Complete Guide To Website Maintenance- Keep Your Site Running Smoothly

Updated 20 Feb 2024
Published 19 Sep 2022
Nancy Bhargava 3975 Views
website maintenance

Now that your website is up and running, it’s essential to maintain it to remain functional and relevant. If you don’t invest in website maintenance services, it will likely be penalized by search engines and become irrelevant to your target audience.

Website maintenance is a vital process that includes regularly updating your site with new content, fixing any broken links or images, and ensuring that all your pages are loading correctly.

This will allow users to establish flawless interaction with your site and always have the best user experience.

This comprehensive guide will outline the website maintenance process to keep your website operating at the cutting edge of your industry.

We’ll also discuss the importance of website maintenance, the cost of website maintenance, and the checklist of tasks to be included in your website maintenance services plan.

So, let’s get started!

What is Website Maintenance?

Website Maintenance is the process of keeping your website up-to-date, error-free, and relevant. It includes tasks that will regularly monitor your website’s overall health and performance, like adding or removing content, updating security and backup solutions for websites, fixing broken links, monitoring the site’s performance, enhancing the user experience, increasing new and returning traffic, and many more.

It is important to note that website maintenance is not a one-time task; it’s an ongoing process that should be included in your business plan. This is because the internet is constantly evolving, and your website needs to keep up with the latest trends and changes to remain relevant.

Why is Website Maintenance Services Important?

Website maintenance is important for several reasons. First, it helps ensure that your website is always up-to-date. This is important from both a security standpoint and an SEO standpoint.

Outdated websites are more susceptible to hacking and malware attacks and tend to rank lower on search engine results pages.

Regular website maintenance helps ensure that your website runs smoothly for your users, avoiding frustrating experiences. It also allows you to keep your website looking fresh and relevant.

As your business changes and grows, your website should change with it. Small business website maintenance allows you to make those changes quickly and easily.

Finally, website maintenance services are important for keeping your costs down. An outdated website that isn’t properly maintained can cost you more in the long run in terms of both time and money.

If you want to find the perfect website maintenance company? Our guide shows you how to choose the right web development company for your  needs.

By keeping your website up-to-date and well-maintained, you can avoid those costly problems down the road.

If you ignore your website updates and upgrades for too long, things will likely start to break down. This can lead to a poor user experience, which can, in turn, lead to lower traffic and conversions.

Know More: Important Roles in the Web Development Team Structure

What Services does Website Maintenance include?

Website maintenance can include a variety of tasks and services, but some of the most common ones are:

Website Maintenance company

1. Updating website content

This includes adding new blog posts, updating product descriptions, adding new landing pages, changing images, etc.

2. Updating website software and plugins

As new versions of WordPress, Shopify, or other software platforms are released, you’ll need to update your site with the help of web development tools to keep it compatible. Additionally, any plugins or add-ons you use will also need to be updated regularly.

3. Backing up website files

It’s important to regularly back up your website’s files in case of any technical issues or hacking. You could lose all your website data if you don’t have a backup.

4. Adding new features or functionality:

If you want to add new features to your websites, such as a live chat widget or a new form, this will fall under website maintenance.

5. Fixing bugs and errors:

Over time, every website will start to develop some bugs and errors. These must be fixed as soon as possible to ensure a smooth user experience.

6. Improving website speed and performance:

As your website grows, it’s important to keep an eye on its speed and performance. If your website starts to run slowly and takes more load time, this can impact your SEO and lead to a decline in traffic. So website maintenance will help you improve website speed and load time.

7. Updating website security:

Website security maintenance is one of the most important aspects of website maintenance. You must ensure that your website is secure from hackers and malware and that all user data is safe. This includes regularly updating your website’s SSL certificate and installing a security plugin.

While this is not an exhaustive list, it covers some of the most important website security aspects of website maintenance. Now let’s take a look at why website maintenance is so important.

Website Maintenance Cost

Key Advantages of having an efficient Website Maintenance Service Plan

Your website is one of your most powerful marketing tools, and it needs to be up-to-date, relevant, and engaging to maintain its impact. Here are some advantages of having an effective website maintenance plan:

Website Maintenance services Plan

Keeps your website secure:

Regular security features and software updates will help protect your site from hackers and malware.

Improves website performance:

Website maintenance can help improve your site’s speed and performance.

Ensures website compliance:

Staying up-to-date with the latest website standards helps ensure your site is accessible to everyone.

