- Mobile App Development
- Search Engine Optimization
- Social Media Optimization
- Web Development
- Website Designing
Websites have become such an important of today's fast paced world. Almost everyone has a website nowadays and therefore the competition to get your website noticed is harder than ever. Hard, yes, but not so hard that you cannot achieve it says a Website Development Company in USA. All you need are a few tips and tricks to make your website awesome and make people sit up and notice it. As per the suggestions of providers of software development services in USA here are a few tips to make your website more awesome. Ways to make your website more awesome: Create a professional logo of your website. It will add credibility and make it all the more noticeable and prominent. Do not use too many colours. Use a light background, lighter colour and a few colours that blend properly without grabbing all the attention for themselves. Pick up a premium font for your website. Do not experiment with fonts too much. Use a header and a paragraph font and a special font to pop certain things. Keep the body of the font at a minimum of 16px. Anything smaller than that will be too strenuous to read. For the mobile sets, the font should be 12px at the least. Use the rule of the third. That is draw three horizontal and vertical lines and align the important points or segments where the lines intersect. Do not clutter your website. Give it space to breathe and use white spaces judicially. Maintain a balance and do not let it tip to one side or another. The call to action button should be big and bold. You won't want your user fumbling. Lighten the links and other active states. Change the colour of the link once the user has visited it. Be consistent, both with your styling and the fonts that you use. Stress on the importance of micro-interactions button. Do not use a welcome gate, instead, direct your user directly to the home page and maintain their attention. Use headings and subheadings so that the user knows what to read or miss or look for without going through each line. Check your website time and again for broken links and fix them as and when necessary. Make sure that your website is mobile friendly and works perfectly on cellular devices. Add title tags to the images you add to your website. Do away with inline styles from your HTML. They will make your website look sloppy and cluttered. Choose Sass variable over CSS ones. They are easier to use and you can easily change the font style or colour through it. Develop a tool that will lend a unique feature to your website, maintain your own custom plugin. Make sure that your website is compatible on all browsers. The copyright footer should be up to date and display the current year. Pick one phrase or keyword per page and work on it, optimize it. Make sure that the title is keywords rick and is not too long. Register your domain in advance to get preference in the search results. Add Google Webmaster Tools to your website to stay updated with how Google indexes your website and what to do about it. Interlink your content. Make your home page a place from where almost all the pages can be visited with the fewest clicks possible. To help google rank your website better, add structured data, as and where required. Make sure your page is not too slow. Make use of Google's PageSpeed Insights to make your website fast and sleek. If the different pages of your website weigh more than 2Mb then they might be too heavy and you should tone them down. Upload high resolution and quality images. Page redirects should be avoided at all costs. Set expiry dates for pages and links that are not updated often. Dedicate a server to your website alone. Or use one a premium server. Design illustrations or graphics, keeping your website in mind. Customize the error 404 page to let the user know when a page link has expired and to direct hem to the home page. Make the about you section interesting. It represents you and your website and should be up to the mark with good writing and interesting graphics. Give your contact info to build trust and compatibility with the user. Have live chat window to interact with your customers. Give your users the option to register their email address. Have a confirmation page that should direct the users to confirm their email and subscribe to your website. The confirmation page should be idly followed by a thank you page. Use social media to your advantage to make your page more appealing. Whatever your do, keep your website simple. A person who is new to your webpage should be able to understand its purpose within the first few seconds of landing on it. Have a help section to help the uses understand your website better. Use lightboxes to give out extra information. Have a section where viewers can leave their comments or feedback. Do not make your website too fancy. That includes no usage of feathery fancy fonts either. The number of various links and destinations that each page provides should be limited. Set up snippets to make sure the best face of your website is revealed when people share its links on different social media sites. Keep the links to social media sites in the background, or put them at the footer.
