Globalization has bridged the boundaries for business and communication like never before. With the introduction of eCommerce, the internet became a big marketplace. Many businesses have built up and grown speedily with the eCommerce technologies and the number is increasing each day. Since many eCommerce big brands already have acquired a major portion of the market it becomes tough for new businesses to take their place.
As per the research reports, the ecommerce economy is expected to continue its upward trajectory and rapid growth. Revenue through mobile apps has seen a great increase in the past five years. The most traffic on eCommerce websites come from mobile. More than 70% of users prefer to use mobile to do online shopping.
With the increased mobile users, ecommerce development of mobile apps became an important aspect of any business. And to stay on the top, the businesses are using different approaches to promote a healthy user experience.
While the ecommerce economy is increasingly growing, you can only expect to see results if you approach it in the right way. Focusing on important tips can help ensure eCommerce success. Here are some tips that you must take care during the development of eCommerce mobile app:
“Make sure to provide the best experience to your users”
The first thing that you need to take care of is to look and feel of your app. You must take care to create a simple yet elegant app. So that users can use that quickly and easily. Make sure to insert buttons and menus effectively, apps’ interface must be impactful.
Incorporate social elements
It is a great idea to include social elements on your e-commerce app. Things like product reviews and testimonials follow buttons and even social login options all help the conversion funnel.
It is always good to socialize your product details. Most users prefer to check all the details about your product including the number of users you have, reviews of the product and more. Also, offering appropriate pricing, giving free shipping and making the checkout process easy with simplified shopping carts – always helps attract more customers.
Test absolutely everything
Before launching your e-commerce business app, you must make sure to invest in testing and analytics. Try to think like the end user and find out what is working, what is not, and the why behind those answers. There are some best A/B testing tools, you can choose them to test your app. Hiring best ecommerce developers helps you with amazing development and provides you right guidance on testing and marketing your app as well.
Make the checkout process all easy
With a complex checkout process, you just provide your users a reason to abandon your cart. Make sure to keep your checkout process simple, direct and clean. Also, make sure that you include all possible options that a user might want for initiating a transaction. It is also a good idea to have an inbuilt mobile wallet system to smoothen the process to the best possible extent.
Moreover, the main screen of your app is the most important as it gives a quick look at all the features of your app, so make sure to make it eye-catching, and ensure its smooth functioning. Less content, but full information is the only way to keep the user stay in the app.
Simplify your products categories
Good categorization of the products in your app can help attract more users. When users find their needed products easily and quickly, they tend to stay there for more time.
Clear visibility of system status
You need to take care that you are providing a prompt message on each action taken by the user. It makes users comfortable, so most users prefer to use such apps.
Stay on top of SEO
As the e-commerce economy doing speedy growth, more and more businesses will be entering this incredibly increasingly crowded space. Since competition is high, SEO becomes an essential thing to stay on top and to stand out from the competition. Connecting with a skilled SEO will help you stay competitive in the long run.
In the end, never stop developing. Every day, you see new trend comes up, new technology introduces, and customers tastes also changes accordingly, so you must make sure you keep yourself and your app updated with the latest technology and trend.
With these above tips, you can be well on your way to becoming a successful eCommerce-based entrepreneur.
Ecommerce website development usa company can help you design and develop your e-commerce app idea to an overwhelming and customers engaging mobile app so that you can get the best return on your investment.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.