DoorDash: Working, Revenue Sources, and Business Model Explained

Updated 07 Feb 2024
Published 31 Aug 2022
Satyam Chaturvedi 2872 Views
Doordash Business Model

While DoorDash’s original focus was on logistics, the company has since expanded into the on-demand food delivery sector, where it has become a household name.

In addition to being recognized as a leader in the food delivery industry, the organization has also acquired four other businesses.

This has piqued the attention of business owners and capitalists, who are now evaluating the DoorDash business model in contrast to the on-demand app development services market.

DoorDash: Overview 

DoorDash, Inc. operates a platform for online meal ordering and delivery. Founded in 1999 and headquartered in San Francisco, it has grown to become the largest food delivery service in the United States.

Additionally, it holds a 60% share of the fast food delivery business. DoorDash is a digital company that connects customers in a given area with nearby restaurants that offer delivery services via freelancers.

DoorDash Business: The Timeline Explained

The marketing approach that DoorDash has taken has been superb, and it has paid off with impressive returns over time.

We have provided you with information about DoorDash’s expansion that would really improve your comprehension of the company’s operations and methods.

Timeline of DoorDash

  • The initial $120,000 investment in DoorDash came from Y Combinator. Ever since then, the company has come a long way.
  • A major turning point in the company’s history occurred in 2014, when it launched DoorDash in Los Angeles in June and Boston in September. As part of its delivery team, it employed bikers.
  • A year later, in November 2015, the company started in Toronto.
  • A major turning point in the app’s history was when it began delivering alcoholic beverages in Southern California in conjunction with Ausher-Busch.
  • By the end of 2016, DoorDash had established a solid foothold in about 250 cities across the country in only three short years. DoorDash developed the DoorDash Drive service to assist businesses with deliveries outside of its territory.
  • With the help of Starship Technologies, DoorDash introduced delivery bots to the food delivery market in 2017. This was a game-changing shift in the business.
  • In April of that same year, DoorDash teamed with electric bike firm GenZe to provide bikes to its delivery staff in Washington, DC, San Francisco, and Vancouver.
  • In the latter half of 2017, DoorDash bought Rickshaw, another Y-Combination startup with a focus on last-mile delivery. DoorDash also provided group food delivery options for iOS customers in the same year.
  • Continuing its partnership with Walmart, the food delivery application development shifted to a grocery delivery service in April 2018. In August of that year, DoorDash made public its acquisition of Caviar. As the month progressed, it shared the news that it had acquired Scotty Labs and formed a strategic partnership with Mercato.
  • In an announcement made in February 2019, DoorDash stated that they would be launching their first “ghost kitchen” in October 2019.
  • With the addition of supply chain deliveries in 2021, such as self-checkout kiosks and aisle-reading robots for its retail establishments, DoorDash hopes to increase customer retention and loyalty.
  • DoorDash’s expansion plan gets better and more effective as time goes by. They have worked tirelessly to introduce a product to the market that not only generates revenue for them but also offers consumers an unprecedented level of satisfaction.

How DoorDash Works?

How Does Doordash Works

1. An order is Placed by the Customer

Customers who have signed up for the DoorDash food delivery app can then order their preferred meal from any of the restaurants that are featured on the app.

There’s a wide variety of eateries and cuisines available at the touch of a button, making this app a virtual heaven for foodies.

Additionally, with the addition of intelligent AI, user recommendations have improved in accuracy while being less invasive to customers.

This allows consumers to quickly browse all of the available goods, make their selections, and place their orders.

2. Making a Payment on the Bill

After an order has been placed, the next step is for the user to make a payment. Delivery fees are determined by factors such as the order total, the restaurant’s location, the customer’s location, and any applicable taxes.

When the user completes the payment process, the order is confirmed, and the restaurant begins the preparation and packing processes.

Doordash Business Strategy

DoorDash accepts a broad variety of online payment methods, including major credit cards like Visa, Discover, and American Express, as well as app wallets and Amazon Payments.

3. Order Dispatched

After the order is placed and the meal is ready, the restaurant will send it out for delivery.

Dashers, the people who do the delivery, will pick up the box and use their Dasher app to follow the delivery route and any special delivery instructions. Any available dasher who is geographically closest to the eatery is selected for this assignment.

With the client app, consumers are able to monitor the whereabouts of their packages at any given moment. On a map, they may track their order’s progress and view an estimated delivery time.

4. Reporting on the Delivery and Evaluation

The dasher will use the app’s built-in map functionality to find the customer’s location and make the delivery.

As soon as the customer signs for the package, they can begin eating. Finally, customers can comment on the quality of the food and the speed of delivery.

Doordash Business Model

By rating and commenting on their experience, users can provide feedback on the quality of service provided by a restaurant or dasher. Although the DoorDash website is an option, the mobile app is likely to be more practical.