In the current scenario, we can see mobile apps everywhere. Right from the front page of the newspaper to the home delivery menu left at our doorstep, we find the mention of a mobile app on almost everything. Be it the automobile industry, food industry, retail or FMCG, all the major firms have connected themselves to their users using mobile apps and the market is growing at a very rapid pace. Benefits of having a mobile app: With the advent of smartphones, mobile apps, be it an android app or an iPhone app, all types of apps are doing rounds in the digital world. An app allows a user to access a defined content and is specially designed to work with the OS of the mobile device. E-commerce apps like EBay, Amazon, Flipkart and son on are very famous and so are many gaming apps that provide entertainment to the users. On a company’s perspective, having a mobile app has become a necessity, claims a well-known Android App Development Company in USA. Apps provide a lot of flexibility to the firms and they have a lot of advantages which are listed below: A mobile app allows the firm to send push notifications to their users anytime they want. In this way, all the latest offers, new launches and exclusive deals are intimated to the users on their mobile phones which increases the visibility of the offers. Mobile phones have become a necessity of human life and a person normally carries his/her cellphone wherever they go. Thus, having a mobile app allows the firm owners to have real time connection with their users and interact with them whenever they want. Mobile apps make it easier for the people to use the service offered by the firm. Moreover, with more and more people going towards e-commerce, firms are trying to capture the market share and increase their sales online. Marketing is the most important purpose served by the mobile apps. Firms develop their apps and connect with the users which allows them to market their products to the people in real time. App marketing has created a lot of buzz and is great way to bring your product in front of the people, says a report from a known android app maker in USA. Mobile apps are also a great way to earn a lot of money. There are premium apps which come for a price and people have to buy them in order to use them. Furthermore, mobile ads can be placed on the apps which helps the app owners in making money using the advertisements displayed on the apps. So, a mobile app can be used to make money using ads as well as one can advertise their own brands using services like Google AdMob. Getting the apt app for your business: The type of app for a business purely depends on the niche of the business. If you are a seller, then having an e-commerce app is a great way to serve your purpose. Even a manufacturer can develop their own market and sell directly to the users, eliminating the need of middlemen. Other apps include apps which are used for giving information, games and other miscellaneous stuff other than e-commerce. Apart from this, there are educational institutions offering their apps to the students for study purposes. Then we have apps like Uber, FoodPanda and so on which offer basic services like cab booking and food ordering to the people. If you’re not sure about the type of app that you should make, then it is best to consult experts. You can easily find an App Development Company in Australia, USA, UK and India who can give you the best apps at a great price. These experts will understand the nature of your business and suggest what type of app you should go for. So, wait no longer and get your app made for your business today so that you do not miss out on the various benefits offered by the mobile apps for your business.
We are pleased to announce that our CEO, Rahul Mathur, has been interviewed as an expert on Xamarin and Android Studio, two different app development platforms by the American research firm Clutch. Rahul’s interview is part of Clutch’s effort to research the app development software space, and provide information for buyers who might not know whether they should develop an app on a native platform, or use a cross-development platform. Here at Arka we have experience delivering successful projects using both native and cross-development techniques. Feel free to read more about our experience developing mobile apps here. We were pleased to partner with Clutch.co on this research effort, as they have consistently delivered industry leading coverage in the mobile app and web development space. In addition, Clutch has identified Arka as a “firm that delivers”, and a profile of our company is featured on the Clutch website. If you go to our profile you can read reviews from past clients of Arka, as well as expert insights from the Clutch analysts who have reviewed our company. We invite you to take a look at our profile on Clutch, and see for yourself the positive feedback our work has received there.