Helps you stay ahead of the competition:

An updated and well-maintained website shows that you are keeping up with the latest trends and technology. This can give you a competitive edge over your rivals.

Improves search engine ranking:

Search engines favor regularly updated websites with fresh content. By keeping your site current, you can improve your chances of being found by potential customers.

Provides better user experience:

An easy-to-use and well-maintained website will keep visitors returning. This can lead to more sales and conversions.

Cost Saving:

By being proactive and catching errors early, you can avoid costly repairs down the road.

More genuine conversion:

A well-functioning website with relevant and targeted content is more likely to convert leads into customers.

If you want to reap the benefits of having a website, you need to put in the effort to maintain it. A little time spent on website maintenance can go a long way in ensuring that your site is an asset, not a liability.

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Website Maintenance Checklist- How to do Website Maintenance?

So now you know all the importance & benefits of website maintenance, but what does that actually entail? How to perform those tasks that will keep your website in good shape?

Don’t worry! We won’t leave you hanging. Here is a comprehensive website maintenance checklist to ensure you always have a high-performing, secure, and profitable online presence.

Here we are sharing maintenance tasks organized based on how frequently they need to be completed to keep your website uncluttered and up-to-date.

1. Weekly Tasks

website maintenance service

Review Your Metrics:

The first step in any website maintenance plan should be to check your metrics and performance data. This will give you a clear understanding of which areas of your website are performing well and which need improvement.

Some of the key metrics you should track include:

  • Website Traffic
  • conversion rate
  • bounce rate
  • time on site
  • pages per visit
  • organic search traffic
  • referral traffic
  • social media traffic

Backup your site:

Backing up your website is one of the most important maintenance tasks. It’s essential to have a recent backup of your site in case something goes wrong and you need to restore it.

There are two types of backups you should create:

Full site backup

This includes all your website files, databases, and code.

Partial site backup

This only backs up specific parts of your website, such as your database or WordPress themes folder.

Both types of backups are important, but a full site backup will give you the ability to restore your entire website if something goes wrong.

Moderate Comments:

Moderating comments should be part of your weekly maintenance routine if you have a blog or forum on your website. This will help ensure that only relevant and constructive comments are published on your site.

It’s also important to moderate comments to prevent spammy or abusive comments from being published. These comments can damage your website’s reputation and credibility if left unmoderated.

You can do it manually to moderate comments or use a plugin like Akismet.

Update your Themes and Plugins:

One of the most critical maintenance tasks is keeping your WordPress themes and plugins up. Outdated themes and plugins are one of the most significant security risks for WordPress websites.

If a theme or plugin is no longer supported, there are likely known security vulnerabilities that have not been patched. Keeping your themes and plugins up to date can help reduce the risk of your website being hacked.

Check your website’s Security and scan for malware:

Another crucial maintenance task is to check your website’s Security and scan for malware. Malware is malicious software that can damage your website or steal sensitive information.

There are many WordPress security plugins available that can help you secure your website and scan for malware. Some of the most popular plugins include Wordfence, Sucuri, and iThemes Security.

Defragment your Databases:

Over time, your website’s databases can become fragmented, which can cause slow performance and errors. Defragmenting your databases can help improve your website’s speed and stability.

To defragment your databases, you can use a plugin like WP-DB Manager or a server-side tool like phpMyAdmin.

2.  Monthly Tasks

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Check for Broken Links:

Broken links can damage your website’s credibility and reputation. They can also frustrate users and cause them to leave your site. That’s why it’s important to check for broken links on your website and fix them as soon as possible.

There are many ways to check for broken links, but one of the easiest is to use a plugin like Broken Link Checker.

Optimize your Images:

Images can make your website more engaging and visually appealing. However, they can also slow down your website if they’re not properly optimized. That’s why it’s important to optimize your images for web before uploading them to your website.

There are many ways to optimize images for the web, but one of the easiest is to use a plugin like WP Smush.

Test Your Site’s Speed:

Site speed is important for both the user experience and search engine optimization. A slow website can frustrate users and cause them to leave, hurting your business.

There are many ways to test your website’s speed, but one of the most popular is Google’s PageSpeed Insights tool.

Create New Content:

One of the best ways to keep your website fresh and relevant is to create new content regularly. This can be in blog posts, product pages, or even new images and videos.

Creating new content will help keep your website from getting stale, and it can also help attract new visitors to your site.

