Indeed, the success rampage of apps like BYJU’s has been very overwhelming for investors and entrepreneurs in India and the rest of the world. After phenomenal success in the e-learning market in India, BYJU’s has started proliferating in western parts of the world as well.
In less than a decade, the net worth of this business unicorn has reached 10 billion. Now that’s a whopping growth! If the m-learning market is growing at an exponential rate, then you must be willing to invest in this market as well.
Well, it all starts with e-learning mobile app development. But wait, we will get to that point later, but first, let’s take a look at the factors that made BYJU’s learning platform a massive success that even Harvard Business school made a business case for.
If you consider these growth-driving factors in the present time, they may seem mainstream. But imagine these ideas back in 2011, almost a decade ago. This much time took, Byju Raveendran, the founder, and CEO of BYJU’s to turn his idea into a multi-billion-dollar company with a net worth of 10 billion.
History is proof that a market flourishes when there is healthy competition. Because only then the company strives to offer the best quality of products and services to the customers. And that is the sign that is prompting you to develop your e-learning mobile app.
You do not have to have the exact same business app idea. You can build something around it and offer a whole new educational experience to your idea that will make your business model unique and attractive. It will also build your separate loyal customer base as well. And when you have such an idea, you will also get investors, as BYJU’s got theirs.
Some of BYJU’s investors are Chan-Zuckerberg Initiative (CZI), Sequoia Capital India, Sofina, Verlinvest, Tencent, Naspers Ventures, etc.
So, if you are ready to set the course of your new business idea, shall we proceed?
BYJU’s was founded by Byju Raveendran in 2011. Initially, they focused only on Science and Math subjects but as time passes, they kept on increasing their teaching repertoire. Currently, they are offering m-education services for K-12 students in almost all subjects.
Now they are offering online courses for competitive exams like IAS, CAT, JEE, NEET, etc. BYJU’s offers its service in the middle east as well and they are actively focusing on entering the western market as well. BYJU’s launched its mobile app, BYJU’s – The Learning App, in 2015.
BYJU’s became the world’s most valuable ed-tech company in 2019. The app has over 42 million active users with more than 3 million paid users, and they are increasing every day. Simply, it is an Editor’s Choice app in Google Play Store with more than 50 million installs and 4.5 app ratings.
This growth is the result that Harvard has case study of BYJU’s.
The main revenue model of BYJU’s is Freemium. In other words, BYJU’s allow users and students to download their mobile app for free and access a small amount of their entire e-learning course for free. If users want to try the complete subscription experience, then BYJU’s offers a free 15 days of trial subscription as well. After that, the subscription amount is 10,000 INR for a year.
Hence, the major income of BYJU’s is from their paid subscribers.
But if you want to dig a little deeper into the revenue model then you can get some options like in-app advertisements and promotions for increasing revenue. In addition, an e-commerce portal can also be integrated into your e-learning app where you can sell merchandise and accessories related to educational app and courses like Books, Stationary, CDs of lectures, etc.
The global pandemic caused by the spread of COVID-19 has given a glimpse of the future of e-learning mobile apps and services.
According to Forbes, the worth of the global e-learning market was $166 billion in 2014, and it is projected to grow as much as $325 billion by the year 2025. That is a ‘green’ sign to invest in the online learning business.
Online education is not limited to school and college students, it has also benefitted corporates as well. For example, IBM saved around $200 million by switching to e-learning. In addition, an online learning platform called Lynda.com was acquired by LinkedIn in 2015 for $1.5 billion.
One can look at digital learning from any possible angle and she will find two things, A. Opportunities, B. Growth. Such is the time for investing in eLearning app development.
Let’s assume that you are ready to start the education app development of your m-learning or e-learning app, what is the very first thing you need to think about?
The very first step is to have a robust app idea. It could be similar to BYJU’s but it is always a good thing to take the original idea and improve it and then start the process of implementation.