Stress is common in today’s world. All professionals, be it Government Officials, MNC Professionals, engineers, doctors, etc. suffer from stress issues as the jobs are getting more and more demanding with each passing day and people are suffering from lifestyle issues as well as health issues which adds up to their stress. Stress and Web Development: Just like in any other profession, there is a lot of stress in the profession of web development and app development too. People who are talented coders spend a lot of their time in front of the computers, trying to fix bugs, create new things and come up with app and website ideas that would shock the world. However, all this toiling takes a toll on their health and it is said that most of the coders suffer from eye problems, have migraine and headache issues and also suffer from depression and loneliness. The reason is the fact that developers often sit alone and keep doing their work and have a very limited social life. Due to this, their life feels lonely and they sometimes end up getting depressed. These facts were presented by a prominent provider of Web Development Services in UK when they surveyed their own firm to find a reason for the drop in their productivity. Furthermore, the stress from failing to run a successful code or launching a good app is another factor that adds to their woes. Lastly, the growing competition in the sector has increased the amount of stress felt by the developers and now it is high time that developers take some stress management tips, said the report of a well-established Website Development Company in USA. Stress Management for the Developers: Even though stress management exercise depends on the person and the way different things affect him, but here are a few simple stress management tips for the app and web developers that will help them work well: Take frequent breaks: Coding requires a lot of concentration and sitting in front of the computer for long hours. Such exercise can increase physical and mental stress and thus, one should take breaks every once in an hour in order to just loosen their mind and get back to work with a new energy. Walk around your cabin, grab a cup of coffee or just close your eyes and relax for about 5 mins after every hour of rigorous work and you will feel a lot less tired than you usually are. Make workplans and stick to them: Making work plans is not an issue, sticking with it is. Most of us just create a plan of action when going into a new project and mostly we fail to keep up with the plan and in the end, we stress out ourselves trying to complete it at the last minute. It is very important to avoid such behavior if you want to stay healthy and stress free and now that you know the importance of work plan, it is highly recommended that you stick to it. Yoga and Meditation: Since the competition in the field is very high, not getting stressed out is nearly impossible. However, if you use yoga and meditation, then you can easily fight the stress and keep your mind calm and cool. Meditation allows you to channelize your positive energy and yoga keeps your body as well as your mind fit. So, indulge in these activities and keep yourself fresh and healthy.
PHP, one of the most popular and widely used web development languages, is pleased with feature rich frameworks and number of open sources in its family. These frameworks include several incredible tools and features that offer a helping hand to businesses for building high-performance, robust web based applications. Each of the available PHP frameworks is designed to serve a specific purpose. Certain frameworks like WordPress and Drupal are considered the best as CMS and blogging platforms while the others like Cake and Zend PHP are usually recommended for website development. With so many PHP platforms available on the platter, it is common for most business owners to get confused about which one would be the best for them. To make the process of selection easier; we, at the website designing company in USA, are providing you a list of pointers that will help you evaluate the various PHP platforms: The product catalog Scalability Business user control Reporting and Analytics Search Agility Integration Interoperability Synergy Payment Gateway Integration Lets us have a look at the top 5 PHP platforms that are widely used for e-commerce application development: 1. Magento: Magento is the most versatile e-commerce platform. While outsourcing software work in India, we have realized the great potential this platform can offer to businesses. It provides rich e-commerce solutions with complete flexibility as well as control over look, higher functionality and content for an online store. Magento provides a multi-lingual platform that can control multiple websites from a single admin panel with an ability to share as much as or as little as information that is optimum for your business. It also supports localization and multiple currencies. 2. OpenCart: According to the researchers at our website development company in Dubai, OpenCart is also an excellent PHP based shopping cart system for e-commerce. It provides robust e-commerce solutions for internet merchants. It is a highly scalable and a very powerful platform that allows you to create an online shop of any size. It provides a visually appealing interface and is search engine friendly. 3. OsCommerce: This is one of the older PHP frameworks that has consistently been a popular choice for traders looking to set up an online shop. It offers a good range of features and allows business owners to set up their eCommerce stores quickly and with ease. The experts at our website designing company in UK trust this platform for its amazing catalog at the frontend and a versatile administrative tool in the backend. 4. PrestaShop: This one has been one of the world’s most professional and leading eCommerce frameworks. What makes it so desirable is its open source framework that offers PCI-DSS compliant, customizable eCommerce solutions. It can handle everything that eCommerce needs including setting up a web store and managing customers and orders. 5. Shopify: Shopify is perhaps the easiest eCommerce framework to work with. And that’s the USP of this framework. It features a customer menu that can help you organize your customer data for marketing purposes. According to the professionals at our software development Company in South Africa, this framework is the best when you want to add multiple catalogs to your online store. It is a heavily packed framework and has several tools that can help you create a successful online store. We can help you select the best PHP framework depending on the nature of your business, your products and services and your specifications. Once you have managed to complete this crucial step of online store creation successfully and correctly, the rest will be much easier!
