at the procedure:What Does an iOS Developer Do?An iOS developer will take the particulars for your Mobile App Development and transform them into a working, client-ready iOS app. There are various phases a mobile app developer will be indispensable amid: design, coding, APIs and other back-end reconciliations, and testing. Balanced iOS developers have involvement with both design aspects, as UI and UX design , and real programming, regardless of whether it's in Objective-C or Swift. Each application will be distinctive and have diverse necessities, however regularly incorporate the accompanying stages:Detection and Wire Framing—This is the blueprint of your application's content and the stream of how clients connect with it. Design and Software Arranging—Any representation are imported made into the Xcode development condition. In the meantime, a durable arrangement for the software architecture of your application is made. Coding and Joining—In Xcode, utilizing either Objective-C or Swift, the developer will code the usefulness of your application. In the meantime, your application's framework design is assembled, including any back-end incorporation. Testing—With quality confirmation testing, your developer will go completely through your application on a gadget or in the Simulator of Xcode to guarantee there are no bugs. Debugging should be possible ideal in Xcode. Preparation and Compliance to the App Store—Apple's accommodation and approval process is famously more troublesome than Google's, so it's useful to have a prepared iOS developer who realizes what's in store. Getting your application live and in the App Store makes a couple strides, including designing the code, making a profile and a listing, then submitting it through Xcode for affirmation.Defining your iOS Project:Set up your project's objectives and necessities in however much detail as could be expected to help you budget for Hiring an iOS Developer. This helps developers give more precise evaluations to your project, regardless of whether that is design mockups or API particulars.Will your application require login? Will it be by means of email or social profiles? Furthermore, will clients need to make profiles? Do you require security, similar to 2-calculate verification? Will your application need to empower in-application buys, audits, or direct access to your site? How essential is design? Do you require an application symbol made?If you have inclinations about iOS innovation or programming languages, incorporate those in your post. If you require an application coded in Swift 3, for instance, you'll need an iOS developers that is versed in the most recent cycles of the language.Here are a couple of parts of an iOS application project that can regularly influence cost.Project Timeline & Deliverables:Laying out what you require from your iOS application will help you decide expectations, phases, and the measure of time it will take to finish. iOS development projects can take anywhere from seven days to six months, or more—it will all rely on upon what you require as far as design, integrations and other functionality.Developer Experience & Rate:More experience means a higher rate, which can build the cost of your project. Experienced iOS app developers are versed in AutoLayout, design patterns, APIs and MPIs. They'll have worked with Xcode, Cocoa Touch, Objective-C or Swift, server-side scripting, database organization and integration, and server administration.Define what the iOS developer will do as more tasks may cause a lower rate. It is safe to say that they are updating an existing application or making an application starting with no outside help? Do you need a few bugs settled, or server-side scripting and database administration?Scope & Complexity of the iOS Development:Budgets & Timelines are more vulnerable to developing past introductory extension when you don't envision complexities and difficulties. Does your application require complicated API mix? Will it deal with delicate data and require complex OAuth customization?Defining specification in advance is the most effortless approach to precisely decide time and cost gauges while hiring an iOS developer.Wrapping it Up:In case you're making new application sans preparation, you may require a more elevated amount developer with the experience to take the project from the earliest starting point and see it through to finish. If you have a small budget and are accomplishing more straightforward updates, you can indicate that you require a junior or intermediate-level developer. Layout challenges the developer ought to foresee if possible. You'll have the capacity to incorporate additional time with your budget and grow your testing course of events in the occasion that hiccups occur. Defining particulars in advance is the most effortless approach to precisely decide time and cost estimates while Hiring an iOS Developer.

Top 5 trends in mobile app development for 2017

AI ChatBots and Messenger appsMicro & Hybrid enterprise mobile appsAndroid FirstAccessibility will join UXAR will join utility appsConclusionMobile applications have indeed made an invincible space in our day to day lives. The statement, ‘there is an app for everything’ has expanded its reach in better and innovative ways. According to a report released by Touchpoints, adults aged 25 and above use their smartphone around 264 times a day, while people between 15-24 years use it 387 times a day.The world of smartphones is at peak, and subsequently the usage of mobile applications. The hike in the usage eventually grabbed the attention of mobile app development companies globally. The growing market of applications While iOS and android applications are gaining the user eyeballs at their best, it has been noticed that Android application development market has a comparatively larger user base. No doubts, this is due to a larger customer base they have. How to grow with the growing mobile app development market? To get yourself into the list of top app development companies globally, it is vital that you move with the trend, keeping a firm grip on what could be the coming demand.To add a little ease for you and understanding that as an android app development company, it is important for you to stay updated with the latest trends in app development industry. Here, we have listed top 5 trends in mobile app development for 2017.Let us have a look at them: AI ChatBots and Messenger apps The evolution of instant messengers and AI chatbots has made an impeccable space in present society. Users are getting acquainted with more and more personalized way of interacting with the brands they use. With this increasing engagement of users, enterprises have started to interact with mobile app development companies, so as to have the attention of a larger audience.The inclusions, help in delivering a high-end experience to your target audience and serve them with a more personalized approach. Having a mobile app development for your business with this will help you make a better space in the growing mobile app development industry. Micro & Hybrid enterprise mobile apps Another trend which is predicted to play a major role in 2017 is the evolution of companies taking enterprise solutions to tablets, smartphones, and wearable techs. The demand for expert mobile app developers is at peak. Enterprises are hiring top mobile app development companies to get the task done, and it is expected that the demand for same will increase by 200%. The reason behind this massive hike is probably the no/low-code development tools, which are also known as citizen developer initiative. It is believed that they will become the hottest trend in the mobile app development industry. The small UI centered micro apps and hybrid apps which lower down the development cost will be gaining the attention of top mobile app development companies globally. Android First Android indeed has a larger user base in comparison to its closest competitor iOS. The same with other attributes of android app development has gained the attention of android app development companies. Android app developers are trying their best to bring innovative solutions for the enterprises. Looking at the massive inclination of users it is believed that enterprises will prefer Android application over the iOS for their business mobility. The prediction isn’t coming out of the blue, in fact, it is noticed that by the end of 2016 53% mobile app developers prioritize android app development over its competitor iOS.No doubts, that Android is expanding its ecosystem, and is all set to release new security updates to gain the attention of remaining; especially the corporate sector. Accessibility will join UX According to a survey, 24% of the people using smartphones are in some form either physically or mentally disabled. However, contradicting this, the only handful of mobile app development companies are coming with an application which is easy to access for the disabled users.For the year 2017, things will change and a number of mobile app developers will come with applications that deliver ease of access to the challenged users. The major contribution in this trend goes to the Internet of Things, which has mobile applications part of our day to day lives. The home automation systems,     medical alarms, communication systems etc have indeed opened new opportunities for the sector. AR will join utility apps Though they have been part of fiction fables till date, but they are getting themselves into the current arena. There are numerous mobile applications which come integrated with augmented reality, and it is believed that this number will be enhancing its reach in the year 2017.Augmented reality and Artificial intelligence will be the key role players this year. It is important for organizations to understand their usage and get them self well acquainted with the pros of it. Conclusion Experts from the industry believe that year 2017 will be a game changer for the entire mobile app development industry. If you are a startup planning a long term ride in your industry, this is the time to pull up your sleeves and understand difference sub-sections. And, if you are a mobile app development company, the time is tough; tighten up your shoe laces as the marathon has just begun.