Improve your Site’s SEO:

Search engine optimization is constantly changing, so you must regularly update your website to ensure it’s optimized for the latest algorithms.

There are many ways to improve your site’s SEO, but some of the most common include optimizing titles and descriptions, tags & meta tags, adding keywords, and creating backlinks.

3. Quarterly Tasks

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Change your Passwords:

Regularly updating your passwords is essential, especially if you suspect your website has been hacked. Changing your passwords can help prevent hackers from gaining access to your site and stealing sensitive information.

Many password managers available that can help you generate strong passwords and keep track of them. Some of the most popular include LastPass and Dashlane.

Delete Unnecessary Plugins and Themes:

If you have plugins or themes that you’re no longer using, delete them from your website. These unused plugins and themes can create security vulnerabilities that hackers can exploit.

Remove the file from your website’s directory to delete a plugin or theme. You can also use a plugin like WP-Sweep to delete unused plugins and themes.

Optimize your Database:

Your website’s database stores all of your website’s data, including posts, pages, comments, and settings. Over time, your database can become bloated and slow down your website.

That’s why it’s important to optimize your database regularly to keep it running smoothly. You can use a plugin like WP-Optimize to help you optimize your database.

Test Your Site’s Forms:

Your website’s forms are essential for gathering leads and converting visitors into customers. That’s why it’s important to test your forms regularly to ensure they work properly.

There are many ways to test your forms, but one of the most popular is using a tool like Formspree.

Test your Checkout Process:

If you have an eCommerce website, it’s important to test your checkout process regularly. A broken checkout process can cost you sales and damage your reputation.

There are many ways to test your checkout process, but one of the most popular is using a tool like Checkly.

Check your Social Media Links:

If you have social media icons on your website, make sure they link to the correct social media profiles. You should also check that your social media links are working properly.

Hackers often exploit social media plugin vulnerabilities to inject malicious code into your website.

Check your External Links:

If external links are on your website, ensure they’re working correctly. You should also check that the link is going to the correct website. Otherwise, you could be sending your visitors to a malicious website.

4. Annual Tasks

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Schedule User Testing:

User Testing is a process where you have someone test your website to see how easy it is to use. This can help you identify any areas of your website that need improvement. If not performed regularly, your website’s usability can degrade over time.

One of the best ways to schedule User Testing is to use a tool like Optimal Workshop.

Update your Copyright Date:

If you have a copyright notice on your website, update the date annually. This helps ensure that your website is up-to-date and compliant with copyright law.

Update your Contact Information:

If you have contact information on your websites, such as an email address or phone number, update it regularly to ensure it’s accurate. Hackers often exploit outdated contact information to gain access to websites.

Review Your Domain and Hosting Renewals:

Your domain and hosting need to be renewed every year. Review your renewals to ensure they’re still active and working properly. If not, your website will go offline.

Update Your Header, Footer, and Legal Policies:

If you have a header, footer, or legal policy on your website, update it regularly to ensure it’s accurate and up-to-date. It will give your website a more professional appearance and give it a new look and feel.

Review Your ‘About’ Page:

Reviewing the most important page on your website at least once a year is essential to keeping your About page accurate and up-to-date.

Your About page is one of the first places visitors will go to learn more about you and your business. It can reflect poorly on you and your business if it’s outdated or inaccurate.

That’s why it’s important to review your About page regularly and update it as needed.

Perform a Content Audit

A content audit is a process where you review all the content on your website to ensure it is relevant to the current time or not. This is important because your website’s content can become outdated over time.

A content audit can help you determine if any of your content needs to be updated or removed.

To perform a content audit, you can use a tool like Screaming Frog.

There you have it! Of course, it is a lot to take in, but if you want to have a website that will stand the test of time, it is essential to do these things regularly. Stay on top of your website’s maintenance, and it will serve you well for years to come.

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How much does Website Maintenance Services Cost?

Depending on your website type, hosting, and size, website maintenance services can cost anywhere from $100 to $5000 per month.

Here is the breakdown of the cost of maintaining a website:
1. Domain name – $10- $20/year.
2. SSL certificates – $0- $50/month.
3. Web hosting providers – $2.75- $15.00/month.
4. Email hosting – $1- $5/month.
5. Tech support – $0- $1,000/month.
6. Search engine optimization – $0- $800/month.
7. Content updates – $0 – $3,000 total.
8. General updates – $0- $200/month.

