Internet and Smartphones have changed everything in society. Now the way of working, living standards and expectations of the customers have been changed a lot. In the busy working schedules at times, it becomes really hectic to get an appointment at a local spa/salon. It is not possible to catch up with the preferred time for the services on a regular basis or have to wait for the professionals to get free. Various other salons do offer deals to attract the consumers but due to lack of awareness consumers tend to waste time sitting in a busy and expensive beauty salon.
Like always, technology makes our lives more convenient and saves a significant amount of time. The beauty industry is no exception, a slight touch of technological innovation and there is a whole new sustainable business model of on-demand beauty services app development. It came, and it turned the tables for forever. The beauty industry is not the same anymore. With an on-demand beauty service app, the beautician, the salon, the service come to your home. How cool, is that?
The entire business model is based on delivering beauty services to the customers at their home while offering beauticians a scope of promoting their business and services. The entire food chain is sustainable and it is benefitting whoever is a part of it.
Gone are the days when beauty services being available at the ease of your home were only used by the upper class or well-heeled kind of people. Now with the advent of mobile applications, everyone can take the privileges of several types of beauty & wellness services at affordable charges.
Market Size and Stats
Talking about the facts, the global beauty industry is currently growing at 5%. Asia-Pacific alone is expected to yield $6.6 billion in revenue from 2016 to 2021. Moreover, according to a research survey about $3,756 is spent by females in a year inside salons for beauty services. And that’s a huge figure. Also with the increasing demand of consumers and shift to the online platforms various brands, beauticians, makeup artists are making their way to the internet through mobile applications. According to Forbes, 28% of stylists, cosmetologists, and hairdressers are working as independent contractors.
According to the report, global spas and beauty salons market was valued at around USD 128.59 billion in 2017 and is expected to reach approximately USD 190.81 billion in 2024, growing at a CAGR of slightly above 5.80% between 2018 and 2024.
|US Beauty Industry Segments||Market Share by Revenue|
|Perfumes and colognes||9.5%|
|Deodorants, antiperspirant, feminine cleaning||8.5%|
According to the Bureau of Labor Statistics, there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations. Clearly this is an industry on the rise:
- Barbers, Hairdressers and Cosmetologists: 656,000 in 2014, 10% expected growth by 2024.
- Manicurists and Pedicurists: 113,600 in 2014, 10% expected growth by 2024.
- Skincare specialists: 55,000 in 2014 with a 12% expected growth by 2024. Specific growth expected for businesses serving men.
- Massage therapists: 168,800 employed in 2014 with a whopping 22% growth by 2024!
Here in this post, you will get entire details and features that an On-Demand beauty service application should have. Also, the information related to the various business models it can cater to give styling approach to the users.
On demand beauty services app – General Features
|User Panel||Salon Owner Panel||Individual Beauty Expert Panel||Admin Panel|
Type of Business Model
An application that is developed specifically for renowned brands in the beauty industry such as Shades, Lakme, Habeeb’s for carrying the business operations smoothly. The customers are associated with a particular brand and the entire operational activities are handled by the company or the brand itself.
An online platform that brings in all the salons, individual beauticians, make up artists together under one umbrella is called an aggregator application. Here certain commission is charged from the registered salons or the beauticians on each transaction.
Dedicated and Aggregator models both allow consumers to compare services, scan, share reviews and book services with a single click.
In the dedicated application, service is simply booked by the customer and that is routed to the salon/spa. The salon/spa handles the allocation of the service provider themselves. The revenue here is earned from subscribing to business as a fee.
In contrast, the aggregator platforms build their own network of freelancers, beauty salon/spa, beauticians providing services at the doorstep within the time committed. Revenue is generated by charging a commission fee/service fee on every transaction.
The approaches that can be considered in order to increase the revenue from the on-demand beauty application. To name a few are:
The certain commission is charged from the listed beauticians, salon/spa on every transaction made through the application.
By displaying one or a few associated partners as the top service providers or advertise them separately in the application so that users can get attention.
By including in-app advertisements you can get good revenue by charging an amount in return of a click.
By including eStore in the application users can browse various beauty products from the application itself. Hence this will increase the user engagement and with every order placed from the application certain commission amount can also be charged.
Crucial Things to Know before Establishing Beauty On-Demand Application
The important things that should be considered before developing an On-Demand Beauty Application are as follows:
- Interactive user experience and the design of the application do make a difference. User experience is the most integral part of the success of the application. User experience defines how a user feels or what is their experience while using the application. Moreover, to cater to a larger audience the designers should always keep the design simple and easy to use so that the users can easily understand the navigation.
- The main objective of the on-demand beauty service application is to provide the professional service of beauticians, makeup artists, hairstylists within the defined or committed timeline. On-Demand states that the services are ready, quick and available as per the user’s convenience.
- Online payment is an integral feature that should be available in the application. It provides a platform where the users can book the services as per their needs by paying online through Net Banking, e-wallets, debit/credit cards, etc.
Once the user completes the Signup process an application guide with certain tooltips is available so that the users can understand the complete navigation of the application.