So, once you have the idea, you need to take it to the right people who will take this idea, give it some finessing, and start turning it into a reality, and who are these people?
Finding the right app mobile app development company is the most crucial part of the entire app development. It is because you are trusting them with your idea, time, and money. That is not it, the right company will,
Now you know what you need from a company, you need to start finding the right company for your e-learning mobile app development. There are two ways to do this, either you get references, or you start finding online. If you get references, then it’s a piece of good luck. But in case you don’t have any good references, you need to start looking for companies online.
For starters, there are a few organizations that examine the quality of work and communication of app development companies and rate them accordingly. Some of them are, Clutch and GoodFirms. On these websites, you can find top software development companies, their average project budgets, their customer feedback and reviews, and other essential details that will help you find the right company for you.
You can shortlist several companies, and do some background checks and you will have the best company for your project.
But in the quest of finding the best app development company, you will probably stumble upon the idea of whether to outsource your development task to a company or start building in-house. For that, I think I have an answer.
Long story short, if your idea is new and you are just beginning your project, it is good to outsource your eLearning application development project to a good company.
But now that your business is running smoothly and it is growing like anything. You might want to start building your in-house team. Because
Since your e-learning app like BYJU’s is pretty new, you ought to consider outsourcing your project to an education application development company. Because they have e-learning mobile app developers who know their work very well.
The right composition of team members makes a team ideal for any task. Therefore, it is essential to have the right members when you hire a mobile app development team to make your e-learning app development project a successful venture.
A team fosters seamless communication, project involvement, systematic reporting, and more. Communication is a very important part because when educational app ideas are well communicated, the execution becomes much more personalized. Hence, for such a team, you will be required
Now let’s talk about what makes an e-learning app a must-have app for learners. The features!
Know more: Top 20 Education Apps For Online Learning
Features and functionalities are almost everything that can make an app famous among its users. It is quite simple that people love to interact with an app and the more an app allows users to explore and interact the more they get involved in it.
This is the foundation of app development. Not to mention that this addition of features to your learning app must be done carefully because you don’t want to clutter your app with useless features. It is against the good reputation of your app. And believe me, users see everything. Hence, you need to be creative and careful with selecting the features for your app.
Officially, BYJU’s learning app highlights its major features:-
A self-paced learning program that includes immersive and engaging video lectures that turns a boring learning session into a fun one.
According to the learning requirements of each student, personalized tests are provided after the completion of each chapter. It helps students in improving their understanding and grasp of the subject.
BYJU’s learning app is impressively smart. It tracks the learning journey of each student, the personalized tests, learning patterns, accomplishments, etc. to offer a detailed and comprehensive analysis of their progress and performance so that they can modify and improve their learning.
To help students to improve their grades in exams, the app offers revision features for each module to improve the understanding of each concept and topic.
Quizzes are fun ways to test knowledge and learn while playing at the same time. These are great for competitive examination preparation.
These smart knowledge graphs offer students customized recommendations in order to learn and understand a concept better.
For each concept, there are three modes for practice, warm-up, run, and sprint. Based on a student’s level of understanding, this feature allows them to test their pace.
During the lockdown, for students of classes 4-12, BYJU’s teachers are conducting free live classes. These live online classes cover Science and Math subjects of CBSE and State Boards. These are some of the features that are making BYJU’s an outstanding e-learning app. Now is the time to dig a little bit deeper to know features according to the type of users.
In order to start using the learning app, a user is required to register to the app with some personal details. The registration gives the user an ID and password to log in to the app.
This feature allows registered users to log in to the app with their User ID or linked social media accounts. Once logged in, users can start using the app and its services.
In case a student forgets her password then this feature helps her to reset or generate a new password by using a registered phone number or email ID.
This feature offers students a dedicated space that allows students to explore classes and courses.