Magento Development
Benefits of Using Magento Platform for Your e-Commerce Business

Let alone the online shopping freaks, have you ever noticed how often you bought goods from online e-commerce giants such as Amazon and eBay in past two years? Many individuals, who were earlier sceptical about the credibility of e-commerce, have now become regular online customers and prefer this new trend over other conventional ways of shopping.In order to make an efficient e-commerce marketplace that fulfills your business needs as well as serves your customers exactly what they seek, you will need to plan out your strategy. And choosing the right platform to develop your site in, is the first step. There are a lot of platforms like WooCommerce, Shopify, and Magento when it comes to building an e-commerce portal, but undoubtedly Magento outruns the others with the stunning features, extendibility, and flexibility it offers. Magento developers rarely come across the problems and bugs that frequently occur while developing in other platforms such as ASP.Net, thanks to its predefined functions.Benefits of Magento PlatformGood for SEOOver 110,000 e-commerce business are already there struggling to grab their piece of pie from the billions of online buyers. Thus, one thing is crystal clear that you are in a tough competition. And to beat that, you will need to rank higher in the search results in your niche. Unlike many other e-commerce development platforms, Magento helps you achieve that.Ample of Magento development companies nowadays offer to develop sites with lots of scope for SEO. To make your reach to a higher audience, you need to boost your search engine rankings.Open Source and FlexibleWhile developing an e-commerce website costs way more than normal ones, you can still save huge bucks since Magento is an open-source platform. It is completely free to download and use.Magento development, however, is flexible and allow you to edit and make changes to the website with extreme ease. Being an amazingly secure and feature-rich framework, Magento comes with various inbuilt features that reduce the development time and cost. It’s so flexible that you won’t feel stuck while making changes in later phases.Simplified and Efficient ArchitectureThe needs of website owners vary according to their niche and concept. And Magento suffices all those needs efficiently. That’s why Magento e-commerce development is gaining momentum over time. Being a single development platform, it offers amazing flexibility to take your website in any direction you want with the desired features, functionalities, and payment methods.Magento can be called figuratively error free since it takes care of all the errors or developing issues that can occur during the website development phase.Efficient Content Management SystemE-commerce websites have to be efficient enough to handle a large amount of content. Smallest of overlapping, glitch, or wrong pricing can break down the website for hours or results in financial loss. Hence, a strong content management system is required to efficiently handle all the operations. Magento offers a Flexible CMS that can help you handle and operate your website despite its size and number and & type of products it sells.Mobile FriendlyEven though that most of the online buyers still prefer and trust desktop over mobile for making online transactions, smartphones indirectly help by high leaps in directing your customers to your website. In today’s fast-forward lifestyle people use their mobiles to quickly check on the useful emails of exclusive discounts and offers. If they like anything, they will either buy it right away or through their PC or laptops later. Magento, due to its mobile friendly configuration, makes your site look easily accessible and engaging on your customers’ mobile devices.According to experts’ speculations, online sales will surpass $500 billion by 2020. Hence, smallest of businesses that have littlest of the idea about the importance of e-commerce is striving to make its presence in the online market to keep themselves off the risk of possible extinction. Having said that, questions like how to develop an e-commerce site from scratch and what are the best practices to develop one emerge in the mind.

Agile Model for Software Development Lifecycle

To satisfy the rapidly changing demands of the clients in today’s times, when the world is technologically ascending, holding on to a long-strict software development process doesn’t seem like a wise move. Being flexible and delivering faster is now not optional. The use of old waterfall model for software development, due to its lengthy, linear and strict phases, is winding down.To overcome the drawbacks of the waterfall model, a more efficient, flexible, iterative, and incremental solution was required. And the Agile model perfectly conquered those drawbacks. The Agile software development methodology is not only adaptive to the unexpected changes that usually occur during the development process but it possesses the capacity to deliver the project in timely and in an agile manner.In Agile, projects are firstly envisioned, prioritized, and divided into manageable segments. Each segment is now handled differently by adopting an iterative approach. Each segment has its own deadline and requirements and follows the basic process of planning, requirement analysis, designing, developing, and testing. That’s why a plethora of software development companies are increasingly adopting Agile. Maybe you should too. 

Hire Mobile App Developer
How to Make Money with Free Apps?

With the growing importance of having an app, every business is focusing on developing an app of their own. Generally speaking making an app is all about having a great idea, doing research related to it, identifying the audienceand then finally getting your hands in the actual prototyping and converting idea into app process and finally testing to see if it’s good to launch. But have you ever wondered how these apps make money?With a high number of app options in the market, users always prefer to have apps that are free of cost. So now the question comes how will you generate money to cover the expenses that have gone into the creation of your app? There are options to generate money even when yours is a free app, like ads or in-app purchase, but there are many more than just these two. Let us look at them all -Now before we get into making smart app monetization strategies, it is important to know the market and competition first and also to know who your audiences are; this is where your mobile application development company will come in handy. When developing an app, companies usually find this information to design an app that would stand out from your competitors. So once you have that sorted out with your agency, here are some of the ways that can be considered as options for generating revenues from your free apps.Find Sponsors:You can be partners with small companies or any brands that can help you find and target any audience similar to yours. These brands or company can even help you market your app. This will not only help you generate income but being sponsored by big brands will also give your app visibility and popularity.In-App Purchase:This is the most common and the most successful way to generate money from your app. You can provide the users with some initial features and then ask for some small amount to unlock the advanced features. It is like making the users addicted to your app with some features and then asking later. Many gaming apps use this, when users wants to unlock any new weapon or to get more coins.Make use of subscriptions:This is also the options that many apps with the latest content uses. If your app offers all the updated information to the users and you have built a targeted audience, then this is what you can try. Provide users with some part of the information and then you can provide the full content by charging a monthly or yearly fee. No one will hesitate paying for the updated information.Income with Affiliation:You can use this option not only to make money but to build relations. This option works on cross promotion. You get paid through promoting someone else’s work via your app. A small portion of potential users are targeted and each time any of them clicks on the ads being promoted on your app you get paid.Merchandising:If you are a well-developed brand in the market or even associated with any, then you can try your hands with merchandising. Make use of key chains, hand bands, or any other option, to make money. This is also the best and easiest way to get indirect marketing which only demands you to be creative.Advertisements:The term is self-explanatory. If your app is always busy with the heavy traffic, then you can use popups or can also make use of banners or promoting it on social platforms.Free Samples:Use this option for all your creative apps. Let users experience a free sample of your app with the most innovative features. If the users feels happy and satisfied after using your app they then can use the full version of it by paying.Every option has its own advantages and dis- advantages. Do a little research and choose the best one that fits your needs by understanding the basics of monetization strategies and which type of audience you are targeting.

App Development
4 Reasons Why Your App Would Fail

According to a study, almost 9 out of 10 apps don't make it that long in the market and there are slightly fewer chances for you to survive the competition either.Let's point out one fact that among 1.5 million apps that are already available on play store, do you seriously think that only you have got an "idea"?I'm afraid not; there are billions of people in this world and tons of billions of ideas are born every minute, what is so special about you?Failure has more odds than success, that is why there is an old saying that, "Fall seven times, come back up on eight"!See, that clearly meant that you are going to fail but not under my watch captain!Mobile app development is an awfully tricky field to be in right now, the reason being people have many options to choose from and they are not willing to waste their precious time on stupid newcomer or a smart newcomer as well.An app on play store gets at most a blink of an eye which leaves you a fraction of half a second to make an impression!That is tough.And it is even tougher to get the revenue or downloads out of it when it is almost impossible to get your app the eyeballs it deserves.Well, imagine you have a nice house but it is located in an open field just south to Antarctica, and now you wait for the Ozone layer to start depleting there so that NASA guys can knock on your door and you would be able to crack a deal with them.That's exactly how it is if you run a mobile app development company in USA, the only difference is that in your case people have to have the craving for your website, the thirst which anybody else cannot quench.Once you feel the rats of mediocrity eating you from the inside then only you can start to build something innovative or I shall rather say create something new.Once you identify the problem and it's solution as well not you will be facing the real challenge and i.e.How to make my app famous?In order to do that you need to eradicate the following mistakes;Not Much Research of The Target Audience.Well if your app doesn't suit the appetite of your target audience, they would eventually vomit.Cross Platform Incompatibilitye.g. not considering back button unavailability in iOS.The Agony to WaitWe all hate that loading part while watching a video, same goes for the website as well. And you surely do not want that to happen to you as well.Surface TensionThat is ironic! You need to hire mobile app developers who know their thing well. In-depth testing is needed if you want the target audience to not fall apart from you.The Conclusion"People Have Ideas, Only Thing They Lack is Implementation".