Advanced Search & Filter:
This feature helps the users to search the salons or the beauty professionals by name and location. Moreover, the filters help in refining the search results as per the ratings, price, location, and offers.
With this feature, the users can track the live location of the beauty professional that they have hired.
In-app navigation is a really helpful feature for both users and beauty professionals. With this feature, the users can get the directions for the salons and the hired professionals can get the directions for the location pinned or entered by the users.
Users are facilitated with the live tracking feature in the application itself where they can check the location of the hired professionals. Instant updates and the estimated time of arrival is also shared so as to keep the users informed and attentive.
In-App chat and Call:
The users of the application are provided with the feasibility to get in touch with with the salons, beauty professionals over messages and calls both. Also, they can get in touch with the support team in case of any discrepancies.
The beauty professionals registers on the application can post their work or research, in order to make the audience aware of the latest trends in make-up and various beauty tips.
This feature allows users to buy various beauty products that are frequently used or recommended by their stylists or salons within the application. Hence this feature helps a lot in user engagement.
Once the users have selected the services which they want to avail, as per the pricing stated an estimated or the final payable amount is available.
This is the most important feature that is really helpful in keeping all the users of the applications informed or updated. Customers here can get the latest updates regarding the make-up tips, beauty products, festive seasons offers and much more. The information related to the payments, order confirmation, new users requests, etc can be sent to stylists and salon owners for keeping them informed and attentive.
SMS Authentication is required in the on-demand beauty service application to avoid any fraudulent practices. An OTP is generated when the booking is made and once the beauty professional arrives at the stated location or the user reaches the salon that OTP needs to be shared in order to complete the services.
Application integrated with the advanced analytics features such as reports, pie charts, live dashboards that can be viewed by the admin for sure returns ample of benefits. Statistics associated with the number of bookings being received by the beauty professionals, Details related to the region from where the maximum orders are being placed on the e-store, delivery details, user acquisition, and retention numbers, etc. can be rolled out in the form of charts so as to make productive business decisions.
This feature allows the users to schedule an appointment after viewing the services available in the application. The users are directed to the window where they can make bookings as per their selected schedule, address and select the payment mode.
Cloud environment helps in the data management of customers, salons and beauty professionals over the cloud storage which can be accessed anywhere and anytime.
Marketing & Promotion Module:
This is the most important feature which is accessed by the admin in order to get the statistics regarding the campaigns that are being published on the application. With the help of this module admin can run various marketing tasks such as emails, SMS, push notification, offers, discount, coupons etc..
Customer Relationship plays a vital role in the success of an application hence its implementation is really necessary. The CRM integration helps in generating the response for the queries and keeps the users feel attended. Also, users can share their improvement feedback or the shortcomings related to the application which helps in enhancing the customer experience and adds perks to the business.
This is the most important tool for admin from where the entire content of the application can be controlled and managed by admin, salon and individual stylist.
Feedback & Reviews:
Feedback & Reviews holds importance in decision making. Hence with this feature, the users can browse the feedback and reviews shared by various customers on salons and beauty professional services.
This is an important feature for the admin where they can monitor and analyze the real-time statistics of different users of the application. As per the different roles, the reports and statistics can be derived easily which are helpful in making business and marketing strategies.
- APNS (Apple push notifications)/FCM (Firebase cloud messaging)- For Push Notifications
- Twilio, Sinch, Nexmo- For SMS, Voice and Phone Verification
- Datastax- for Data Management
- Mail Chimp Integration, PayPal- For accepting payments
- Mandrill – For everything related to emails
- Debian, Macintosh, Ubuntu, CentOS- The Universal Operating System
- Database- MongoDB, Hbase, Cassandra, Postgress
- Cloud Environment- AWS OR Google
- Real-time Analytics- Hadoop, Spark, BigData, Apache Flink, Cisco, IBM
Required Team Structure
To convert your thoughts into reality a good professional team is always required. There are several individuals that are involved in developing an application from scratch. So let’s take a look at the team structure which would be required:
- Business Analysis Team
- Project Manager
- Android and iOS Developers
- Front-End Developers (UI/UX Developers, AngularJS Developers)
- Backend Developers (PHP Developers, .Net Developers, NodeJs Developer)
- QA Professionals
Cost to Develop an On-Demand Beauty Service App
The cost of On-Demand Beauty Service Application completely depends on certain factors such as:
- The platforms on which the application is being developed.
- Features and complexity involved.
- Experienced UI/UX development.
- Number of Third-party API integration.
- Development Time-line & Team Size
- Geographic location of development partner
The application with the basic features would cost around $15000 if developed in India. Moreover, the application developed on both platforms iOS and Android with advanced technologies and features would cost around $25,000 – $40,000.
Rahul Mathur is the founder and managing director of ARKA Softwares, a company renowned for its outstanding mobile app development and web development solutions as well as specialized in Android and iOS app development. Delivering high-end modern solutions to all over the globe, Rahul takes pleasure in sharing his experiences and views on latest technological trends.