The Internet and Smartphones have changed everything in society. Now the way of working, living standards and expectations of the customers have changed a lot. In the busy working schedules at times, it becomes really hectic to get an appointment at a local spa/salon.
It is not possible to catch up with the preferred time for the services on a regular basis or have to wait for the professionals to get free.
Various other salons do offer deals to attract consumers but due to a lack of awareness, consumers tend to waste time sitting in a busy and expensive beauty salon.
Like always, technology makes our lives more convenient and saves a significant amount of time. The beauty industry is no exception, a slight touch of technological innovation and there is a whole new sustainable business model of on-demand beauty services app development.
It came, and it turned the tables forever. The beauty industry is not the same anymore. With an on-demand beauty services app, the beautician, the salon, and the service come to your home. How cool, is that?
The entire business model is based on delivering beauty services to customers at their homes while offering beauticians a scope of promoting their business and services. The entire food chain is sustainable and it is benefitting whoever is a part of it.
Gone are the days when beauty services being available at the ease of your home were only used by the upper class or well-heeled kind of people.
Now with the advent of mobile applications, everyone can take the privileges of several types of beauty & wellness services at affordable charges.
Talking about the facts, the global beauty industry is currently growing at 5%. Asia-Pacific alone is expected to yield $6.6 billion in revenue from 2016 to 2021.
Moreover, according to a research survey about $3,756 is spent by females in a year inside salons for beauty services. And that’s a huge figure.
Also with the increasing demand of consumers and shift to online platforms various brands, beauticians, and makeup artists are making their way to the internet through mobile applications.
According to Forbes, 28% of stylists, cosmetologists, and hairdressers are working as independent contractors.
According to the report, the global spas and beauty salons market was valued at around USD 128.59 billion in 2017 and is expected to reach approximately USD 190.81 billion in 2024, growing at a CAGR of slightly above 5.80% between 2018 and 2024.
|US Beauty Industry Segments||Market Share by Revenue|
|Perfumes and colognes||9.5%|
|Deodorants, antiperspirants, feminine cleaning||8.5%|
According to the Bureau of Labor Statistics, there are nearly one million people employed in the primary service segments of the market, and there are strong growth expectations. Clearly, this is an industry on the rise:
Here in this post, you will get the entire details and features that an On-Demand beauty service application should have. Also, the information related to the various business models it can cater to give a styling approach to the users.
An application that is developed with creative app ideas specifically for renowned brands in the beauty industry such as Shades, Lakme, and Habeeb for carrying business operations smoothly. The customers are associated with a particular brand and the entire operational activities are handled by the company or the brand itself.
An online platform that brings all the salons, individual beauticians, and makeup artists together under one umbrella is called an aggregator application. Here certain commission is charged from the registered salons or the beauticians on each transaction.
Dedicated and Aggregator models both allow consumers to compare services, scan, share reviews, and book services with a single click.
In the dedicated application, service is simply booked by the customer and routed to the salon/spa. The salon/spa handles the allocation of the service provider themselves. The revenue here is earned from subscribing to business as a fee.
In contrast, the aggregator platforms build their own network of freelancers, beauty salons/spas, and beauticians providing services at the doorstep within the time committed. Revenue is generated by charging a commission fee/service fee on every transaction.
The approaches that can be considered in order to increase the revenue from the on-demand application. To name a few are:
A certain commission is charged from the listed beauticians, and salon/spa on every transaction made through the mobile application.
By displaying one or a few associated partners as the top service providers or advertising them separately in the application so that users can get attention.
By including in-app advertisements you can get good revenue by charging an amount in return for a click.
By including eStore in the application users can browse various beauty products from the application itself. Hence this will increase user engagement and with every order placed from the application certain commission amount can also be charged.
The important things that should be considered before developing an On-Demand Beauty Application are as follows:
|User Panel||Salon Owner Panel||Individual Beauty Expert Panel||Admin Panel|
Once the user completes the Signup process an application guide with certain tooltips is available so that the users can understand the complete navigation of the application.
This feature helps the users to search the salons or beauty professionals by name and location. Moreover, the filters help in refining the search results as per the ratings, price, location, and offers.
With this feature, users can track the live location of the beauty professional that they have hired.
In-app navigation is a really helpful feature for both users and beauty professionals. With this feature, the users can get the directions for the salons and the hired professionals can get the directions for the location pinned or entered by the users.
Users are facilitated with the live tracking feature in the application itself where they can check the location of the hired professionals. Instant updates and the estimated time of arrival are also shared so as to keep the users informed and attentive.
The beauty professionals registered on the application can post their work or research, in order to make the audience aware of the latest trends in make-up and various beauty tips.
The users of the application are provided with the feasibility to get in touch with the salons, and beauty professionals over messages and calls. Also, they can get in touch with the support team in case of any discrepancies.
This feature allows users to buy various beauty products that are frequently used or recommended by their stylists or salons within the application. Hence this feature helps a lot in user engagement.
Once the users have selected the services which they want to avail themselves, as per the pricing stated an estimated or the final payable amount is available.