Mobile App Development
How Does a Mobile App Development Lifecycle Work?

Mobile app development lifecycle is virtually identical to the software development lifecycle. However, an app might be simple enough to be developed in just a day or can be extremely complicated that require months of design and developing work. Whether small or big, every android project contains these fundamental steps of development that both an entry-level and an experienced developer should be aware of.The best mobile app development companies in USA have now begun to hire mobile app developers that have a deep knowledge of their field. Knowledge of SDLC is now a must. An app should exactly depict the idea of the client and must be smooth, efficient, and usable from user’s perspective. It is notable that a mobile app is an outcome of combined efforts of developers, designers, content writers, and testers. Thus, paucity in any lifecycle phase may cause a lot of rework and blunder.No doubt, none project has been ever completed without the slightest of problems. Bugs are inevitable. The basic thing that distinct top-notch technocrats from the common ones is their attentiveness to immaculately accomplish every phase separately. Let’s have a look at the different phases of mobile app development lifecycle:The ConceptThe commencement of the development of a mobile app basically starts with three things: An Idea, research, and initial blueprint. The world we know now has become completely different than the one we used to know 15 years back. There were always creative people. But, unlike earlier times, now great ideas don’t stay buried in the grave of the brain. The information era, where one great mobile app can generate millions of revenue in a short span of time, people have become to embodies their ideas. Things you should consider before going forward are:Check if something with the same concept is already available out there? If yes, then what advantages your app offer over them? If it wasn’t your app, would you still install and use it? How much bigger audience may get benefits from it?Once all these questions are answered with satisfaction, you can be sure to take your next step.DesignOnce you determine that what your app is all about, the next step is the design phase. App marketing experts emphasize on the design of an app over and over again. It is the primary thing that makes the first impression on your possible long-term user. If the design is unnecessarily dubious and the in-app navigation is not smooth then your app has a high chance in getting rejected, irrespective of its usability.There are apps that users like to keep in their phones even if they are only moderately useful because of their amazing design.For UX design a designer can avail various wireframes including Mockingbird and Balsamiq. For various platforms such as Apple, Android, and Blackberry, the structure of wireframe may slightly differ. However, the basic functionalities remain same.Once an immaculate UX is created, it’s time to design an equally amazing UI (User Interface) design. Because that’s what will compel the users to do or buy what you want them to. Make sure your design satisfies the following points:A professional appearance. No too many vibrant colors. Easy color based navigation and app map. No dead ends.DevelopmentMobile app development is one of the first phases that starts taking place right after the initial blueprint of the app. The development team starts making its development strategy while keeping up with the pace of designing and planning team. While developing, one need to make sure that no mistakes are allowed since the tiniest of the bug can turn off the interest of a user. Broken links, long loading time, in-app purchase glitches, and a plethora of ads negatively impact the reputation of an app.Testing and StabilizationThe testing phase is what the boost a mobile app from a prototype to a fully-functional, impeccable app-store beast. Even with the extreme consciousness and attention, there are always the little guys whom no one loves to see: Bugs. These bugs, if not detected during the stabilization process, can cause major damage to the apps or may invite hackers to show off their highly-discouraged magic.A tester looks out for the crashes, payment problems, security loopholes, smoothness over a number of platforms, and overall performance of a mobile app before showing it a green light. The usual phase of testing combines prototype, alpha, beta, and final version.There are some testing deployment options which can make it easier for a tester to gather user feedback on the performance of the app. Some of the most popular are Testflight, Vessel, LaunchPad, and Hockeyapp.com. Some of them support a multiple number platforms and others, such as LaunchPad, are platform-specific.The LaunchThe part the client awaits the most. A successful launch of a mobile app is not only a big day for the development team but also for the person who sowed the seeds of the idea for a planned bloom. Nowadays, when multi-platform apps are in the vogue, it has become a trend to launch an app on a number of major app stores such as Google play store, iTunes, Windows app store, and BlackBerry stores.Apart from these, you can reach a broader range of audience if you make your app visible on AppBrain, Amazon App Store, GetJar, and Handango.

Wordpress Development
Tips to Boost the Speed of Your WordPress Website and Blogs

Imagine, you’re in a meeting or doing some important work and the website takes long to load. Isn’t it annoying and embarrassing, too?While there are many factors that are responsible for a successful website including navigation, appearance, interface; one important thing worth mentioning is the page load. According to a 2009 Akamai study, nearly 47% of visitors expect a page to load in under 2 seconds, and 57% of visitors will abandon a page that takes more than 3 seconds to load. This study and many others confirm that website loading time affects sales.Google’s Take on Website SpeedThe team at Google conducted an experiment wherein they dropped their website load speed from 100 milliseconds to 600 milliseconds. With this, they saw a decline in the number of searches by 0.2% to 0.6%. These results continued over 4-6 weeks.Further the team noticed that with a 400 millisecond delay, there was a decrease of 0.44% and 0.76% in the first and second three week periods. This experiment proved that impact in the number of searches performed is huge even on the scale of Google web search.So, what should website development companies do to increase the speed of their websites and blogs? Here are 4 significant tips one must start implementing today.Compress Your WebsiteYou might be aware of file compressions and its impact. Same applies when it comes to boosting the speed of your website. When you compress any file as a ZIP file, the overall size of that file is reduced.  This makes it easier as well as faster to send it to someone.When it comes to compressing a website, Gzip works in exactly the same way. When you install Gzip, it compresses your website’s files as ZIP files automatically. This helps save bandwidth and speed up page-loading times. On visiting your website, the browser of the visitor will automatically unzip the files and display their contents.Load Ad Networks Code and Analytics AsynchronouslyAd networks’ codes and analytics tracking codes play an important role in impeding your site’s speed, particularly if the remote server is slow or down. To prevent this issue, configure all your tracking codes to employ asynchronous delivery.  This will help prevent a delay or server outage with your Ad network or analytics service.Install a Cache PluginA cache plugin is an absolute must have plugin that cache’s the mostly visited pages on your website and make them available to the next visitor immediately. The plug-in generates html files which are served without ever invoking a single line of PHP.Try using WP Super Cache or if you have experience with caching plugins try W3 Total Cache, I also like the easy to use Hyper Cache which is great for people on Shared Web Hosting. Hyper Cache is a very lightweight caching option for the average WordPress blog, offering speed without a lot of overhead. If you are looking for a more robust hosting option for WordPress then you might want to try WPEngine.Optimize the WordPress SQL DatabaseTop website development companies ensure optimizing WordPress database of their websites.  For this, visit the cPanel of your website and use phpMyAdmin for optimizing and repairing the Tables.If you’re efficient, you can also automate this process by installing a plug-in such as WP-DB Manager. Other way is to up a Cron Job, which is an automatic program that can be executed at specific times and even at specific dates.Put a Significant Limit on the Social Sharing Buttons on Your WebsiteSocial sharing buttons are a must on websites, undoubtedly. However, stuffing 100s of them is something to reconsider. Why?A majority of the social sharing buttons use JavaScript.  This can be very difficult when it comes to performance. Having social sharing buttons on websites slows down the site and reduces traffic. There are many such cases of a Facebook social media website that outage significantly effects the speed of people who installed their share buttons.As a solution to this, either limit the social sharing buttons, or configure them to load asynchronously. This would not slow down your website.

Google’s New Android O Releases. What To Expect?

