What is Digital Commerce? Everything You Need To Know in 2024

Updated 02 Jan 2024
Published 10 Feb 2022
Satyam Chaturvedi 2802 Views
Digital Commerce Services

Compared to a few years ago, Digital Commerce appears to be evolving. The current pandemic crisis has allowed digital commerce to grow at an unprecedented rate.

It has also become a foundation for B2C and B2B purchasers, causing half of the customers who have never bought online before to make purchases on the internet as well.

As exciting as this newfound opportunity is, it also comes with the daunting task of deciding how to move forward. A company’s success will be determined by how well it can adjust to changing market conditions.

Digital Commerce: An Overview

Digital commerce may be thought of as the eCommerce of the 21st century. The concept of making a purchase through the internet without the assistance of a salesperson is known as digital commerce.

The distinction is slight, but eCommerce will be digital commerce if it was totally automated, from sales and digital marketing to product delivery. Some of the world’s top retail companies are already using this approach, despite the fact that full automation seems like a far shot.

Digital Commerce Vs. eCommerce

The goals of both digital commerce and eCommerce are quite similar. In most cases, infrastructures limit eCommerce, which includes online sales on a website.

However, digital commerce is device-independent and may occur on a range of platforms, including websites, apps, VR, and AR.

To put it simply, eCommerce is all about making money. eCommerce performance can be defined by the total revenue earned while keeping inventory expenses to a minimum. eCommerce is increasingly transactional because of this.

Ecommerce Development Company

When it comes to digital commerce, customers are valued for their involvement in the purchasing process. Content and mobile applications are the primary drivers of digital commerce.

The Customer Lifetime Value (CLV), or the total income generated by a single client throughout their lifetime, is the most important mobile app statistics of success.

While the consumer remains involved throughout the whole purchasing process, this is a great retail marketing strategy because it reduces marketing expenses while increasing income.

What is the Impetus for a Digital Commerce Revolution?

There has been a dramatic shift in customer behavior as a result of fast Mobile app development in the commerce scene today. Digital commerce has become a vital part of the online retail sector because of the advancements in technology. Excelling in this field requires constant adaptation to changing conditions.

Digital Commerce

Mobile is an integral part of the current digital experience in terms of digital marketing. According to Statista, the worldwide mobile population measured at four billion unique users in April 2019. Moreover, half of all online page views were made on mobile devices in February of last year.

As more individuals utilize mobile devices, more customers are looking for simple methods to shop using their smartphones, indicating changes in consumer purchasing habits. In order to reach a bigger audience, companies must take mobile shopping into consideration. 

Create the finest possible client experience

Surveys conducted by Qualtrics have found that a company’s app or website has an impact on the entire experience for more than six in ten consumers. When asked to suggest a brand, these individuals said that the online experience was “extremely significant.”

As a result, customers are increasingly turning to digital channels like customer service to receive follow-up help from the organizations they do business with. Consider omnichannel fulfillment, which is what most customers anticipate when purchasing from a business these days.

Retailers who wish to raise their sales while exerting the least amount of work can’t ignore this growing trend. In this way, all of the company’s sales channels and fulfillment sites are consolidated.

Adapt to changing Market conditions

If you haven’t already begun mapping the customer journey, this is a good time to do so. Most likely, your rivals have already accounted for this in their digital commerce strategies.

digital commerce strategies

To learn more about what motivates your customers to tell their friends, family, coworkers, and neighbors about your brand, it’s essential that you examine the moments of customer satisfaction that lead to brand loyalty. Examining your customers’ data can make it easier to stay ahead of your competition.

How Does Digital Commerce Operate?

Successful digital commerce relies heavily on automation, which is most effective when it is backed up by accurate data. Commerce in the digital age relies on sophisticated automation, a seemingly limitless supply of data, and the capacity to analyze that data.

Although global supply chains are cost-effective and time-efficient, they are also susceptible to anything from weather catastrophes, pandemics, political upheaval, and much more. Predictive analytics may help digital commerce merchants detect potential problems long before they occur, depending on factors such as volume, seasonality, and more.

Digital commerce is omnichannel, which means it can be accessed by customers from any location. If you want this degree of detail, you’ll need a comprehensive set of roadmaps and automation technologies to manage everything from inventory management to customer satisfaction.

On a micro level, shoppers don’t have to worry about where their Amazon goods are transported from or how it is wrapped. Instead, customers are concerned with three things: urgency (how quickly an order is fulfilled), quality (if the product has a monetary worth), and relevance.

Amazon processes a few thousand transactions every second as a worldwide retailer; the only way for the corporation to meet these standards on a consistent basis is through automation at both the supply and warehouse levels, making Amazon a real example of digital commerce.

Aspects of Digital Commerce

Everything that goes into a consumer’s decision-making process may be found in digital commerce. Each of these components is critical, and without them, the digital commerce journey would be terribly poor.