DoorDash Business Model

Why do people start and operate businesses? The straightforward reason is financial gain. More money in the bank is the dream of any business owner, and that can only be achieved with a tried-and-true business strategy like DoorDash.

DoorDash Business Model Canvas
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Let’s take a look at how DoorDash Business Strategy is organized from a business perspective.

The Businesses

When using DoorDash, restaurants play a crucial role. These restaurants are participating in the app for a wide variety of reasons. Let’s have a look at that.

  • DoorDash is particularly popular among restaurants that don’t offer their own delivery options. Any restaurant that partners with DoorDash benefits from its reliable delivery system.
  • Businesses that are seeking other ways to contact an audience also find it valuable. By partnering with DoorDash, these eateries may expand their customer base and gain exposure to new patrons without sacrificing service to current customers.
  • Even without a formal seating plan in place, businesses can still make use of Doordash’s home delivery services.


  • DoorDash is great for people who enjoy eating out but don’t have the time or energy to get dressed up and go out.
  • DoorDash allows the demanding business world to place orders, no matter how big or small, without interrupting their day.
  • The DoorDash service is great for people who find cooking difficult and would rather eat out instead.
  • The fact that every restaurant, no matter how big or how little, stands to gain in some way or another thanks to DoorDash is the primary factor that has contributed to the success of the service.

Top Features of Doordash Business Model

Here are a handful of DoorDash’s service offerings that have contributed to its success.

Top DoorDash Features

1. Top Menu

People can check out the most-ordered items at various eateries to see what other people recommend

2. The Suggested List

The app uses AI to make recommendations based on the user’s previous selections.

3. Schedule Delivery

When people have busy schedules, it’s helpful to be able to plan ahead and schedule their orders. DoorDash lets you schedule your deliveries in advance, so you can prevent any last-minute hassles.

4. Real-Time Monitoring

Live tracking allows consumers to follow their orders from the minute they leave the restaurant until they arrive at their destination.

5. Dual Rating

A dual review system, in which users can give feedback on both the food and the delivery, allows for a more nuanced description of the user’s overall experience.

As an added bonus, consumers have access to helpful representatives around the clock. Having access to DoorDash’s knowledgeable customer service has been beneficial not only to the company’s customers but to DoorDash as a whole.


Dashing is ideal for people who are looking for jobs that provide them some leeway in terms of hours and schedule.

These individuals must have delivery transportation. People who want a good job with generous gratuities are also good candidates for the role of the dasher.

Dashers typically make over $600 per week in flat payments for their delivery. Dashers are encouraged to work with DoorDash in large part due to the tips they receive from consumers.

The hours of a Dasher are flexible, and if they work quickly, they will earn more money. Being a dasher is simple, and the perks are worthwhile.

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Revenue Model of DoorDash App

Entrepreneurs build their businesses to generate revenue and earn money. DoorDash is also an emerging business that works on a robust business model, which helps it generate revenue for business owners and other stakeholders.

DoorDash is one of the most popular food-delivery apps in the world. If you are planning to swing into the food delivery business, then you need to understand the nitty-gritty of DoorDash’s revenue generation method so that you can replicate the same for your business too.

Let’s check out how does DoorDash generates revenue.

How does DoorDash make money?

A service like DoorDash can incur various costs for your business, such as sales costs, maintenance costs, marketing costs, staff salaries, and even the retention of resources, to name a few.

DoorDash uses multiple methods to generate revenue. Let’s explore the methods through which DoorDash makes money.

Marketplaces Order DoorDash Model
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Delivery Charges

To cover the costs of providing its delivery staff and technological support to the entire business, among other things, DoorDash charges its clients a delivery and service fee.

Delivery costs are between $5 and $8, while service fees are calculated as a percentage of the order amount.

The purpose of implementing service fees is to recoup the expenses used in providing the service, such as advertising, processing payments, developing new technology, etc.

How does doordash make money

Profit Sharing with Companies

DoorDash receives a fee from the restaurants; it serves as compensation for coordinating them with customers and facilitating deliveries. On average, this fee amounts to around 20% of all sales.

The restaurants stand to earn significantly from this modest outlay since they will be able to participate in the growing on-demand economy with little to no additional risk. They have access to an online clientele and a dedicated distribution network.

Services in Advertising

DoorDash gets money both from the fee it charges restaurants for orders and from the advertising space it sells to other companies.

DoorDash takes care of all the restaurant’s advertising needs, which is a huge time saver for busy business owners. DoorDash also benefits financially from this arrangement.


DashPass is a subscription service that DoorDash provides. Customers who sign up for a Dash Pass can expect significant cost savings on delivery and service charges.

Regular DoorDash customers will find the pass useful, and it will provide an additional source of income for the company.

Users pay $9.99 per month for the service, and DoorDash claims that they can save $4.50 to $5.00 on each delivery.