What is it we hate most about our smart phones even after they are the fastest, smartest, and best communication device ever made? Of course, their battery backup. Battery backup of mobiles seems to be stagnant for a couple of years. But, maybe, that era is going to be over now. Google’s new launch, the developer version of new android O, with its several enhanced functionalities will allegedly let you call & text your friends for several more hours.Android O (which will possibly be renamed in future) has a whole new improved way to deal with background apps in order to keep the battery from draining fast. What is the factor that causes the most power draw anyway? It’s prominently the large power draw of background services, location, and implicit broadcasts. With Google’s android O, all these unnecessary services will only be updated less frequently or when actually needed. It will result in less drainage of the battery.It has just been a few days since the launch. However, the debates have already begun to strike up over the similarities the new android OS with Apple’s iOS. No doubt android share a bigger market, but iOS has its own multitude of the admirers. The top android app development companies in USA should now focus to develop apps that can run in tune with newly launched OS.Since Google has launched their new OS specifically for mobile app developers, it is notable that it want them to have a better insight in operating system’s new functionalities. So far, our developers were able to figure out the following new specifications of the Andriod O:Better Notification HandlingAndroid O has come up with improved notification handling. Unlike earlier, now it is possible to see a toggle for notification by pressing a notification for a few seconds.Native Support for App BadgesEarlier, it wasn’t possible check your unread notification count just by looking at the app icons. With Android O, the app badges will reflect the number of unread notifications.Keyboard Navigation FacilityAndroid O has made the in-app navigation easier than it ever was with its brand-new keyboard navigation facility. Now, you will be able to navigate with extreme ease by using arrows and tabs available on the keyboard.Improved Quick Setting ScreenWith Android O, the quick setting became just better. The old quick setting has been replaced with color-based controls that lets you modify various in-app settings.Multiple Windows in a Single ScreenOne of the most notable feature Android O has to offer is Picture in Picture Display. As can be comprehended by the name, picture in picture display allows the user to watch multiple windows in a screen that can play multiple types of media such as videos, flashes, and images.We haven’t yet forgot the days when those 2 MP phones were a luxury. In today's times, people’s expectations are growing faster than the technology. And the top tech giants made it a point to continuously improve their technologies to make people’s lives better. Google has just stepped up with the improved Android O expanding the horizon of abundant possibilities. 

iPhone App Development
iPhone App Development 2017: Trends A Developer Must Know

The rumors have begun to spread like a wildfire. The tech giant Apple will be launching an all new series of feature-rich devices, including iPhone 8, in 2017. Apple’s portfolio of inventions is really precise yet highly striking. It’s no less than astonishing that a company can generate revenue of billions with just a handful of devices. Let alone trendsetting devices, the Apple app store is annually generating a revenue of $45 billion for app owners all around the world. It clearly depicts the fact that quality truly pays off.The best iPhone app development companies in USA are continuously hiring competent developers and designers all over the world to create state-of-the-art apps. No doubt, it is extremely important to adhere with the upgraded development technologies as the devices are getting faster and smarter every day. That’s why a developer should know about the latest trends in iPhone app development and should get in tune with them.Some of the iOS app development trends are as follows:Coding With SwiftThere has been much argument among the top iPhone app developers over why swift is better to code than Objective-C. Released by Apple, the swift is now open-source and offers a wide range of tools including frameworks and methodologies.The main reason behind the continually increasing number of developers are adopting to Swift over Objective-C is, it takes less codes to write. It is relatively easy and fast to code with Swift and is less error prone due to better syntax and construction that helps avoid potential error returns.SecuritySecurity of mobile apps has always been a major concern of most of the developers. The hackers and app developers seem to be in a race to leave each other behind. Apple has always been known for putting a fair emphasis on iPhone apps’ privacy and security. And the future developers should always make it a point to attain the highest standards of security while making the simplest of apps.Apple has made it mandatory for app developers to induce App Transport Security (ATS) in their apps for increased security. With the ATS functioning, all HTTP connection should be HTTPS. This improved internet security is achieved by ATS’s Transport Layer Security (TLS) Protocol. By taking Apple’s continuous efforts to make mobile devices more secure, we can certainly say that app security will reach a new level in 2017.GPS and Augmented RealityEven though the GPS in mobile apps isn’t a new concept anymore. However, by looking at the success of Pokemon Go in 2016, that GPS is now not only for drivers. With the more and more creative app, games, and tools ideas emerging nowadays, we might experience utilization of GPS in various apps unlike ever before. Thus, developers must be ready to take their imagination as well as innovation to an entirely new level.Did you know the global revenue of video game industry in 2016 was $100 billion. Imagine how much a developer can earn just by perfectly and creatively mixing up augmented reality feature in a gaming app he develops in the future.So, just pack up your knowledge, buckle up your skills, and gather all the supplies needed to conquer the 2017 revolution of iPhone App Development. There will be challenges you can learn from, skills you can acquire, and most importantly innovations that might change the world. 

Mobile App Development
Common Mistakes to Work on for Seamless Android App Development

We are sailing, sailing in the ocean of mobile apps! With millions of android apps out there, it is extremely important for the android app development companies to work their tail off to stand out in the competition.But, have you ever wondered why some Android apps earn more popularity than others?  Why some apps are more engaging for users than others? While there are multiple factors responsible for this, user experience is one factor that is worth mentioning. Offering a seamless, interactive user experience helps any app make a space in the smartphones of users.And to offer such a heart-winning user experience, android app development companies in USA and across must avoid making certain mistakes that are very common with android app development industry.So, today we’d like to share with all our smart developers five of the most common Android app development mistakes and strategies to avoid them.Not Considering User ExperienceOften apps like Uber, Instagram, Fitbit, etc. are critical to the business, wherein the product manager is fathomed with the inside-out of the app. He/she well understands the capabilities and functionalities of the app in detail. Such apps are technically effective, however failed to generate curiosity and excitement in the end user.Project managers and even app developers often overlook designing the app considering the user experience. Further, they fail to carry out beta test of the app with some set of users to ensure a solid application. When they fail to do so, the app also fall short of convincing the users on launch. Hence, it is important to consider user experience for an app to succeed in the market.Lack of a Well-Crafted Mobile App Development ProcessAn uncertain and scattered app development leads to chaos, discrepancies and bad output. Top android app development companies in USA and across work by establishing a well-structured app development process that makes the entire process easy, manageable and flawless.A high level android app development process covers –Market Research – This marks the beginning of the development process where a thorough analysis of the current market and trends is done. Market facts and user demographics are collected at this stage. Requirement Analysis – At this stage, detailing of what resources (both tangible and intangible) are needed is done based on the facts of the market analysis. These requirements are also aligned with the company’s goals. Based on these, strategies for development are prepared. Setting the Timelines and Milestones – Depending on the availability and non-availability of resources, timelines with milestones are set considering various phases like app designing, development, beta testing, alpha testing, and launch.Lack of Intuitive and Interactive GraphicsWhen it comes to app development, what is the first thought that strikes your mind? Interactivity! It is one vital factor that determines the acceptance and success of an app.It is a common observation, which suggests that users prefer apps that are interactive and comes loaded with visual cues. Hence, the android app developers should learn to manage implementing intuitive elements into their android apps. This reduces the learning curve for the end user drastically.Not Following the ConventionsWhile you might want to go creative when developing your android app, you cannot always afford your creativity. This means that you sometimes need to stick to what users expect. For instance, you might want to use attractive icons in your app, but users expect standards icons, which they have been seeing across over the years. Therefore, you should stick to the conventions and save your creativity for other areas.Overlooking Battery UsageSmartphones sucks if they’ve poor battery life. The reason behind high battery consumption of smartphones is undoubtedly the apps installed in them. Hence, it’s your responsibility as an app developer to ensure that your app does not drain the battery of the phone too much. You must ensure this before you release the app. In addition, ensure that your app does not consume any battery when not in use. This will prevent users from deleting the app faster than any other app that sucks down battery power even when unused.ConclusionWhile these are some common mistakes that app developers often make, hiring top android app developers can ensure you a seamless, faultless android app development.