Mobile data doesn’t come cheap. Especially when you have so many things to do with your android device, saving every last kilobyte of your mobile data is recommended. But, there are many apps that leech out the data from your mobile with their background processing and constant updating. Under such conditions, it becomes quite difficult to save your mobile data and you might end up paying extra money for using the internet. But not to worry, we at Arka have chalked out the various reasons that cause data loss and are presenting you with 5 smart ways to save data in your android device. Also, if you’re a business owner and want to get your app made by an App Development Company, keep these tips in handy and make sure you ask your app designer to create apps that are lighter for your customers to carry and use and hire application developer only after you’ve considered all these things. Restrict Background Data: Your android device has an option of disabling background data usage. By checking this option, all your apps will stop working in the background and in order to get the latest updates while to open them. However, it is a great way to reduce your data usage as background usage tends to be very high for some apps. If you’re a business owner, make sure that the app design company that designs your app ensures that the background data usage of your app is limited. Turn off Auto Update: Google Play Store is set to automatically download the updates to the apps you have on your device. A great way to save your data is to disable auto update on mobile data and set it to auto update over Wi-Fi only. Turn off App Sync: Apps like Gmail, Google+, etc., automatically sync your device with the mailbox or with your timeline. If you turn off sync, then these apps will stop gathering data on their own and will fetch the updated results only when you operate the apps. Disable Unwanted Apps: There are many apps that you don’t want to use and also cannot be uninstalled from your device as they are system apps. The best way to make sure that they don’t eat the phone memory and phone data is by disabling them. Once you disable the app, it does not function until and unless you re-enable it at a future point of time. Limit Data Usage: You can limit the data usage of your device and once you reach the limit, your phone will automatically close the data connection. This can be used a precautionary measure for keeping your data use in check and can also be used to monitor your daily usage so that your data works for the maximum days possible. Keep these 5 smart tips in your mind and make sure that you use your data in the most judicious way. For all those people who are looking to get their app created for going online, make sure you select the best Offshore App Development Company for your needs and the creative team is capable enough to keep your app light for your users. If you want more details regarding mobile app development, you can get in touch with us and give us a chance to show you the true picture of mobile app development. We are one of the most prominent Android App Development Company in India at this moment and have worked with many overseas clients ranging from USA, UK, and UAE to South Africa and Australia. So, if you’re on the lookout for an iPhone App Development Company or any other app development company, then do get in touch with us and tell us what you need.
Manual testing is referred to the process wherein a software tester sits and goes through an end user software to determine the various flaws and bugs in the software. The process is generally carried out before the official launch of the app or website or software and forms an integral part of the quality assessment of a software. Who use manual testing? In general, software testing is done using automated methods. Developers tend to use automated scripts and computers for the purpose as the process is made easy. However, in cases of graphical interface, games, e-commerce sites and interface of apps, manual tests are preferred. These tests are preferred as in these cases, user experience is what matters and in order to ensure that the end user is able to conveniently use the service, testing using manual methods is quite important. Almost all the e-commerce and game developers use manual testers to make sure that their app or site is working as per the convenience of the public and not causing any bug during use. How does one go about doing manual tests? Testing for a software bug manually is a cumbersome task. It needs to be done with immaculate accuracy and has to be very robust. Doing it with lack of agility would yield bad results and do away with the very foundation of having manual tests for the software. Even though the testing procedure is fabricated specifically for the software to be tested, there are some general guidelines that give you the basic framework of such a test. Some of the steps or stages that are included in a manual test procedure are: Selecting a test plan: This is the most basic step and is done in almost all the manual tests that are done. A proper test plan is needed in order to properly execute the manual testing technique and get results. The requirements like the number of people required, computers needed and software licenses are determined and acquired for the same. Creating a test guide: A detailed guide for the tester is created by the software developers detailing all the steps that need to be followed in order to get the required results. Furthermore, the expected outcome of each of the action is also given so that the tester can verify. Assigning testers: Testers are sought and assigned the tasks. They get to work and complete the task manually within their stipulated time and send the results to the developer. Test Report: A report of the test is created by analyzing all the inputs of the testers. The report is read by the managers and developers and they decide whether or not the app is ready for commercial release. If there are issues, then the developers identify the root cause of the issues and then get to work on them and debug the app or software. Hire experts for manual tests: Even though the process seems quite simple, the work involved is not as simple as you think it to be. Thus, the requirement of expert testers who have experience and expertise in software is high. The experts are able to follow the steps more accurately and deliver better results. A web Development Company always keeps a few testers around for doing manual tests on their newly created apps and software and even websites. If you’re getting your app or software made from these companies, then you don’t have to worry about the testing phases. However, if you’re using freelance developers or developing the app yourself, then you should actually look for some trustworthy and experienced testers who can actually help you out in the process. So, make sure all software and apps developed are tested by manual testers before coming out into the market in order to make sure that less number of bugs are encountered by the users. However, do note that apps will always have some bug or the other and thus, constant improvement of the software or the app is needed at all times.