Digital Commerce

When it comes to designing a seamless user experience, digital strategists often focus on mapping the full customer journey, from product to service, to determine how important each purchase milestone is. Digital commerce includes, but is not limited to, the following:

  • Marketing through content
  • Descriptions of products, photos, and other media
  • Promotional campaigns and social networking
  • Analytics
  • Mapping the user’s journey
  • Service to customers
  • Supply chain management and order fulfillment

An Overview of Digital Commerce in Business

SaaS apps are one example of how digital commerce is being used in the corporate world, but there are many others. There are four basic types of business models used in digital commerce today:

B2B Model

Digital commerce’s business-to-business paradigm involves companies selling goods to other companies that require them. These transactions are more expensive, but they are rare. In order to get around this constraint, several organizations provide subscription services that automatically renew on a monthly or annual basis.

Digital Commerce in B2B

A frequent example of B2B digital commerce is items and services purchased without interacting with a real-life person or company. Slack and Trello are examples of productivity tools, whereas HubSpot and Lightspeed are examples of automation tools.

B2C Model

Digital commerce from business to consumer is quite identical to the first use case, with the exception that the buyer is an individual consumer making a purchase for his or her own purpose.  B2C digital commerce is the practice of selling goods and services directly to consumers using mobile apps and platforms.

C2C Model

Etsy is an excellent illustration of the consumer-to-consumer digital commerce concept, which is difficult to grasp. Automated sales of digital goods on marketplaces like Etsy are the norm. The product is delivered to the customer’s email inbox when they purchase it.

It’s called a customer-to-customer (C2C) transaction since the platform plays no part in the actual transaction itself. Furthermore, a customer can act as both a buyer and a vendor.

C2B Model

A good example of a digital commerce strategy that connects businesses and consumers is the use of review systems Customers are rewarded with badges and rewards points for their reviews on Amazon, where the technology automatically generates review requests.

Digital Commerce in C2B

In order to increase revenue, the company takes the transactional value from the client. C2B refers to the transfer of value from the customer to the company.

Trends in Digital Commerce

Digital commerce is no exception to the rule that everything in the digital age is constantly evolving. While having a presence across several channels may have sufficed in the past, the drive to go above and beyond now is ever-present. Here are some of the latest digital commerce trends:

Content & Commerce for All Devices

For the media companies, monetization of their target audiences does not have to rely just on traditional forms of advertising. Affiliate links or direct access to the client’s website is available after a brief description of the goods.

Digital Commerce For All Devices

As a result, a consistent customer experience across all channels may be achieved by creating and distributing relevant information at the proper time and place. Additionally, cross-channel analytics provides us with a deeper insight into the customers.

Your brand should inform and motivate your customers to achieve success in content commerce. If you’re successful, people will be more likely to share your work, which will increase the visibility of your business.


Personalization refers to the practice of creating tailored interactions for a certain user in order to enhance their overall experience. Users benefit from personalized interactions, which are tailored to their specific needs and preferences. 

Create a user-centered experience by incorporating it into every aspect of the user’s journey. Product suggestions, browsing data, landing pages, and site search results should all work together to provide a complete picture to every visitor throughout their stay on the site.

Advertising to your target audience based on their online behavior may make them feel unique and show them that your business cares about them personally.

To that end, you should carry out market research to learn about your target audience’s purchasing habits and then craft your content around that information. CRM is also used to acquire visitor data in this scenario.

Commodity Trading Using APIs

Brands are stifled in their expansion and innovation by rigid commerce and content solutions. Using the API to connect to various business systems, API-based commerce is able to circumvent these problems.

With the use of a lightweight API, data may be sent from one system to another while remaining distinct from the code that might otherwise impede front-end development.

Digital Commerce Services

It is possible for retailers to reap the benefits of omnichannel design in a matter of minutes by creating unique layouts. For this, you’ll need to scale a linked system to get the same result.

Using this tool, you can provide your customers with consistent, relevant, and contextual product and content experiences across all of their digital touchpoints.

Artificial Intelligence

Incorporating AI into Digital Commerce allows us to evaluate user data in order to target clients with customized sales material. Artificial intelligence (AI) is on the rise; figures show that by 2022, AI in eCommerce will be worth $9 billion a year.

Adopting Machine Learning (ML), AI uses advanced analytical and logic-based approaches in order to analyze and automate the interpretation of the information that is provided to it.

Real-Time Augmentation

Augmented reality is a technology that overlays visuals from the user’s perspective by activating the senses. In certain circumstances, Augmented Reality (AR) may utilize effects that mimic real-world sensations, such as sounds, images, and smells.

In order to elicit a desire to acquire a certain product from the customer, it is necessary to create an emotional connection with them.

Digital Commerce strategies may benefit from AR by reducing the need for physical stock, which saves both time and money. Using AR, customers don’t have to engage with the items in person before they buy them, which increases the brand’s value on a computer screen or phone.

Commerce by Subscription

There are several advantages to the subscription business model for merchants. Sellers benefit from a recurring income stream that makes budgeting and cash flow forecasting straightforward, reduces administrative costs, and raises the value of their firm for potential buyers.