SharePoint Application
What’s new in Microsoft Sharepoint Apps for iOS

The SharePoint mobile app for iOS is famously being called ‘the intranet in your pocket’, and for good reason. When the SharePoint application development was first introduced, it was a new vision for the future. Installing the app meant that the user could take his intranet with him in his pocket.According to the website of SharePoint application in USA, this app could help users stay connected to important things like sites, portals, content and people from across their personal intranet while they were away from the desk.The top SharePoint application development company enables many users to keep ahead of their work by providing quick access to the team websites, portals and resources, along with a view into the work of the other team members. Further more, the app is loaded with an intelligent Microsoft Graph that works by applying machine learning activity into Office 365 to connect the user to the relevant documents and people detected around him. The SharePoint app allows users to switch between accounts very easily and prompts the user to sign in with the SharePoint credentials once the app is launched within an iOS enabled device.The SharePoint mobile app works with SharePoint Online in the following instances:Within Office 365SharePoint Server of 2013 and 2016 on-premisesThe user’s hybrid environmentThere are multiple tabs on the app for iOS – The People TabThe people tab gives the users an insight and visibility into the work of other people working along side the user. The user may use this feature to search and browse their colleagues in the area. The user may further tap onto the contact card and explore what the other person is working on. The Office 365 supports this intelligence.The Sites TabThe Site Tab makes a list of the websites most frequently visited and followed by the user. Upon clicking a site, one may view the recent activity, site’s assets like sub sites, pages, documents and lists, and recent files. The site can also be shared with other users, showcasing the app’s ability to quickly and natively render the site elements.The SharePoint application development tab has further enabled the mobile app to link to other Office apps. When a user clicks on an Office Document from the recent files, it takes the user directly into the corresponding Office Mobile app. This is similar to the use where when a user accesses a SharePoint document library in a team site, the user is taken to the corresponding OneDrive mobile app, where the file can be discovered, viewed, shared and managed across Office 365.The Links TabThe Links tab of the app takes the users to portals and websites programmed by the user’s company for everyone to see. These are curated by the SharePoint admins from the SharePoint home in Office 365. Any investment in responsive, mobile-designed portals surely comes through the app. Also, tech giant Microsoftis investing in responsive design on a top priority basis to make sure that all new experiences such as the SharePoint home in Office 365, Microsoft Delve and the Office 365 Video are responsive and mobile by default.SearchThe SharePoint mobile app for iOS offers a search option throughout the database with clean results that are filtered by people, sites and files. When performing a search in the SharePoint mobile app, users connect through the full enterprise search, therefore finding content and people from all overtheir intranet, SharePoint team sites, company portals, and content recommendations powered by Microsoft Graph.Enhancements on the app like an Android and Windows Universal versions are expected along with authentication methods that include mobile application management (MAM) and mobile device management (MDM).

Digital Marketing Company
How Guest Blogging helps Increase Your Brand Value?

SummaryWhile last few years saw a sudden decline in the popularity of Guest Blogging among the digital marketers, it is yet an undeniable fact that this is an effective tool to increase your search engine ranks.Introduction‘Guest Posting is dead’ – 2014 was the year that declared guest blogging a waste. Google’s Matt Cutt favored by saying, “OK, I’m calling it: If you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.”While guest blogging has been giving rise to spammy links and content to some extent, its decline has been tremendously exaggerated.It is true that Google rejects repetitive and spammy content. However, if your guest post content is fresh, unique and good in quality, Google definitely likes it. If you’re an online marketing agency, you might well know the benefits of guest blogging.To help you recall the power of this overlooked yet effective SEO tool, below we have discussed in detail about how guest blogging can help digital marketing companies in USA and across globe build their brand.Guest Blogging - IntroductionGuest blogging is a process of creating content and getting it published on other high-quality websites. This is an effective way to build your reputation online and drive traffic to your personal blog or websites. It offers you an opportunity to share your thoughts to an increased number of audiences than you usually do with your own website, that too, for free. Though you don’t get paid for what you do, it gets you many benefits in form of increased traffic that’s driven to your website along many backlinks.The bigger the guest post site you choose, the more benefits you reap. You should always pick websites for posting your blogs that have better rankings on the SERP (Search Engine Result Page) than yours.With guest postings, you can get:Significant Rise in Traffic - Guest blogging will drive different target visitors to your website or blog, which is beneficial, especially for business and ecommerce websites. Immense online influence - Guest blogging is a proven way to influence people, both in their professional as well as personal life. Since guest blogging can help you increase the viewers’ number, it greatly helps you enhance your reader base and online influence. You not only target your regular readers, but also grab the attention of audience of your guest blog website.Increase in online visibility – When you get more traffic and positive feedback from our readers, it is quite obvious for Google and other top search engine to focus on you. This will in turn get your site better ranking in search engines. Fostered authority and credibility – With guest posting, website/blog owners get the chance to interact with many top bloggers from their industry. This helps you enhance your networking as well as stay updated with industry happenings. In addition, when other bloggers start noticing you on a regular basis, you get the credibility from them.Advantages of Accepting Guest Posts on Your BlogBy now, you might have understood the benefits of Guest blogging on recognized websites. But, do you know that even you can accept guest blogs on your blogs? You can ask your readers to write guest posts on your blog. Accept the articles if they’re unique, original, and SEO optimized. Send targeted visitors to your website, and guest blogging will help your personal blog to get wider recognition on the Internet.Wrapping upUndoubtedly, guest blogging is one of the best effective ways to set up quality backlinks and get more traffic. Whether you’re running a big company or are just a start-up, guest posting will take your website as well as brand to the next level. Plus, you’ll also get benefitted in your SEO power and online popularity. This is a great tool for those who are unable to make investment or hire online marketing companies. Add guest posting to your digital marketing campaigns and your web page can have a significant ranking on search engines.

WhatsApp
WhatsApp GIF Support – A New Feature for Android User

WhatsApp has been a revolutionary app among the mobile app development companies. Since launch, it has entirely changed the scenario of instant chat services. One after the other, it has been integrating many new and significant features to make it better over the years.You might be wondering what’s next now?Recently, WhatsApp added another striking feature in its app interface. Now, WhatsApp allows iPhone users send GIFs giving a tough competition to its competitors like Facebook Messenger and iMessage.GIFs or the Graphics Interchange Format are basically short looming animated images that don’t have any audio. These are a common yet interesting way to convey a reaction. While GIF’s were popular in the early days of internet, they have gained immense popularity with the rise of social media networks like Facebook, Twitter, and iMessage.And now, WhatsApp has added itself into this list, too. However, this feature for now can be used in iOS only. WhatsApp GIFs lets you send overblown reactions to your heart’s content.But, the process isn't very straightforward since iOS doesn’t natively support GIFs. Users need to first download WhatsApp version 2.16.15 from the App Store. On downloading, follow the steps given below:How to send a video as a GIF?A GIF can be as long as six seconds. To send a GIF, pick any video you want to send as GIF by pressing the Plus (+) button on the left side of the text box. Then, select Photo & Video Library and select the video you want to send.Now, in the top right of the screen, you’ll find an option that lets you choose between sending it as a video and a GIF. Select the GIF to edit its length and send to the recipient.How to send a Live Photo as a GIF?The new WhatsApp version also lets iOS user send Live Photos as GIFS. Live photos are the software’s own animated images. However, this won’t work and the process would be a little fiddly if you’re sending it from a smartphone with 3D Touch.To send Live Photos as GIFs, go to the option “Add a Photo” and select the one you want to send. However, you must 3D Touch your live photo so it pops out. Then, scroll up to search “Select as GIF”.Live Photos are supported in iPhone 6s and 7 and their Plus variants, even in the iPhone SE. However, the SE version doesn’t support 3D Touch, which means they fail to activate the option.How to Copy and Paste from the Internet?WhatsApp has become amazing now! Earlier, you were not able to save GIFs in iOS from the internet and send from WhatsApp. But, with its recent updates, you can now bypass these and send them across WhatsApp contacts by copying and pasting.To do so, find a GIF on the internet. Copy it by holding down and select “Copy”. Simply, paste the copied GIF into the WhatsApp text field and send it across.Using a GIF keyboardNow you can also download an entire keyboard with GIF support for a truly higher-level GIF use, such as Giphy, Gboard or iGIF. Simply, download it from the App Store, and follow the instructions.Once you reach there, simply select the keyboard in the chat window of WhatsApp and copy and paste to load the GIF.Android and WhatsApp webWhile the GIF feature isn’t yet in WhatsApp for Android, it is likely to come soon. WhatsApp has released a beta version that offers the GIF support. WhatsApp typically integrates features across multiple platforms quickly. Talking about WhatsApp web, it is able to read GIFs, but cannot send them at present.ConclusionThe GIF feature of WhatsApp is greatly accepted by the users. Android app development companies in USA and across should develop apps inspired by WhatsApp and develop such features to offer better functionality to the users.