Customers with a Dash pass enjoy free delivery for orders above $12, in addition to significantly reduced service fees. However, not all restaurants are included in this program.

Cost to Develop Food Delivery App Like DoorDash

There are several variables that must be considered when estimating how much it would cost to create an app like DoorDash. 

Without understanding the company’s needs for features and the app’s operation, establishing a baseline budget is challenging.

Even though we have provided broad, comprehensive prices and preliminary costs for a number of considerations, they are only estimates.

The cost of designing an app comparable to DoorDash ranges between $15,000 and $65,000.

The ultimate cost and fees will be determined by a variety of elements, including the features and quality of the app, the app’s viability in the market, and the specific demands of the business.

The expertise of the food delivery app development company. DoorDash-style app development costs can be broken down into three categories:

Customer App

The customer app has many features, such as logging in, managing catalogs, viewing menus, and placing orders.

The development of a personalized application for a single platform begins with a price tag of $9,000 as a minimum investment. cross-platform app development can begin at a minimum of $11,000.

Restaurant App

The app that a restaurant’s owner uses includes a few extra bells and whistles that the user app doesn’t have. Functions like restaurant management, taking orders, managing payments, tracking shipments, etc. are likely to be included.

Cost to develop food delivery app like doordash

The cost of establishing an application for restaurants and distributors exceeds $12,000 per platform, with food delivery mobile app development beginning at $15,000.

System Admin App

The administrator of the system admin app will be in charge of its day-to-day operations, so it must be user-friendly. Payment processing, multiple user profiles, and a host of other options are all part of the package.

For administrative purposes, the cost of creating an application like DoorDash ranges from $13,000 for a single platform up to $16,000 for cross-platform app development.

Food Delivery App Development Company

Future of DoorDash App

Since it was founded, DoorDash’s leadership has taken a number of risky steps along the company’s path to success. The business, however, has been able to successfully overcome these challenges in recent years. Success in the long term appears to be the company’s primary goal.

DoorDash has established its continued growth with initiatives such as the launch of its online convenience store and expansion into the on-demand grocery delivery market.

Moreover, the company’s efforts to promote local companies and communities are evidence of its dedication to the many people and places it serves.

DoorDash has demonstrated time and time again over the course of its existence that it is not afraid to retreat when the circumstances warrant such a move.

For instance, following feedback about how payments were handled for drivers, the company has started paying out cash tips to the drivers themselves.

The future of DoorDash and similar businesses is unclear at the moment, but the DoorDash business model has consistently shown its worth and has excellent food ordering app development potential.


The concept of an online food-ordering business is nothing new. It wasn’t that long ago that people regularly placed phone orders for the delivery of delicious fast food meals to their homes or places of business.

But now more than ever, thanks to easy internet access on smartphones, applications like DoorDash have made it simple to get meals delivered right to your door.

FAQs on Doordash App

  • What is DoorDash and how does it function?

    DoorDash is a food delivery service that is currently available in 32 major areas across the United States, including about 300 individual localities. It’s an app for mobile devices that makes it easy to locate a nearby eatery and place a takeout order. After signing up with DoorDash, the customer puts an order with one of the restaurants that are featured on the service. After an order is placed, the consumer is automatically redirected to a secure payment processor. Multiple options for making payments are available. Next, the dasher will pick up the order and bring it to the address users specified.

  • How do restaurants benefit from DoorDash?

    There are three possible order procedures for restaurants using DoorDash.
    1) The Use Of A Tablet – The only thing the restaurant needs to do to start accepting and handling orders from DoorDash is to install the order manager app.
    2) Integrating DoorDash Point-Of-Sale – DoorDash orders are shown in real time in the restaurant’s point-of-sale system, which is linked to the kitchen.
    3) Via Email – If DoorDash sends you an order, you must reply to their confirmation email.
    The restaurants are free to select the method that best suits their needs.

  • How much income does DoorDash generate?

    DoorDash earns money through three main channels. To begin, DoorDash charges eateries a 20% commission on all orders placed through the app. Secondly, the corporation makes money from a variety of promotional activities, such as restaurants paying a premium to be displayed at the top of search results. Last but not least, DoorDash adds a fee of $5 to $8 to each dasher delivery.

  • How does DoorDash make money?

    As was previously said, commissions, advertisement, and delivery fees are the three ways in which DoorDash makes money.

  • Does the driver get paid out of the DoorDash delivery fee?

    No, the delivery cost is paid to the company, not the driver. The drivers are paid $1 for each delivery plus any tips they may receive.

  • Why is DoorDash profitable?

    DoorDash has risen to the top of the meal delivery industry because of its superior logistics and operations. It facilitates communication between restaurants and their consumers by making high-quality food more accessible. In this sense, DoorDash exemplifies all the best qualities of an on-demand service business.

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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