Mobile technology has brought about a huge change in the landscape of the e-commerce industry. Mobile phones are being used to conduct most of the business and people are rapidly migrating from desktops to mobiles.The advent of mobile websites, responsive web pages, smartphone apps, mobile cash wallets, etc., have made it easier for the consumers to buy stuff and the e-commerce firms are capitalizing on these technologies to reap profits. Mobile technology has steadily built on the advancements in this field and with more power to the consumers, mobiles are helping them in exploring areas which were previously thought of as impossible. Moreover, the advent of mobile has led to the growth of many mobile based businesses, which have fared well in the past few years and have turned out to be some of the biggest companies in the world right now. Features offered by Mobile technology: Since smartphones have become an integral part of the human life, developers and e-commerce firms have worked hard to bring the following features to the consumers: E-commerce mobile apps developed by Mobile App Development Company in USA, UAE, India, Australia and other important digital markets across the globe. These apps allow consumers to shop for their favorite products using their mobile phones. Mobile wallets developed by a few firms who provide financial services to the people. These apps allow people to make secure payments and avail huge discounts and cashbacks. The freedom to shop on the go and get access to a plethora of products anytime, anywhere. Mobile technology allows for targeted marketing as analytical studies allow e-commerce firms to track the behavior of the mobile app user and construct specialized offers for them in order to drive conversion rates. All these features have made it easier for the people to engage in online shopping using their phones and also helped the e-commerce firms to target their customers in a more defined and polished manner in order to increase the rate of their conversions. Mobile Apps: Changing the future of e-commerce Perhaps the biggest game changer for the e-commerce is mobile apps. With app development services in USA, USA and other parts of Europe becoming common, most of the firms dealing with e-commerce and migrating to apps as they feel that apps give them more leverage on their customers. But how exactly are mobile apps changing the future of e-commerce, let us see: Mobile apps have a higher reach and allow the e-commerce firms to target their customers’ day in and day out. According to the reports by a Hybrid App Development Company in USA, e-commerce conversion rates are higher with native apps that send notifications to the users about all of their offers and discounts, thereby targeting their users in a more efficient way and increasing their sales. Mobile apps have simplified the shopping process and made it possible to shop on the go. With more exposure towards online shops, people are more likely to buy stuff from the e-commerce firms. When asked from an app designing company in USA, reports reveal that e-commerce firm owners are preferring apps over mobile sites as it gives them the chance to modify to their heart’s content and add something of extra value to their users which ultimately helps in improving their sales. The addition of mobile wallets as a payment process has also helped in simplifying the payment process. According to an Android App Development Company in USA, People prefer a smooth shopping experience and in lieu of mobiles, the process becomes much simpler and people are more likely to shop online. Thus, the introduction of advanced mobile technology is aiding the growth of e-commerce apps. With more and more research being done in this field, it is likely that the business will see definitive growth in the next five years or so. However, the competition in the field is quite high and one must come up with new and innovative ideas in order to enter the market and grab a fair share of the digital market for themselves.