Top 10 Prototyping Tools for UI and UX Designers

SummaryTrying your hands in UI/UX designing for the first time? Are you an experienced UI/UX designer who begins with prototyping?  No matter whether you’re a beginner or run a top website designing company, you must know several useful prototyping tools to envisage your end product.IntroductionIf you’ve decided to build your career as a UI/UX designer, you must consider understanding the importance of prototyping in your industry. Prototyping is a crucial aspect of making a website work. To remind you, prototyping is a mock-up or demo of a website or an application that gives an idea of how it’d look as final product.Creating and enhancing products based on prototypes is increasingly being adapted by mobile UI/UX designers. And to make the task of prototyping quick and convenient, many prototyping tools are available out there to the designers. However, the availability of a slew of UI/UX prototyping tool, it often becomes difficult for the designers to choose the best that can bring twice efficiency with half the effort.To make it convenient for you, we’ve listed top prototyping tools that are being used by best website designing companies in USA and globally.FlintoFlinto allows designers to create interactive prototype for desktop as well as mobile applications. The tool functions on the drag-and-drop methodology. The best part of this powerful tool is that mobile users can test their prototype as an app in their mobile devices on the go. Modifications can too be seen simultaneously.AxureThis powerful tool simplifies the prototyping process by allowing designers to build simple, effective prototypes. You do not have to write a single piece of code.  The tool is an ideal means for creating simple click-through diagrams, sitemaps along dynamic content, user flows, animations, math functions and data-driven interaction.MarvelMarvel helps develop prototypes of websites, mobile, and web applications by building screens directly in the tool. You can also add image files either from Photoshop or Sketch. The tool allows the using gestures, animations, and transitions to convert your static web designs into interactive prototypes.FormCreate and tailor native prototypes on modern devices on the go with the Form tool. Incorporate latest web design components like material design, touch ripples, flat design, and take your design prototypes to the higher level. This unique tool helps you execute designs on the device at 60 FPS saving your time and efforts.InVisionA superlative prototyping platform, InVision is also a collaboration platform that comes with a user-friendly interface allowing designers to upload web design files, integrate gestures, animations and 3D effects to generate clickable and highly-interactive prototypes. You can also receive instant feedback for your prototypes.Proto.ioAn ideal tool for developing interactive, beautiful, and high-fidelity web and mobile prototypes. Proto.io offers a whole slew of built-in templates and UI elements to the designers that can help them develop mock-ups that look and work exactly like your final project should.OrigamiThis promising tool lets designers design new-age interfaces, top-notch prototypes and animations for websites and mobile apps. You can create wireframes from the scratch that further helps you play with them to develop the best website or app. In addition, you and your clients can also preview the designs on their device on the fly. It is also possible to design prototypes with layers.JustinmindWith the help of Justinmind tool, designers can create influential, feature-rich prototype of websites, and mobile apps quickly and efficiently. You can collaborate, share, test your ideas on real devices immediately.UXPin                      UXPin is a popular tool among top UI/UX designing companies for wireframing, prototyping and even testing websites for generating better user experience. It is shipped with over 1000 of in-built elements that designers can utilize to experiment with their designs and layouts. You can use an editor to build static and interactive designs right away. It also allows importing files from Sketch and Photoshop to get the things done on the go.Adobe Experience DesignAllows you to accelerate your prototyping progression! It is a cross-platform tool, which helps you both design as well as prototype websites and mobile apps.  You don’t have to do any coding. It is an ideal tool to re-use, create and remix web design and vectors from start to design wireframes, prototypes right away.MoqupsCreating websites and mobile apps mock-ups become super easy with Moqups. It comes packed with 31 built-in components like buttons, icons, figures, graphs, and even iPhone mockup. Moreover, design can also convert their images into interactive prototypes within a few minutes.ForeUIForeUI is a user-friendly prototyping tool, which lets UI/UX designers to create mockup and prototypes in easier and quickly. You can also create intuitive flowcharts to describe your prototypes. FireUI makes reviewing design concepts, sharing of ideas, and testing usability very easy.Missed out something? Helps us know your picks! 

5 Ecommerce Mistakes That Could Be Holding You Back

Well said, “One stupid mistake can change everything”. The saying fits perfectly well in the E-commerce business. While humans are bound to make mistakes, no matter how educated or experienced they are, one should realize what wrong they’ve done before it gets too late.Often business owners overlook small mistakes they make in their business, but they can add up to cause real headaches for their E-commerce business.Have a look at 5 most common E-Commerce blunders, and how one can fix them.Insufficient ImagesAs an e-commerce business, you should consider the importance of images of your products. These are as important as a clear and accurate product description. Keep in mind that images are worth a thousand words. When your customers visit your website, they’d look for high quality images that are attractive, well-framed and taken from different angles. Also, make sure that the images you display are not too small as this will put your customers off.  Hence, it is better to display large images, and even add a zoom function for the viewers to view enlarged size of the images. So, the next time you develop e-commerce website for your business, ensure adding adequate images with clear display.Selecting the Incorrect Ecommerce PlatformIt takes a lot of time, efforts and money to start a platform. Hence, it’s important to choose the right e-commerce platform from the beginning. Evaluate what all functionalities and features you want, which integration requirements are needed, and how you want your store to look. Also, ensure that the payment process you choose is intuitive and works seamlessly across various devices. Research well before finalizing an E-commerce platforms, it’s a worth.Imprecise Product DescriptionYour product descriptions are the only way for the customers to know the features and specifications of your products. Not only add valuable content and relevant keywords to your E-commerce website. Ensure that the product descriptions you add on your website is précised, informative and engaging making it easy for the customers to know how the product will benefit them. It should not be too lengthy or too short. Also, it should cover all the key points. Try to answer all the possible enquiries about its working, material, price, warranty, etc. Don’t just copy and paste the manufacturer’s description. To get an idea of how to write alluring product description, go through some of the websites developed by top ecommerce website development companies.Complex Checkout ProcessOnline customers are impatient today. They want an easy and quick payment as well as check out process.The best type of checkout process is one that demands least effort. Limit it to a single page and add all of your billing as well as delivery information, and a “place my order” button. To make it more convincing and simplified, give the option to use the same information they entered last time for the returning customer.Ignoring SEOYou E-commerce website cannot work well if not optimized. SEO is a delicate science, and the impact of SEO optimization can take a bit long to give output. Hence, SEO should be considered as an important long-term strategy. If done in the right way, SEO is one of the most effective ways to bring traffic to your E-commerce website as customers look for the products you sell.Thanks to the Google updates that SEO is no longer about stuffing a slew of keywords into your content. It is all about how your website is built, users’ behavior on your website, type and quality of the content and images. It also considers your website authority. Therefore, optimize your e-store for SEO from the start and it will pay dividends down the road.No Social MediaGetting in synch with social media platforms like Facebook, Twitter and Instagram is an important marketing requirement for ecommerce sites today. This helps to improve customer engagement, and make your brand feel more accessible. As a business owner, you should interact with customers and followers regularly, as well as promoting your business.If you’re an ecommerce business and not embracing social media, you’re missing out on a massive opportunity to allure your audience. Platforms like Pinterest and Instagram are perfect places to present your product imagery, just like an online catalogue. Hence, mark your presence on all these channels and make sure you add social sharing buttons throughout your website, especially on the product pages.Your TakeAre you making any of these eCommerce blunders? Are there any other mistakes we missed? Feel free to share with us in the comments below. 