Recurring monthly expenses allow buyers to more easily plan and budget for the new applications they desire to reduce in cost. Recurring sales can be achieved through subscription commerce. Beauty, food and drink, exercise, health and wellbeing, and more are all making it a priority.

Customer Research

Making data-driven decisions requires a thorough understanding of client behavior, which analytics provides. Analytical tools help organizations plan their marketing campaigns more efficiently and increase demand from their target audience. Analytical tools like customer analytics may help organizations better understand current customers.

Digital Commerce Vs ecommerce

With the use of analytics tools, organizations may improve their social media marketing tactics and increase their Return on Investment (ROI).

The Business Market Place

Convenience and lower pricing are no longer merely expectations for the public; they are now taken for granted. Customers are looking for solutions that cater to their own interests. They’re looking for customization. In order to compete in a fast-paced business, suppliers and service providers must begin employing consumer data analytics.

Customers and merchants alike would benefit from an intelligent marketplace that is able to combine multiple providers into logical bundles of services and goods, which are then offered to customers/users based on a thorough assessment of their requirements and preferences.

Progressive Web Apps (PWAs)

PWA combines cutting-edge technology with proven best practices to create accessible, dependable, and engaging experiences for users. With an opt-in installation process that is as simple as possible, these applications provide users with native-like competence. PWAs are fast, dependable, and engaging, yet they’re also safe and secure.

Digital Commerce Solutions

Apps for internal usage are prohibitively expensive to design, test, and maintain across several platforms. Due to the success of Progressive Web Applications (PWAs), businesses are now ditching their native mobile apps in favor of these PWAs.

Digital Commerce’s Challenges

Despite the need of incorporating some digital commerce practices into your daily company operations, the ever-changing advancement of technology and customer behavior can be a problem. It might be challenging to commit enough time to monitor many touchpoints throughout the client journey, from the instances of happiness to the moments of frustration.

Preparation is the key to success in digital commerce, therefore think about the following issues:

A consistent consumer experience

There is a steady shift in customer expectations. It is critical for retailers to adopt a strategic approach to consumer data monitoring in order to quickly identify areas of strength and weakness. Consumer behavior may be better understood and better tailored to each individual customer.

At this moment, technology will be your best friend. If you want your customers to have a consistent online purchasing experience across all aspects of your digital commerce platform, you need to analyze algorithms to help you do so.

Incorporating new technological demands

Meeting client expectations in the digital era may be a difficult undertaking with so many 2022 digital marketing trends. To keep up with the ever-evolving needs of your tech-savvy clients, you’ll need to keep your digital commerce efforts up to date as well.

Digital Commerce Strategy

Remember that clients utilize a variety of digital channels before purchasing goods. Marketing in this fast-moving technological era is challenging to forecast customer behavior, but you can create smooth shopping experiences by keeping up with digital commerce trends such as AI and interactive marketing.

Getting enough visitors to the site

Customers no longer visit an online retailer’s website just because they heard about it in an advertisement. SEO, PPC, email, social media, display advertisements, remarketing, smartphones, and affiliates are all being used by successful digital commerce gurus to drive targeted visitors to their web-hosted business.

Instagram galleries, influencer partnerships, giveaways, and Google-optimized product photos are just a few of the digital methods you may use to drive traffic to your eCommerce site. Investment in a software platform that incorporates all aspects of digital commerce is the best approach to overcome this obstacle.

Retaining clients and converting them into customers

B2B marketers see marketing automation as a powerful tool for both lead generation and lead nurturing.  75 percent of marketers and businesses are currently utilizing at least one type of marketing automation technology, according to recent research from Social Media Today.

The question is, though, how to keep those loyal clients happy? If you don’t keep your clients engaged, all of your hard work and resources will be wasted.

When it comes to keeping customers, don’t forget that they can stick around for a lifetime. When Groove HQ increased client retention efforts by only 5%, profitability increased by 95%. Use digital commerce tools like feedback surveys, live instructional webinars, and automation to keep and re-engage existing consumers.

Using technology to expand your business

Are you constrained by your technology? The tools you’re using now might be holding you back, even if you don’t recognize them. Retailers who want to see steady development in digital commerce should start by laying a solid technology basis.

Ecommerce Solutions

In addition to analytics, eCommerce solutions, and software for email and CRM, inventory management methods should also be taken into account.

By investing in the correct technology, you may avoid strangling your business. For example, incorporate a website chat feature into your eCommerce store and get feedback from your clients. In order to avoid and deal with future problems, you must first learn what your consumers are thinking and experiencing.


Digital commerce success is built on a foundation of understanding what connects with the people who use your products and services. Analytics solutions can help you meet the needs of today’s new-age digital consumers with ease.

You should use the correct digital technologies to track customer preferences and activity across several contact points, from online browsing and search trends to the best and worst-performing items.

Satyam Chaturvedi

Satyam Chaturvedi is a Digital Marketing Manager at Arka Softwares, a leading app development company dealing in modern and futuristic solutions. He loves to spend his time studying the latest market insights.

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