When it comes to web development, web apps and services, ASP.NET is one name that resonates across all categories. Designed by Microsoft in 2002, the platform is one of the most popular in the world and works on an open source model. The initial release only had the .NET framework, with ASP (Active Server Pages) being added to it at a later stage. The latest release, version 4.5, was launched in 2012 and we are still waiting for the final stable release of version 5. The framework is written using the .NET Language system of CLR, which allows the developer to code using a plethora of coding languages. Security Features of ASP.NET Perhaps one of the most exciting features offered by this platform are the security features, which make them suitable for web apps requiring authorization and login details. The features are in-built into the framework and there are some which can also be used by adding plug-ins to the existing framework.Some common security features that make it one of the most popular extensions and frameworks for web app development, as per the reports of a Software Development Company in USA are: Authentication: The ASP.NET framework offers a lot of options for adding authentication steps before opening an app. One can opt for no authentication, individual authentication, windows authentication or enterprise authentication. Each type of authentication have their own pros and cons and are used as per the needs of the developer. The authentication layer uses the .NET Identity to find out about the registered users and authenticate them to use the services. Access Rights: The framework also allows the developers to give access rights to all the users. In a report by a prominent company providing .NET Development services in USA, the access rights helps in determining which users can only read the data, who can read and write and who can change the developer mode and so on. These rights allow us to keep the data safe from unauthorized users and is a great option provided by the platform for the developers. Two Factor Authentication: ASP.NET also allows the developers to add a module for two step authentication. This authentication allows the use of a mobile phone for SMS verification or an email id for code verification using the email sent to the registering user. Such type of features are quite helpful for apps that deal with some monetary transactions as they keep the entire setup more secure. Immunity to outside attacks: The .NET framework is developed by many of the world’s top developers and features security options that make it difficult to attack these apps and websites using malicious software and other such attack methods. The security features are quite robust and are able to fend of outside attacks with ease and keep the app the user data secure. With so many robust features offered by ASP.NET, the platform has become quite popular and is used by millions of developers worldwide. Almost half of the companies engaged with website and web app development are using the Microsoft.NET framework development in USA and also in the other parts of the globe. The scenario is quite clear in the growing economies too. India, UAE, China and other Asian countries also use ASP.NET more than other platforms and one of the prominent reason are the availability of strong security features in the platform which are inbuilt in nature. So, consider the pros and cons of various frameworks before using one of them, but make sure that you keep all these security features in mind before taking any decision. The security of the user and the app database is of utmost importance and keeping these in mind, the popularity of ASP.NET has grown and is expected to keep growing at a rapid rate in the coming future with the launch of the stable version 5.0 and other add-ons.
The world has become a much smaller place thanks to the advent of the digital technology. Using this technology, people can reach far and wide and get access to content that was otherwise impossible or very tough. Thus, we list some of the most important aspects of digital technology that have had a positive impact in the life of humans. Easy Access to a plethora of information: The internet has portals that give information about various topics. The internet is a giant source of reliable information from all over the globe and it provides easy access to all human beings. Historically, gaining access to such a huge volume of data was a tough task and the advent of digital technology has changed all of it. Encouragement of Innovation: Since humans have access to a wide array of data, they can easily bring out new innovations using that data. Moreover, crowd funding, venture capital and angel investments are much easier now due to the communication channel provided by the internet. All this is only possible due to the development of digital technology. Improved communication: Communication systems have improved a lot, thanks to the digital technology. The obsolete forms of communications like telegram and letters, which were very time consuming, have been replaced by the much faster email and instant messaging. Moreover, getting in touch with people across geographical barriers has become cheaper and much more accessible due to the digital technology. Social networking: Digital technology has given us the gift of social media. Social media is the biggest platform of communications in the present time and as much as 20% of the total populations of the world use some form of social media or the other. Sites like Facebook, Google +, LinkedIN, Yahoo and Instagram allow people to remain in contact with each other irrespective of their present location. The social media also allowed old contacts to again connect with each other and many people have found