Profile manager helps students to manage personalized details that include:
Two sorting ways help students to find their preferred courses:
Quite an important feature that offers comprehensive information to the students about a particular course. The information may include:
This option simply allows users to purchase a preferred course via the selected payment mode.
To offer great mobility, your e-learning mobile app can allow users to choose between online and offline app modes. Online learning mode requires an active internet connection, whereas offline learning requires users to download content in the local storage of the device.
Live chat makes it easy for students to communicate with the tutor in a live class. There can be several payment modes in the app such as debit or credit card, Net Banking, e-Wallet, UPI, etc.
This section of the app shows users their overall purchase history containing names of courses or items with price and purchase date. Also, the payment mode can be added to this information.
This feature enables users to take participate in a test related to the topic covered so far.
If a user wants to track the shipment of her order then this feature comes in handy.
The admin works as the owner of the entire platform and manages every aspect of the e-learning mobile app. Hence, managing users also comes into the overall management. With this feature admin becomes able to perform the following task for users:
Role-based dashboards are one of the most actively used features for the admin of the app. These dashboards show essential analytics and live data separately in different displays. These details are the number of active users, total income, active regions, and a lot more.
Like any other aspect of the app, admin has control over the courses of an e-learning app as well. This feature allows the admin to perform the following tasks pertaining to courses:
Admin is also able to manage subscriptions on the app and perform the following tasks:
Business Intelligence (BI) and Analytics are crucial features of an admin panel. These features offer deep and detailed business insights to the admin.
These insights are based on a wide spectrum of data collected from different aspects of business operation. Backed by artificial intelligence, this feature shows a visual representation of business statistics with insights that can help in making important business decisions.
The content management system (CMS) allows the admin to modify or manipulate any visible content on the app or the web platform. It intelligently assists the admin to add, remove, or modify media or text content on the platform.
Inventory and supply chain management are features that come in handy if your app offers e-commerce services as well.
Customer relationships, multichannel marketing, customer detail management, data analysis, report generation, etc. come under this admin-exclusive feature.
Now is the time when we talk about the sum of money that you are supposed to invest in this optimistic venture. I would like to remind you that, we are here talking about the cost of app development only, the cost of content creation is not included in this cost.
So, to be very clear, it is not possible to give you an exact idea of the cost of the development of a mobile app because the cost is affected by several factors. These factors could be:
Now that we know these factors, we can include some of them and create a scenario to get a vague idea of app development cost.
Imagine an e-learning mobile app for just one mobile platform with only essential features, developed in an Asian country like India. It may cost probably around, $35,000 to $50,000 to develop an e-learning mobile app like BYJU’s.
The Technology paradigm is kept on evolving with time, the learning domain is not an exception. BYJU has gained a massive reputation due to its pathbreaking approach, and within such a short span it has turned into an EdTech decacorn.
However, it is not that easy to develop an app like BYJU, as it involves a lot of complex procedures, exceptional features, and programming prowess to achieve what you are aiming for. To develop a learning app, you need adequate planning, lots of experiments, and an innovative bend of mind.
This is where Arka Softwares takes the lead, as we believe in Creation, Ideation, and Innovation. We are a passionate group of app creators who are known for developing solutions to resolve conventional problems. As a reliable app development organization, we assist enterprises to create their niche space in the learning industry.
If you are planning to venture into the learning market, then you can certainly approach our consultants, who are capable enough to shape your imagination into a popular learning application
The app quickly earned over 1,000 downloads within two months of launch, and users have responded positively. ARKA Softwares boasted experienced resources who were happy to share their knowledge with the internal team.
While the development is ongoing, the client is pleased with the work thus far, which has met expectations. ARKA Softwares puts the needs of the client first, remaining open to feedback on their work. Their team is adaptable, responsive, and hard-working.
I started my project with Arka Softwares because it is a reputed company. And when I started working with them for my project, I found out that they have everything essential for my work. The app is still under development and but quite confident and it will turn out to be the best.