Google ‘Possum’ Algorithm Update

Digital marketers have again tied their shoelaces as Google has launched its new algorithm named "Possum,”. For those who are wondering what this new update is all about, Possum is a local algorithm update released on September 1, 2016. This update is aimed to impact ranking in the 3-pack and Local Finder, i.e. Google Maps results or the local results. In addition, its main aim is to prevent spammy and duplicate results and diversify the local search for people searching for a local business or service.Below are discussed four major changes this update is expected to bring. Read on to learn whether SEO companies in USA will benefit from it or not.Preference to Local FilterIt seems like Google’s local filter is functioning independently from its organic filters. This is quite clear with the fact that Google is filtering out of its index those local search results with a link to a website. For instance, if Possum update considers a page as duplicate and decides to filter it out of its SERP, a local result with that same page related with the listing can still be returned.Moreover, businesses now will have the opportunity to get ranked twice in the 3-pack while earlier one of the two listings were be filtered out. This means that top SEO companies have two opportunities to present in a 3-pack for both a “www” version and a non-“www” version of their website. With this, it is clear how local filter operates independently from the organic filter and that they are less connected than before.Unfortunate AddressesIf a company’s physical location is outside the city’s periphery, but most of its clients are within the city, then it is possible that Local Packs have not necessarily aided these businesses earlier. Local Packs are exhibited within Google’s SERP that offers searchers with relevant business information.Affiliation FilterEarlier, local algorithms were used to filter out local profiles, which shared either a phone number or domain eliminate duplicates in the Local Pack. However, after this new update, it seems like another dimension has been added to the filter - the address.While this isn’t a problem as it is nearly impossible for businesses to have duplicate addresses, for certain industries, (like health care or law) multiple practices can be located in the same building. Multiple offices can now share the same address if the building is very large. Hence, adding a suite number here proves to be effective.NOTE: The filter doesn’t weeds out perceived duplicates from local listings. Rather, it acts as an organic search algorithm that chooses one listing while pushing the others down.Similar Keyword FluxuationWith this new update, the importance of order of keywords has gained more importance. Queries such as “Link building services in USA”, “USA link building services” and “Link building USA” can be used to deliver fairly similar search results as Google can identify them as words having similar meaning. It seems that a small change in keyword order can shift 3-Pack SERP position, which means that it may be now best to use multiple iterations of a keyword on various pages of website. You can also select the iteration with the highest search volume.It’s all about the LocationThe new Google algorithm Possum uses IP address locations to serve more customized local results to users. Say, if a searcher looks for “organic link building services in USA” from their office in Chicago, he/she may not see the same results as any other user who is searching for “organic link building services” in a town where the company has a location.In addition, the farther you are from the city, the more zoomed-out will the map appear in Google Search. A user may see the drop in the result even if they include the service and city in the search query, while a user in that town would have likely seen that result first. This means it’s important for the marketers to make sure that the user’s location is set to the right city or town when finding the ranking.

Web Designing Company
Web Design Trends you can expect to see in 2017

SummaryOver the last few years, we have seen plenty of new trends and ideas changing the face of web designing market. Let’s see what does the upcoming year brings for us in web designing.IntroductionWith the world quickly moving towards the end of 2016, and technology transforming rapidly, top website designing companies have began to drift their thoughts in the direction of next set of emerging web design trends in 2017. So, here are a few trends that are expected to help web designers enhance their creativity and portfolios.Increased Mobile-first ApproachWhile designing mobile-responsive websites has already been adopted by top web designing companies, 2017 would be the year of Mobile-first wherein websites will be designed for the mobile devices first and then the bigger devices. More and more companies would emphasize on designing content that fits on mobile and smaller screened devices first, instead of designing them for the desktop.Enhanced Hero ImagesUsers are incredibly visual beings. In 2017, hero images will be strong with websites displaying high resolution, brand curated images to invoke audience interest. While images will play an important role, typography will also become more vital next year.While video will continue to dominate, web designers are tinkering with it differently. Motion graphics and background videos will get attention if used correctly. In addition, the success of animation would greatly depend on simplicity and subtle gentle movements.However, yea 207 would be less convincing for stock photography as users will get fed up of its overuse. While stock photography will still be a part of blogs and on social media, using it in website will be sloppy.Responsive Design at a Wider ImplementationWhile responsive design is something that has been around for a few years, website designing and development companies expect to see it as an even bigger uptake by big and small brands in the coming years.One of the major advantages of responsive design is that it lets businesses to pay for only one website build that effectively delivers content on smartphones and tablets and even on the desktops. Apart from its cost-effectiveness, another reason for increasing popularity is because of the Google’s ranking algorithm dropped in April last year. According to this Google update, the sites with optimized content for mobiles will get a boost in their rankings. Any website which isn’t optimized for mobile will see a major downfall in its search engine ranking.UI Patterns and FrameworkThe increasing popularity of WordPress and pre-designed templates has had a noticeable impact on the looks and functionality of many current website. It is expected to see increased emergence of both UI and UX patterns across the web wherein many sites would look and function in similar ways.In the increasing competition today, brands can’t afford to take risks in their user’s experience. As such, it makes sense to use these UI patterns and principles to enhance their website.As these existing UI and UX patterns develop, it is expected to see more and more brand’s implementing them to offer more unified and consistent online surfing experience. Brand’s top priority in 2017 would be to keep their users happy by implementing a streamlined UX and do away with design gimmicks to compete in an ever-increasingly competitive market.Extensive utilization of rapid prototyping toolsRapid prototyping tools are undoubtedly one of the most useful advancement to hit the web-design industry over the last year. These are, thus, a must-have tool for any web, UI and UX designing company. With the availability of tons of rapid prototyping tools, it is quite evident how successful they are and that brands are greatly benefitting with them. It is anticipate that in 2017, even more brands and designers would jump on the band-wagon to streamline their workflows and increase work efficiency.