their long lost friends or relatives by the use of digital technology. Moreover, social media has provided a platform to the companies to exploit digital marketing solutions and reach out their customers in order to interact with them and offer them better services and deals. Access to digital media: Video streaming sites like Dailymotion, Google Video and YouTube have become a primary source of entertainment for all. These platforms provide a lot of engaging and interesting content to the people and they can enjoy a variety of videos made on different niche. Other sites like Netflix have made it possible to buy or rent commercial movies on the internet and watch them on demand. E-Commerce: The digital technology has allowed humans to shop from the comforts of their homes. Things like electronics, consumer durables, food items, apparels and even medicines and vehicles can be bought and sold on the digital platform and it has made it easier for the firms to reach out their customers and conduct business by the use of digital marketing services. Thus, digital technology has become a boon to the humankind and helped in alleviating the status of the human life. However, there are certain cons of the digital world that must be taken into consideration while accessing the data and it is the duty of the humans to keep them away from the harm that digital technology may cause to them. Also, for all the new firm owners, digital technology offers you a plethora of opportunities and by availing some professional SEO services, you can easily get yourself noticed on the digital world via organic search engine optimization and make your mark on the digital market. We, at Arka Softwares & Outsourcing, offer some of the most innovative methods to make you known in the digital world. We ensure that the digital technology brings together consumers and producers and our clients make the most of this opportunity by getting in touch with their target audience and interacting with them about their products and services. We are an SEO Services company that provides high quality and affordable SEO services to our clients in order to give them the much needed boost in the virtual marketplace. So, get in touch with us to discuss the possibilities and if you’re just a curious reader, enjoy the benefits of digital technology but do so with care and vigilance.
We all have heard about the powers of SEO. We are fully aware of the fact that SEO can allow you to rank better in search results and get more traffic to your site from across the globe. However, not all businesses are global and there are many businesses who just focus on a local geographic location and want users from that region to find them. Thus, enters Local SEO. What exactly is local SEO and how does it help? Local SEO is location specific SEO of a website that makes it well optimized for a search result aimed at the current geographic location of the business. Local SEO is a powerful tool and it is very helpful for the local businesses as they do not want people from all over the globe to visit their site and only wish to focus on the local crowd. With proper website optimization and digital marketing services, a small business can easily get famous in the local domain and spread the customer base. Some tips to advertise your local business using SEO: The best part about organic search engine optimization is the fact that it is absolutely free and just needs your care and attention. However, if you’re not well versed with SEO, you can hire an SEO services company and avail professional SEO services for your site. So, if you’re venturing out yourself, then here are some tips to effectively use digital marketing solutions for your local optimization: Use Google + Local: Create a profile for your business in Google + and fill it properly with the entire address of your business and also the website link. Whenever people will search for the services you provide in your location, your Google + page will be displayed, complete with the reviews you have received, the pictures of your establishment, the telephone number and the address. Relevant Content: Content is still the leader when it comes to organic SEO. One of the best local business solutions is to create content that contains your geographical location spread across all the pages. You can add your address in the footer section of the web page or maybe optimize the page content to make sure that the relevant information is present and the search engine can easily track it. In this way, you can make sure that your website shows up when someone searches in your location. Proper website extension choice: Website extension is another important parameter to ensure that local SEO works well. A site in India ending with .in has more chances of being associated with the location than the generic ones. However, if your domain is .org, .net or .com, you can always use the Webmaster tool by Google to link your site to a location. Thus, by following these simple steps you can get the best small business web solutions for your local business. However, if you’re facing a hard time in optimizing your site, then you can always go for some affordable SEO Services that will make sure that your optimization is done properly. We, at Arka Softwares and Outsourcing, provide Local SEO services and our experts have ample experience to create a brand name for your store in the region you serve. So, for any additional information require about our services, drop in at our site and get in touch with our experts. Our services expand to a lot of regions that include the US, UK, UAE, South Africa, Australia and India to name a few. We are growing at a rapid pace and are striving to become the best IT Solutions provider for the domains we serve.