Here is the breakdown of the pricing for maintaining a website according to the type of website:

S.No. Type of Website Website Maintenance Cost
1. Personal Website $5 to $25/mo
2. Professional Blog $25 to $75/mo
3. Small Business Website $35 to $100/mo
4. SMB Business Website $125 to $500/mo
5. Corporate Website $200 to $3500/mo
6. Web Application $300 to $2500/mo
7. Custom Business Website $350 to $4500/mo
8. E-commerce Website  $1500 to $2500/mo
9. Custom E-commerce Website $2000 to $5000/mo

The price is worth it when you consider the alternative: a website that doesn’t work correctly or looks outdated. A well-maintained website will help you build trust with your visitors, generate leads, and close sales.

Read Also: How Much Does It Cost to Make a website?

Challenges to face while maintaining the website:

Website maintenance can be daunting, especially if you’re not familiar with the technical aspects of website design and development. However, there are some key challenges that you will face while trying to maintain your website:

  • Ensuring that all the website’s content is up-to-date and accurate. This can be a challenge if you don’t have someone dedicated to regularly maintaining the site’s content.
  • Keeping the website’s design and functionality up-to-date. As new technologies and trends emerge, you’ll need to ensure your website uses them to remain competitive.
  • Make sure the website is secure from hackers and other security threats. This is especially important if you’re collecting any sensitive information from users.
  • Ensuring the website is available and accessible to users. This can be a challenge if you don’t have someone dedicated to monitoring the website’s uptime and performance.

Website maintenance is a crucial but often overlooked aspect of owning a website. By understanding the challenges you’ll face and what’s involved in web maintenance, you can ensure your site remains functional and relevant for years to come.


Yes, website maintenance may seem like a never-ending struggle, but only if you’re unprepared for it. But if you understand its importance and what’s involved, you can keep your website running smoothly for years to come.

So, don’t worry; take your time to develop a comprehensive website maintenance plan. This website maintenance guide should have given you a general idea of what’s involved in web maintenance.

And if you still think that you are already overloaded with work, you can always outsource your website maintenance to a reliable web development agency.

Outsourcing may seem like an additional cost at first. But in the long run, it will save you time and money by ensuring that your website is always up-to-date and running smoothly.

Thanks for reading!

Still have questions about website maintenance? Check out our FAQ section below for more information on website maintenance.

FAQs for Website Maintenance

  • What is Website Maintenance?

    Website maintenance is the process of keeping a website up-to-date and running smoothly. This includes ensuring all the website’s content, design, functionality, security, and performance are up-to-date.

  • What happens if I don’t maintain my website?

    If you don’t maintain your website, it will become outdated, lose functionality, and be more vulnerable to security threats. This can lead to a loss of traffic and sales.

  • How often should I update my website?

    It depends on your website type and how frequently you need to add or change content. We recommend doing a full update at least once a year for most websites.

  • What is the best way to maintain my website?

    The best way to maintain your website is to outsource it to a reliable agency. This will ensure that your website is always up-to-date and running smoothly.

  • What is the cost of outsourcing my website maintenance services?

    The cost of outsourcing your website maintenance will depend on the size and complexity of your website. However, it is typically a few hundred dollars per month. Contact us to get a detailed audit of your website and its maintenance cost.

  • How can Arka Softwares help you with Website Maintenance?

    Arka Software is a leading website design and development agency. We have a team of experienced professionals who can help you with all aspects of website maintenance.
    Contact us today to get a free quote!

  • How much does monthly website maintenance cost?

    The average price for monthly website maintenance is $100 to $1000 per month.

  • How much does website maintenance cost per year?

    The average cost for website maintenance each year is $5000 to $50,000.

  • Why does website maintenance cost so much?

    Website maintenance costs so much because it is a necessary service that keeps your website running smoothly and prevents any downtime. Website maintenance also includes regular tasks such as website updates, security patches, and backups. These tasks can be time-consuming and require a lot of technical expertise.

  • How can I reduce my website maintenance costs?

    There are a few ways to reduce your website maintenance costs. One way is to outsource your maintenance to a reliable website maintenance agency. Another way is to develop a comprehensive website maintenance plan so you can budget for the necessary tasks. Finally, using cost-effective tools and services can reduce your website maintenance costs.

Nancy Bhargava

Nancy works as an IT consulting professional with Arka Softwares. She has an in-depth knowledge of trending tech and consumer affairs. She loves to put her observations and insights of the industry to reveal interesting stories prompting the latest domain practice and trends.

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