Mobile App Development
Point you should Remember while Designing Mobile App

Having a mobile app is like adding value to your brand for the organizations. The increasing demand of the apps has given a new facet to the Web and mobile application designing companies. However, the market is ever expanding wherein your app is likely to get lost if it lacks the x-factor.While mobile apps are need of the hour, building and designing it is very daunting. Often, organizations that already have a strong online presence also struggle with crafting and optimizing their mobile apps. So, to help you get into mobile-thinking, here are a few significant considerations in designing mobile apps.Mobile is the King Desktop lost its throne a while back and it is taken over by the mobile. Therefore, one should think mobile first and then the desktop when it comes to designing. You ought to prioritize your mobile design, which generates a better user experience automatically. When you focus on designing the mobile version of your website, all irrelevant content is left out as there is no room for it. However, this doesn’t means that you cannot create a detailed app, but you focus only on the necessary. It is all about the UsabilityMobile app means “usability”. An app should have a good usability in order to survive on the ever expanding market competition. As a top mobile app development company, your goal should be to make mobile design intuitive, which means that all its text, icons, and gestures should be self-explanatory. You should create a user-friendly interface that won’t make the user guess their functionalities. Mobile apps need to be delightful and memorable.Indulge the User A dark reality – users have a tendency to try an app, and never take a glimpse at it again if they feel frustrated or cannot figure out how to use the app. For this reason, the on-boarding stage is one of the most critical ways to determine if the user is engaging to the product. Unfortunately, this stage is often overlooked by the mobile app developers. Consider Conventions Before designing your app, take a glimpse of the other popular apps in the market. Find out what actually your competitors or the top mobile UI/UX design companies are doing to make their product hit the charts.It is always a good idea to stick to the standards and conventions set up by all the great apps out there. Not to mention hers, conventions are set of design rules or norms that guide the user. For instance, having a navigation bar on the top of the screen in an iPhone is a convention these days.There are various conventions for the designers to consider when designing Android and iOS apps. It is advisable for you to understand and incorporate them in the app to make your work as lean as possible.Let your Users see Gestures Gestures play an important role when it comes to app usability and interface. In mobile design, you should know that your fingers act as a mouse. Hence, you should think about tapping rather than clicking. Therefore, touch devices allows the user to use gestures such as pinching and swiping, which further offers oodles of new ways of interaction. Since, good usability embraces both the super user and the novice, actions should be intuitive for both of them. While sticking to the conventions is necessary, sometimes your app must also have that unique feature to feel unique from others. For this, you should be extra creative with nudging the users as a designer by adding simple hints.ConclusionDesigning mobile apps renders different opportunities to the developers than designing a web design. UI/UX  designing company should keep up with the evolution of mobile app design techniques and conventions. This also means that they have to reconsider their tools and hone their skills to design according to the contextual behavior of their users.

Brilliant Features of Android N You Might Didn’t Know

Android N or Nougat is the latest version of Android. And it is believed to be the greatest Android update. While it has been made available on only a few handsets by Google, it is still worth a wait.Keen to know what’s so special about this Android version? Continue to read on the article to learn about its pack of amazing features you won’t find anywhere else.MultitaskingGoogle is known as the top android app maker in USA and probably in the entire world. And it is quite judicious to call it so. Android N allows multitasking with its split screen feature in all Android handsets. Hold down the task-switching button on your home screen and your screen will split into two that would let you work with more than one app at once.While it can be little fiddly for users with small screen, but it‘s a Godsend for those with larger handsets and for serial multi-taskers. There’s also a Clear button to close all the apps at once.SettingsThe settings menu in the new Android version has also undergone a revamp. When you enter the settings screen, the first thing you’ll notice the suggestions for tasks you might not have done with your phone yet, such as set up voice commands or email accounts.In addition, each option on the list gives you some piece of relevant information that could save you some menu-diving. For instance, you can check your storage capacity, data usage, current Wi-Fi network, etc. on right from the menu. Android N also adds the feature of reflecting persistent settings in the list itself when activated.Keyboard ThemesThe top android app development company has come up with a ton of themes for the Google keyboard. You no more need to install any android app from the play store to customize your keyboard. Now, you can choose different colors, add or remove the borders between keys, and set a photo as a backdrop. Now give your keyboard a new look every day!New EmojiWith Android N, Google is also reviving its suite of emoji, giving it a more uniform appearance. It is also proposing the Unicode Consortium to adopt 13 new emoji for better representing professional women in the universal character set.NotificationsThe look of notifications has been completely transformed in Android N. Now, the things are much visually more pleasing, with a full-width design and tinier icons, which make better use of space. Even the notifications are more functional now; users can expand them twice to see more information and perform specific action. And if you don’t feel like swiping, you can expand each notification using the little buttons, which is yet another new thing in N.Top Android App Development Company has also added a neat feature in N that offers the ability to long-press on every notification for controlling the way user wants to receive alerts from the app. In addition, N also allows users to long-press any notification and chooses whether to display them mutely or block them altogether.Easter EggAlthough, Android N doesn’t yet have a version number, it isn’t stopping Google from putting in its conventional Easter egg. To remind you what’s the Easter Egg, each version of Android comes with a hidden visual flourish that can be accessed by tapping the version number rapidly in the system settings.Battery LifeEvery version of Android assures better battery life and Android N makes this promise again. With this new Android version, apps will be enforced to be less battery intensive. In Android Nougat, the battery usage would be lowered t an extent. The Doze state would be woken by calls or texts. However, other than that, it’ll be in a low power state and would be ready to spring into action when in need.

Why WordPress is the World’s Most Popular CMS?

What makes Wordpress enjoy over 60% of international CMS market share? The fact that WordPress is powering 26% of the global websites makes it pretty much clear that it is the today the top choice of a majority of top CMS development companies.  It is also one of the most preferred ways to publish content.So, what are the reasons that WordPress generates more interest than any other platform?Open-Source SoftwareWordPress is an open-source Content Management System, which means that a private company cannot delete your content on its own, irrespective of reason. Hence, it is impossible for the companies to lose their content once they publish it using WordPress. This makes wordpress a reliable and secure CMS too.Being open source software, WordPress is the most viable option in terms of cost offering you complete possession over your content.Multilingual WordPressAccording to WordPress.org, it is possible to develop Wordpress websites in more than 60 languages. To put it simply, WordPress has been entirely translated into over 60 languages and currently more than 70% of WordPress websites are in English language. Wordpress has made it possible to democratise publishing a real possibility as blogs and websites can be developed in multiple languages making the platform relevant to a truly global audience.Easily CustomizableSo far, WordPress has been used as a content management system or a blogging platform. However it has also been used to create different types of websites. This has been possible because WordPress is a fully customizable platform. Also, being an Open Source software, it welcomes contributions including plugins and themes helping website development companies to develop different wordpress websites. The showcase section of WordPress.org proves the effectiveness of WordPress to be used for various purposes along being a good blogging platform.WordPress Plugins & ThemesWordpress offers a multitude of themes to help enhance the design and functionality of a WordPress website. These offer different templates. In addition, for every template, there are many plugins, which further help in customizing these templates to add more functionality. Because internet is flooded with wordpress themes and plugins, wordpress is the most preferred website development platform today for small and even top website development companies. The increasing interest in WordPress and growing repository of plugins and themes has also motivated many third-party companies to produce premium themes and plugins professionally.Social MediaThe power of social media platforms is huge. The numbers of likes and comments on your social media channel determines your brand popularity and success, particularly for large businesses.  There are over a billion active users on Facebook alone. Combining this number with the growing importance of Twitter as a promotional platform for businesses can help you realise why the ability to integrate these posts in your WordPress is important.It is very significant for businesses to offer an experience to their users to engage with authoritative long form content & share it instantly with their connections to start a conversation on a single platform. Wordpress is a platform that offers its users complete control over their content. In addition, it also understands that the real power of content is improved through connections. This is what social media platforms are meant for. Embedded social media plugins in WordPress include Twitter, Youtube, Photobucket, Flickr, Slideshare, Dailymotion, Google Maps.Conclusion        All the above discussed points make it clear that WordPress is the best and here to stay. Also, it will grow bigger in the coming years. If you stay informed and exercise basic best practices in place, you will be safe with your WordPress website and happy as well.

Ruby On Rails
Pros & Cons of Ruby on Rails

Ruby on Rails is a highly efficient framework platform that is both easy-to-learn and work. It lets you build high-end web applications with extreme flexibility and in less time spent in testing and scaffolding. Some of the popular websites such as Hulu, Airbnb, Basecamp, Shopify, and Zendesk best exemplify the extensive scope of working with Ruby on Rails.Whether you want to hire a Ruby developer or want to learn it from the scratch yourself, look out for the proficiency on both Ruby and The Rails. Ruby is a programming language that helps you to write the code in fewer lines and in a more comprehensive way than other programming languages. Rails, on the other hand, is an agile framework encompassed with lots of tools like automatic scaffolding, built-in testing, and metaprogramming that do the most work for you. Here is an Infograph on pros & cons of Ruby on Rails.