This is the most important feature that is really helpful in keeping all the users of the applications informed or updated.
Customers here can get the latest updates regarding make-up tips, beauty products, the festive season offers, and much more. The information related to the payments, order confirmation, new users’ requests, etc can be sent to stylists and salon owners for keeping them informed and attentive.
SMS Authentication is required in on-demand mobile applications to avoid any fraudulent practices.
An OTP is generated when the booking is made and once the beauty professional arrives at the stated location or the user reaches the salon that OTP needs to be shared in order to complete the services.
Application integrated with advanced analytics features such as reports, pie charts, and live dashboards that can be viewed by the admin for sure returns ample benefits.
Statistics associated with the number of bookings being received by the beauty professionals, Details related to the region from where the maximum orders are being placed on the e-store, delivery details, user acquisition, and retention numbers, etc. can be rolled out in the form of charts so as to make productive business decisions.
This feature allows the users to schedule an appointment after viewing the services available in the application. The users are directed to the window where they can make bookings as per their selected schedule, and address and select the payment mode.
The cloud environment helps in the data management of customers, salons, and beauty professionals over the cloud storage which can be accessed anywhere and anytime.
Customer Relationship plays a vital role in the success of an application hence its implementation is really necessary.
The CRM integration helps in generating the response for the queries and keeps the users feeling attended. Also, users can share their improvement feedback or the shortcomings related to the application which helps in enhancing the customer experience and adds perks to the business.+
This is the most important tool for admin from where the entire content of the application can be controlled and managed by the admin, salon, and individual stylist.
Feedback & Reviews holds importance in decision-making. Hence with this feature, users can browse the feedback and reviews shared by various customers on salons and beauty professional services.
This is the most important feature which is accessed by the admin in order to get the statistics regarding the campaigns that are being published on the application.
With the help of this module, the admin can run various marketing tasks such as emails, SMS, push notifications, offers, discounts, coupons, etc.
This is an important feature for the admin where they can monitor and analyze the real-time statistics of different users of the application.
As per the different roles, the reports and statistics can be derived easily which is helpful in making business and marketing strategies.
To convert your thoughts into reality a good professional team is always required. There are several individuals that are involved in developing an application from scratch.
The experienced mobile app development company is capable of understanding your concept and they have a complete set of technology and skills repertoire to display your vision into a lucrative reality. So let’s take a look at the team structure which would be required:
The cost of creating an application completely depends on certain factors such as:
The application with the basic features would cost around $15000 if developed in India. Moreover, the application developed on both platforms iOS and Android with advanced technologies and features would cost around $25,000 – $40,000.
While developing an app, the primary objective is to connect with the users and earn money through the mobile app. We have a couple of monetization strategies that you can implement to enhance the revenue of your on-demand beauty service app.
Here are a few methods that would fit your business model :
You can list the beauticians and salons on your application and charge a specific amount of money from them. The commission could be charged for every order placed via your application.
It is undoubtedly the most popular source to generate revenue for aggregator applications that enables app owners to generate income.
This method allows the app owners to feature beauty service providers in the prominent sections of the application and advertise them in such a way that they can grab the user’s attention. App owners can charge a specific amount from the service providers, in return, they can avail of enhanced sales.
In this method, you can sign a couple of associated partners as your top service providers and offer them a prominent location inside your application. This will improve their visibility to the app users and ultimately improve their revenue. In return, you can charge a specific sponsorship fee to them.
You can also earn revenue by placing PPC advertisements within the application. These ads could direct users to external apps or websites. As an application owner, you can make money when any user clicks on this advertisement or install the application.
It is the most useful app monetization method. The app owner can provide free content in their app for a specific duration and then can charge a subscription fee. It will allow users to use the app free of cost initially and then subscribe to it if they are interested. The subscription could be in monthly or annual mode.
If you are an ambitious businessperson and interested in expanding your brand outreach or simply building a parallel and stable stream to generate revenue, then it is the right time to develop an on-demand beauty service app.
The application will offer unimaginable comfort to users, who no longer want to experience the inconvenience to get their preferred slots and lose out on exceptional deals offered by spas and salons.
We are sure our blog will help you understand various aspects before you start building your beauty service application.
Still, if you have any doubts or concerns, then feel free to connect with our experienced consultants, you can certainly transform your business idea into a full-fledged application.
Arka Softwares is a renowned salon booking mobile app development agency, with our right blend of technical prowess and industry experience, we can realize your dream of having your on-demand beauty services application.
The app quickly earned over 1,000 downloads within two months of launch, and users have responded positively. ARKA Softwares boasted experienced resources who were happy to share their knowledge with the internal team.
While the development is ongoing, the client is pleased with the work thus far, which has met expectations. ARKA Softwares puts the needs of the client first, remaining open to feedback on their work. Their team is adaptable, responsive, and hard-working.
I started my project with Arka Softwares because it is a reputed company. And when I started working with them for my project, I found out that they have everything essential for my work. The app is still under development and but quite confident and it will turn out to be the best.